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Zona Manajerial: Program Studi Manajemen (S1) Universitas Batam
Published by Universitas Batam
ISSN : 20877331     EISSN : 27215873     DOI : https://doi.org/10.37776/zonamanajer
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Physics Social Sciences
The Journal Manajerial is a double blind peer-reviewed academic journal and open access to Management. The journal is published bimonthly once by Universitas Batam. The Journal Manajerial provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of management, ranging from Management, Bussines and Economics, that belong to the management context.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 140 Documents
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The Influence Of Products, Promotions, Prices, and Locations On Customer Satisfaction At Bank Bjb Batam City Tommy Arby Rumengan; Nia Kurniati
Zona Manajerial: Program Studi Manajemen (S1) Vol 11 No 1 (2021): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

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Abstract

Bank BJB is one of the Regional Banks of West Java and Banten which has now turned into a bank on a national scale which has expanded to several regions in Indonesia such as North Sumatra, South Sumatra, Pekanbaru, and one of them is the Riau Islands, precisely in Batam City. With the aim of being able to provide service, renewal, introduction to customers outside Java, and create customer satisfaction in transactions. The purpose of this study was to determine the effect of product, promotion, price and location on customer satisfaction at Bank BJB Batam. The research method used is quantitative method, with the type of survey research where information is collected from respondents using a questionnaire. The population in this study were all customers of Bank BJB Batam City based on customer data from 2018-2022 which was 20,791. The sample in the study used the Slovin formula with accidental sampling technique, so that the number of samples obtained was 75 respondents. The data analysis technique was carried out by multiple linear regression analysis with the help of SPSS statistical tools. The results of the study found that the product had a significant effect on customer satisfaction, promotion had a significant effect on customer satisfaction, price had a significant effect on customer satisfaction, location had a significant effect on customer satisfaction, and simultaneously product, promotion, price, and location had a significant effect on customer satisfaction. The adjusted R Square value is 0.736 which can be called the coefficient of determination which in this case means 73.6% customer satisfaction can be obtained and explained by product, promotion, price and location. While the remaining 100% - 73.6% = 26.4% is explained by other factors, such as service quality, experiential marketing and others.
Pengaruh Digital Perbankan, Motivasi, Pelatihan dan Kepemimpinan terhadap Kinerja Karyawan pada PT Bank Central Asia Cabang Batam Astarizal Astarizal; Ngaliman Ngaliman; Diana Titik Windayati
Zona Manajerial: Program Studi Manajemen (S1) Vol 11 No 1 (2021): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

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Abstract

This study aims to determine the factors that affect the dependent variable Y (employee performance). While the independent variables are X1 (digital banking), X2 (motivation), X3 (training) and X4 (leadership) at PT. Bank Central Asia Batam Branch. The population is all employees of PT Bank Central Asia Batam Branch as many as 135 employees. The sample was taken using the slovin formula with an e value of 5% so that the sample processed in the study was 100 employees. The data analysis technique is processed using the Statistical Product and Service Solution (SPSS) version 25 program application. The results of data analysis resulted in a multiple linear regression equation Y=11.529+0.247X1+0.464X2 - 0.010X3+0.147X4+e. Partial to each independent variable is digital banking of 0.168 > 0.05, motivation of 0.000 < 0.05, training of 0.933 > 0.05 and leadership of 0.181 > 0.05. The results of the partial regression analysis show that the digital variables of banking, training and leadership have a positive and insignificant influence on employee performance while motivation has a positive and significant influence on employee performance. The variables X1(digital banking), X2(motivation), X3(training) and X4(leadership) together contribute to a positive and significant influence on Y (employee performance) by a degree of signification (Sig F) 0.000 on employee performance < 0.05.
Pengaruh Gaya Kepemimpinan, Budaya Organisasi dan Disiplin terhadap Kinerja Pegawai Badan Pengelolaan Pajak dan Retribusi Daerah Kota Batam Diana Titik Windayati; Dwi Sinta
Zona Manajerial: Program Studi Manajemen (S1) Vol 10 No 2 (2020): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (519.866 KB) | DOI: 10.37776/manajer.v10i2.1069

Abstract

Penelitian ini bertujuan memperoleh bukti empiris tentang Pengaruh Gaya Kepemimpinan, Budaya Organisasi dan Disiplin terhadap Kinerja Pegawai. Penelitian ini dilakukan pada Badan Pengelolaan Pajak dan Retribusi Daerah Kota Batam. Populasi dalam penelitian ini adalah seluruh pegawai yang berada di Badan Pengelolaan Pajak dan Retribusi Daerah Kota Batam. Kemudian diambil sampel sebanyak 143 responden dengan menggunakan metode slovin. Metode uji yang digunaka adalah regresi berganda. Hasil penelitian ini menunjukkan Pengaruh Gaya Kepemimpinan, Budaya Organisasi dan Disiplin secara simultan menggunakan uji F, diperoleh nilai F hitung 60.540 dengan tingkat signifikasi (sig) = 0.000. karena nilai 0.000 < 0,05, dengan demikian Ho ditolak dan Ha diterima, maka model regresi adalah signifikan atau dapat dikatakan Pengaruh Gaya Kepemimpinan, Budaya Organisasi dan Disiplin terhadap Kinerja Pegawai secara bersama-sama berpengaruh signifikan terhadap Kinerja Pegawai.
Pengaruh Kualitas Produk, Harga, Promosi dan Tempat terhadap Keputusan Pembelian dari Rumah Coffee, Batam Muhammad Rizky Rahmatullah; Rizki Hidayat Hidayat
Zona Manajerial: Program Studi Manajemen (S1) Vol 9 No 2 (2019): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

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Abstract

Pemasaran merupakan faktor penting dalam perkembangan bisnis. Pemasaran harus terus ditingkatkan dan diperbaharui, tentunya tidak lepas dari kebutuhan dan keinginan konsumen. Begitu dinamis atau ketidakpastian dalam mengetahui keinginan konsumen, sehingga dalam hal ini dituntut setiap pelaku usaha harus selalu dapat melakukan perubahan seperti kualitas produk, harga, promosi dan tempat terhadap keputusan pembelian Dari Rumah Coffee, Batam. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh kualitas produk, harga, promosi dan tempat terhadap keputusan pembelian Dari Rumah Coffee Batam. Metode yang digunakan adalah analisis regresi linier berganda. Populasi penelitian sebanyak 216 konsumen dan sampel yang digunakan sebanyak 140 responden. Hasil penelitian menunjukkan bahwa Kualitas Produk, Harga dan Tempat berpengaruh signifikan secara parsial terhadap Keputusan Pembelian Produk. Sedangkan Harga secara parsial berpengaruh tidak signifikan terhadap Keputusan Pembelian Produk. Secara simultan Kualitas Produk, Harga, Promosi dan Tempat berpengaruh signifikan terhadap Keputusan Pembelian Produk.
Pengaruh Motivasi, Disiplin, dan Stres Kerja terhadap Kinerja Karyawan Pt. Batam Bintan Telekomunikasi Batam Ngaliman Ngaliman; Raynaldi Juniastito; Sri Yanti
Zona Manajerial: Program Studi Manajemen (S1) Vol 9 No 2 (2019): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (484.871 KB) | DOI: 10.37776/manajer.v9i2.1071

Abstract

This study aims to examine and analyze the effect of motivation, discipline and work stress on employee performance at PT. Batam Bintan Telekomunikasi. Data was collected through questionnaires distributed to 40 employees at PT. Batam Bintan Telekomunikasi. The analysis in this study uses the SPSS version 24 program. The data testing technique used is validation test and reliability test with Cronbach Alpha. Classical assumption tests and multiple regression analyses were conducted to test and prove the research hypothesis. The results of the analysis prove that Motivation (X1) has a positive effect on employee perfomance with a t-count of 6,281 and a significance value of 0.010 which is smaller than 0.05. There is a positive and significant effect of discipline (X2) on employees performance. With a t-count value of 5,490 and a significance value of 0.000, it is smaller than 0.05. There is a postitive and significant effect on work stres (X3) on employees performance. With a t-count value of 3,689 and a significance value of 0.018 it is smaller than 0.05. Simultaneously the motivation, discipline, and work stress have a positive and significant effect on employees performance with a calculated F value of 35,638 and a significance value of 0.000 less than 0.05. It can be concluded that motivation, discipline, work stress a positive and significant effect on employees performance.. From the results of the analysis, it can be seen that employees perfomance is influenced by motivation, discipline, work stress of 0,748 (74,8%), while the remaining 25,2% is influenced by other factors not examined in this study.
Pengaruh Motivasi, Komunikasi dan Stres Kerja terhadap Kepuasan Kerja Karyawan pada PT. Rama Gemilang Energi Indopersada Batam Muhammad Malik Maulana Saono; Silvia Revana Auzar
Zona Manajerial: Program Studi Manajemen (S1) Vol 11 No 2 (2021): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

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Abstract

The purpose of this study is to determine whether the variables of motivation, communication and work stress affect the variable job satisfaction where the approach taken in this study is a quantitative approach through correlational research or looking for the influence between independent variables and the dependent variable. The total number of objects of this research are all employees at PT. Rama Gemilang Energi Indopersada Batam opened 52 people while the sample used was a census sample. In this case the researcher's data collection is by distributing questionnaires directly to the respondents and then using the SPSS program where the results of the multiple linear regression test, validity test and reliability test will be obtained. to increase job satisfaction increase employee perceived motivation, effective communication within the organization and employee work stress must be managed in order to increase job satisfaction.
The Effect Of Service Quality, Customer Values, And Customer Relationship Management (Crm) On Customer Loyalty At Jne Express Plamo Garden Defi Ananda; Bambang Satriawan; Diana Titik Windayati
Zona Manajerial: Program Studi Manajemen (S1) Vol 11 No 2 (2021): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

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Abstract

This study aims to determine the effect of service quality, customer value, and Customer Relationship Management on customer loyalty at JNE Express Plamo Garden. The method used in this study is a quantitative method. The population in this study was JNE Express Plamo Garden customers in January and February 2022 with a total of 49,620 people. The sample in this study was 100 respondents. The data collection technique used in this study was a questionnaire / questionnaire that was tested for validity and reliability. Data analysis techniques use Multiple Linear Regression, Classical Assumption Test, Hypothesis Test (t Test and F Test) and Coefficient of Determination. Data processing in this study used the SPSS Software version 25 program. The results of this study show that Service Quality has a positive and significant effect on Customer Loyalty at JNE Express Plamo Garden with a probability value of 0.000 < 0.05. Customer Value has a positive and significant effect on Customer Loyalty at JNE Express Plamo Garden with a probability value of 0.002<0.05. Customer Relationship Management (CRM) has a positive and significant effect on Customer Loyalty at JNE Express Plamo Garden with a probability value of 0.033<0.05. The coefficient of determination of 49.9% shows the contribution of Service Quality, Customer Value, and Customer Relationship Management (CRM) to Customer Loyalty at JNE Express Plamo Garden and the remaining 50.1% is explained by various other variables.
The Effect Of Organizational Culture, Work Discipline And Communication On Performance Of Employees Pt. Persero Batam Deva Giovani Saputra; Raymond Raymond
Zona Manajerial: Program Studi Manajemen (S1) Vol 11 No 2 (2021): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

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Abstract

This study aims to determine the effect of organizational culture, work discipline and communication on employee performance at PT. Persero Batam. The method used is a quantitative method. The population in this study were employees of PT. Persero Batam with a total of 145 employees. The sample used was 61 respondents. The data collection technique used in this study was through an online questionnaire. The data analysis technique in this study uses Multiple Linear Regression using SPSS version 25 software. The results of this study indicate that Organizational Culture has no significant positive effect on the performance of Pt employees. Persero Batam with a probability value of 0.344 > 0.05. Work Discipline has a positive and significant effect on the performance of Pt. Persero Batam with a probability value of 0.000 < 0.05. Communication has a positive and significant effect on the performance of Pt. Persero Batam with a probability value of 0.012 < 0.05. The value of the coefficient of determination of 59.5% shows the contribution of the influence of organizational culture, work discipline and communication on employee performance at PT. Persero Batam and the remaining 40.5% is explained by other variables.
The Effect Of Work Environment, Reward And Punishment On Employee Performance At Pt. Haleyora Powerindo Batam Harry Aulia H; Rizki Hidayat
Zona Manajerial: Program Studi Manajemen (S1) Vol 11 No 2 (2021): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

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Abstract

The purpose of this study was to analyze the effect of work environment, reward and punishment on employee performance at PT. Haleyora Powerindo Batam. The dependent variable in this study is employee performance (Y). Meanwhile, the independent variables are work environment (X1), reward (X2) and punishment (X3). The population used in this study were employees of PT. Haleyora Powerindo Batam with a total of 172 employees, while the samplng technique was purposive sampling and obtained a sample of 120 respondents. The research method used is descriptive and quantitative methods for the data analysis method, the multiple linear regression analysis method uses the SPSS 25.0 program. The results showed that variables had a significant positive effect on employee pertormance at PT. Haleyora Powerindo Batam. The value of R Square on the reward and punishment variables affecting performance is 42.2%.
Influence Of Service, Promotion and Price On Sales Car in Pt. Alifindo Sentral Mobil Batam Imam Sujono; Ngaliman Ngaliman
Zona Manajerial: Program Studi Manajemen (S1) Vol 11 No 2 (2021): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

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Abstract

Sales are the lifeblood of a company, because profit can be obtained. Sales play an important role for trading companies so that the products sold by the company can be sold and provide income for the company. Sales efforts can be seen from the sales volume obtained. In other words, whether the company can make a profit or not is very dependent on the success of sales. The purpose of this study was to determine and analyze the effect of Service, Promotion, and Price on Sales at PT. Alfindo Sentral Mobil Batam. The method used in this research is quantitative method. The population in this study are potential customers of PT. Alfindo Sentral Mobil with a total of 240 people (2022). The sample of this research is 71 respondents. The data collection technique used in this study was a questionnaire or questionnaire which was tested for validity and reliability. The data analysis technique of this research uses Multiple Linear Regression, Classical Assumption Test, Hypothesis Test (t Test and F Test), and Coefficient of Determination. Data processing in this study using the SPSS version 23 software program. The results of this study indicate that the service has a positive and significant effect on the sales of PT. Alfindo Sentral Mobil with a probability value of 0.041 < 0.05. Promotion has a positive and insignificant effect on sales of PT. Alfindo Sentral Mobil with a probability value of 0.085 > 0.05. Price has a positive and insignificant effect on sales of PT. Alfindo Sentral Mobil with a probability value of 0.143 > 0.05. The coefficient of determination value of 85.1% shows the contribution of services, promotions, and prices to the sales of PT. Alfindo Sentral Mobil and the remaining 14.9% are explained by various other variables not proposed in this study.

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