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International Journal of Business and Applied Economics (IJBAE)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 29636124     DOI : https://doi.org/10.55927/ijbae.v2i1
Core Subject : Science,
Decision Sciences, Operations Research & Management
International Journal of Business and Applied Economics (IJBAE), is an international peer-reviewed journal that is aimed to be an international forum and platform for disseminating high-quality business, management, and economic-related researches, by Formosa Publisher. IJBAE seeks to publish high-quality, scholarly empirical journal articles that are related to management, finance, accounting, economics, business, and its applications. The journal strives to serve as the ultimate vehicle for the exchange of ideas and research studies among business and economics scholars internationally. IJBAE is dedicated to publishing scientific articles on the study of management, finance, accounting, economics, and business from different aspects and perspectives as well as the themes that have been determined. IJBAE publishes articles in January, March, May, July, September, and November.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 199 Documents
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Reduction of Raw Material Inventory Costs with an Operational Management Approach for Beverage Products at Loca Coffee Chalid, Abdul; Handayani, Wiwik
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.13128

Abstract

Facing significant demand fluctuations has resulted in Loca Coffee experiencing a surge in inventory costs, a lack of control over raw material inventory, and suboptimal service quality. To assist the company, this study aims to reduce inventory costs, minimize order frequency, and improve service quality. To achieve these objectives, an operational management approach is applied in this research. One of the inventory control techniques, Material Requirements Planning (MRP), will be utilized. In implementing an effective MRP system, the Holt-Winter and SARIMA methods will be applied in the forecasting process. Machine learning techniques will be employed for the forecasting model using time series sales data of Loca Coffee products, with Python programming language. As long as the approach is carried out in the appropriate manner, the findings of the research indicate that the implementation of an inventory control system that is based on MRP was successful in achieving a reduction in costs of Rp 10,335,500, a significant decrease in the frequency of orders, and an improvement in the quality of service
The Effect of Price, Promotion, and Brand Image on Indosat Ooredoo Customer Loyalty in Purwokerto Community Anggraito, Lucky; Utami, Restu Frida; Astuti, Herni Justiana; Suyoto, Suyoto
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.13129

Abstract

The tight competition for market share forces network providers to continue to innovate in terms of speed, coverage, and price of internet services. One of the network providers that continues to improve its quality in Indonesia is Indosat Ooredoo. The purpose of this study is to analyze the effect of price, promotion, and brand image on Indosat Ooredoo customer loyalty. This research uses quantitative research methods and focuses on people who live in Purwokerto. The sampling method used purposive sampling. Respondents used in this research sample were 106 according to the criteria involved in Indosat Ooredoo customer loyalty. The data collection method is through a questionnaire survey measured by a 5-point Likert scale and analyzed using the SPSS 26 application. The results showed that price has a positive and significant effect on Indosat Ooredoo customer loyalty, promotion has no effect and is not significant to Indosat Ooredoo customer loyalty, and brand image has no effect and is not significant to Indosat Ooredoo customer loyalty.
An Islamic Approach to Educate Children on Financial Literacy Tazkiyyah, Naila M; Hafidhuddin, Didin; Ibdalsyah, Ibdalsyah; Tanjung, Hendri
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.13134

Abstract

This study aims to explore the Islamic perspective on financial literacy education for children and to analyze whether the Qur'an and Hadith provide guidance on managing wealth, assets, and financial decision-making. The research employs a library research methodology, gathering data and documents from primary and secondary sources. Content analysis was used as the data analysis method to refine and expand upon existing theories. The findings reveal that, based on the interpretation of several Qur'anic verses, Hadiths (including insights into the wealth and economic practices of the Prophet Muhammad), and Islamic literature, the Islamic perspective recognizes financial literacy education for children as an essential component. However, its practical application must be tailored to align with the developmental stages of children.
The Effect of Carbon Accounting Disclosure, Environmental Performance, and CEO Characteristics on Financial Performance: The Role of Firm Size as a Control Variabel Juniarti, Eva; Sasanti, Elin Erlina
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.13221

Abstract

This study investigates the effect of carbon accounting disclosure, environmental performance, and CEO characteristics (education, tenure, and gender) on the financial performance of energy sector entities recorded on the Indonesia Stock Exchange from 2021 to 2023, with firm size as a control variable. Using secondary data and panel data regression analysis processed with Stata 17, the findings reveal that only CEO gender significantly influences financial performance, albeit negatively. Other variables, including carbon accounting disclosure, environmental performance, CEO education, CEO tenure, and firm size, show no significant effects. These results highlight the complexity of financial performance determinants, emphasizing the need for improved carbon disclosure quality and long-term environmental strategies.
Analysis of the Effect of Promotion and Dissatisfaction on Digital Wallet Brand Switching through the Need to Find Variations in Case Study on Ovo Santika, Febi; Kurniasari, Florentina
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.13249

Abstract

The growth of e-wallet users in Indonesia shows a very positive trend, the number of e-wallet users increases significantly every year. Some of the reasons Indonesians prefer to use digital payments or e-wallets are because they feel more comfortable, fast transactions, no need to carry a lot of cash and cards, easy to use, easier to track expenses, safer and more hygienic, until there are various promotions that provide benefits for users. However, amidst the growth in the number of e-wallet users in Indonesia, OVO as one of the leading digital wallets in Indonesia has experienced a downward trend until it is difficult to compete with its competitors such as Gopay and Shopeepay. This study aims to determine how the influence of promotion and dissatisfaction on brand switching through the need to seek variations of OVO e-wallet users in Jakarta. The sample used in this study amounted to 127 respondents using non-probability sampling techniques. The results showed that promotion affects brand switching, dissatisfaction affects brand switching, the need to seek variety influences brand switching, and the need to seek variety can be a mediating variable in this study.
The Influence of Information Prospectus, Share Offering Percentage, and Institutional Ownership Structure on Company Underpricing During an IPO Sari, Putu Julia Indah; Hudaya, Robith
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.13270

Abstract

This study aims to determine the influence of the information prospectus, measured by the Debt-to-Equity Ratio, Return on Assets, and Current Ratio, as well as the percentage of stock offerings and institutional ownership structure, on underpricing. The population in this study consists of 168 companies conducting Initial Public Offerings during the 2020–2023 period. The analysis method employed is multiple linear regression analysis. The study results indicate that underpricing significantly affects the Debt-to-Equity Ratio, Return on Assets, and IPO Share Ownership Percentage. However, the Current Ratio and Institutional Ownership Structure do not have a significant effect. This research is expected to provide valuable insights into the mechanisms and factors influencing underpricing in the context of the Indonesian capital market. It can be a reference for investors and issuers when planning IPO strategies.
The Role of Study on Green Marketing Practices as a Moderation Variable in the Relationship of Service Quality and Store Atmosphere to Purchase Decisions in Management Students: A Structural Equation Modelling Study Fadillah, Fadillah; Husen, Achmad; Suparno, Suparno; Martono, Adi
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.12838

Abstract

Green marketing focuses on sustainability and environmental protection to meet consumer concerns about the environment. This study examines the relationship between Green Marketing Practices, Service Quality, Store Atmosphere, and Purchase Decisions among 384 management students using SEM-PLS analysis. Results show that Service Quality and Store Atmosphere significantly influence Purchase Decisions, but Green Marketing Practices do not act as a moderating variable. Practical elements like Service Quality and Store Atmosphere play a more critical role in driving Purchase Decisions than academic understanding of Green Marketing Practices. Store managers should prioritize these practical factors to enhance purchase outcomes.
The Influence of Price and Service Quality on Consumer Satisfaction at Seblak Gaul Ciater Barat Resto Rahayu, Suharni
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.12841

Abstract

This research analyzes the impact of price and service quality on consumer satisfaction at Resto Seblak Gaul in West Ciater using a descriptive quantitative method with a sample of 100 respondents. Data analysis included validity, reliability, regression, and hypothesis testing. Results show that price (t-value: 7.474 > t-table: 1.984) and service quality (t-value: 18.225 > t-table) both have a positive and significant effect on consumer satisfaction. Together, price and service quality also significantly influence satisfaction (F-value: 170.602 > F-table: 3.090), as indicated by the regression equation Y = -306 + 0.100X1 + 0.531X2. The study's demographic consists of 82,656 consumers who have made purchases at Resto Seblak Gaul Ciater Barat. The sample size was calculated using the Slovin algorithm with a 10% margin of error, yielding 100 responses.
Marketing Strategy in Increasing the Number of Sales of Goods Using Soar Analysis in Grocery Stores in Pondok Cabe, South Tangerang Septiani, Fauziah; Hidayat, Nandang; Hardhienata, Soewarto
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.12874

Abstract

This study aims to analyze effective marketing strategies for increasing sales of goods in grocery stores located in Pondok Cabe, South Tangerang, using the SOAR (Strengths, Opportunities, Aspirations, Results) analysis method. Through a qualitative approaches, data were collected from surveys and interviews with store owners and customers. Strengths: The research identifies the strengths of grocery stores, such as strategic location, product variety, and good cust omer service.Opportunities: The analysis explores existing opportunities, including the trend of online shopping and increasing consumer awareness of local products. Aspirations: The study investigates the aspirations of store owners to enhance sales, such as brand development and improving the shopping experience. Results: Findings indicate that implementing marketing strategies based on SOAR analysis can significantly boost sales, with recommendations to leverage social media and local promotions. This research is expected to provide insights for grocery store owners in formulating more effective and sustainable marketing strategies.
The Influence of Motivation and Work Environment on Employee Performance at PT. Sumber Data Indonesia South Jakarta Astria, Kenny
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.12899

Abstract

This research investigates the outcomes of motivation and work environment on employee performance at PT Sumber Data Indonesia in South Jakarta. A quantitative approach was employed, utilising the Slovin formula for sampling, which yielded a sample size of 86 individuals. The data analysis encompassed validity testing, reliability assessment, classical hypothesis testing, regression analysis, correlation coefficients, coefficients of determination, and hypothesis evaluation. The study's results indicated that motivation had a considerable impact on employee performance, evidenced by a coefficient of determination of 49.2%. The hypothesis testing demonstrated that the t-statistic surpassed the crucial t-value (9.019 > 1.989).

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