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Syahmardi Yacob
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Management Department, Faculty of Economics and Business, Universitas Jambi, Indonesia Kampus Unja Pinang Masak, Jl. Raya Jambi-Muara Bulian Km.15 Mendalo Darat, Jambi Luar Kota, Jambi
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Journal of Business Studies and Management Review
Published by Universitas Jambi
ISSN : 2597369X     EISSN : 25976265     DOI : https://doi.org/10.22437/jbsmr
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
The aim of the Journal of Business Studies and Management Review (JBSMR)  is to be a unique journal in its provision of extraordinary services like quick and professional correspondence with authors, fair and comprehensive articles’ double-blind peer review, prompt results of reviews by our dedicated reviewers and editors, high readership and impact. The scope of the manuscript that can be published in JBSMR is financial management, human resource management, marketing management, production and operation management, retail, e-retail, e-commerce, entrepreneurship, small and medium enterprises, and digital marketing in any Business and Management Discipline.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 261 Documents
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Pengaruh Literasi Keuangan dan Persepsi Kemudahan Penggunaan Terhadap Financial Technology (Studi kasus Usaha Mikro, Kecil di Kecamatan Rimbo Bujang, Kabupaten Tebo) Luthfi Anan , Fatih; Setiawati, Rike; Lubis, Tona Aurora
Journal of Business Studies and Management Review Vol. 8 No. 1 (2024): JBSMR, Vol 8 No.1 December 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i1.37256

Abstract

Micro and Small Enterprises sector has a big influence on the economy of the people of Tebo district, especially Rimbo Bujang. However, in practice, the community structure and Micro and Small Enterprises actors in Rimbo Bujang still rarely use financial technology. According to the Indonesian Financial Services Authority (OJK), financial technology is an innovation in the financial services industry that utilizes advances in technology whose products are systems built to carry out specific transaction mechanisms. Users of financial technology continue to grow in Indonesia, but in general cash payments still dominate, including in the Tebo district, Rimbo Bujang, because some people do not recognize and master financial literacy, ease of use, and the usefulness of the technology provided. Based on this background, researchers are interested in carrying out research entitled The Influence of Financial Literacy and Perception of Ease of Use of Financial Technology with a case study of Micro and Small Enterprises in Rimbo Bujang District, Tebo Regency. The research approach used is descriptive and quantitative with the aim of analyzing the phenomenon of the influence of financial literacy and perceived ease of use on the use of financial technology in Micro and Small Enterprises. The results of this research are that there is no influence between financial literacy and the use of financial technology by micro and small business actors in Rimbo Bujang District, Tebo Regency. This is proven by the results obtained which show that the path coefficient has a negative sign 0,168, dan P-Vallues 0,161 > 0,05 daln nilai T-Statistic 0,991< 1,96 so it can be concluded that financial literacy has no effect on financial technology. So it can be stated that the hypothesis can be accepted and is rejected because the T-Statistic value is smaller than 1.96 (T-Table) and the P-Values are more than 0.05. This means that increasing awareness, knowledge, skills, attitudes and behavior of respondents regarding financial literacy without being accompanied by socialization in the use of financial technology will not affect the use of financial technology. However, there is a significant influence between the perception of ease of use of financial technology by micro and small business actors in Rimbo Bujang District, Tebo Regency. This is evidenced by the T-Statistic value of T-statistic 8,194> 1,96 (T-Table) daln nilali P-Vallue 0.000 < 0,05, which can be interpreted that the more a person's perception of ease of use is good enough, the more that person will improve their performance. use of existing financial technology. Likewise, low understanding of perceived ease of use will make someone hesitate to use something.
THE EFFECT OF COMPENSATION AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE WITH RELIGIOSITY AS A MODERATING VARIABLE Rusni, Andi; Nur Fietroh, Muhammad
Journal of Business Studies and Management Review Vol. 8 No. 1 (2024): JBSMR, Vol 8 No.1 December 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i1.37889

Abstract

This study aims to examine the effect of remuneration and work discipline on employee performance, with religiosity as a moderating element. This study uses quantitative techniques and a causal approach in data analysis. The research population consists of all Regional Apparatus Organization (OPD) workers in West Sumbawa Regency (KSB), with a total of 3,133 individuals. The total sampling technique was used in this study. The sample size was determined using the Slovin formula, resulting in a total of 100 respondents. Data were analyzed using the Partial Least Squares (PLS) approach, which is part of the Structural Equation Modeling (SEM) analysis. The results showed that compensation and discipline positively and significantly affect employee performance. Religiosity effectively moderates the effect of compensation and work discipline on employee performance in OPD KSB. Increased remuneration and effective discipline enforcement can increase staff productivity and efficiency. Employee religiosity acts as a moderator that strengthens the relationship between compensation, discipline, and performance. Employees with high levels of religiosity will feel a greater effect of both elements on their performance, suggesting that spiritual values and work ethics are interrelated and can encourage a more productive work environment.
DETECTION OF IMPROVED EMPLOYEE PERFORMANCE BY USING WORK DISCIPLINE MEDIATORS Suprapto, Suprapto; Hermaningsih, Anik; Kaidah, Sri
Journal of Business Studies and Management Review Vol. 8 No. 1 (2024): JBSMR, Vol 8 No.1 December 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i1.38235

Abstract

High employee performance can increase productivity, efficiency, and work quality. In addition, employees who perform well can also create a positive work environment, foster work enthusiasm, and increase customer satisfaction. The purpose of this study is to analyze the improvement of employee performance using work discipline mediation. This study was conducted on employees of a cleaning service and gardening company in West Jakarta, with a sample of 50 employees. The data analysis method in this study was quantitative, using the Partial Least Square (PLS) analysis tool. The results of the study showed that online attendance did not have a significant effect on employee performance. On the other hand, compensation had a positive and significant effect on employee performance. Furthermore, both online attendance and compensation were found to have a positive and significant effect on work discipline. What is interesting is that work discipline succeeded in becoming a mediator of the effect of online attendance on employee performance, but failed as a mediator of the effect of compensation on employee performance. These findings emphasize the importance of effective compensation management and the role of work discipline in facilitating the effect of online attendance on performance. Overall, the results of this study provide new insights for managers and Human Resources (HR) professionals in planning strategies to improve employee performance through compensation management and work discipline.  
Pengaruh Persepsi Risiko terhadap Intensi Menggunakan E-wallet di Jabodetabek dengan Mediasi Persepsi Kegunaan dan Persepsi Kemudahan Penggunaan Laksmidewi, Dwinita; Kumara, Kairos
Journal of Business Studies and Management Review Vol. 8 No. 1 (2024): JBSMR, Vol 8 No.1 December 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i1.38259

Abstract

This study aims to determine the influence of Perceived Risk, Perceived Usefulness and Perceived Ease of Use on Intention to use and to see the role of Perceived Usefulness and Perceived Ease of Use as Mediating variables. The researcher used purposive sampling to 125 e-wallet user respondents. This study used the Partial Least Square Structural Equation Model (PLS-SEM). The Perceived Risk variable was analyzed using outer loading first order to determine the role of its dimensions consisting of Privacy risk, financial risk, Time risk, psychological risk, and security risk. The results of the study showed that Perceived Risk had a significant negative effect on Perceived Usefulness and Perceived Ease of Use. The study also showed that the Perceived Usefulness and Perceived Ease of Use variables had a positive and significant effect on intention to use E-wallet. Furthermore, Perceived Usefulness and Perceived Ease of Use significantly mediated the influence of perceived risk on intention to use e-wallet.
The INFLUENCE OF OCCUPATIONAL HEALTH AND SAFETY ON EMPLOYEE PERFORMANCE AT THE WESTIN JAKARTA HOTEL Octarina, Dian; Sinaga, Rheinerr; Fitri, Alissa; Putriaisyah, Virka
Journal of Business Studies and Management Review Vol. 8 No. 1 (2024): JBSMR, Vol 8 No.1 December 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i1.38406

Abstract

Occupational health and safety is an important factor that influences employee performance, especially in the hotel sector which has high risks related to interaction with guests and use of equipment. This research aims to examine the influence of K3 on employee performance at The Westin Hotel Jakarta. The method used is quantitative research with a simple regression approach. The research sample consisted of 40 employees selected by accidental sampling, with data collected using a questionnaire which was measured using a Likert scale. The results of partial hypothesis testing show that occupational health and safety have a significant effect on employee performance. This shows that good implementation of occupational health and safety can increase employee motivation, efficiency and work quality. Based on the research results, it is recommended that employees continue to participate in occupational health and safety training and actively provide input regarding its implementation. Hotel management is also advised to strengthen occupational health and safety policies through regular training, provision of personal protective equipment, and regular evaluations to ensure consistent implementation. With these steps, it is hoped that employee performance can improve so as to create a more productive and safe work environment.
MARKETING MIX STRATEGY AND SWOT EVALUATION TO IMPROVE MARKETING PERFORMANCE AT MOMOCI DESSERT MSMES Fadhillah, Yosi; Pangestu, Mira Gustiana; Sabrina, Hanan Laras; Yossinomita, Yossinomita
Journal of Business Studies and Management Review Vol. 8 No. 1 (2024): JBSMR, Vol 8 No.1 December 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i1.38715

Abstract

Momoci Dessert, a culinary UMKM, faces difficulties in maintaining and improving marketing performance amidst increasingly tight competition. The purpose of this study is to evaluate the marketing mix strategy (four Ps: product, price, place, and promotion) along with SWOT (Strengths, Weaknesses, Opportunities, and Threats) evaluation. The purpose of this analysis is to create a strategic plan that can improve marketing performance. This study was conducted descriptively qualitatively, and data were collected through observation, document analysis, and interviews. The results showed that Momoci Dessert's new flavor variations (strawberry, mango, and chocolate) and the use of social media as the main promotional tool succeeded in attracting customers. However, the SWOT analysis showed that promotions and threats from larger competitors were inconsistent. Increasing local snack trends can help expand market share. This study found that creative marketing mix strategies and proper SWOT analysis can help optimize the marketing performance of MSMEs. This study is also expected to provide practical insights for other MSMEs facing similar problems.
SHOPPING EXPERIENCE AND CUSTOMER REVIEWS ON SHOPPING LOYALTY ON SHOPEE E-COMMERCE Case study in Kersik Tuo Village Kayu Aro Subdistrict, Indonesian Budaya, Indra
Journal of Business Studies and Management Review Vol. 8 No. 1 (2024): JBSMR, Vol 8 No.1 December 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i1.39296

Abstract

This study examines the effect of shopping experience and customer reviews on shopping loyalty in Shopee e-commerce, with a case study in Kersik Tuo Village, Kayu Aro District. In the era of globalisation and the rapid development of information technology, e-commerce is becoming an important platform for trading activities. Customer loyalty is defined as a consumer's commitment to shop repeatedly on a particular site. The research method used is a survey with a quantitative approach, involving 60 respondents selected by purposive sampling. The results of multiple linear regression analysis show that both shopping experience and customer reviews have a positive and significant influence on shopping loyalty. These findings indicate the importance of marketing strategies that focus on improving consumer experience and review quality to build customer loyalty on e-commerce platforms.
The INFLUENCE OF FINANCIAL LITERACY, FINANCIAL SOLVENCY, AND RISK TOLERANCE ON FINANCIAL SATISFACTION OF GENERATION Z, JAMBI CITY Aryajati, Djodi; Setiawati, Rike; Solikhin, Agus
Journal of Business Studies and Management Review Vol. 8 No. 1 (2024): JBSMR, Vol 8 No.1 December 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i1.39306

Abstract

A person's life satisfaction will also be determined by the current financial condition he or she has or what is more often called financial satisfaction. This research aims to determine the influence of Financial Literacy, Financial Solvency, and Risk Tolerance on the Financial Satisfaction of Generation Z in Jambi City. This research is quantitative in nature and the research data used is primary data. The population used is Generation Z over 20 years old and already have their own income, amounting to 103,144 people. Sampling used the Slovin formula with a percentage of 10% with a total of 100 respondents. Data collection was carried out through validity and reliability tests, R-Square tests and hypothesis testing with bootstrapping using SmartPLS 3.0 software. The research results show that Financial Literacy, Financial Solvency, and Risk Tolerance have a positive and significant effect on Financial Satisfaction.
A CRITICAL ANALYSIS OF CHIEF EXECUTIVE OFFICER SUCCESSION LITERATURE AND FUTURE RESEARCH AGENDA Hasanah, Nur
Journal of Business Studies and Management Review Vol. 8 No. 1 (2024): JBSMR, Vol 8 No.1 December 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i1.39495

Abstract

Abstract This paper has two objectives. Firstly, it aims to examine prior research on CEO succession in order to establish a comprehensive framework, building upon the contributions of Berns & Klarner (2017) to the present. Secondly, it proposes a future research agenda concerning the board’s role in CEO succession procedures. Articles in ten leading journals listed in EBSCO, ScienceDirect, and Scopus databases were selected. Conceptual and relational analyses were taken to achieve the objectives of this paper. At last, this paper produces a comprehensive framework of CEO succession research built on and extended from the prior research. A future research agenda concerning CEO succession is also proposed.  
Usulan Strategi Pemasaran Untuk Meningkatkan Brand Awareness Kedai Kita Aja Zidane, Axel Rafi; Hartati, Sri
Journal of Business Studies and Management Review Vol. 8 No. 1 (2024): JBSMR, Vol 8 No.1 December 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i1.39812

Abstract

Kedai Kita Aja faces challenges in increasing brand awareness in the local market, particularly due to limited utilization of social media and a large number of competitors. These issues hinder business growth despite the café offering high-quality products, responsive service, and a comfortable atmosphere. This research proposes a more effective marketing strategy as an effort to attract more customers, enhance competitiveness, and increase brand awareness. The research methodology uses a mixed-method approach, with a questionnaire involving 82 respondents to quantitatively measure brand awareness, as well as qualitative analysis to explore the 4Ps (Product, Price, Place, Promotion) and SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). The findings show that external factors, such as opportunities in social media and threats from competitors, as well as internal factors, such as product strengths and weaknesses in entertainment and financial management, influence the proposed strategy. By implementing this strategy, Kedai Kita Aja is expected to increase brand awareness, strengthen customer loyalty, and improve its competitive position.

Page 23 of 27 | Total Record : 261

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