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International Journal of Business and Applied Economics (IJBAE)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 29636124     DOI : https://doi.org/10.55927/ijbae.v2i1
Core Subject : Science,
Decision Sciences, Operations Research & Management
International Journal of Business and Applied Economics (IJBAE), is an international peer-reviewed journal that is aimed to be an international forum and platform for disseminating high-quality business, management, and economic-related researches, by Formosa Publisher. IJBAE seeks to publish high-quality, scholarly empirical journal articles that are related to management, finance, accounting, economics, business, and its applications. The journal strives to serve as the ultimate vehicle for the exchange of ideas and research studies among business and economics scholars internationally. IJBAE is dedicated to publishing scientific articles on the study of management, finance, accounting, economics, and business from different aspects and perspectives as well as the themes that have been determined. IJBAE publishes articles in January, March, May, July, September, and November.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 199 Documents
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The Influence of Brand Image, Price and Product Quality on the Decision to Purchase Oppo Mobile Phones in Tangerang City People Ariyanto, Aris; Sudarsono, Agus; Wijayanti, Kiki Dwi
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.12900

Abstract

A survey by IDC revealed that Indonesia's smartphone shipments dropped by 6.3% year-on-year in Q2 2023, with Oppo experiencing the largest decline of 19.8%, selling 1.6 million units. This study examines the influence of brand image, price, and product quality on Oppo smartphone purchasing decisions in Tangerang City using a quantitative descriptive approach with 230 participants analyzed via Partial Least Squares (PLS). Results show that brand image, price, and product quality, individually and collectively, significantly influence purchasing decisions. Recommendations include enhancing Oppo's brand image through software quality and design, revising pricing strategies, improving battery performance, and streamlining the purchasing process to strengthen competitiveness.
The Influence of Transformational Leadership, Work Motivation and Physical Work Environment on Employee Performance with Job Satisfaction as an Intervening Variable at PT. Pelindo Regional 1 (Persero) Belawan Branch Chairunnisa , Chairunnisa; Dalimunthe, Ritha F.; Absah, Yeni
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.13080

Abstract

Factors that significantly impact employee performance include transformational leadership, intrinsic drive at work, and the physical work environment. An employee's level of job happiness is directly correlated to the level of performance they deliver. Using job satisfaction as an intermediary variable, this study aims to examine the impact of transformational leadership, work motivation, and the physical work environment on employee performance at the Belawan Branch of PT. Pelindo Regional 1 (Persero). The 52 participants who made up the sample were all permanent workers of the Belawan Branch of PT. Pelindo Regional 1 (Persero). Descriptive statistics and path analysis were used to analyze the data. Employee performance is positively and significantly impacted by transformational leadership, work motivation, and the physical work environment, according to the research.
The Influence of Job Satisfaction and Organizational Commitment on Employee Performance Through Organizational Citizenship Behavior (OCB) as an Intervening Variable at PT. Bank Rakyat Indonesia (Persero) Iskandar Muda Branch Ginting, Rini Troelin; Lumbanraja, Prihatin; Sirojuzilam, Sirojuzilam
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.13081

Abstract

This study examines the relationship between organizational citizenship behavior (OCB), job satisfaction, and organizational commitment as they relate to employee performance at the Iskandar Muda branch of PT. Bank Rakyat Indonesia. Results from a path study of 92 workers show that OCB is strongly affected by factors including job satisfaction and organizational commitment. Not only that, but employee performance is positively affected by both of these criteria. Organizational citizenship behavior (OCB) acts as a go-between for three factors: work happiness, loyalty to the company, and productivity.
Measuring User Satisfaction of Participant Reporting Information System Services at the Tanjung Morawa Branch of the Employment Social Security Administration Agency Sibarani, Rheince; Rini, Endang Sulystia; Situmorang, Syafrizal Helmi
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.13082

Abstract

The purpose of this study is to use the End User Computing happiness (EUCS) approach to the Participant Reporting Information System (SIPP) service in order to ascertain and analyze the degree of user happiness. This study is based on the phenomenon of the reporting system's shift from a manual to an online one. Content, accuracy, format, usability, and timeliness are the dimensions that this research employs to measure user satisfaction. Using a quantitative technique, this research examines associations. The 273 participants who made up the population were personnel officials from the companies that were part of the BPJS Employment Tanjung Morawa Branch. This study drew from a total of 170 participants. A random sampling technique is employed, where each sample has an equal chance of being chosen. A linear regression analysis was performed on the collected data.  
The Effect of Knowledge Sharing on the Performance of Educational Personnel at Universitas Negeri Medan Harahap, Vivi Ramayanti; Sihombing, Tunggul; Siahaan, Asima Yanty S
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.13190

Abstract

The objectives of this study are to: 1) identify the knowledge sharing practices of educational staff at Universitas Negeri Medan, 2) assess the performance of educational staff at Universitas Negeri Medan, and 3) explain the influence of knowledge sharing on the performance of educational staff at Universitas Negeri Medan. This research is classified as explanatory research, which examines the relationship between the knowledge sharing variable (X) and the performance variable (Y) of educational staff at Universitas Negeri Medan. The results indicate that knowledge sharing has a positive relationship with performance, as represented by the regression equation Y=15.372+0.2X. The correlation coefficient r=0.49 signifies a moderate relationship between the two variables, with a coefficient of determination of 24.1%, suggesting that knowledge sharing accounts for 24.1% of the variance in performance.
The Effect of E-commerce, Social Media and Digital payment on Increasing Revenue of Micro, Small and Medium Enterprises (MSMEs) in Mataram City Aulia, Irma; Nurabiah, Nurabiah
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.13252

Abstract

This study examines the impact of e-commerce, social media, and digital payments on enhancing the revenue of Micro, Small, and Medium Enterprises (MSMEs) in Mataram City. These three variables were chosen because of their role in expanding markets, increasing customer interaction, and facilitating financial transactions. Data were gathered from 118 MSME participants via surveys and analyzed utilizing the Partial Least Squares (PLS) approach. The findings indicate that e-commerce, social media, and digital payment positively and significantly influence the income of MSMEs. Where E-commerce can support marketing efficiency, social media increases product visibility, and digital payments facilitate transactions and increase operational efficiency.
The Effect of Organizational Culture and Work Environment on Turnover Intention Through Organizational Commitment Witasari, Rindi; Widhiandono, Hengky; Tubastuvi, Naelati; Rachmawati, Erny
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.13269

Abstract

This study aims to examine the effect of independent variables, namely organizational culture and work environment on the dependent variable, namely turnover intention and organizational commitment as a mediating variable. This study uses a quantitative research design. Questionnaires were distributed to employees of private hospitals in Purwokerto. The population in this study amounted to 327 employees. The sampling technique used in this study is the random sampling method in accordance with each member of the population has the same opportunity to be selected per field in the hospital. Calculated using the slovin formula resulted in 120 respondents. The method used to analyze data is to use smartpls 3.0. In this study all instruments were valid and reliable. The results showed that organizational culture has an insignificant negative effect on organizational commitment, but a significant positive effect on turnover intention. In contrast, the work environment has a significant positive effect on organizational commitment and a significant negative effect on turnover intention. Organizational commitment is not able to mediate the relationship between organizational culture and work environment on turnover intention.
The Influence of Social Media Promotion, Online Customer Reviews, and Brand Image on Purchasing Decisions for Fashion Products Online at Marketplace Shopee (Study on the General Public of Purwokerto City) Rifai, Fredi Maulana Rifai; Rachmawati, Erny; Widyaningtyas, Dian; Purnadi, Purnadi
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.13357

Abstract

The study had the purpose to test and do an analysis on the effect of social media promotions, online customer reviews, as well as brand image on purchasing decisions for online fashion products in Shopee. Quantitative was used as the research methods, with the focus on people who live in Purwokerto. Respondents used in this research sample were 113 according to the criteria involved in purchasing decisions for online fashion products in Shopee. The method for collecting data is through a questionnaire distribution survey, which is measured on a 5-point Likert scale and then analyzed through the utilization of SPSS 26 application. The findings revealed that social media promotion, along with brand image, affect purchasing decisions positively and significantly for online fashion products in the marketplace Shopee. Whereas, online customer reviews show an effect that is negative and insignificant on purchasing decisions for online fashion products in Shopee.
The Role of Organizational Commitment in the Influence of Servant Leadership and Perceived Organizational Support on Organizational Citizenship Behavior Among Employees at the Banyumas District Health Office Pratama, Bintang Rizki; Darmawan, Akhmad; Purnadi, Purnadi; Haryanto, Totok
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.13358

Abstract

This study aims to examine the influence of Servant Leadership and Perceived Organizational Support (POS) on Organizational Citizenship Behavior (OCB), with Organizational Commitment as a mediator, among employees at the Banyumas District Health Office. The research employs a quantitative approach with saturated sampling, involving 110 respondents. Data were analyzed using the Structural Equation Modeling - Partial Least Squares 3.0 method to test the relationships between variables. The findings reveal that Servant Leadership, Perceived Organizational Support, and Organizational Commitment have a positive and significant effect on OCB. Additionally, Servant Leadership and POS positively and significantly influence Organizational Commitment. Furthermore, Servant Leadership and POS positively and significantly impact OCB through Organizational Commitment.
The Influence of Online Customer Reviews, Online Customer Ratings, Brand Image, and Price Perceptions on the Decision to Purchase Ventela Shoes on Shopee Marketplace Rizqullah, Naufal Khosyi; Haryanto, Totok; Rahayu, Tri Septin Muji; Kharismasyah, Alfato Yusnar
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.13359

Abstract

This study examines the effect of online customer reviews, online customer ratings, brand image, and price perceptions on purchasing decisions for Ventela shoes on the Shopee marketplace. The research subjects were the general public, with sampling using purposive sampling method, with a total sample size of 102 people. Data analysis was carried out using multiple linear regression. The results showed that 1) online customer review has a positive and significant influence on purchasing decisions, 2) online customer rating has a significant positive influence on purchasing decisions, 3) brand image has a positive and significant influence on purchasing decisions and 4) price perception has no influence on purchasing decisions.

Page 19 of 20 | Total Record : 199

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