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International Journal of Economics (IJEC)
Published by PT Inovasi Pratama Internasional
ISSN : -     EISSN : 2961712X     DOI : https://doi.org/10.55299/ijec
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics (IJEC) E-ISSN. 2961-712X is a refereed publication that comes to address the Economic and Administration challenges that economic units of various nature face in today’s rapidly changing international economic environment. It is designed to publish original and high quality research work that will cast light in contemporary issues and will pave the way for the application of mould-braking solutions. IJEC’s general scope is to stimulate, promote and disseminate contemporary research that will have a significant impact on the theory and practice of Businesses, Public Organizations and other Institutions. IJEC’s aims to bridge the gap between theoretical developments and applied, policy-oriented research, becoming the ideal vehicle of advancing innovative ideas in the framework of entities’ economic management and general administration. In this context, the International Journal of Economics (IJEC) is bound to have a distinctive interdisciplinary profile, destined to cover a wide variety of topics spanning from Business Economics to Management, Finance, Accounting, Insurance, Risk Management, Auditing, Banking, International Economics, and Social Science. The ultimate mission of the International Journal of Economics (IJEC) is to constitute a valuable resource of scientific knowledge and applied research results for academics, practitioners and policy-makers becoming an indispensable ally in tackling modern economy’s challenges.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 657 Documents
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The Influence of Celebrity Endorsers, Attitude Towards the Brand Through Brand Image on Customer Purchasing Decisions on Glico Wings Ice Cream Christianto, Maresky; Tyas, Ari Anggarani Winadi Prasetyoning
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1127

Abstract

This study aims to examine the influence of Celebrity Endorser, Attitude Toward The Brand through Brand Image on Customer Purchase Decisions on Glico Wings ice cream. This research is motivated by an increase in purchase decisions due to promotions from celebrity endorsers, thus creating an Attitude Toward Brand from consumers and finally creating a good Brand Image. This study used respondents with the criteria of having Instagram social media accounts and having bought and tasted Glico Wings ice cream in the Tangerang area. The sampling technique used in this study used a purposive sampling technique of 170 respondents using the SEM analysis method. The results of the research in this study show that Celebrity Endorser and Attitude Toward The Brand have a positive effect on Brand Image, Celebrity Endorser and Attitude Toward The Brand also have a positive effect on Purchase Decisions, but Brand Image has no effect on Purchase Decisions. Then Brand Image mediates Celebrity Endorser also has no effect on purchase decisions and also Brand Image mediates Attitude Toward The Brand also has no effect on purchasing decisions. Managerial implications for Glico Wings ice cream in order to be able to improve marketing strategies by using various platforms, content and features that are in accordance with the characteristics and preferences of their Celebrity Endorsers for the target market they are targeting and can provide superiority in their products and carry out brand awareness through social media ads and Google ads.
The Influence of Product Quality and Marketing Strategy Management on Consumer Satisfaction and Customer Loyalty with the Use of Wardah Skincare Products in Jambi City Putri, Nadya Eka; Halimah, Sri; Habibi, Rifqi; Dewananta, Pandu; Ipada, Naziroh Nurul; Labaika, Ratna; Fusfita, Nurlia; Agusriandi, Agusriandi
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1133

Abstract

Beauty care has become a crucial necessity in modern society, not only for enhancing appearance but also for skin health. The inundation of the market with beauty products and advertisements creates a strong urge for individuals, especially women, to consume beauty products and services for desired appearances. In efforts to attract consumers, beauty business owners strive to provide the best services to fulfill consumer satisfaction. Consumer satisfaction becomes the primary focus for consumer- oriented companies, with consumer loyalty formed from a combination of satisfaction and complaint handling. Consumers, as key players in the business ecosystem, play a significant role in determining product acceptance in the market. Product quality is a crucial factor in creating customer loyalty, with perceived quality by customers playing a crucial role in enhancing satisfaction and ultimately strengthening customer loyalty. Therefore, a deep understanding of consumer needs and preferences, along with efforts to maintain high product quality, is key to successfully building long-term customer loyalty.
The Effect of Service Quality, Customer Orientation and Customer Satisfaction on Customer Loyalty Situmeang, Samuel; Sugiyanto, Sugiyanto
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1134

Abstract

This study aims to examine the effect of service quality, customer orientation on customer satisfaction and customer loyalty on JCO products. This study is motivated by unmentioned customer loyalty, so a study was conducted to find out from the quality of service and customer orientation which will be the most influential variables on customer satisfaction and customer loyalty on JCO products. The population in this study were all consumers at JCO Outlets domiciled in the Jabotabek area, totaling 103 Outlets. While the research sample was taken using a purposive sampling technique, namely customers who had purchased JCO products at least 2 times with a total of 170 respondents. This research is a quantitative study using the Structural Equation Model - Partial Least Square (SEM-PLS) method. The results of the study indicate that customer orientation has a positive effect on service quality, followed by the following hypotheses, namely service quality has a positive effect on customer satisfaction, customer orientation has a positive effect on customer satisfaction, service quality has a positive effect on customer loyalty, but customer orientation does not have a positive effect on customer loyalty, customer satisfaction has a positive effect on customer loyalty, service quality does not mediate customer orientation on customer satisfaction, in contrast to customer satisfaction mediating service quality and customer orientation on customer loyalty. After conducting the study, the author suggests adding other supporting variables, such as product quality, word of mouth promotion, brand trust, price and various other variables that are relevant to the novelty of the study. In the future, JCO is expected to be able to improve service quality and customer orientation in terms of responding to customers with polite language in responding to complaints from customers so that JCO customers will feel happy and become more loyal in buying JCO products.
The Effect of Training and Work Environment on Employee Performance through Employee Engagement as an Intervening Variable Kurahman, Muhammad Taufik; Tyas, Ari Anggarani Winadi Prasetyoning
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1135

Abstract

This research aims to examine the influence of Training and Work Environment through Employee Engagement on Employee Performance at PT. Coway International Indonesia. This research was motivated by employee performance which was not mentioned, so research was carried out to find out which training, work environment and Employee Engagement variables would have the most influence on employee performance at PT. Coway International Indonesia. The population in the study were employees of PT. Coway International Indonesia. Meanwhile, the research sample was taken using a purposive sampling technique and then using a saturated sampling technique, namely all members of the population were used as samples with a total of 100 respondents. This research is quantitative research using the Structural Equation Model - Partial Least Square (SEM-PLS) method. The results of the research show that Training and Work Environment have a positive effect on Employee Engagement, Training and Work Environment have a positive effect on Employee Performance, Employee Engagement has a positive effect on Employee Performance, Training has no positive effect on Employee Performance through Employee Engagement, finally the Work Environment has a positive effect on Performance Employees through Employee Engagement. After conducting research, the author suggests expanding the population to other branches, so that it can represent more answers from Coway International Indonesia employees. Coway International Indonesia throughout Indonesia. Apart from that, you can also add other supporting variables, such as Work Motivation, Job Satisfaction, Reward and Punishment and other variables that are relevant to the novelty of the research.
The Effect of Waiting Room Service Quality and Departure Terminal Facilities on Passenger Satisfaction in International Airport Kualanamu North Sumatra Hidayat, Novrizal; Tanjung, Ali Mukti; Karim, Ahmad; Ichsan, Reza Nurul; Hidayat, Ferry
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1137

Abstract

This study aims to identify, analyze, and assess the effect of waiting room service quality and departure terminal facilities on passenger satisfaction at Kualanamu International Airport, North Sumatra. This study uses a quantitative approach with associative methods. A total of 100 respondents were selected through random sampling techniques and data were collected using questionnaire instruments that include variables of waiting room service quality, departure terminal facilities, and passenger satisfaction. Data analysis was done by multiple linear regression techniques. The results of partial analysis showed that the quality of Service waiting room has a significant effect on passenger satisfaction with the value of tcount= 6.311 which is greater than Ttable=1.660 and significance of 0.000 (<0.05). Similarly, the departure terminal facilities have a significant effect with the value of t count=4.127 which is also greater than T table=1.660 and significance 0.000 (<0.05). Simultaneously, the quality of Service waiting room and departure terminal facilities significantly affect passenger satisfaction with a value of Fcount=152.284 greater than Ftable=3.09 and significance 0.000 (<0.05). Determination value of 75.3% indicates that the variable quality of service lounge and departure terminal facilities explain most of the variations in passenger satisfaction variables. This study recommends that Kualanamu airport managers improve service quality by adding seats, improving air conditioning systems and renewing entertainment facilities. Further research, it is recommended to expand the scope of variables, use qualitative methods and conduct comparisons between airports in order to broaden the outlook and develop a more comprehensive service improvement strategy.
The Effect of Control and Supervision of Aviation Security on Flight Safety at Kualanamu International Airport North Sumatra Ardiansyah, Roby; Tanjung , Ali Mukti; Ichsan, Reza Nurul; Karim, Ahmad
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1138

Abstract

This study aims to identify, analyze, and assess the impact of aviation security control and supervision on flight safety at Kualanamu International Airport in North Sumatra. Using a quantitative approach and correlational methods, data were collected from 80 respondents selected through random sampling techniques. A questionnaire was used to gather data on the variables of aviation security control, supervision, and flight safety. Multiple linear regression was employed to analyze the data. The results of the partial analysis showed that aviation security control significantly affects flight safety at Kualanamu International Airport, with a t-value (tcount) of 3.290, higher than the t-table value of 1.664, and a significance level of 0.002 (< 0.05). Likewise, aviation security supervision also significantly affects flight safety, with a t-value (tcount) of 8.101, greater than the t-table value, and a significance level of 0.000 (< 0.05). Simultaneously, both control and supervision significantly impact flight safety, with an F-value (Fcount) of 82.109, exceeding the F-table value of 3.12, and a significance of 0.000 (< 0.05). The determination coefficient of 67.2% indicates that the control and supervision variables explain most of the variations in flight safety. This study recommends enhancing security control through regular evaluations, improved training based on realistic threat simulations, and strengthened teamwork. Increasing the frequency of supervision with specialized teams and expanding monitoring systems with additional CCTV in under-monitored areas are also essential to ensure optimal security at the airport.
The Role of Sharia-Compliant Financial Institutions in Promoting Economic Stability: Insights from Recent Scholarly Contributions Nazori, Nazori; Rafidah, Rafidah; Mubyarto, Novi; Mutia, Agustina; Rosmanidar, Elyanti
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1157

Abstract

This research examines the role of Islamic financial institutions in promoting economic stability through a literature study of recent scholarly contributions. Islamic financial institutions are seen as alternative financial instruments that operate under Islamic principles, which prohibit usury, excessive speculation, and non-transparent activities. This research aims to understand the mechanisms used by Islamic financial institutions in creating economic stability and evaluate the latest empirical evidence supporting such contributions. The research method used is a literature study with a qualitative approach, where various journals and research reports on Islamic finance, economic stability, and monetary policy are reviewed and analysed. The results show that Islamic financial institutions play an important role in economic stability through asset-based financing, portfolio diversification, as well as the application of risk management in accordance with Islamic principles. This research contributes to providing policy makers, academics, and financial practitioners with a deeper understanding of the potential of Islamic financial institutions as instruments that can strengthen economic stability.
The Effect of Accounting Code of Ethics on Business Decisions: A Case Study on Multinational Companies Nasution, Dito Aditia Darma; Maisyarah, Renny; Chairunisa, Tengku Sheila; Safrianto, Reza; Zebua, Totona Berkat Elsuran; Darwin, Darwin; Ujung, Jhonny Tumpal Parulian; Gulo, Yurniwati
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1158

Abstract

The objective of this study is to examine the impact of the accounting code of ethics on the business decisions made by multinational companies. The accounting code of ethics provides a framework for professional conduct, with the objective of influencing the integrity of business decision-making, particularly in the context of accounting and financial reporting. This research employs a case study approach, focusing on multinational companies that have a robust and internationally recognised accounting system. Through the analysis of qualitative and quantitative data, this study has identified that the implementation of the accounting code of ethics plays a significant role in maintaining transparency, accountability and preventing unethical practices in the business decision-making process.
Analysis of the Influence of Digital Marketing Content on Customer Satisfaction at PT Godongijo Asri Tua Manalu, Doni Sahat; Wicaksono, Aditya; Nurlaili, Ulil Azmi; Suharno, Suharno; Sari, Melani Permata; Bunda, Asti Permata; Kamila, Farhana Talida
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1179

Abstract

This research aims to analyze the influence of digital marketing content on customer satisfaction at PT Godongijo Asri, a tourist destination consisting of ecotainment education, restaurants and fishing lake. By involving 100 respondents, this research used the SWOT analysis method and Importance Performance Analysis (IPA) to evaluate the quality of digital marketing content and its impact on customer perception and satisfaction. The research results show that interesting and informative content can increase customer satisfaction. In addition, the company's internal analysis shows that PT Godongijo Asri is in Region I (Grow and Build) in the IE Matrix, which recommends growth and development strategies. Priority strategies include using brand awareness to create engaging content and diversifying content across various digital platforms. Even though many attributes are considered good, there are several aspects that need to be improved, such as clarity of information and website loading speed. In conclusion, digital marketing content has a significant influence on customer satisfaction, and companies are advised to continue to improve the quality of content and carry out regular updates to attract more customers.
The Influence of Brand Image and Digital Marketing on Consumer Purchasing Decisions (Case Study on Roja Bouquet Flower Shop) Bakti, Umar; Loliyani, Rini; Hairudin, Hairudin; Astrid Aprica Isabella; Loliyana, Rina; Adelita, Ira
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1183

Abstract

This research aims to determine the influence of Brand Image and Digital Marketing Attitudes on consumer purchasing decisions at the Roja Bouquet flower shop in Bandar Lampung. The type of data used in this research is quantitative, using primary and secondary data. To determine the research sample, we used a probability sampling technique because the population was above 100. The results of calculations using the Slovin formula produced a sample size of 70 respondents. The analysis technique used involves Validity, Reliability, Classical Assumptions and Hypothesis Tests. From the research results, we found that Brand Image and Digital Marketing together have a significant influence on consumer purchasing decisions at the Roja Bouquet flower shop. Brand Image and Digital Marketing have an influence of 48.9% on consumer purchasing decisions, while the remaining 51.1% is influenced by other factors not examined in this research.

Page 28 of 66 | Total Record : 657

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