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Ahmad Ashifuddin Aqham
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JL. Cilik Riwut, Km 1, 5 No. 5, Komplek Gereja Katolik Katedral, Palangka, Pahandut, 73112, Palangka, Kec. Jekan Raya, Kota Palangka Raya, Kalimantan Tengah 73112
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INDONESIA
Jurnal Masyarakat Mengabdi Nusantara
Published by Sekolah Tinggi Pastoral Tahasak Danum Pambelum Keuskupan Palangkaraya
ISSN : 29642051     EISSN : 29649528     DOI : 10.58734
Core Subject : Religion, Humanities, Education, Social, Engineering,
Religion Humanities Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice
bidang pendidikan, Agama, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa. Jurnal Pengabdian kepada Masyarakat indonesia memuat publikasi hasil kegiatan pengabdian masyarakat
Arjuna Subject : Umum - Umum
Articles 151 Documents
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Peningkatan Pengrajin Sandal dalam Skala yang Lebih Besar dan Luas melalui Pengembangan dan Pemasaran Hasil Produksi UMKM Werdoro Waru Sidoarjo Judiono Judiono; Mohammad Djaelani; Yayu Sri Wahyuni Hamzah; Ikhwanudin Ikhwanudin; Syaiful Anwar; Cilda Thesisa Ilmawan; Fahmy Ryadin; Soemardiono Soemardiono; Budi Handayani; Muhammad Yusron Maulana El-Yunusi; She Fira Azka Arifin; Adi Herisasono; Farid Zaini; Atmari Atmari
Jurnal Masyarakat Mengabdi Nusantara Vol. 2 No. 1 (2023): Maret : Jurnal Masyarakat Mengabdi Nusantara
Publisher : STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v2i1.160

Abstract

Micro, small and medium enterprises (MSMEs) as one of the pillars of the nation's economy are able to face the big challenges of technological advances that are always running. Wedoro Village is one of the villages that maintains the Development and Marketing of Production Results in the Manufacture of sandals so that there are increasing sandal craftsmen who are always developing in this technological era. The method of implementing this service uses SWOT analysis, with the stages: preparation, implementation of activities, and evaluation. The target of this activity is all Sandal Craftsmen in Wdoro Waru, Sidoarjo. Supervisors carry out the role of guiding according to the expertise of their respective departments. The results of this activity are First, the improvement of Sandal Craftsmen; Second, the increasing interest of PkM practitioners to try new things
Pendampingan UMKM Melalui Branding Logo Sebagai Identitas Produk Limunite di Kelurahan Sukorejo Kota Blitar Faradiah Khasny; Arief Bachtiar; Kiki Asmara
Jurnal Masyarakat Mengabdi Nusantara Vol. 2 No. 3 (2023): September : Jurnal Masyarakat Mengabdi Nusantara
Publisher : STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v2i3.161

Abstract

MSMEs or Micro, Small and Medium Enterprises are one of the factors for the Indonesian economy to survive and develop until now. By increasing the use and shopping of domestic products, it can help increase the growth of MSMEs, as well as the welfare of the community. In building MSMEs, branding needs to be done to build and elevate the identity of a brand, including trade names, logos, characters, and consumer responses. In branding a product can be seen directly by consumers, namely through logos and packaging that has special characteristics, so that consumers can recognize these products. Packaging becomes a direct view by consumers to the product, so that attractive packaging can attract attention. On the packaging can be listed such as trade names, logos, nutritional values, and various important information in the product so that it can build trust.
Edukasi Pendampingan Administrasi Sertifikasi Halal dan Nomor Induk Berusaha dalam Mendukung Daya Saing UMKM Desa Pakel, Bareng, Kabupaten Jombang Muhammad Iqbal; Regita Ayudhea Permata Putri; Nailatun Ni’mah; Mu’tasim Billah; Ika Lestari; Sinta Nur Aini
Jurnal Masyarakat Mengabdi Nusantara Vol. 2 No. 3 (2023): September : Jurnal Masyarakat Mengabdi Nusantara
Publisher : STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v2i3.162

Abstract

The government promotes the obligation to own business legality as controlling economic activity in the development of Micro, Small and Medium Enterprises (MSMEs). Business legality as the ownership identity of a legally operating business entity. Pakel Village, Bareng District, Jombang Regency, has various types of MSMEs that excel in agro-industry. However, the issue of business legality is still an obstacle to the progress of the Pakel Village MSMEs, namely the uneven ownership of business legality such as Business Permit Numbers (NIB), Home Industry Product Permits (PIRT), halal certification and so on. Pakel Village UMKM actors lack knowledge and awareness of the importance of business legality, starting from the requirements to the submission mechanism, the administrative process is considered complicated and time-consuming, and the management costs are expensive. The purpose of this community service activity is for Pakel Village MSMEs to know and understand how to make NIB independently through the Online Single Submission (OSS) application and assistance in submitting halal certification for free through SiHalal with the Sehati 2023 program using the business actor's statement mechanism. The method of implementing the KKNT 09 Desa Pakel group in this community service activity is to conduct socialization and mentoring on the importance of NIB ownership and halal certification with MSME Facilitators from the Ministry of Religion, Jombang Regency. The result of this community service activity is the issuance of NIB and halal certification for Pakel Village MSMEs
Strategi Branding UMKM Spikoe Blonceng Legendaris di Kelurahan Rungkut Kidul Surabaya Wilma Cordelia Izaak; Abd. Ghofar; M. Fabbian Rachmansyah; M. Arya Baharudin Amin
Jurnal Masyarakat Mengabdi Nusantara Vol. 2 No. 3 (2023): September : Jurnal Masyarakat Mengabdi Nusantara
Publisher : STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v2i3.163

Abstract

Branding and Digital Marketing can be a new breakthrough for the problems that have been faced by small and medium scale business actors in marketing and introducing their products to potential consumers, especially umkm spikoe who are in the Rungkut Kidul sub-district, Surabaya. Umkm Spikoe actually has enormous potential because of the quality of the products and continuous innovation. However, the obstacle is the lack of knowledge related to branding and digital marketing strategies which hampers the development of these UMKM.These problems were known to researchers after conducting observations and interviews with business owners who gave rise to research and analysis methods related to the problems that have occurred so far. The solutions offered by researchers to business owners are logo and packaging improvements, assistance in creating accounts and social media content, assistance in creating and managing market accounts and offering insight regarding nano influencers and Instagram advertising.With the various alternative solutions we provide, it is hoped that Spikoe business owners will be able to compete and continue to be able to keep up with the times and technology that continues to develop rapidly
Pentingnya Manajemen Pemasaran bagi Pelaku UMKM di Kelurahan Wonorejo, Kecamatan Rungkut, Kota Surabaya Orell Xalansa Ludbiyanto; Tri Kartika Pratiwi
Jurnal Masyarakat Mengabdi Nusantara Vol. 2 No. 3 (2023): September : Jurnal Masyarakat Mengabdi Nusantara
Publisher : STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v2i3.164

Abstract

Micro, small and medium enterprises (MSMEs) are one of the highest record holders in this type of sales in Indonesia, both in MSMEs engaged in online media or those that appear physically. In carrying out MSME activities, of course there is a lot that must be observed so that later they can be appropriate, namely with the strategy. Marketing strategy or sales technique is an important role in the business world, especially in today's business competition. Apart from showing the taste and attractive packaging, of course we have to analyze the market so that we can then determine the target and media to use. The importance of marketing management for MSME actors must be emphasized, such as a good marketing strategy, how to determine the target market to determine social media as a promotional tool.
Pembuatan Logo UMKM Taso Ndeso Dan Limunite Di Kelurahan Sukorejo Kota Blitar Nico Akbar Priyambudi; Bowo Santoso
Jurnal Masyarakat Mengabdi Nusantara Vol. 2 No. 3 (2023): September : Jurnal Masyarakat Mengabdi Nusantara
Publisher : STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v2i3.165

Abstract

A logo is a tool for communicating to potential customers in order to convey the character, values, and important aspects of a company or business. It serves not only as a company's identity but also as a visual representation that ideally captures the overall essence of the organization. It is important to understand the theory behind logo design and the philosophy behind each element within the logo in order to effectively achieve the goals of the logo. The creation of logos for UMKM Taso Ndeso and Limunite is expected to enhance branding efforts, making them more widely recognized by the public and ultimately increasing sales.
Pendampingan Pembuatan Kemasan Label Olahan Jamu Bathok Bu Tatik sebagai Implementasi Manajemen Branding dan Digital Marketing UMKM Kelurahan Wonorejo Lia Rizqy Wulan Tari; Tri Kartika Pratiwi
Jurnal Masyarakat Mengabdi Nusantara Vol. 2 No. 3 (2023): September : Jurnal Masyarakat Mengabdi Nusantara
Publisher : STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v2i3.166

Abstract

Carrying out innovation development in an MSME activity needs to be done especially in terms of branding and also marketing. The mentoring activity for making label packaging for processed herbal medicine for Bu Tatik is an implementation of branding management and digital marketing with an effort to improve and develop the business of an MSME. The problems faced by MSMEs are related to processed products that have unattractive packaging which is one of the problems experienced by partners even though their products are widely known in the market but their production capacity is also still small. In addition, the marketing carried out is still lacking, only relying on sales in the market. The purpose of Bu Tatik's herbal bathok mentoring activities is to increase productivity and develop product rebranding so that it has more selling value in the community. The implementation method used in this activity is assisting in making new logos and packaging stickers with attractive designs and developing promotional media through the application of digital marketing which includes creating business-specific websites and emails, creating Instagram social media accounts, verifying MSME locations on Google Maps, and making e-Catalog
Peningkatan Brand Awareness Pada Marketing Kepada UMKM Di Desa Karangan Kabupaten Jombang Danang Radistya; Zawawi Zawawi
Jurnal Masyarakat Mengabdi Nusantara Vol. 2 No. 3 (2023): September : Jurnal Masyarakat Mengabdi Nusantara
Publisher : STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v2i3.167

Abstract

The lack of branding awareness knowledge of MSMEs Desa Karang is a problem for most MSMEs in marketing. Therefore, assistance regarding brand awareness knowledge needs to be given to MSMEs in Karangan Village. Knowledge aboudt the importance of brand awareness and what can boost brand awareness in MSMEs in Karangan Village is certainly an important thing that needs to be done. The main objective of this activity is to provide knowledge regarding the importance of brand awareness for MSMEs in terms of marketing. This activity was carried out using survey and observation methods, interviews, discussions and implementation. The results achieved from this activity are that MSME actors in Karangan village understand the importance of brand awareness for their MSMEs and apply it to the MSMEs they run.
Pendampingan Digitalisasi Marketing UMKM Fahmi Jaya Kue Siti Ning Farida; Rohma Kusuma Zulianti
Jurnal Masyarakat Mengabdi Nusantara Vol. 2 No. 2 (2023): Juni : Jurnal Masyarakat Mengabdi Nusantara
Publisher : Sekolah Tinggi Pastoral Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v2i2.168

Abstract

Digitalization has changed the way businesses operate in various sectors, including in marketing. MSMEs (Micro, Small and Medium Enterprises) often face challenges in adopting digital technology, especially in terms of marketing. Therefore, this study aims to investigate digital marketing assistance approaches that can help Fahmi Jaya Kue's UMKM in utilizing digital technology to improve their product marketing. This research method involves a qualitative approach by conducting in-depth interviews with the owner of UMKM Fahmi Jaya Kue and direct observation of the ongoing marketing process. The results of the study show that UMKM Fahmi Jaya Kue faces several challenges in implementing digital marketing, including limited knowledge of digital technology, limited human resources, and lack of access to effective digital platforms. To overcome this challenge, a holistic marketing digitalization assistance approach is proposed. This marketing digitalization assistance is expected to provide benefits to Fahmi Jaya Kue's MSMEs in increasing their marketing effectiveness, increasing customer reach, and increasing competitiveness in the digital era. This research can also provide insight for other MSMEs who wish to adopt digital marketing in their businesses.
Fungsi Karang Taruna Dalam Memberdayakan Pemuda Desa Parangina Kecamatan Sape Kabupaten Bima Wawan Mulyawan
Jurnal Masyarakat Mengabdi Nusantara Vol. 2 No. 2 (2023): Juni : Jurnal Masyarakat Mengabdi Nusantara
Publisher : Sekolah Tinggi Pastoral Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v2i2.170

Abstract

Karang Taruna as a forum for community participation in fostering and developing the younger generation is in a strategic position, and is a vehicle that can play an active role in the development process in the kelurahan. On the one hand, Karang Taruna can be seen as a potential subject of development in the kelurahan; on the other hand, Karang Taruna can be seen as an object of development, which is a strategic target of the process of implementing development in the kelurahan. In the process of strategic existence, the function and role of Youth Organization can be optimized to become an efficient and effective development subsystem. Consequently, it is necessary to optimize, quality, and effectiveness of the role of Youth Organization in the development of the younger generation in particular and is expected to contribute to every dimension of development at a macro level. Because in accordance with its nature, Karang Taruna is a youth social organization, a forum for the activities of young people in villages and sub-districts to develop themselves and build their communities. Karang Taruna is one of the community's social self-help forces that can direct and mobilize the potential of the younger generation to participate in spurring development activities in their environment.

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