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Syahmardi Yacob
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Management Department, Faculty of Economics and Business, Universitas Jambi, Indonesia Kampus Unja Pinang Masak, Jl. Raya Jambi-Muara Bulian Km.15 Mendalo Darat, Jambi Luar Kota, Jambi
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Journal of Business Studies and Management Review
Published by Universitas Jambi
ISSN : 2597369X     EISSN : 25976265     DOI : https://doi.org/10.22437/jbsmr
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
The aim of the Journal of Business Studies and Management Review (JBSMR)  is to be a unique journal in its provision of extraordinary services like quick and professional correspondence with authors, fair and comprehensive articles’ double-blind peer review, prompt results of reviews by our dedicated reviewers and editors, high readership and impact. The scope of the manuscript that can be published in JBSMR is financial management, human resource management, marketing management, production and operation management, retail, e-retail, e-commerce, entrepreneurship, small and medium enterprises, and digital marketing in any Business and Management Discipline.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 261 Documents
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PENGARUH KEPUASAN KERJA DAN BEBAN KERJA TERHADAP KINERJA BANK SYARIAH INDONESIA KECAMATAN MUARA TEMBESI KABUPATEN BATANG HARI JAMBI Albetris, Albetris; Sumantri, Sumantri; Kurniawan, Dwi
Journal of Business Studies and Management Review Vol. 8 No. 1 (2024): JBSMR, Vol 8 No.1 December 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i1.40478

Abstract

The aim of this research is to explain the influence of job satisfaction and workload on employee performance at Bank Syariah Indonesia Muara Tembesi, Batang Hari - Jambi Regency. The method used is a quantitative method using multiple linear regression analysis tools, testing the significance of the influence of the variables job satisfaction (X1) and workload (X2) as independent variables and employee performance (Y) as the dependent variable using the t test and F test. The test results on the influence of the job satisfaction variable (X1) on employee performance (Y) obtained a calculated T value of 2.286> T table 1.689572. So based on the comparison of T count and T table, this means that job satisfaction has a significant effect on employee performance. The test results on the influence of the workload variable (X2) on employee performance (Y) obtained a calculated T value of 2.286 > T table 1.689572. Based on the comparison of T count and T table, this means that workload has a significant effect on employee performance. The test results on the influence of job satisfaction and workload on employee performance obtained a calculated F value of 11.649 > F table 3.27 with a significance level of 0.05, so it is proven that there is a joint and significant influence of job satisfaction and workload on employee performance. The determination test shows that the combination of job satisfaction and workload variables together contributes 49.4%. on employee performance while the remaining 50.6%) is the contribution of other variables not examined in this research.
USABILITY ANALYSIS OF THE CAREER SYSTEM AT JAMBI UNIVERSITY USING SUS AND HEURISTIC EVALUATION TO IMPROVE EMPLOYER SATISFACTION Enggrani Fitri, Lucky; Setiawan, Dedy; Kaswari, Teja
Journal of Business Studies and Management Review Vol. 8 No. 1 (2024): JBSMR, Vol 8 No.1 December 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i1.41607

Abstract

The Career Information System at Jambi University play a crucial role in providing data on alumni education and career paths. This study evaluates the system’s usability using the System Usability Scale (SUS) and Heuristic Evaluation (HE) to enhance employer and study program satisfaction. This research employs primary data collected from Jambi University alumni through questionnaires. The purposive sampling technique was used, with 50 respondents for the SUS method and 3–5 evaluators for HE. The evaluation results show a SUS score of 63.75, categorized as marginally acceptable with a 65th percentile ranking. The HE assessment yielded a 63% score, indicating that the system is functional but requires improvement. Additionally, the Net Promoter Score (NPS) reflects positive user feedback.This study provides insights for further system development to improve user satisfaction, particularly among employers and study programs at Jambi University.
The ROLE OF LIFESTYLE IN MEDIATING THE INFLUENCE OF DIGITAL TRANSACTION SERVICE INNOVATION ON GO-PAY SERVICE USER DECISIONS Siregar, Ade Perdana; Setiawan, Wahyu Juari
Journal of Business Studies and Management Review Vol. 8 No. 1 (2024): JBSMR, Vol 8 No.1 December 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i1.43881

Abstract

The development of very advanced technology, leads to changes in the lifestyle of every human being, including the marketing and financial fields have developed towards a more efficient and modern direction. The purpose of this study is to identify the influence of digital transaction service innovation on service user decisions, identify the influence of digital transaction service innovation on lifestyle, identify the influence of lifestyle on service user decisions and identify the role of lifestyle in mediating the influence of digital transaction service innovation on Go-Pay service user decisions. The independent variable used is innovation with indicators of relative advantage, compatibility, complexity, divisibility and communicability. The mediating variable is lifestyle with indicators of activities, interest and opinion while the dependent variable is the decision of the service user. This study was conducted on Go-Pay service users in Jambi City and data obtained through the distribution of questionnaires. The data analysis method used is Structural Equation Modeling (SEM) measurement using SmartPLS software. To see the role of lifestyle in mediating the influence of digital transaction service innovation on Go-Pay service user decisions
COMPETITIVE ADVANTAGE IMPROVEMENT MODEL OF PT. BANK PEMBANGUNAN DERAH JAMBI THROUGH DIGITAL LEADERSHIP AND ORGANIZATIONAL CULTURE MEDIATED BY INNOVATIVE WORK BEHAVIOR Ayu Anggraini; Fitriaty; Lubis, Tona Aurora
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.41922

Abstract

This research aims toanalyzing the influence of digital leadership and organizational culture on the competitive advantage of Bank Jambi, through innovative work behavior. The research sample used was 242 respondents, taken using a simple random sampling technique. The types of data collected include primary data in the form of questionnaires on digital leadership, organizational culture, innovative work behavior, and competitive advantage, as well as secondary data in the form of other publications such as; books, journals and other documents related to the topic of this research. The data that has been collected is then analyzed using descriptive statistical analysis methods and verification analysis in the form of Partial Least Square (PLS). The results of the direct effect analysis prove that; (1) digital leadership and organizational culture directly have a significant effect on innovative work behavior, (2) digital leadership, organizational culture, and innovative work behavior directly have a significant effect on competitive advantage, (3) digital leadership indirectly has a significant effect on competitive advantage, through innovative work behavior, and (4) organizational culture indirectly has a significant effect on competitive advantage, through innovative work behavior. The results of this study have implications for efforts to improve innovative work behavior and competitive advantage of Bank Jambi, through a more adaptive corporate culture, as well as improving the quality of digital leadership, especially in terms of change management competency
The IMPACT OF RATIONAL, EMOTIONAL, AND SPIRITUAL MOTIVES ON GEN Z'S SKINCARE PURCHASING DECISIONS IN JAMBI CITY Tassya, Tassya Fitri Ramadhani; Yacob, Syahmardi; Musnaini, Musnaini
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.42092

Abstract

This study aims to analyze the influence of rational, emotional, and spiritual motives on skincare purchasing decisions among Generation Z in Jambi City. A quantitative approach was employed, with a total of 99 respondents selected through a purposive sampling technique. Data were collected using an online questionnaire distributed via Google Forms. The collected data were then processed using SPSS version 21, utilizing multiple linear regression analysis. The findings indicate that rational motives have a positive and significant impact on purchasing decisions. Additionally, emotional and spiritual motives also significantly influence skincare purchasing decisions. Furthermore, the simultaneous test results confirm that rational, emotional, and spiritual motives collectively have a significant effect on the skincare purchasing decisions of Generation Z in Jambi City.
The INFLUENCE OF EXO AS A BRAND AMBASSADOR AND ADVERTISING ON IMPULSE BUYING ON SCARLETT WHITENING PRODUCTS WITH FEAR OF MISSING OUT (FOMO) AS AN INTERVENING VARIABLE Listi, Sella Afrian; Yacob, Syahmardi; Musnaini, Musnaini
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.42181

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh secara parsial brand ambassador dan iklan terhadap impulse buying serta memahami peran Fomo sebagai variabel yang memediasi hubungan tersebut. Populasi dalam penelitian ini adalah penggemar exo di seluruh Indonesia, dengan menggunakan teknik purposive sampling untuk pengambilan sampel, dan jumlah responden yang dijadikan sampel sebanyak 100 orang. Penelitian ini bersifat kuantitatif, data yang digunakan dalam penelitian ini diperoleh melalui metode kuesioner. Metode analisis data penelitian ini adalah analisis statistik deskriptif dengan menggunakan alat analisis Structural Equation Modeling-Partial Least Square (SEM-PLS) pada aplikasi SmartPLS 4. Hasil penelitian menunjukkan bahwa Brand ambassador berpengaruh positif dan signifikan terhadap Fomo, Iklan berpengaruh positif dan signifikan terhadap Fomo, Brand ambassador berpengaruh positif dan signifikan terhadap impulse buying, Iklan berpengaruh positif dan signifikan terhadap impulse buying, Fomo berpengaruh positif dan signifikan terhadap impulse buying. Brand ambassador berpengaruh positif dan signifikan terhadap impulse buying melalui Fomo, Iklan berpengaruh positif dan signifikan terhadap impulse buying melalui Fomo.
STRENGTHENING FUTURE ORIENTATION, ENTREPRENEURIAL ORIENTATION, AND ENTREPRENEURIAL COMPETITION TOWARDS THE RESILIENCE OF FEMALE STUDENT Sriayudha, Yayuk; Octavia, Ade; Enggrani Fitri , Lucky; Dylan Al Muzzaky, Ahmad
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.42341

Abstract

Female’s entrepreneurship is increasingly recognized as a vital economic force in various countries. Female students engaged in entrepreneurship play a crucial role in societal development and the economic growth of a nation. The active involvement of higher education institutions through a series of policies serves as a milestone in the advancement of entrepreneurship among students. This study aims to : (1). Analyze the impact of future orientation and entrepreneurial competition on entrepreneurial orientation and entrepreneurial resilience among female students, (2). Analyze the influence of entrepreneurial orientation on entrepreneurial resilience among female students, and (3). Analyze the effect of future orientation and entrepreneurial competition on entrepreneurial resilience among female students, with entrepreneurial orientation as a mediating variable. This research employs a descriptive quantitative approach. The study population consists of female students at Universitas Jambi, with a sample of 300 respondents drawn from eight faculties. Data collection was conducted using a questionnaire with perception statements measured on a five-point Likert scale. Data analysis was performed using Structural Equation Modeling (SEM) with PLS3 as the analytical tool. The findings indicate that future orientation and entrepreneurial competition significantly influence entrepreneurial orientation and entrepreneurial resilience among female students in Universitas Jambi. Additionally, entrepreneurial orientation serves as a mediating variable in the research model. This study is expected to contribute to strengthening entrepreneurship among female students and enhancing their entrepreneurial capabilities. Furthermore, the research aims to reinforce the theory of entrepreneurial resilience and provide recommendations for higher education institutions to increase the number of entrepreneurial competitions as platforms for students to develop their entrepreneurial skills.
The INFLUENCE OF SERVICE QUALITY AND OPPORTUNISM ON PATIENT LOYALTY MEDIATED BY TRUST Efendi; Soelasih, Yasintha; Lembana, Devi Angrahini Anni
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.42674

Abstract

The research looked at the effect of service quality and opportunism on patient loyalty mediated by trust. Sampling was done by probability sampling. The number of samples drawn is 443 from 2 hospitals in Jakarta and Karawaci, Indonesia. The results show that service quality influences customer loyalty directly and indirectly through mediating customer trust, while opportunism either directly or indirectly mediated customer trust does not affect customer loyalty. The study contributed to the theory by confirming a shorter path of service quality – trust – loyalty in healthcare service.
PENGARUH STRATEGI SEGMENTING, TARGETING DAN POSITIONING (STP) TERHADAP VOLUME PENJUALAN PADA PT. BALIYONI SAGUNA DENPASAR Bandi, Sekar Chornelia; Fanggidae, Rolland; Salean, Debryana Y; Fanggidae, Apriana H.J
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.42930

Abstract

The purpose of this study was to determine the effect of segmenting, targeting and positioning strategies partially and simultaneously on sales volume at PT Baliyoni Saguna Denpasar which is an e-purchasing company, where the government of the island of Bali is a regular consumer of the company. This type of research is survey research with a quantitative research approach. The population in this study were employees of PT Baliyoni Saguna. This study used a sample of 30 respondents using purposive sampling technique, namely judgment sampling. The analysis techniques used are descriptive statistical analysis, multiple linear regression analysis, coefficient of determination, classical assumption test and hypothesis testing through t test and F test. The data collection technique was carried out by interview and distributing questionnaires via google form. The results showed that simultaneously segmenting, targeting and positioning strategies had a positive and significant effect on sales volume. Meanwhile, simultaneously segmenting and targeting strategies have a positive and significant effect on sales volume while positioning strategies have a negative and significant effect on sales volume
USER SATISFACTION ANALYSIS OF FACULTY OF ECONOMICS AND BUSINESS SERVICES, UNIVERSITAS JAMBI Yudi, Yudi; Amin, Shofia; Indrawijaya, Sigit; Syeftiani, Try; Tialonawarmi, Feny
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.43156

Abstract

User satisfaction is one of the keys to success in managing an institution or organization. The level of service satisfaction is an important indicator to assess the extent to which service user expectations are met, by measuring the suitability between expectations of performance and the real experience felt after the service is used. The Community Satisfaction Index Survey conducted at the Faculty of Economics and Business uses a mixed method research approach. The population in this survey is all service users at the Faculty of Economics and Business, University of Jambi, including: lecturers, education staff, students, alumni, graduate users and cooperation partners. Furthermore, the sample in this survey is a portion of the representative population, using the Stratified Random Sampling technique. The results show that the Faculty of Economics and Business received a good assessment in terms of reliability, responsiveness, and certainty, but still needs to make improvements to infrastructure and accelerate the response of academic administration, especially for students. Keywords : Service Quality, User Satisfaction, FEB UNJA Services

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