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Journal Research of Social Science, Economics, and Management

jrssem
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Published by CV. Publikasi Indonesia

ISSN : 28076494 EISSN : 28076311 DOI : 10.36418

Core Subject : Social,

Environmental Science

The Journal Research of Social Science, Economics, and Management is a double-blind peer-reviewed academic journal and has open access to social and scientific fields. The journal is published monthly once by CV. Publikasi Indonesia. The Journal Research of Social Science, Economics, and Management provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of including social science, economics, management, law, and education.

Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)

Articles 1,333 Documents

122 123 124 125 126

A Study of Customer Resonance and Loyalty: The Moderating Role of Brand Value Among Used BMW Car Owners Ammalia, Nuuru Rizky; Sabar, Sabar; Wardhana, Mahendra; Wahyudie, Prasetyo
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.911

The luxury automotive industry in Indonesia continues to demonstrate stable growth despite economic pressures and technical challenges, particularly in classic models. BMW, as a dominant luxury car brand, has successfully maintained user loyalty, including for older models such as the E46 and F30. This study aims to analyze the influence of brand experience, brand trust, and brand image on customer loyalty, with brand resonance as a mediating variable and brand value as a moderating variable. A quantitative approach was employed by distributing online questionnaires to users of BMW 3 Series (E46 and F30) in Surabaya, Jakarta, Bekasi, and Solo. Data were analyzed using structural equation modeling (SEM) with AMOS 26. The results indicate that brand experience and brand trust have a positive and significant effect on brand resonance, while brand image does not have a significant effect. Brand resonance was found to significantly mediate the relationship with customer loyalty. Brand value also positively moderates the relationship between brand resonance and customer loyalty. These findings highlight the importance of emotional experience, community involvement, and perceived brand value in fostering loyalty, even for vehicles that are not the owners’ primary cars. This study emphasizes that loyalty is shaped not only by functional satisfaction but also by long-term emotional attachment, particularly in the context of classic luxury cars.

The Effect Of Tax Planning, Profitability, Liquidity, And Company Size On Earnings Management With Tax Rate Reduction As A Moderator (In Building Construction Companies Listed On The Indonesia Stock Exchange For The 2019–2023 Period) Rahman, Muhammad Ziddan Rahman; Kismanah, Imas
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.912

This study examines the influence of tax planning, profitability, liquidity, and company size on earnings management, with tax rate reduction as a moderating variable. The research focuses on construction companies listed on the Indonesia Stock Exchange from 2019 to 2023. The findings indicate that while tax planning does not significantly affect earnings management, profitability and liquidity play crucial roles in influencing profit management practices. Additionally, tax rate reductions enhance the effects of profitability and liquidity on earnings management. The results emphasize the need for improved corporate governance to prevent profit manipulation and ensure compliance with fiscal regulations.

Building Influencer Popularity Trends Through Beauty Content on Tiktok Azzahra, Putri Salsabilla; Alianza, Ika; Imawan, Khaerudin
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.913

. TikTok is an effective platform for influencers to build popularity and increase interaction with audiences. This study aims to analyze Tasya Farasya's strategy in conveying beauty content on TikTok and its contribution to engagement and popularity. Using descriptive qualitative methods, data were collected through documentation, observation, and interviews. Data analysis was carried out using a qualitative content analysis approach. New media theory (Flew, Power, and Littlejohn) is used to understand the role of TikTok's digital interactivity, while Social Influence Theory (Kelman) explains Tasya's influence through three levels: compliance, identification, and internalization. The results of the study showed that Tasya Farasya leveraged TikTok's interactive features, such as comment replies, viral trends, and direct interactions to build engagement. The storytelling technique in product reviews and the "Tasya Farasya Approved" label also strengthens her credibility as a beauty influencer. The study concludes that influencer success depends not only on the quality of the content, but also on communication strategies, audience engagement, and the ability to build trends and trust. These findings are expected to be a reference for influencers and content creators in developing effective strategies on social media, especially TikTok.

Selection of Maltodextrin and Cornstarch Suppliers Using Procurement Supplie Management and Multi-Objective Optimization on The Basis of Ratio Analysis (Moora) Methods at Pt Sari Alam Sukabumi Paskalius, Domianus; Iriani, Yani
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.914

PT Sari Alam Sukabumi is a natural ingredient processing company that produces herbal extracts in the form of dry powder. In its production process, the company uses the main fillers, namely maltodextrin and cornstarch. However, during 2024 the company faces significant constraints related to raw material suppliers, such as delivery delays of up to 25% of the total schedule, high price fluctuations, and inconsistent material quality. The symptoms of these problems have an impact on the inhibition of the production process, increased operational costs, and disruptions in the distribution schedule. This research aims to assist companies in determining the most optimal supplier of maltodextrin and cornstarch raw materials based on various evaluation criteria, namely price, quality, service, timeliness of delivery, and accuracy of delivery quantity. The specific objective of this study is to identify important criteria in supplier selection using the Procurement Supplier Management (PSM) approach and apply the Multi-Objective Optimization on the Basis of Ratio Analysis (MOORA) method to obtain the best ranking of available supplier alternatives. This type of research is descriptive with a quantitative approach. Data was collected through interviews, questionnaires to five internal company respondents, and documentation. The research process included determining five main criteria—price, quality, service, timeliness, and accuracy of delivery quantity—which were then weighted based on respondents' assessments. Furthermore, supplier performance data is processed using the MOORA method to obtain ranking results.

The Effect of Regional Financial Ratios on the Regional Financial Performance of Regency/City Governments in East Java Province During the COVID-19 Pandemic and After COVID-19 Santoso, Dwi; Meidiaswati, Harlina
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.915

This study aims to analyze the effects of the Regional Financial Independence Ratio, Local Revenue Effectiveness Ratio (PAD), Regional Expenditure Efficiency Ratio, Regional Expenditure Management Ratio, Local Revenue Growth Ratio, and Fiscal Decentralization Degree Ratio on the financial performance of local governments. It also investigates the differences in financial performance before and after the COVID-19 pandemic in regencies and cities across East Java Province. Multiple linear regression analysis and the paired samples test are used in this quantitative study. The study uses secondary data from the regional budget realization reports (APBD), sourced from the official website of the Directorate General of Fiscal Balance (DJPK), Ministry of Finance of the Republic of Indonesia. The sample includes 38 regencies/cities over the 2020–2023 period, with a total of 152 observations. The results indicate that partially, only the Local Revenue Growth Ratio has a significant effect on financial performance, while simultaneously, all financial ratios show significant influence. These outcomes are interpreted through the mathematical logic of each ratio and supported by previous research. Furthermore, the paired sample test reveals significant differences in financial performance between the pandemic and post-pandemic periods, suggesting a decline after the pandemic. The findings underscore the crucial role of local revenue growth in enhancing financial performance and highlight the importance of adaptive fiscal recovery strategies in the post-pandemic era. This study is expected to serve as an evaluative reference for local governments in formulating more effective and sustainable financial management policies.

Legal Fluency in the Digitalization of Maritime Agency Service OPERATIONS (A Study of Legal Implications in the Implementation of My Pertamina Marine Services (MMS) at PT Pertamina Trans Kontinental) Aftory, Afan
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.916

Digitalization has become essential in today’s business landscape, with customer satisfaction remaining a key objective. The use of physical documents and wet signatures is no longer mandatory, as digital processes now offer reliable validation and legal compliance while streamlining repetitive tasks. Legal fluency is crucial—it means conveying legal messages clearly and ensuring actions, processes, or documents meet all applicable legal standards. In this context, PT Pertamina Trans Kontinental (PTK), a leading maritime service provider, successfully developed and implemented My Pertamina Marine Services (MMS) on December 10, 2024. This integrated agency service platform connects seamlessly with the Enterprise Resource Planning (ERP) system and Auto Collection Bank feature. Launched on September 25, 2024, MMS responds strategically to the demands for business process digitalization and automation in the maritime sector. Built using an agile iterative method, MMS leverages a service-based architecture and standardized API to ensure real-time interoperability between agency operations, ERP, and banking systems. This end-to-end integration automates ship activity records, billing, and payment reconciliation, significantly reducing manual work, minimizing errors, and improving the cash conversion cycle. Real-time dashboards provide actionable insights, enabling data-driven decision-making. MMS stands as a transformative model for maritime companies embracing digital operations and automation.

Analysis Of The Relationship Between Wealth Added And Environmental, Social, And Governance (Esg) Risk On Stock Prices Irewati, Titiek
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.918

The dynamics of stock prices have always been a point of concern for investors who invest in a public company. Theoretically, there are internal and external factors that play a role in stock price fluctuations. This study examines internal factors, namely the company's performance expressed as Wealth Added value and the level of Environmental, Social and Governance (ESG) risk as independent variables and its Effect on Stock Price as dependent variables. The observation sample was selected from a group of corporate companies included in the Wealth Added SWA100 index published in 2024. Data from 20 samples of public companies in the material, energy and utility sectors were tested by Multiple Linear Regression analysis, and the results were that there was no significant influence of Wealth Added value and ESG risk on stock prices. The test/correlation showed a positive trend between the value of Wealth Added and the stock price and the negative direction between the level of ESG risk and the stock price.

Proposed Business Strategy for The Livestock Pharmaceutical Company In Indonesia Iskandar, Bachtiar; Wandebori, Harimukti
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.919

Indonesia’s poultry industry plays a vital role in national food security and economic growth, yet it faces challenges such as oversupply, declining demand, and increasingly stringent government regulations. PT MAS, a key player in the veterinary pharmaceutical and vaccine market, has experienced stagnating growth and intensified competition from both local and international firms. This study investigates the strategic competitiveness of PT MAS by analyzing external and internal factors using the Industrial Organization (I/O) model, PESTEL analysis, Porter’s Five Forces, and value chain analysis. A qualitative case study method was employed, drawing from primary data (focus groups, executive workshops) and secondary sources (industry reports, company documents). The findings highlight critical issues, including reduced market share in key product segments, disruptive technology trends such as in-ovo vaccination, and regulatory shifts away from antibiotics. Using a scenario planning approach, the study proposes sustainable strategies aligned with external environmental changes and internal capability development. A strategic map and balanced scorecard were developed to monitor and evaluate performance. The study concludes that PT MAS’s future competitiveness depends on strategic agility, technology investment, regulatory alignment, and the shift toward herbal and residue-free solutions. This research contributes to the body of knowledge on strategic management in emerging markets and provides actionable insights for firms operating in complex, regulated agribusiness environments.

A TAM-Based Analysis of Perceived Factors Influencing Satisfaction and Continued Use of MyBCA Mobile Banking Amay, Duta; Apsari Sugiat, Maria
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.920

This study aims to analyze the factors that affect the use of myBCA mobile banking among BCA customers. The research model used in this study is the Technology Acceptance Model (TAM) with an expansion of the model by adding the perceived security variable in mobile banking customers, which examines the extent to which the construction of perceived usefulness, perceived ease of use, as a utilitarian aspect and perceived enjoyment as a hedonic aspect, affects satisfaction and continuance intention to use BCA's mobile banking. This study uses a quantitative approach with purporsive sampling using the slovin formula with a total of 400 samples. The data was analyzed using Partial Least Square (PLS) and Structural Equation Modelling (SEM) with SmartPLS data processing tools. The results of this study show that the perceived usefulness variable has no effect on user satisfaction but has a significant positive effect on continuance intention to use. The perceived ease of use variable has a significant positive effect on perceived usefulness, user satisfaction, and perceived enjoyment. The perceived enjoyment variable and the perceived security variable had a significant positive effect on user satisfaction but had no effect on continuance intention to use. The user satisfaction variable has been shown to have a significant positive effect on continuance intention to use.

Evaluating Chemical/Oil Tanker Investments using DEMATEL and ANP: A Case Study in PT ABC Hendriyadi, Hendriyadi; Ciptomulyono, Udisubakti; Dinariyana, Anak Agung Bagus
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.921

Investment in chemical/oil tankers is crucial for enhancing operational performance and maintaining competitiveness in the global shipping industry. The background of this research is the need to provide solutions to challenges in ship investments that often fail to meet targets, whether in technical performance, compliance with international regulations, or cost efficiency. These conditions affect the competitiveness of companies, as most chemical/oil tanker fleets are over 15 years old, require high maintenance costs, and pose risks of detention by Port State Control (PSC) and rejection by major oil companies. The methodological approach is the integration of Decision-Making Trial and Evaluation Laboratory (DEMATEL) and Analytic Network Process (ANP) to analyze the selection of chemical/oil tanker ship investments. DEMATEL is used to identify cause-effect relationships so that dominant factors can be prioritized. Once the dominant factors are obtained, ANP processes the relationships and dependencies among criteria in the network model and determines more precise weighting. Subsequently, priority calculations are carried out by constructing a supermatrix that encapsulates the relationships among elements. This supermatrix is analyzed to produce final priorities for determining the best alternative. The research data were collected through questionnaires and interviews with stakeholders, including top management and experts. DEMATEL revealed key influencing factors such as Initial Investment, Operating Costs, Regulatory Compliance, Market and Geopolitical Risks, and Technological Risks. These factors are analyzed in the ANP method to obtain a model, network, and pairwise comparisons.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Zidnal Falah

Contact Email jurnalcomserva@gmail.com

Phone +6285322218207

Journal Mail Official muhammadzidnal31@gmail.com

Editorial Address Jl. Ki Ageng Tapa (Perumahan Pondok Mutiara Gegunungan Blok F9) RT 3, RW Gegunungan, Sumber, Kab. Cirebon, Jawa Barat.

Location Kab. cirebon, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Zidnal Falah

Contact Email
jurnalcomserva@gmail.com

Phone
+6285322218207

Journal Mail Official
muhammadzidnal31@gmail.com

Editorial Address
Jl. Ki Ageng Tapa (Perumahan Pondok Mutiara Gegunungan Blok F9) RT 3, RW Gegunungan, Sumber, Kab. Cirebon, Jawa Barat.

Location
Kab. cirebon,

Jawa barat

INDONESIA