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International Journal of Economics (IJEC)
Published by PT Inovasi Pratama Internasional
ISSN : -     EISSN : 2961712X     DOI : https://doi.org/10.55299/ijec
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics (IJEC) E-ISSN. 2961-712X is a refereed publication that comes to address the Economic and Administration challenges that economic units of various nature face in today’s rapidly changing international economic environment. It is designed to publish original and high quality research work that will cast light in contemporary issues and will pave the way for the application of mould-braking solutions. IJEC’s general scope is to stimulate, promote and disseminate contemporary research that will have a significant impact on the theory and practice of Businesses, Public Organizations and other Institutions. IJEC’s aims to bridge the gap between theoretical developments and applied, policy-oriented research, becoming the ideal vehicle of advancing innovative ideas in the framework of entities’ economic management and general administration. In this context, the International Journal of Economics (IJEC) is bound to have a distinctive interdisciplinary profile, destined to cover a wide variety of topics spanning from Business Economics to Management, Finance, Accounting, Insurance, Risk Management, Auditing, Banking, International Economics, and Social Science. The ultimate mission of the International Journal of Economics (IJEC) is to constitute a valuable resource of scientific knowledge and applied research results for academics, practitioners and policy-makers becoming an indispensable ally in tackling modern economy’s challenges.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 657 Documents
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Green HRM Practices to Increase Green Creativity through Person Organization Fit in Employees of Glue Industry Companies in Surabaya Laisoka, Duvan Samudra; Kusmaningtyas, Amiartuti; Riyadi, Slamet
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.960

Abstract

This study investigates the impact of Green Human Resource Management (Green HRM) practices on green creativity, mediated by person-organization fit among employees in the adhesive industry in Surabaya, Indonesia. Data were collected from 130 employees of PT X using a structured questionnaire. The results indicate that Green HRM practices positively influence person-organization fit, which in turn significantly enhances green creativity. Although Green HRM practices do not have a direct effect on green creativity, they foster an environment that supports innovative thinking by aligning employee values with organizational goals. These findings suggest that organizations can enhance green innovation by implementing comprehensive Green HRM practices that strengthen person-organization fit. This research contributes to the understanding of how Green HRM can be leveraged to promote sustainability and creativity within the manufacturing sector.
The Influence of Green Advertising, Green Products, and Social Media on Purchasing Decision Sariah; Halik, Abdul; Prastiwi, Estik Hari
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1034

Abstract

Problems regarding the environment are starting to become one of the main factors of concern to society today. Likewise, there are various steps taken by the government to overcome environmental problems, such as creating policies stating that companies must produce environmentally friendly products. The purpose of this research is to determine the influence of Green Advertising, Green Products, Social Media on purchasing decisions for Starbucks Coffee Surabaya consumers. This research uses quantitative methods with primary data sources obtained from distributing questionnaires via Google Forms. The research population is the people of Surabaya who have purchased Starbucks products. The selection of respondents was carried out using a non-probability sampling method with a total of 100 respondents based on the Lemeshow formula calculation. The data analysis method uses descriptive analysis and SPSS analysis. The research results show that the variables Green Advertising, Green Product, Social Media have a positive and significant effect on purchasing decisions for Starbucks Coffee Surabaya consumers.
Talent Management in The Digital Era: Utilizing Technology for Recruitment and Retention at PT Benawa (Advertising and Printing) Banjarbaru Firdaus, Firdaus; Ambarwati, Riris; Mardah, Siti; Khuzaini, Khuzaini
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1225

Abstract

In the increasingly advanced digital era, companies in various sectors must adapt to technological changes to remain competitive. PT Benawa, an advertising and printing company in Banjarbaru, faces challenges in talent management amidst digital transformation. This study aims to explore how PT Benawa utilizes technology to improve the recruitment and retention process of talent. The use of information and communication technology, including AI-based recruitment software, HRIS, and data-based employee retention platforms, has increased the efficiency and effectiveness of the talent management process. This study uses the ADDIE model to ensure that the application of technology is carried out systematically and structured. The results of the study show that technology can improve employee experience, work flexibility, and company image, despite challenges in adapting to technology and changing organizational culture. With the right strategy, PT Benawa can achieve a competitive advantage in talent management in the digital era.
Analysis of Rural Poverty in Bengkulu Province Indonesia Barika, Barika; Gunawan, Romi; Zulyanto, Aan
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1239

Abstract

This study examines poverty in the rural districts of Bengkulu Province. This study investigates how poverty in rural Bengkulu Province is affected by economic growth, village fund allocation, village development index, income distribution disparity, and duration of education. Panel data from 2018 to 2023, covering nine districts in the province, were used in this study. According to the study results, since 2018, village fund distribution and economic growth have been factors that have had a favorable impact on poverty in the rural districts of Bengkulu Province. The village development index, length of schooling, and economic disparity contribute to poverty in the rural districts of Bengkulu Province.
The Influence of Agile Leadership, Resilience and Technology Sensing on Employee Performance with Employee Well Being as an Intervening Variable on State Civil Apparatus (ASN) Employees at the Forestry Service of East Java Province Hartadi, Arif; Mujanah, Siti; Ardiana, I .D. Ketut Raka
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1247

Abstract

The Forestry Service has the task of organizing part of the provincial government affairs in the forestry sector based on the principle of autonomy which is the authority, deconcentration and assistance tasks, and other tasks in accordance with the policies set by the Governor based on applicable laws and regulations. According to the Regulation of the Governor of East Java No. 84 of 2016, the Forestry Service is an implementing element of government affairs in the forestry sector led by the Head of the Service who is positioned under and responsible to the Governor through the Regional Secretary of East Java Province.The problems that still arise in the organization are the declining work spirit of employees, due to the rapid development of the use of information technology (more sophisticated), and the level of communication and Employee Well Being is still relatively poor. This study was conducted to fill this gap, and create a model with Employee Well Being as an intervening variable, which has not been widely studied, especially ASN in the forestry sector. The purpose of this study was to determine the effect of agile leadership, resilience and technology sensing on employee performance with employee well being as an intervening variable on State Civil Apparatus (ASN) Employees at the East Java Provincial Forestry Service. This study uses a quantitative method with primary data sources obtained from distributing questionnaires. The population of this study was all employees at the East Java Provincial Forestry Service. Respondents were selected using a saturated non-probability sampling method, totaling 100 participants. Data analysis involved descriptive analysis and SEM-PLS analysis. The study finds that agile leadership, resilience, and technology sensing positively and significantly impact employee performance by improving employee well-being among ASN employees at the East Java Provincial Forestry Service.
Analysis of the Application of Marketing Mix to Increase Sales at Store Dikromoshop Bandar Lampung Novita, Atika; Rinova, Dora
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1249

Abstract

When running a business, a company implements a marketing strategy to reach a predetermined target and optimize sales results. One marketing strategy implemented by Dikromoshop is a marketing mix strategy consisting of, product, price, place, promotion, people, process, and physical evidence. This study analyses the extent of the marketing mix strategy applied by Dikromoshop to increase sales and the factors that play a role in supporting or inhibiting the application of marketing mix strategies to increase sales at Dikromoshop stores. This research uses a qualitative descriptive approach by collecting data directly through observation, interviews, and documentation with the owner, employees, and consumers of Dikromoshop Bandar Lampung. The results of this study indicate that the application of the marketing mix Strategy by Dikromoshop in an effort to increase sales volume has been carried out to the maximum in accordance with the principles of relevant theory, which proved to have a crucial role in increasing sales volume. The supporting factors are quality products at affordable prices, products that are not market, social media promotions, and discounts such as flash sales given on twin dates. Then, the inhibiting factors are competition and lack of innovation in clothing products, followed by the payment process, which only supports payments via cash and transfers to one bank.
The Influence of Perceived Ease of Use and Perceived Security on Customer Satisfaction Using QRIS (Case Study: Bank Bri Unit Bandar Lampung) Supiati, Tina; Rinova, Dora
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1250

Abstract

The learning wants to deepen how the perception of ease and security of QRIS affects customer satisfaction at Bank BRI Unit Bandar Lampung. As the national digital payment standard, QRIS has seen significant adoption. However, its success relies not only on ease of use but also on how secure customers feel using it. Data from Bank BRI Unit Bandar Lampung indicates that the number of QRIS users has reached 6,887, highlighting the need to explore the factors that impact customer satisfaction with this digital payment service. Through a literature review, this research identifies two main factors influencing customer satisfaction: ease of use and the security of the payment system. It is hoped that the results can support sales growth digital payment services, especially QRIS. By understanding what influences customer satisfaction, service providers can enhance service quality and increase the user base of QRIS. Then the learning can become material for the next study that explores other aspects of digital payment technology adoption in Indonesia.
The Influence of Job Satisfaction and Work Motivation on the Performance of Employees at Service Bureau Princess Bandar Lampung Nadila, Dea; M. Oktaviannur
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1251

Abstract

Service bureau Princess is a company operating in the service sector, which offers vehicle administration services such as driving courses, making driver's licenses and tax payments located in Bandar Lampung. Service bureau Princess in running its business experiences challenges such as experiencing instability in employee performance appraisals and employee absenteeism which can be influenced by job satisfaction and work motivation in employees of Service bureau Princess Bandar Lampung. This analysis intends to examine the impact of job satisfaction and work motivation on employee performance in Bandar Lampung. This analysis utilizes primary data collected through questionnaires and then analyzed using SPSS software version 27. This research applies a quantitative approach Employing multiple linear regression models. Sampling in this study was carried out using the census techpnique by taking the entire population into the participants in this research, namely all employees of Service bureau Princess Bandar Lampung. Based on the results of the R-squared value test, with an R Square value of 0.574, which signifies that the job satisfaction and work motivation variables affect the employee performance variable by 57.4% as well as the others 42.6% is influenced by external aspects in this analysis.
The Role of Transformational Leadership in Improving Organisational Performance: A Human Resource Management Perspective Taufiq Hidayah
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1271

Abstract

This study explores the role of transformational leadership in enhancing organizational performance from a Human Resource Management (HRM) perspective. Utilizing qualitative methods, including semi-structured interviews and focus group discussions with 30 participants across various industries, the research identifies key themes that illustrate how transformational leadership behaviors influence employee motivation, job satisfaction, organizational commitment, and innovation. Findings reveal that visionary leadership fosters a shared sense of purpose, while empowerment and trust enhance employee engagement and ownership. Intellectual stimulation encourages creativity and collaboration, contributing to an innovative culture. Furthermore, supportive HRM practices, such as leadership development programs and performance management systems, are crucial in nurturing transformational leaders. The results underscore the significant impact of transformational leadership on organizational effectiveness and highlight the importance of strategic HRM initiatives in cultivating leaders who can inspire teams to achieve shared goals. This research contributes to the understanding of effective leadership dynamics within organizations and offers practical implications for HRM practices aimed at fostering high-performance cultures.
Increasing Brand Awareness through Digital Marketing and Digital Transformation: A Literature Review Sugiat, Jajang
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1289

Abstract

In the rapidly evolving digital era, companies are faced with the challenge of utilizing digital technology to increase brand awareness. Digital marketing and digital transformation have become major factors in strengthening brand awareness and creating a more personalized consumer experience. This study aims to analyze the relationship between digital marketing, digital transformation, and brand awareness in various industries. The type of research used is descriptive research with a quantitative approach. The population in this study were companies that have implemented digital marketing, with purposive sampling techniques and a sample size of 150 companies. The research locations were various companies in Indonesia that use digital channels in their marketing. The results showed that an integrated digital marketing strategy and the utilization of digital technologies such as artificial intelligence (AI) and big data analytics play an important role in increasing brand awareness. Consistency of brand messages and the use of the right channels greatly influence the success of marketing campaigns in building brand awareness. This research provides important implications for companies in designing and implementing more effective digital marketing strategies and utilizing digital technology to increase loyalty and brand awareness in a sustainable manner.

Page 31 of 66 | Total Record : 657

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