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Journal of Management and Social Sciences
Published by Sekolah Tinggi Ilmu Administrasi Yappi Makassar
ISSN : 29635047     EISSN : 29635497     DOI : 10.55606
Core Subject : Science, Social, Engineering,
Decision Sciences, Operations Research & Management Social Sciences Transportation
Ilmu manajemen Manajemen Manajemen Syariah Administrasi Keuangan (Perkantoran, Pajak, Hotel, Logistik, Dll) Pemasaran Manajemen Transportasi Manajemen Industri Manajemen Informatika Kesekretariatan Ilmu Sosial : Ilmu Komunikasi Jurnalistik Hubungan Masyarakat Periklanan Televisi dan Film Manajemen Komunikasi dan Media Komunikasi Penyiaran Islam Ilmu Kesejahteraan Sosial Sosiologi Antropologi Ilmu Sosiatri Kependudukan (Demografi)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 201 Documents
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Analisis Strategi Usaha Frozen Food "Omahnong" Dengan 10 Types Of Innovation Dan Business Model Canvas Safira Fitria; Aries Kurniawan
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.663

Abstract

The frozen food business continues to experience an increase in transaction value from 2020 to 2022. However, it is different from the Omahnong, which has decreased from 2020 to 2022. In solving the problem, new business innovation is needed. The research aims to find out the business model canvas that will be applied after doing ten types of innovation, the ten types of innovation strategy that has been carried out and the new ten types of innovation strategy. This research uses qualitative research methods with a descriptive approach. The results of the study found nine elements of Omahnong's business model canvas after doing ten types of innovation. In addition, it was found that the ten types of innovation strategies that have been carried out by Omahnong are cost leadership, flexible manufacturing, superior product and community and belonging and the results of the new and appropriate ten types of innovation strategies for Omahnong are cost leadership, predictive analysis, superior product, loyalty program, and process automation. This research can be used as a reference for entrepreneurs in innovating business strategies and can help Omahnong in developing its business.
Pengaruh Persepsi Manfaat Dan Persepsi Kemudahan Penggunaan Terhadap Keputusan Pembelian Pada Tiktok Shop Sri Astuti; Almansyah Rundu Wonua; Andry Stepahnie Titing
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.664

Abstract

The purpose of this study was to determine: (1) The effect of perceived usefulness on purchasing decisions (study of management students at the University of Nineteen November Kolaka). (2) The Effect of Perceived Ease of Use on Purchasing Decisions (Study on Management Students at the University of Nineteen November Kolaka. This research uses a quantitative method approach. Data collection in this study uses observation and questionnaires. The population of this study is management students class 2018-2022. Meanwhile The sample of this research is 84 respondents by determining the sample using probability sampling technique.The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model test (outer model) and structural model test (inner model) with Smart PLS 3.0. Based on the research results it is known that the Perceived Usefulness variable has a positive and significant effect on Purchase Decisions as indicated by the P-Values ​​of 0.049. As well as the Perceived Ease of Use variable also has a positive and significant effect on Purchase Decisions this is indicated by the value P-Values ​​of 0.000.
Pengaruh Rekrutmen Dan Motivasi Karyawan Terhadap Kinerja Karyawan PT Alfamart Cileungsi Neng Elisnawati; Suhardoyo Suhardoyo; Lela Elvira
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.665

Abstract

This study aims to determine the Effect of Recruitment, Employee Motivation on Employee Performance at PT Alfamart Cileungsi. The research method used is a quantitative research method with primary data obtained from questionnaire data measured using a Likert scale. The population of this research is employees of PT Alfamart, especially in the recruitment, learning and development section. The sampling technique used in this study was to use a saturated sample with a total of 45 respondents. The data analysis technique used was multiple linear regression which was processed with the help of the IBM SPSS 26 for Windows program. The results of this study prove that the influence of recruitment has an effect on employee performance, employee motivation has an effect on employee performance at PT Alfamart Cileungsi.
Pengaruh Marketing Relationship Dan Technician Performance Terhadap Kepuasan Pelanggan : Studi Pada PT Jaya Kencana Divisi Lift Eskalator Servis Reno Ba'i Kurniawan; Herudini Subariyanti
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.666

Abstract

PT Jaya Kencana is a company engaged in the field of mechanical and electrical contractors. One of the divisions at PT Jaya Kencana is engaged in the elevator escalator service division. This division is a division that offers elevator and escalator maintenance services. Where in this division the level of customer satisfaction is needed for the progress of the company. The independent variables in this study are marketing relationships and technician performance. The dependent variable in this study is customer satisfaction. The research uses statistical quantitative methods by determining the minimum number of samples using the slovin formula. The sample in this study was 101 respondents. Marketing relationship has a t count > t table (3.932 > 1.9844) with a significant value of 0.00 <0.05, which means that marketing relationships have an effect on customer satisfaction. Technician performance has a t count > t table (5.530 > 1.9844) with a significant value of 0.00 <0.05, which means that technician performance has an effect on customer satisfaction. Marketing relationship and technician performance have a significant value of 000 <0.05 and F count > F table (160.776 > 3.94), which means that marketing relationship and technician performance have a significant simultaneous effect on customer satisfaction. The results of this study can be used as input for related companies and can be used as an evaluation to increase company customer satisfaction.
Pengaruh Brand Image, Harga, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Smartphone Merek Oppo Pada Toko Handphone Mbahjo Cell Dibandar Kota Kediri Cindy Wahyu Valentine; Edi Murdiyanto; Zaenul Muttaqien
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.667

Abstract

This study discusses the influence of brand image, price, and service quality on the purchase decision of OPPO brand smartphones at the MbahJo Cell mobile phone store in Kediri city. This study aims to determine and explain the results of the influence of brand image, price, and service quality on the purchase decision of OPPO brand smartphones at the MbahJo Cell mobile phone store in Kediri City. This type of research uses associative research using quantitative methods. The sample in this study was only on consumers who were making a purchase decision on OPPO smartphones at the MbahJo Cell mobile phone store as many as 102 consumers. The sampling technique uses Non-Probability Sampling with the Accidental Sampling method. Data collection techniques use questionnaires that have been tested for validity and reliability. The data analysis technique used is a classical assumption, multiple linear regression. The result of this study is that there is a significant influence of brand image on purchasing decisions with a value of Sig. 0.000 < 0.05. There is a significant influence of price on purchasing decisions with values of Sig. 0.037 < 0.05. There is a significant influence of service quality on purchasing decisions with a value of Sig 0.000 < 0.05. There is a simultaneous influence of brand image, price, and service quality on purchasing decisions with a Sig. value of 0.000 < 0.05.
Pengaruh Literasi Keuangan dan Sikap Keuangan terhadap Perilaku Manajemen Keuangan pada Pelaku UMKM di Kabupaten Kolaka Muh. Herdiansyah; Fitri Kumalasari; Niar Astaginy
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.669

Abstract

This research aims to determine: 1) The influence of financial literacy on financial management behavior among Small Medium Enterprise (SME) in Kolaka Regency. 2) The Influence of Financial Attitudes on Financial Management Behavior among SME owner in Kolaka Regency. This research is a research employed quantitative approach. Data collection of the research used observation, documentation and distribution of questionnaires. The population of this research is SME owner in Kolaka Regency. Meanwhile, the sample for this research consisted of 386 respondents using purposive sampling techniques, namely the technique of determining certain criteria. Research instrument testing used validity and reliability tests with SPSS 25.0. The data analysis technique used is measurement model testing (outer model) and structural model testing (inner model) with Smart PLS 3.0. Based on the research results, it is known that the Financial Literacy variable has no influence on the Financial Management Behavior of SME owner. And the Financial Attitude variable has a positive and significant effect on Financial Management Behavior of SME owner.
Pengaruh Likuiditas, Profitabilitas, Free Cash Flow Terhadap Kebijakan Hutang Dengan Kebijakan Dividen Sebagai Variabel Moderasi Henly Sianturi; Darmae Nasir; Rini Oktavia; Lamria Simamora; Rapel Rapel; M. Ichsan Diarsyad
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.670

Abstract

This study aims to analyze the effect of liquidity, profitability, free cash flow that can affect debt policy in Manufacturing Companies in the Goods and Consumer Sector listed on the Indonesia Stock Exchange in 2019-2022. This study uses a quantitative approach with data sources derived from secondary data in the form of financial statements. The population in this study is manufacturing companies in the goods and consumption sector with the number of samples used is as many as 22 companies with the purposive sampling method. Technical data analysis used simple linear analysis and Moderated Reggression Anaylisis (MRA) using SPSS tool version 25. The results of this study show that partially liquidity and profitability have a negative and significant effect on dividend policy, variable free cash flow has a positive and significant effect on debt policy. Dividend policy variables as variables cannot strengthen the relationship of liquidity to debt policy, profitability to debt policy, and free cash flow to debt policy.
Analisis Kinerja Keuangan Dengan Rasio Keuangan PT. Indofood Sukses Makmur Tbk Intan Septiani; Herudini Subariyanti
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.672

Abstract

Analysis of financial performance with financial ratios of PT. Indofood Sukses Makmur TBK, can be done through financial ratio analysis. The aim of this research is to determine the liquidity ratio, activity ratio and profitability ratio at PT. Indofood Success Makmur TBK. The research method used is a quantitative research method. Quantitative research is carried out by collecting data in the form of numbers, or data in the form of words or sentences which are converted into data in the form of numbers. In the context of PT. Indofood Sukses Makmur Tbk, this financial ratio analysis will provide a view of the company's performance in generating profits, managing liquidity, managing debt and utilizing its assets. However, it should be remembered that financial ratio analysis should not only depend on one indicator, but must be seen as a whole and in the context of the relevant industry. From the results of this research it was found that the activity ratio was good, the profitability ratio was quite good, the liquidity ratio was quite good.
Analisis Perbandingan Kualitas Produk Dan Harga Pada Marketplace Shopee Dan Lazada: Studi Pada Konsumen Di Kota Bima Vera Damayanti; Muhajirin Muhajirin
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.673

Abstract

This research aims to determine whether or not there is a difference between product quality and price on the Shopee and Lazada Marketplaces. The research method used was comparative and the sampling technique was carried out using the Rao Purba technique because the population in this study was infinite so that the sample obtained was 96 respondents consisting of 48 respondents using the Shopee marketplace and 48 respondents using the Lazada marketplace. The analysis techniques used in this research are validity tests, reliability tests and Independent Sample t-tests. The results of this research show that there is no difference between product quality and price on the Shopee and Lazada Marketplaces.
Pengaruh Lingkungan Kerja Fisik dan Kompensasi terhadap Kinerja Guru MA Ma’arif Udanawu Blitar Nurul Anisah; Diana Ambarwati; Lina Saptaria
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.674

Abstract

This study discusses the influence of the physical work environment and the damage to the performance of ma'arif Udanawu Blitar teachers. the method used in this research is descriptive quantitative. The population used in this study were the mothers/fathers of teachers in Ma Ma'arif Udanawu Blitar, totaling 86 teachers. The sample used in this study is the entire population, namely 86 samples. The sampling method used is non-probability sampling technique with saturated sampling technique. Data processing in this study is using the Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression, T Test, F Test and Coefficient of Determination,. The results of this study are that the physical work environment has a partial effect on performance with a significant 0,000 <0,05. Compensation has a partial effect on performance with a significant 0,005 <0,05. The physical work environment and alarms have a simultaneous effect on performance with a significant 0.000 <0.05.

Page 10 of 21 | Total Record : 201

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