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Jurnal Komunikasi Global (JKG) Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Syiah Kuala Jln. Tgk. Tanoh Abee, Darussalam, Banda Aceh, 23111
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Jurnal Komunikasi Global
Published by Universitas Syiah Kuala
ISSN : 26147998     EISSN : 2614218X     DOI : -
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Jurnal Komunikasi Global (JKG) is a peer-reviewed journal organized and published by the Department of Communication Studies, Faculty of Social and Political Sciences (FISIP), Syiah Kuala University. JKG publishes research and review articles promoting various approaches in the field of communication studies limited to mass communication, marketing communication, and intercultural communication (starting from Volume 9(2) 2020). JKG publishes twice a year in June and December. Each volume contains eight research and review articles. JKG is a follow-up journal of Komunikasi Global which was firstly published in 2012. Since 2017, the journal has been published online with the first edition Volume 6(1) 2017. Starting from Volume 7(1) 2018, JKG adopted the IMRAD model for Heading Style and Writing Publication following the Indonesian Ministry of Research and Higher Education regulations. JKG was accredited by Kemenristekdikti RI (SINTA 4) from Volume 7(1) 2018. Since Volume 10 (1) 2021, JKG is accredited with SINTA 3 (SK No.158/E/KPT/2021). Since Volume 9(1) 2020, a new journal template adding article history, citation and some adjustment of font size, header, table format, article history and citation has been initiated to maintain the quality of the publication.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 147 Documents
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Motivasi Milenial Menonton Layanan Streaming Joseph Edwin; Irwansyah Irwansyah
Jurnal Komunikasi Global Vol 10, No 1 (2021)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (333.512 KB) | DOI: 10.24815/jkg.v10i1.20210

Abstract

Ponsel cerdas semakin banyak digunakan untuk menonton subscription video-on-demand. Tingkat adopsi aktivitas ini pun sangat tinggi di kalangan kaum milenial di Indonesia. Ini memunculkan pertanyaan mengapa khalayak semakin terbiasa menonton SVOD di ponsel cerdas meski memiliki keterbatasan audiovisual dibandingkan televisi, laptop atau komputer. Penelitian ini bertujuan melihat apa kebutuhan-kebutuhan spesifik yang terpenuhi ketika khalayak mengonsumsi konten subscription video-on-demand (SVOD) melalui ponsel cerdas. Berlandaskan teori uses and gratifications, penelitian menggunakan pendekatan kualitatif dan strategi grounded theory. Berdasarkan wawancara dengan enam informan, ditemukan bahwa khalayak memiliki tipologi kebutuhan yakni informasi, mengisi waktu, pengalaman terkustomisasi dan media displacement. Muncul tipologi yang mengalami ekspansi yakni hiburan hedonistik/eudaimonik, pindah waktu/tempat, kenyamanan/relaksasi, dan pengalihan/pengalaman imersif. Sementara muncul tipologi yang belum ditemukan dalam penelitian sebelumnya, yaitu menonton maraton. Direkomendasikan untuk mengoperasionaliasikan tipologi-tipologi yang ditemukan secara kuantittif untuk penelitian selanjutnya. Smartphones are increasingly used to access videos, including subscription video-on-demand services. This is especially true among millennials, who are the primary adopters. This raises the question of why millennials watch SVOD through their smartphones when other wide-screened devices offer better audiovisual quality. This research aims to reveal the motivations satisfied by using uses and gratification theory through qualitative approach and grounded theory strategy.  Based on in-depth interviews of six informants, we found classical UG typologies, namely Information and Passing Time, and typologies recurring in new media research, which are customized experienced and media displacement. The study also produced expanded typologies, including hedonistic/eudaimonic entertainment, time/place-shifting, comfort/relaxation, and diversion/immersive experience. Lastly, binge-watching was discovered to be an emergent typology. As this research analyzes data from one informant, the results cannot be generalized. Operationalizing these typologies by using a quantitative approach is recommended for future research.
Dampak Hoax di Media Sosial Facebook Terhadap Pemilih Pemula Aminah Aminah; Novita Sari
Jurnal Komunikasi Global Vol 8, No 1 (2019)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (306.344 KB) | DOI: 10.24815/jkg.v8i1.13565

Abstract

Facebook social media is one of the media that is very influential in people's lives today. Using Facebook, the dissemination of information can be quickly conveyed to the public, especially to Facebook users. This raises concern from users in filtering information to avoid fake news. This research aims to explain to the impact of fake news on Facebook on beginner voters who have a right to vote in presidential and legislative elections in Panga District, Aceh Jaya. This study used a qualitative descriptive method. The data were collected by interviewing nine informants. The results of the study showed that Facebook is often used by beginner voters to obtain information related to electoral affairs. The number of fake news circulated throughout Facebook has effects on the beginner voters. They found it difficult to distinguish between fake and real news, were easily provoked, were easy to hate, and change their support.
Pengaruh Terpaan Media dan Sosialisasi Politik melalui Primary Groups terhadap Proses Pengambilan Keputusan Pemilih Febri Nurrahmi
Jurnal Komunikasi Global Vol 6, No 1 (2017)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (594.879 KB)

Abstract

This study aims to see the effect of political information obtained from mass communication and interpersonal communication to the voters’ quality of decision-making process in the 2009 Presidential Election. This study examines the causal relationship between five variables, namely media exposure, political socialization through primary groups, political engagement, central route, and peripheral route. The problem formulation is constructed based on the Elaboration Likelihood Model (ELM) assumptions adapted to the electoral context. This study used cross-sectional survey towards 201 urban voters of Beji Sub-district who were selected randomly using multistage random sampling techniques. Data analysis techniques are univariate analysis with SPSS 17.0 and multivariate analysis with One-Step Approach Structural Equation Modeling (SEM) method using Lisrel 8.71. The results show that the majority of voters in the 2009 presidential election used the irrational processing of political information through peripheral route. The study also shows that media exposure and political socialization through primary groups can be acted as antecedent variables to the correlational relationship between political engagement and political information processing.  
Struktur Jaringan Pengguna Twitter dengan Tagar #Bandunglawancovid19 Gema Nusantara Bakry
Jurnal Komunikasi Global Vol 9, No 2 (2020)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (625.085 KB) | DOI: 10.24815/jkg.v9i2.17478

Abstract

Pandemi Covid-19 mengubah kebiasaan masyarakat dalam berinteraksi sosial secara tatap muka menjadi online. Di masa pandemi penggunaan berbagai platform media sosial menjadi pilihan bagi masyarakat, salah satunya Twitter. Penelitian ini bertujuan untuk memvisualisasikan struktur dan tipe jaringan dalam percakapan di Twitter yang menggunakan tagar #Bandunglawancovid19. Metode yang digunakan analisis jaringan sosial dengan observasi partisipan di Twitter. Hasil penelitian ini menggambarkan berbagai struktur dan tipe jaringan yang terbentuk berdasarkan tagar #Bandunglawancovid19. Dalam jaringan ini terdapat empat komponen utama yang memiliki anggota komponen masing-masing. Aktor @humasBdg memiliki relasi terbanyak dengan 113 relasi di antara aktor yang lain. Selain itu, terdapat 13 aktor yang menjadi penghubung antara jaringan utama dengan jaringan lainnya. Sedangkan tipe jaringan yang terbentuk adalah dua tipe (two mode) dan pola komunikasi roda dengan arah hubungan asimetris. Melalui visualisasikan jaringan komunikasi, penelitian ini menunjukkan bahwa penyampaian pesan yang efektif di media sosial dapat dilakukan oleh beberapa aktor sebagaimana yang ditemukan dalam penelitian ini. The Covid-19 pandemic has changed the way people communicate, moving from face-to-face to online interaction. During the pandemic, the use of various social media platforms is an option for the public, including Twitter. This study aims to visualize the structure and type of network in conversations on Twitter using the hashtag #Bandunglawancovid19. The method used was social network analysis with participant observation on Twitter. The results of this study found described various structures and types of networks based on the hashtag Bandunglawancovid19. In this network, there were four main components which have their respective component members. Actor @humasBdg has the most relationships with 113 relationships among other actors. In addition, there were 13 actors who connected the main network with other networks. The type of network formed was two modes and a radial communication network with an asymmetrical relationship. By visualizing the communication network, this study has revealed that effective delivery of messages on social media can be done by several actors, as found in this study.
Sentiments via #Abrahamaccords on the UAE and Israel Normalization Hafiz Fikrie; Hafid Adim Pradana; Dedik Fitra Suhermanto
Jurnal Komunikasi Global Vol 11, No 2 (2022)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (503.456 KB) | DOI: 10.24815/jkg.v11i2.26697

Abstract

On 15 September 2020, the UAE normalized relations with Israel, which sparked controversy on Twitter with the #AbrahamAccords. By using Digital Movement Opinion (DMO) and  the concept of sentiment analysis, this study aims to determine the sentiment of public opinion that develops on Twitter media related to the normalization of this relationship. This study used a qualitative approach through the use of text mining methods using Natural language Toolkit (NLTK) as a platform in Python to analyze 490 tweets with #AbrahamAccords. The results of the study showed that the sentiment of public opinion that developed on social media Twitter was a positive sentiment with 75% of the 490 tweets. It also showed that views on the relationship between the UAE and Israel on social media Twitter via #AbrahamAccords tend to support this normalization. Some factors that influenced the positive sentiment were the role of the mass media and political actors. Pada 15 September 2020, UEA melakukan normalisasi hubungan dengan Israel yang yang mengundang kontroversi di Twitter dengan #AbrahamAccords. Dengan menggunakan Digital Movement Opinion (DMO) dan konsep sentiment analisis, penelitian ini bertujuan untuk mengetahui sentimen dari opini publik yang berkembang pada media Twitter terkait dengan normalisasi hubungan tersebut. Penelitian ini menggunakan metode kualitatif melalui pemakaian metode teks mining dengan menggunakan Natural language Toolkit (NLTK) sebagai platform di Python guna menganalisis 490 tweets dengan #AbrahamAccords. Hasil penelitian menunjukkan bahwa sentimen dari opini publik yang berkembang di media sosial Twitter adalah sentimen positif dengan 75% dari 490 tweet yang di peroleh. Hal ini menunjukkan bahwa pandangan terhadap hubungan UEA dengan Israel pada media sosial Twitter melalui #AbrahamAccords cenderung mendukung adanya normalisasi tersebut. Beberapa faktor yang mempengaruhi sentiment positif yang terjadi ialah peran media massa dan aktor politik. 
Petisi Online Sebagai Media Advokasi Alternatif dalam Upstream Social Marketing Nia Ashton Destrity
Jurnal Komunikasi Global Vol 7, No 2 (2018)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (506.716 KB) | DOI: 10.24815/jkg.v7i2.11833

Abstract

Social marketing as a method encourages behavioral change in individuals for a better life by adopting concepts and principles in commercial marketing. Changes of individual behavior are influenced by social contexts that cannot be separated from the role of the upstream actors (parties who have influence in the policy-making process). In accordance, targeting upstream actors for social marketing activities has become a challenge. Therefore, social marketers need to communicate creatively with upstream parties to support their social marketing goals. This conceptual article aims to explain the importance of moving upstream as a concept and describes the use of online petitions as an alternative platform for media advocacy establishing an upstream social marketing strategy. It is argued that the development of information and communication technology offers an online petition platform for reaching upstream parties. Through a study of literature method, this article presents a case of online petition Change.org Indonesia which is supported by the media and policymakers. Change.org Indonesia has been actively developing media advocacy through the press conference, press release and press note, social media, and offline actions or events to influence policymakers in order to create a supportive environmental condition for behavioral change.
Ujaran Kebencian terhadap Artis K-Pop dalam Opening Ceremony FIFA World Cup 2022 Fhena Annisa
Jurnal Komunikasi Global Vol 12, No 1 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v12i1.31107

Abstract

Kejuaraan Piala Dunia FIFA 2022 sempat menggemparkan jagat dunia maya usai keterlibatan artis K-pop sebagai salah satu pengisi acara pembukaan. Muncul sebagai bentuk implementasi tema yang diusung, yaitu multicultural, diversity, and peace, Jungkook BTS justru menjadi sasaran ujaran kebencian dari sejumlah penggemar sepak bola asal Indonesia di media sosial, khususnya Instagram dan Twitter. Tujuan penelitian ini yakni untuk mengetahui bentuk-bentuk ujaran kebencian para oknum penggemar sepak bola Indonesia terhadap Jungkook BTS di sejumlah unggahan media sosial. Penelitian dilakukan dengan pendekatan deskriptif kualitatif dengan teknik pengumpulan data berupa dokumentasi komentar jahat di unggahan Instagram @detik.com dan @plesbol_pusat, unggahan di akun Twitter @idextratime, dan kemudian dengan wawancara beberapa penggemar sepak bola. Hasil penelitian menunjukkan bahwa ujaran kebencian terbagi atas beberapa kategori, yakni penghinaan, penistaan, hingga perbuatan tidak menyenangkan. Sementara pada aspek marjinalisasi ujaran kebencian didominiasi pada aspek eufimisme dan disfemisme. The 2022 FIFA World Cup Championship has shocked the virtual world after the involvement of K-pop artists as one of the performers for the opening ceremony. Appearing as a form of implementation of the theme that was carried out, namely multicultural, diversity, and peace, Jungkook BTS actually became the target of hate speech from several football fans from Indonesia on social media, especially Instagram and Twitter. The purpose of this study is to find out the forms of hate speech by Indonesian football fans against Jungkook BTS in several news posts on social media. The research was conducted using a qualitative descriptive approach with data collection techniques in the form of documentation of malicious comments uploaded on Instagram @detik.com and @plesbol_pusat and uploaded on the Twitter account @idextratime followed by interviews with several football fans. The results of the study show that hate speech is divided into several categories, namely insults, insults to unpleasant acts, while in the aspect of marginalization, hate speech is dominated by euphemism and dysphemism aspects. 
Pemaknaan Apropriasi Budaya Pada Video Make A Wish Eka Perwitasari Fauzi; Kurniawan Prasetyo
Jurnal Komunikasi Global Vol 12, No 1 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v12i1.28489

Abstract

Di era digital, konten bermuatan budaya asing bisa ditemukan dengan mudah dalam bentuk unggahan teks media seperti film dan musik di saluran media baru. Penelitian ini dilakukan untuk mengungkap pemaknaan audiens mengenai apropriasi budaya terhadap teks media berupa video klip musik dari Grup Idol NCT U yang berasal dari Korea Selatan. Penelitian ini mencoba menggali mengenai pemaknaan apropriasi budaya dari sudut pandang penggemar budaya pop Korea. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis resepsi dan teknik pengumpulan data melalui focus grup discussion (FGD) dengan 11 partisipan. Hasil penelitian dibagi menjadi empat kategorisasi bentuk apropriasi budaya yaitu cultural exchange (pertukaran budaya), cultural domination (dominasi budaya), cultural exploitation (eksploitasi budaya), dan transculturation (transkulturasi). Hasil penelitian menyatakan bahwa para informan memaknai apropriasi budaya sebagai dominasi budaya dan trankulturasi dalam teks media berupa video musik yang dibawakan oleh grup idol Korea NCT U. Temuan lain adalah peminjaman budaya tidak terhindarkan ketika dua budaya bertemu sehingga menyebabkan lahirnya sebuah budaya hibrida sebagai komoditas industri budaya. Karena masyarakat Indonesia yang merupakan masyarakat majemuk sudah terbiasa dengan peminjaman budaya, pemaknaan mengenai apropriasi budaya dianggap memiliki nilai positif.In the digital era, the accessibility of foreign cultural content has greatly increased through the availability of media texts such as films and music on new media channels. This research aims to investigate how audiences perceive the cultural appropriation of media texts, specifically focusing on the music video clips of the South Korean Idol Group NCT U. The study seeks to explore the perspectives of fans of Korean pop culture in understanding the concept of cultural appropriation. Employing a qualitative approach, the research utilizes reception analysis methods and data collection techniques, including focus group discussions (FGD) with eleven participants. The findings of the study identify four categories of cultural appropriation: cultural exchange, cultural domination, cultural exploitation, and transculturation. The research reveals that the participants interpreted cultural appropriation as cultural domination and transculturation within the context of music videos by NCT U. Additionally, the study highlights the inevitability of cultural borrowing when different cultures interact, leading to the emergence of a hybrid culture as a commodity within the cultural industry. Given the pluralistic nature of Indonesian society, the borrowing of culture is viewed positively, suggesting a favorable perception of cultural appropriation.
Narasi Jilbab dan Realitas Simulakra di Akun Instagram @buttonscarves Putri Maulina; Ainal Fitri; Dony Arung Triantoro
Jurnal Komunikasi Global Vol 12, No 1 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v12i1.31232

Abstract

Buttonscarves menjadi brand fashion jilbab yang menargetkan perempuan muslim dengan kelas sosial menengah ke atas sebagai konsumennya. Melalui akun Instagram @buttonscarves, produsen fashion jilbab ini berupaya menarik perhatian konsumen dengan menciptakan beragam narasi sehingga terciptanya realitas-realitas tertentu. Penelitian ini bertujuan untuk menelaah bagaimana realitas perempuan muslim dan jilbab diciptakan dalam narasi Buttonscarves di akun Instagram @buttonscarves. Peneliti juga menggunakan sudut pandang Baudrillard tentang Simulakra dan Hiperrealitas. Peneliti menggunakan pendekatan kualitatif dan metode analisis semiotika Jean Barudrillard terhadap sembilan teks berupa video dan foto yang ada di akun tersebut di sepanjang tahun 2022. Temuan dalam penelitian ini menunjukkan bahwa Instagram @buttonscarves menciptakan simulasi realitas terhadap perempuan Muslim berjilbab. Narasi simulakra dalam Instagram @buttonscarves menunjukkan hiperrealitas nilai- nilai perempuan Muslim dan jilbab yang dapat membius khalayak perempuan Muslim. Sehingga jilbab tidak lagi dipandang dari nilai-nilai aslinya, namun menjadi realitas simulakrum murni dari citra yang diciptakan oleh Buttonscarves. Buttonscarves is a hijab fashion brand that targets Muslim women belonging to the middle and upper social classes. Through the Instagram account @buttonscarves, this hijab fashion producer attracted consumers’ attention by constructing narratives that shape distinct realities. This study delves into how the Buttonscarves’ narratives on the @buttonscarves create the reality of Muslim women and the headscarf. In analyzing this phenomenon, Baudrillard's concepts of Simulacra and Hyperreality serve as theoretical underpinnings. Employing a qualitative approach, this research adopts the Jean Baudrillard Semiotics Analysis method to analyze nine texts, encompassing videos and photos posted throughout 2022. The study's findings shed light on the Instagram account’s ability to engender a simulated reality of Muslim women wearing headscarves. Simulakra's narrative on Instagram @buttonscarves shows the hyperreality of Muslim women's values and the headscarf that can anesthetize Muslim women audiences. Consequently, the headscarf is no longer seen from its original values but becomes a pure simulacrum reality of the image created by Buttonscarves.
Sadfishing: Studi Netnografi pada Konten dengan Tagar #rumahkokkayu Di Tiktok Nirvana Abdillah Sandi; Poppy Febriana
Jurnal Komunikasi Global Vol 12, No 1 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v12i1.30216

Abstract

Kini ditemukan konten-konten orang yang membagikan cerita sedihnya dalam bentuk video musik di TikTok. Fenomena tersebut disebut dengan sadfishing, yaitu memancing kesedihan untuk menarik simpati orang lain di media sosial. Penelitian ini bertujuan untuk mengkaji adanya tagar #rumahkokkayu yang viral di TikTok sebagai sebuah tagar awal mula sadfishing terjadi dan melihat bagaimana dramatisir yang muncul dari budaya komunikasi meliputi unggahan-unggahan konten dalam tagar #rumahkokkayu di TikTok. Penelitian ini menggunakan teori dramatisme. Penelitian ini merupakan penelitian kualitatif dengan metode netnografi untuk mengkaji budaya komunikasi mengenai interaksi dunia maya. Metode netnografi terbagi menjadi empat tahapan yaitu, tahapan pertama adalah investigasi yang meliputi pencarian, memilah serta pengarsipan data, tahapan kedua interaksi, tahapan ketiga, membuat catatan, tahapan keempat melakukan interpretasi. Hasil penelitian ini menunjukkan sadfishing telah berkembang sehingga dapat divisualisasikan dalam bentuk video dengan sebuah kesengajaan memilih musik sebagai backsound maupun menceritakan mengenai kondisi tempat tinggalnya dan dalam hal ini ditemukan pola yang berkelanjutan pada konten-konten selanjutnya ketika video tersebut mendapat simpati maupun semangat yang diharapkannya. Penggunaan tagar #rumahkokkayu mengonstruksi media sosial TikTok dan membentuk makna terkait sadfishing.Recently, content has been found on TikTok where people share their sad stories in the form of music videos. This phenomenon is called sadfishing, which involves fishing for sympathy from others on social media by provoking sadness. This research aims to examine the viral hashtag #rumahkokkayu on TikTok as an initial trigger for the occurrence of sadfishing and to observe the dramatization that emerges from the communication culture surrounding the posts under the #rumahkokkayu hashtag on TikTok. The research utilizes dramatism theory. It is a qualitative study employing netnography as the research method to investigate the communication culture regarding online interactions. Netnography involves four stages: the first stage is investigation, which includes data search, sorting, and archiving; the second stage is interaction; the third stage is note-taking, and the fourth stage is interpretation. The findings of this research indicate that sadfishing has evolved to the extent that it can be visualized in the form of videos deliberately choosing music as background sound and narrating their living conditions. A consistent pattern has been found in subsequent content when these videos receive the sympathy and encouragement they sought. The use of the #rumahkokkayu hashtag constructs the TikTok social media platform and shapes the meaning associated with sadfishing.

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