International Journal of Economics (IJEC)
International Journal of Economics (IJEC) E-ISSN. 2961-712X is a refereed publication that comes to address the Economic and Administration challenges that economic units of various nature face in today’s rapidly changing international economic environment. It is designed to publish original and high quality research work that will cast light in contemporary issues and will pave the way for the application of mould-braking solutions. IJEC’s general scope is to stimulate, promote and disseminate contemporary research that will have a significant impact on the theory and practice of Businesses, Public Organizations and other Institutions. IJEC’s aims to bridge the gap between theoretical developments and applied, policy-oriented research, becoming the ideal vehicle of advancing innovative ideas in the framework of entities’ economic management and general administration. In this context, the International Journal of Economics (IJEC) is bound to have a distinctive interdisciplinary profile, destined to cover a wide variety of topics spanning from Business Economics to Management, Finance, Accounting, Insurance, Risk Management, Auditing, Banking, International Economics, and Social Science. The ultimate mission of the International Journal of Economics (IJEC) is to constitute a valuable resource of scientific knowledge and applied research results for academics, practitioners and policy-makers becoming an indispensable ally in tackling modern economy’s challenges.
Articles
657 Documents
<![CDATA[Impact of e-WOM and Brand Image on Wardah Product Purchases Among College Students in Surabaya ]]>
<![CDATA[Febryana, Bella Ayu]]>;
<![CDATA[Supriyono, Supriyono]]>
<![CDATA[ International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December ]]>
Publisher : <![CDATA[PT Inovasi Pratama Internasional ]]>
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DOI: 10.55299/ijec.v3i2.1059
<![CDATA[The cosmetics industry in Indonesia is growing rapidly with many local brands competing in the market, including Wardah, which is known as the first halal cosmetic product in Indonesia. The objective of this study is to investigate the influence of electronic word of mouth (eWOM) and brand image on purchasing decisions for Wardah products. A quantitative research method was employed, with a sample size of 100 respondents. Convenience sampling techniques were employed to select the sample for this study. The sample comprised students at Surabaya who had expressed an interest in Wardah products. Partial Least Squares (PLS) was used as the analytical technique, with the data analysed using SmartPLS 4 to conduct validity, reliability and hypothesis testing. The findings of this research demonstrate a positive and statistically significant influence of electronic word of mouth (E-WOM) and brand image upon consumer purchasing decisions in relation to Wardah products.]]>
<![CDATA[The Impact of Store Atmosphere, Service Quality, and Social Media Marketing on Purchase Decisions: Insight from the Coffee Shop Market (Case Study at Kedai Kopi Distrik Metropolitan Surabaya) ]]>
<![CDATA[Kamila, Ikfina Rosyada]]>;
<![CDATA[Pudjoprastyono, Hery]]>;
<![CDATA[Azhar, Ratih Mukti]]>
<![CDATA[ International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December ]]>
Publisher : <![CDATA[PT Inovasi Pratama Internasional ]]>
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DOI: 10.55299/ijec.v3i2.1064
<![CDATA[This research aims to identify the influence of store atmosphere, service quality, and social media marketing on purchasing decisions at the Surabaya Metropolitan District Coffee Shop. Using quantitative methods with non-probability sampling techniques through purposive sampling, this research involved 115 respondents aged over 17 years who had bought and visited shops and had social media. Data was collected via Google Form and analyzed using Partial Least Square (PLS). The research results show that store atmosphere, service quality, and social media marketing have a positive influence on purchasing decisions. Consumers consider the design at Kedai Distrik Metropolitan to be quite unique by combining Vintage Chinatown-Sumatra themes. With a unique place and cheap product prices, consumers are happy to visit Kedai Kopi Distrik Metropolitan Surabaya, especially among teenagers.]]>
<![CDATA[The Impact of Digital Marketing and Electronic Word of Mouth on Impulse Buying of Adidas Running Shoes in Surabaya ]]>
<![CDATA[Hikam, Syahrul]]>;
<![CDATA[Supriyono]]>
<![CDATA[ International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December ]]>
Publisher : <![CDATA[PT Inovasi Pratama Internasional ]]>
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DOI: 10.55299/ijec.v3i2.1071
<![CDATA[The fashion industry, primarily running shoes, has become a significant market phenomenon in modern society. From 2019 to 2023, Nike and Adidas were the dominant competitors in the Indonesian sports footwear industry. However, Adidas experienced a decline in its market share beginning in 2021. The purpose of this study is to examine The Impact of Digital Marketing and Electronic Word of Mouth (e-WoM) on the impulse buying of Adidas running shoes. The research employs a quantitative research strategy that utilizes a survey methodology. A total of 100 participants were selected through purposive sampling methods. The study sample is composed of adult residents of Surabaya, aged 17 years and older, who have previously acquired information about Adidas products and have engaged in impetuous purchasing. A five-point Likert scale questionnaire was employed to capture primary data, which was subsequently analyzed using Structural Equation Model (SEM) PLS. The results suggest that impulsive purchasing is significantly influenced by both digital marketing and e-WoM, with e-WoM exhibiting a more significant impact.]]>
<![CDATA[Point of View (POV) Promotion of View and Hearing through Virtual-Based Tourism as a Stimulus for Tourists' Interest in Visiting ]]>
<![CDATA[Rahayu, Denok Wahyudi Setyo]]>;
<![CDATA[Septiawan, Bambang]]>;
<![CDATA[Hamidah, Aqnes Dwi Sakti]]>
<![CDATA[ International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December ]]>
Publisher : <![CDATA[PT Inovasi Pratama Internasional ]]>
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DOI: 10.55299/ijec.v3i2.1076
<![CDATA[Point of view (POV) of virtual-based tourism as the perspective of each individual on virtual-based tourism. Following the era of development, promotional media are very diverse and can be chosen according to needs. One way of promotion is visual promotion through virtual-based tourism in the form of videos that display the conditions of tourist attractions in a visual-auditory display so that viewers can see what is in the tourist attraction. Tourism products are service products that are in great demand by tourists to relieve fatigue from all daily activities. Taman Kebon Rojo Blitar is a tourist attraction that can be an alternative choice for tourism that provides a combination of flora, fauna, and artificial tourism in the form of play areas and culinary delights located around the park. The eye-catching atmosphere of the Taman Kebon Rojo tourist spot is very much needed to make the appearance of the audio-visual video attractive and can be a stimulus for tourists' interest in visiting. The objective of this research is to analyze whether the point of view of the audio-visual promotion through a virtual-based tourist display could provide a stimulus for video viewers to visit the tourist spot directly. The research method used a quantitative method by employing a survey through a questionnaire and showing a video of the Taman Kebon Rojo Blitar tourist spot to respondents. After that, it is calculated by applying multiple linear regression to determine whether the audio-visual promotion in the form of a video could provide a stimulus for tourists' interest in visiting. The results prove that virtual promotion which consists of promotional objectives (X1) and tourism promotional mix (X2) is able to significantly increase tourist interest in visiting (Y) both partially and simultaneously for 58,9%.]]>
<![CDATA[The Influence of it Incident Management and Training on Service Improvement: Does Organizational Dehumanization Have an Impact? ]]>
<![CDATA[Hasbi, Sahlan]]>;
<![CDATA[Hanafi, Syafiq Mahmadah]]>
<![CDATA[ International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December ]]>
Publisher : <![CDATA[PT Inovasi Pratama Internasional ]]>
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DOI: 10.55299/ijec.v3i2.1084
<![CDATA[This study aims to identify the positive impact of training and incident management on service recovery performance and the negative impact of organizational dehumanization on service recovery performance. The results showed that training and incident management have a positive effect on service recovery performance. However, the moderation of organizational dehumanization does not have a significant effect on reducing service recovery performance but instead strengthens it. This research provides more understanding that the implementation of banking operations, including Islamic banking, must be carried out with strict regulations, including the affirmation of provisions that can be interpreted as a pattern of organizational dehumanization. However, to strengthen and accelerate the post-incident service recovery process, it must be supported by continuous and quality training.]]>
<![CDATA[The Influence of Perceived Value, Service Quality on Customer Loyalty Mediated by Corporate Image ]]>
<![CDATA[Janati, Anisah]]>;
<![CDATA[Kusmayadi, Andri]]>
<![CDATA[ International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December ]]>
Publisher : <![CDATA[PT Inovasi Pratama Internasional ]]>
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DOI: 10.55299/ijec.v3i2.1095
<![CDATA[Perceived value an important role in marketing strategies that can be implemented by the banking industry by providing the best facilities for its customers to be able to provide trust, experience of the services provided so that the company's image increases and customers become loyal to the industry. The purpose of this study was to determine the greatest influence of customer loyalty. This type of research is quantitative with a purposive sampling technique distributed through a questionnaire to 100 male and female BCA bank customer respondents aged 17-50 years and domiciled in Central Jakarta. Primary data analysis was carried out using the Structural Equation Modeling (SEM) method. The results of this study indicate that 7 hypotheses submitted were accepted, and the perceived value variable has the greatest direct influence on the company's image. Then the greatest indirect influence is the company's image with perceived value and customer loyalty. This study contributes to the company in maintaining and improving the company's image can be seen from several consumer complaint factors optimally and measurably. For further research, the researcher suggests expanding the research area and looking for objects in other fields.]]>
<![CDATA[The Influence of Product Quality and Service Quality on Customer Loyalty Through Customer Satisfaction ]]>
<![CDATA[Aji, Rangga Aji Saputra]]>;
<![CDATA[R A Nurlinda]]>
<![CDATA[ International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December ]]>
Publisher : <![CDATA[PT Inovasi Pratama Internasional ]]>
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DOI: 10.55299/ijec.v3i2.1103
<![CDATA[Product quality an important role in the marketing strategy that can be implemented by Informa by providing the best products for its consumers to provide trust, satisfaction and a positive experience so that consumers make product purchases in the future. The purpose of this study was to determine the greatest influence of customer loyalty. This type of research is quantitative with a purposive sampling technique distributed through a questionnaire to 190 male and female respondents of Informa product customers aged 17-50 years who have made a purchase at least 1 time in the last 1 year and domiciled in Jakarta. Primary data analysis was carried out using the SEM Smart PLS method. The results of this study indicate that product quality and service quality have an effect on customer satisfaction. Furthermore, product quality and service quality have a direct effect on customer loyalty, but satisfaction does not affect customer loyalty. Customer satisfaction is not proven to be a mediation between product quality and service quality on customer loyalty. This study contributes to Informa in maintaining and increasing customer loyalty, which can be seen from several factors formed from each consumer complaint optimally and measurably. For further research, the researcher suggests expanding the research area and looking for objects in other fields.]]>
<![CDATA[Financial Health Management and Its Impact on Company Employee Welfare: Case Study in the Manufacturing Industry ]]>
<![CDATA[Rosid, Abdul]]>;
<![CDATA[Sundari, Retno]]>;
<![CDATA[Sofyan, Hady]]>;
<![CDATA[Hartoto, Hartoto]]>
<![CDATA[ International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December ]]>
Publisher : <![CDATA[PT Inovasi Pratama Internasional ]]>
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DOI: 10.55299/ijec.v3i2.1108
<![CDATA[This study explores the relationship between financial health management and employee well-being in the petrochemical and chemical industries. Using a case study method and a mixed-methods approach, the study analyzes how effective financial management affects various aspects of employee well-being, including job satisfaction, mental health, and personal financial stability. Quantitative data were obtained from a survey measuring the relationship between financial management practices and employee well-being, while qualitative data were obtained through in-depth interviews with financial managers, HR managers, and employees. The findings indicate that companies with good financial management tend to have more satisfied, mentally healthy, and financially stable employees. In addition, transparent and participatory financial management improves corporate culture and the relationship between management and employees. This study emphasizes the importance of integrating good financial practices and employee well-being policies in creating a productive and harmonious work environment.]]>
<![CDATA[Transforming Tax Compliance In Optimizing State Revenue: Innovation And Challenges In The Digital Era ]]>
<![CDATA[Siti Zulaikhah]]>
<![CDATA[ International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June ]]>
Publisher : <![CDATA[PT Inovasi Pratama Internasional ]]>
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DOI: 10.55299/ijec.v3i2.1109
<![CDATA[This research aims to analyze the influence of digital technology adoption on the level of tax compliance in Indonesia. Using a quantitative approach, this research collected data from 200 respondents consisting of business actors, both individuals and corporations, who have implemented digital technology in their tax reporting. The analytical method used is linear regression to determine the relationship between the independent variable (digital technology adoption) and the dependent variable (tax compliance). The research results show that the adoption of digital technology, such as the use of e-filing and e-billing, has a significant positive influence on the level of tax compliance. Taxpayers who adopt digital technology tend to be more compliant in reporting and paying taxes on time. However, several challenges are still faced, such as low digital literacy and concerns regarding data security. This research concludes that increasing digital literacy and strengthening technological infrastructure is needed to optimize the benefits of adopting digital technology in the tax system. Apart from that, clearer policies regarding taxation in the digital economy sector are important in facing modern economic developments. Thus, adopting digital technology can be a strategic solution in increasing tax compliance and state revenues.]]>
<![CDATA[Influence of Halal Awareness, Islamic Branding, Celebrity Endorsers and Israel Product Boicots on E-Commerce Product Purchase Decisions (Study of Lecturers and Staff of Sulthan Thaha Saifuddin Jambi State Islamic University) ]]>
<![CDATA[Assiddiqi, M. Irfan]]>;
<![CDATA[AA Miftah]]>;
<![CDATA[Safitri, Yuliana]]>;
<![CDATA[Rahma, Sri]]>;
<![CDATA[Ramadhan, Argianov]]>;
<![CDATA[Kharisma, Anya Suci]]>;
<![CDATA[Sanjaya, Aldi]]>
<![CDATA[ International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December ]]>
Publisher : <![CDATA[PT Inovasi Pratama Internasional ]]>
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DOI: 10.55299/ijec.v3i2.1120
<![CDATA[This research aims to determine the influence of Halal Awareness, Islamic Branding, Celebrity Endorser, and Boycott of Israeli Products on product purchasing decisions in e-commerce by UIN STS Jambi Lecturers and Staff. The population used in this research was UIN STS Jambi Lecturers and Staff, totaling 901 people. The sampling technique in this research was Probability Sampling technique using the Krejcie and Morgan counting technique with a total sample or respondents of 160 people. The method used in this research is a quantitative method with primary data, namely distributing questionnaires and observations. In calculating and analyzing data, researchers utilized the SemPLS 4.0 program . The results of this research show that Halal Awareness has a positive and significant effect on purchasing decisions because of the high halal awareness of respondents. Islamic Branding has a positive and significant effect on purchasing decisions because it can influence the image and credibility of the product. Celebrity Endroser has a positive and significant effect on purchasing decisions because it can increase the attractiveness of the product. Boycotting Israeli products has a negative and insignificant effect on product purchasing decisions because with a boycott of Israeli products consumers will be more careful. The hope is that producers can improve the Islamic and halal aspects of their products, as well as make maximum use of the presence of celebrity endorsers and always maintain a good image of the product.]]>
