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INDONESIA
Indonesian Journal of Applied and Industrial Sciences (ESA)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 29855055     DOI : https://doi.org/10.55927/esa.v2i1
Core Subject : Economy, Science, Education, Social, Engineering,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences
Indonesian Journal of Applied and Industrial Sciences (ESA) is a scientific journal published six times a year (January, March, May, July, September, and November). Indonesian Journal of Applied and Industrial Sciences (ESA) publishes original research results related to research in the field of natural and social science, covering a wide range of topics written in the field of business, economics, psychology, computer science, operational managemen
Arjuna Subject : Umum - Umum
Articles 139 Documents
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The Influence of Promotion and Wedding Package Prices on Sales Volume at Happy Bali Wedding Wahyuni, Ni Made Melia Prashanti; Citrawati, Luh Putu; Sumadi, I Gede
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.11283

Abstract

This study aims to find out and analyse the influence of promotions and wedding package prices on sales volume at Happy Bali Wedding. The data analysis technique used was quantitative descriptive through a statistical approach using a questionnaire and analysed by multiple linear regression, classical assumption test, individual parameter significance test (t-test), simultaneous significance test (F test) and determination coefficient R2. The number of samples taken was 74 respondents. The results of the research and discussion, the tcount value for X1 (5.667) > ttable (1.996) and the significance level of 0.000 < 0.05 and the tcount value for X2 (8.242) > ttable (1.996) and the significance level of 0.000 < 0.05, which means that partially the promotion variable (X1) and the wedding package price variable (X2) have a positive effect and significant to sales volume (Y). Based on the results of the F Test, it was shown that the F value calculated > F table (810.247 > 3.15) which means promotion (X1) and wedding package price (X2) simultaneously against sales volume (Y). From these results, it is known that promotions and wedding package prices are obtained the result of the influence of independent variables (X1 and X2) on the dependent variable (Y) that can be explained by the regression equation is 95.8%, while the remaining 4.2% is influenced by other factors that are not studied.
Implementation of Event Risk Management in Minimizing Human Error at PT Indovision Prima Film Lisa, Natasia Poetri; Widaharthana, I Putu Esa; Sumadi, I Gede
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.11284

Abstract

This study aims to explore the implementation of event risk management in minimizing human error during event documentation activities by PT Indovision Prima Film. The research methods used include in-depth interviews, documentation studies, and observations, followed by qualitative analysis of the collected data using risk dimension theory, ISO 31000:2018 risk management process, and human error classification. The results indicate that PT Indovision Prima Film has successfully implemented a risk management process to effectively minimize human error in event documentation, continuously adhering to the ISO 31000:2018 risk management process. The company is prepared to take further actions to strengthen its event risk management strategies, such as updating SOPs and implementing fair and educational sanctions to reduce the frequency and impact of human errors in event documentation activities, thereby minimizing potential losses. 
The Effect of Workload on Turnover Intention Level of Employees at The Westin Resort Nusa Dua Bali Putu Lisa Mahrtini; Wirata, I Nengah; Paramita, Ratri
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.11285

Abstract

An important factor in determining whether a business can successfully achieve its goals is its human resource management. Companies must pay attention to their employees to prevent them from wanting to leave due to perceived excessive workloads. This study was conducted at The Westin Resort Nusa Dua Bali with the aim of understanding the impact of workload on employee turnover rates. The sample population in this study consisted of all 471 employees, and using the Slovin formula, a sample of 82 respondents was obtained. The sampling technique used was purposive sampling. Data collection was carried out by distributing questionnaires with a 5-point Likert scale. The data analysis techniques used included validity and normality tests, classical assumption tests, simple linear regression analysis, t-test, multiple linear regression analysis, F-test, and the determination coefficient test, all processed using SPSS version 26 for Windows.The results of the study showed that tcalculated>ttablet_{calculated} > t_{table}tcalculated>ttable (35.652 > 1.664) and the significance value <α< \alpha< 0.05), thus Ho is rejected and H1 is accepted. This indicates a significant impact of workload on employee turnover at The Westin Resort Nusa Dua Bali. It can be concluded that workload (X) has a positive and significant effect on turnover at The Westin Resort Nusa Dua Bali. The determination coefficient test results state that the workload contributes 94.5%, while the remaining 5.5% is explained by other variables not included in this study.
Visitor Perceptions of the Implementation of GeoBeat Ecotopia as an Implementation of Sustainable Events at Geo Open Space, Kerobokan Kelod Cahyani, Stefani Rosa Kurnia; Paramita, Ratri; Asmarani, I G A Ratih
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.11286

Abstract

The surge in domestic and foreign tourists to the island of Bali has had both positive and negative impacts. Many tourists come to visit Bali for necessities, leisure or attend an event/event, but many do not apply sustainable principles, producing waste and environmental damage. This research evaluates GeoBeat Ecotopia as an example of a sustainable event. This research method is quantitative descriptive using Silvers' 6-dimensional theory (anticipation, arrival, atmosphere, appetite, activity, amenities) and a Likert scale for 80 respondents from a total population of 409 visitors with techniques of probability sampling approach sample random sampling. The types of data used are quantitative and qualitative data. This research uses data collection techniques from observation, distribution of questionnaires, interviews and documentation studies. Quantitative data is processed using software SPSS. The results of this research are visitors' perceptions of GeoBeat Ecotopia as an implementation sustainable event overall very good (average 4.66) by score order activity (4,76), atmosphere (4,75), arrival (4,71), anticipation (4,59), amenities (4,65), appetite (4.51). The dimension with the highest average score is dimension activity while the dimension with the lowest average score is dimension appetite.
The Influence of Consumer Satisfaction on Loyalty at Destination Wedding By Bali Eve Dewi, Luh Kadek Wulan Kusuma; Citrawati, Luh Putu; Swandewi, Ni Kadek
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.11287

Abstract

This study aims to determine the effect of customer satisfaction (X) on loyalty (Y) at Destination Wedding by Bali Eve. Destination Wedding by Bali Eve is a company engaged in wedding planner services in Bali. Customer satisfaction is often closely related to the user experience when using a product or service. Consumer loyalty is inseparable from the satisfaction that the bride and groom have felt before. The method used in this research is quantitative with data analysis techniques Simple Linear Regression, T Test, and Coefficient of Determination (R2), with the SPSS Version 22 data processing application. The population in this study are consumers who have purchased services at Destination Wedding by Bali Eve. The number of respondents involved in this study was 53 people. The research instrument used is a questionnaire that has been tested for validity and reliability. The regression analysis results show Y = 4.523 + 0.220 (X). Based on the results of the t test, it shows that customer satisfaction (X) has a positive and significant effect on loyalty (Y). This means that the better customer satisfaction provided by Destination Wedding by Bali Eve, the higher the level of loyalty. Based on the Coefficient of Determination Test (R2), it is known that the customer satisfaction variable (X) has an effect of 59.6% on loyalty (Y) while 40.4% is influenced by other factors.
The Influence of Personal Selling on Wedding Package Purchase Decisions at Six Senses Uluwatu Aldiani, Yuke; Citrawati, Luh Putu; Kusumarini, Indah
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 6 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i6.11288

Abstract

Bali has become one of the most popular wedding destinations for tourists since the end of 1999. This has caused hotels in Bali to provide wedding packages to support the needs of tourists, so there is fierce competition between hotels. To face the competition, Six Senses Uluwatu carries out various promotions including personal selling. This study aims to determine the effect of personal selling on the decision to purchase a wedding package at Six Senses Uluwatu. Research data were collected by distributing questionnaires to 56 respondents who had purchased a wedding package and held a wedding at Six Senses Uluwatu in the period 2022-2023. The data analysis techniques used were simple linear regression analysis, determination coefficient analysis (R2) and t-test assisted by the SPSS 26 program. Based on the data analysis, it is known that personal selling (X) has a positive and significant effect on the decision to purchase (Y) a wedding package at Six Senses Uluwatu. Through simple linear regression analysis, it is known that the relationship between personal selling and purchasing decisions is positive. In the t-test, the calculated t value is greater than the t-table (8.505 > 2.004), meaning that the personal selling variable has an effect on the purchasing decision variable. Based on the analysis of the determination coefficient (R2), the personal selling variable has an effect of 57.3% on purchasing decisions. While the other 42.7% is influenced by other variables not examined in this study.
The Influence of Electronic Word of Mouth and Price on Purchase Interest in Hotels in Bali Kennedy, Roykent; Suastini, Ni Made; Adyatma, Prastha
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 6 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i6.11295

Abstract

The study was conducted with the aim of investigating the influence of Electronic Word of Mouth (E-WOM) and price on purchase intention in hotels in Bali. The population in this study were consumers who had never stayed at a hotel in Bali, but had seen online reviews on Google My Business of hotels in Bali. A total of 100 respondents were sampled in this study. The data analysis techniques applied were Multiple Linear Regression, Partial Test, Simultaneous Test, and Determination Coefficient Test. The results of the study demonstrated a positive and significant influence, both partially and simultaneously, of E-WOM and price on purchase intention with an influence of 38.7%. The suggestion that can be given is that the management is expected to increase the effectiveness of the marketing strategy used and evaluate other promotional strategy options to be able to further increase the purchase intention of hotel consumers in Bali.
The Influence of Price on Consumer Purchase Interest at Nusa Dua Beach Hotel & Spa Paramarta, Kadek Yoga; Suastini, Ni Made; Adinda, Clearesta
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 6 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i6.11298

Abstract

The hotel implements strategies to increase consumer purchasing interest, one of which is through an optimal pricing policy. The purpose of this study is to analyze the effect of price on consumer purchasing interest. This study was conducted at Nusa Dua Beach Hotel & Spa, Bali, with a population of 97 tourists who had visited the official website of Nusa Dua Beach Hotel & Spa but had never stayed there. This study utilized primary data in the form of a questionnaire (questionnaire) filled out by the respondents and returned to the researcher. The sampling method in this study was to implement the incidental sampling technique. The analysis method used simple linear regression with SPSS version 25 for Windows. This study shows the results that the Price variable (X) has a significant effect on Purchase Interest (Y) with a calculated t value> t table = 16.103> 1.661 and a significance value <α = 0.000 <0.05. It can be interpreted that this study shows the results that price has a positive and significant effect on Purchase Interest at Nusa Dua Beach Hotel & Spa.
Organoleptic Quality of Dried Candied Siwalan Fruit (Borassus Flabellifer L.) Yasa, I Made Murna; Kristiana, Nina Indra
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 6 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i6.11299

Abstract

This study includes innovation of new processed products and utilization of siwalan fruit processed into dry sweets because it has a fairly long shelf life. This study aims to determine the quality of dry sweets made from siwalan fruit preserved by sugaring and drying. The data collection methods used are experimental test methods, organoleptic tests, panelists, documentation, questionnaires, and Likert scales. This study was assessed by organoleptic tests tested on panelists to determine the quality of dry sweets made from siwalan fruit seen from the taste aspect getting an index value of 95%, from the color aspect getting an index value of 87%, from the aroma aspect getting an index value of 88%, and from the texture aspect getting an index value of 90%, thus getting a total average result of 90% with very good interpretation criteria.
Organoleptic Test of Breadfruit Nuggets Priyanti, Diani Putri; Kartini, Luh Putu
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 6 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i6.11300

Abstract

This study examines the development of nuggets made from breadfruit as an innovation of local food products. Organoleptic tests were conducted to assess the quality of taste, aroma, color, and texture involving 25 panelists. The results showed that breadfruit nuggets had very good organoleptic quality with an average value of 86% for all variables tested. Breadfruit nuggets are considered to have great potential to be developed as a healthy food product with high economic value. This study opens up opportunities for diversification of breadfruit-based products and suggests further research related to nutritional analysis, product stability, and commercialization strategies.

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