Journal of Business Studies and Management Review
The aim of the Journal of Business Studies and Management Review (JBSMR) is to be a unique journal in its provision of extraordinary services like quick and professional correspondence with authors, fair and comprehensive articles’ double-blind peer review, prompt results of reviews by our dedicated reviewers and editors, high readership and impact. The scope of the manuscript that can be published in JBSMR is financial management, human resource management, marketing management, production and operation management, retail, e-retail, e-commerce, entrepreneurship, small and medium enterprises, and digital marketing in any Business and Management Discipline.
Articles
261 Documents
<![CDATA[The INFLUENCE OF SPIRITUAL LEADERSHIP ON INDIVIDUAL PERFORMANCE: THE ROLE OF ORGANIZATIONAL CULTURE AS A MEDIATION ]]>
<![CDATA[Zaid, Zaidi Salsabila]]>;
<![CDATA[Adriani, Zulfina]]>;
<![CDATA[Solikhin, Agus]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 7 No. 2 (2024): JBSMR, Vol 7 No.2 June 2024 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v7i2.35223
<![CDATA[This research aims to examine and analyze the influence of spiritual leadership on teacher performance mediated by organizational culture. The sample in this study was 47 teachers at the Tanjung Pasir Al Awwabien Islamic Boarding School, Jambi City. Data collection was carried out using the questionnaire method. The approach used in this research is to use a quantitative descriptive approach with the Partial Least Square (PLS) method. Data collection in this research is primary data. The results of this study indicate that spiritual leadership has a positive and significant effect on individual performance in teachers, spiritual leadership has a positive and significant effect on organizational culture, organizational culture has a positive and significant effect on individual performance in teachers, spiritual leadership has a positive and significant effect on individual performance which is mediated by organizational culture variables.]]>
<![CDATA[SYNERGY OF STORE ATMOSPHERE AND BRAND IMAGE: ANALYSIS OF ITS INFLUENCE ON CONSUMER PURCHASING DECISIONS AT SOCIOLLA JAMBI CITY ]]>
<![CDATA[Pangestu, Mira Gustiana]]>;
<![CDATA[Fahdillah, Yosi]]>;
<![CDATA[Sabrina, Hanan Laras]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 7 No. 2 (2024): JBSMR, Vol 7 No.2 June 2024 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v7i2.35233
<![CDATA[The changing landscape of e-commerce businesses is the result of rapid technological advancements and changes in customer behavior. One of the largest beauty e-commerce businesses in Indonesia, PT Socio Bella, also known as Sociolla, is a platform that faces intense competition to develop and retain its online consumers to offline consumers in stores. This study aims to see how the influence of store atmosphere and brand image on consumer purchasing decisions partially and simultaneously. This study uses quantitative research methodology with an associative approach to see the effect of store atmosphere and brand image on purchasing decisions at Sociolla in Jambi City. The population used in this study were consumers who had made purchases or visited Sociolla in Jambi City while the sampling method used in the process was purposive sampling which involved a total of 100 respondents using the Lemeshow formula. The results showed that at Sociolla Jambi City, store atmosphere has a significant and positive influence on purchasing decisions and brand image has a significant and positive influence on purchasing decisions while both have a simultaneous effect on consumer purchasing decisions. So it can be concluded that these two factors go hand in hand with the emergence of consumer purchasing decisions at Sociolla Jambi City.]]>
<![CDATA[EXPLORING THE IMPACT OF CELEBRITY ENDORSEMENT AND BRAND AWARENESS ON CONSUMER BEHAVIOR: A CASE STUDY OF ES TEH INDONESIA IN KOTA BARU JAMBI ]]>
<![CDATA[Sabrina, Hanan Laras]]>;
<![CDATA[Fahdillah, Yosi]]>;
<![CDATA[Pangestu, Mira Gustiana]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 7 No. 2 (2024): JBSMR, Vol 7 No.2 June 2024 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v7i2.35234
<![CDATA[This For entrepreneurs, the internet is useful for promoting their business to consumers. The development of digital technology and the growth of the business world in the current era is increasingly heading towards a global direction which makes a company required to establish the right marketing strategy in order to win marketing and be able to compete competitively with competitors. The purpose of this study was to determine the effect of celebrity endorsement and brand awareness on purchasing decisions for Indonesian iced tea, Kota Baru Jambi branch. The population of this study were consumers of Indonesian iced tea, Kota Baru Jambi branch with a sample size of 100 respondents using the lameshow formula. The sampling technique used purposive sampling technique using several criteria. This study uses quantitative methods and the data source used is primary data and data collection using a questionnaire distributed via google form. While the scale in this study uses a Likert scale. The data processing method uses multiple linear regression analysis, determination coefficient, partial t test and simultaneous F test. The results showed that celebrity endorsement had a significant positive effect on purchasing decisions at the Indonesian iced tea branch of the new city of Jambi.Brand awareness has a significant positive effect on purchasing decisions at the Indonesian iced tea branch of the new city of Jambi. And simultaneously celebrity endorsement and brand awareness have an effect on purchasing decisions on Indonesian iced tea in the new city branch of Jambi.]]>
<![CDATA[The IMPACT OF ENTREPRENEURIAL LEADERSHIP ON EMPLOYEE PERFORMANCE AT THE DEPARTMENT OF INDUSTRY AND TRADE OF JAMBI PROVINCE WITH INNOVATIVE WORK BEHAVIOR AS AN INTERVENING VARIABLE ]]>
<![CDATA[Indriyani, Rima]]>;
<![CDATA[Adriani, Zulfina]]>;
<![CDATA[Khalik, Idham]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 7 No. 2 (2024): JBSMR, Vol 7 No.2 June 2024 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v7i2.35250
<![CDATA[This study explores the impact of entrepreneurial leadership on innovative work behavior and employee performance within the public sector, focusing on the Jambi Province Industry and Trade Office—a critical entity in local economic development. Adopting a mixed-methods approach, the research involved a survey of 114 employees supplemented by qualitative observations, analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings indicate that entrepreneurial leadership significantly enhances innovative work behavior (Path coefficient = 0.63, p < 0.01), which in turn mediates the relationship between leadership and employee performance (Indirect effect = 0.27, p < 0.05). Additionally, the direct impact of entrepreneurial leadership on employee performance was also significant (Path coefficient = 0.36, p < 0.05), underscoring the dual pathways—direct and mediated—through which leadership styles conducive to innovation can improve organizational outcomes. These results underscore the transformative potential of entrepreneurial leadership in fostering innovation and enhancing performance within traditionally less dynamic public sector environments. The study contributes to the burgeoning literature on leadership in the public sector by demonstrating the pivotal role of leadership styles in enhancing innovation and operational efficiency.]]>
<![CDATA[The INFLUENCE OF GREEN MARKETING ON GREEN PURCHASE INTENTION MEDIATED BY ENVIRONMENTAL AWARENESS ]]>
<![CDATA[Risyafani, Sonia]]>;
<![CDATA[Musnaini, Musnaini]]>;
<![CDATA[Adriani, Zulfina]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 8 No. 1 (2024): JBSMR, Vol 8 No.1 December 2024 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v8i1.35450
<![CDATA[This study aims to explain how Green Marketing influences Green Purchase Intention mediated by Environmental Awareness among Starbucks consumers in Jambi City. The sampling method used is Purposive Sampling with a total of 100 respondents. Primary data were obtained through a questionnaire using a Likert scale. The data analysis method employed Partial Least Square (PLS) with Smart PLS 4.0 software. The results showed that Green Marketing has a positive and significant effect on Environmental Awareness, and Environmental Awareness has a positive and significant effect on Green Purchase Intention. Green Marketing also has a positive and significant impact on Green Purchase Intention mediated by Environmental Awareness. Based on these findings, it is suggested that marketers implement Green Marketing strategies strengthened by enhancing consumer Environmental Awareness, as consumer attitudes and concerns about the environment can increase the intention to purchase environmentally friendly products. Keyword: Green Marketing, Environmental Awarenss, Green Purchase Intention]]>
<![CDATA[The INFLUENCE OF HEDONIC VALUE AND CUSTOMER EXPERIENCE ON CONSUMER DECISION-MAKING: A STUDY OF FOREIGN BRAN RETAIL IN INDONESIA WITH CUSTOMER SATISFACTION AS MEDIATION ]]>
<![CDATA[Elzagi, Verliana]]>;
<![CDATA[Laulita, Nasar Buntu]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 8 No. 1 (2024): JBSMR, Vol 8 No.1 December 2024 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v8i1.35877
<![CDATA[This study aims to fill the gap in the literature by exploring how hedonic value and customer experience influence consumen decision-making in foreign bran retail in Indonesia, with particular focus on the mediating role of customer satisfaction. This study consists of two independent variables, namely hedonic value and brand experience and one dependent variable, namely consumer decision-making and customer satisfaction as a mediating variable. The method used is quantitative where research data collection using questionnaires filled out by community respondents throughout Indonesia. The research results obtained are: a) There is a significant influence between hedonic value on brand satisfaction, b) there is a significant influence between hedonic value on consumer decision-making, c) there is a significant influence between brand experience on customer satisfaction, d) there is a significant influence between brand experience on consumer decision-making, e) there is no significant influence between customer satisfaction on consumer decision-making, f) customer satisfaction cannot mediate the effect of hedonic value on consumer decision-making, g) customer satisfaction cannot mediate the effect of brand experience on consumer decision-making.]]>
<![CDATA[The INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY ON THE DECISION TO PURCHASE A HOUSE WITH MODERATING EFFECT OF LIFESTYLE: A CASE STUDY ON MORTGAGE LOANS AT BANK TABUNGAN NEGARA BRANCH OFFICE, KABUPATEN BUNGO ]]>
<![CDATA[Sihombing, Jul Kono]]>;
<![CDATA[Octavia, Ade]]>;
<![CDATA[Fitriaty, Fitriaty]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 8 No. 1 (2024): JBSMR, Vol 8 No.1 December 2024 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v8i1.36237
<![CDATA[This study analyzes the influence of brand image, service quality, and lifestyle on the decision to finance home ownership loans (KPR) at Bank Tabungan Negara (BTN) in Kabupaten Bungo. Data were collected through questionnaires distributed to BTN customers who have taken out KPR. Data analysis was performed using multiple regression techniques. The results show that brand image and service quality have a positive and significant influence on KPR financing decisions. Additionally, lifestyle moderates the relationship between brand image and KPR financing decisions, as well as between service quality and KPR financing decisions. These findings highlight the importance of enhancing brand image and service quality and considering customer lifestyle in designing KPR products and services. ]]>
<![CDATA[ANALYSIS OF THE INFLUENCE OF SUBJECTIVE NORMS AND CONSUMER ANIMOSITY ON THE DECISION TO BOYCOTT ISRAEL-AFFILIATED PRODUCTS WITH BRAND JUDGMENT AS A MODERATING VARIABLE: A STUDY ON WEST JAVA MUSLIM COMMUNITY ]]>
<![CDATA[Pasha, Muhammad Rifki Rasyid]]>;
<![CDATA[Sari, Diana]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 8 No. 1 (2024): JBSMR, Vol 8 No.1 December 2024 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v8i1.36547
<![CDATA[The crimes committed by Israel on an international scale have a global impact that directly influences how Muslim consumers view and evaluate products affiliated with Israel. The aim of the research is to analyze the influence of Subjective Norms and Consumer Animosity on the West Java Muslim community's decision to boycott Israel-affiliated products with Brand Judgment as a moderating variable. This research uses a quantitative approach and collects data through survey methods. The purpose of the selection method is to select 150 respondents based on the West Java Muslim community for research purposes. This research uses the Structural Equation Modeling method assisted by SmartPLS software for data processing. The results show that Subjective Norms have a positive and significant effect on Consumer Animosity, Subjective Norms and Consumer Animosity have a significant positive effect on the Boycott Decision, while Brand Judgment is able to moderate the relationship between Consumer Animosity negatively and significantly on the Boycott Decision.]]>
<![CDATA[EXPLORING THE TRANSITION OF SMART ELECTRICITY USERS TO GREEN CONSUMERS: AN OPEN KNOWLEDGE MAPS ANALYSIS ]]>
<![CDATA[Pasaribu, Johni Paul Karolus]]>;
<![CDATA[Johannes, Johannes]]>;
<![CDATA[Yacob, Syahmardi]]>;
<![CDATA[Octavia, Ade]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 8 No. 1 (2024): JBSMR, Vol 8 No.1 December 2024 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v8i1.36628
<![CDATA[The era of technology and smart electricity is a technological advancement for households that use smart electricity. This research aims to discover the potential of smart electricity users to become green consumers. Therefore, we use the Open Knowledge Map platform to find out the behaviour of smart electricity users using cluster visualisation. The data used are research papers from 2013 to 2022. Hence, we found 11 clusters of related articles. The main focus of the research cluster is the social behaviour, construction user, and consumer behaviour cluster, which is related to green consumer behaviour from the behaviour of households using smart electricity. Furthermore, we have confirmed the potential household smart electricity users to become green consumers. Therefore, we have a construction related to the potential of smart electricity user households to become green consumers for further research.]]>
<![CDATA[The INFLUENCE OF FINANCIAL LITERACY AND THE USE OF SOCIAL MEDIA ON PERSONAL FINANCIAL MANAGEMENT IN STUDENTS OF THE MANAGEMENT STUDY PROGRAM, FACULTY OF ECONOMICS AND BUSINESS, JAMBI UNIVERSITY ]]>
<![CDATA[Putra, Ruli Amanda]]>;
<![CDATA[Setiawati, Rike]]>;
<![CDATA[Firmansyah, Firmansyah]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 8 No. 1 (2024): JBSMR, Vol 8 No.1 December 2024 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v8i1.37006
<![CDATA[Understanding financial literacy is very necessary for every individual to be able to manage and plan their finances. Based on the results of observations, researchers found problems related to low levels of financial literacy affecting their financial management. Of the 10 students, only 4 students made financial plans and only a few made detailed financial plans. In particular, they have studied Financial Management courses but are known to still be unable to apply their financial literacy skills appropriately in managing their finances. This research aims to examine the influence of financial literacy and the use of social media on student financial management. This research includes quantitative research methods. The population in this study was 577 students from the Faculty of Economics and Business, Jambi University class 2019-2021 with a sample of 86 students using simple random sampling techniques. Data collection was carried out through distributing questionnaires. Data testing techniques use Validity Test and Reliability Test, R-Square test and Hypothesis Test with Bootstrapping using SmartPLS 3 Software. The results of the research show that financial literacy has a significant positive effect on personal financial management and the use of social media has a significant positive effect on personal financial management.]]>
