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INDONESIA
Indonesian Journal of Applied and Industrial Sciences (ESA)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 29855055     DOI : https://doi.org/10.55927/esa.v2i1
Core Subject : Economy, Science, Education, Social, Engineering,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences
Indonesian Journal of Applied and Industrial Sciences (ESA) is a scientific journal published six times a year (January, March, May, July, September, and November). Indonesian Journal of Applied and Industrial Sciences (ESA) publishes original research results related to research in the field of natural and social science, covering a wide range of topics written in the field of business, economics, psychology, computer science, operational managemen
Arjuna Subject : Umum - Umum
Articles 139 Documents
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Analysis of Factors Increasing Creative Thinking in Vocational Education Harianto, B.B; Pambudiyatno, Nyaris; Irfansyah, Ade
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.11594

Abstract

Creative thinking is a crucial competency in vocational education, especially in facing the challenges of the dynamic aviation industry. This study aims to analyze the factors that influence the improvement of creative thinking skills of vocational education students at the Surabaya Aviation Polytechnic. This study uses a quantitative approach to analyze the relationship between variables, with a sample of 100 students taken using a simple random sampling technique from a population of 525 Vocational Education students at the Surabaya Aviation Polytechnic. Data were collected through questionnaires and then analyzed using Multiple Linear Regression using SPSS 22 software. The results showed that Intrinsic Motivation Factors, Innovative Teaching Method Factors, and Industry Support Factors had a significant influence on students' creative thinking skills, while Learning Environment Factors did not have a significant effect. The Adjusted R Square determination coefficient of 0.687 indicates that 68.7% of the variation in creative thinking skills can be explained by the independent variables in the model, with the remaining 31.3% explained by other factors outside the model.
Push Factors and Pull Factors for Domestic Tourists Visiting Melasti Badung Beach Tourism Attraction Taora, Nayahana Hobori; Agustini, Ni Putu Oka; Wiarti, Luh Yusni
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.11185

Abstract

he purpose of this study was to determine the driving factors and pulling factors for domestic tourists to visit Melasti Beach. This study used purposive sampling of 115 respondents. The sample in this study were domestic tourists aged 17 years and over who had visited Melasti Beach at least since 2021. The data analysis techniques used were validity testing, reliability testing, and Exploratory Factor Analysis. The results showed that the driving factors remained the same as the initial factors and 2 new pulling factors were formed. The most dominant driving factor was the enhancement of kinship relationships factor with an eigenvalue of 4.890 and a total variance of 34.930. The most dominant pulling factor was the attraction and facilities factor with an eigenvalue of 3.551 and a total variance of 50.727.
Implementation of Sustainable Development Goals (SDGs) in Tourism Management in Pemuteran Tourism Village Putra, Pande Gifta Yudhistira; Dianasari, Dewa Ayu Lily; Sukariyanto, I Gede Made; Liestiandre, Hanugerah Kristiono
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.11192

Abstract

This study evaluates the implementation of SDGs in tourism management in Pemuteran Tourism Village which focuses on all SDGs points (18 SDGs). Using a qualitative approach with interviews, observations, documentation and literature studies. This study found that Pemuteran Tourism Village has generally succeeded in implementing SDGs. This is reflected in sustainable tourism practices that create jobs, increase environmental awareness through environmental programs and activities, and maintain a balance between modern social life and local wisdom. However, Pemuteran Village still needs to increase efforts in meeting several SDGs indicators that have not been implemented, such as natural resource protection policies and more effective environmental management.
Motivation for Domestic Tourists to Visit Sayan Tourism Village, Gianyar Regency Thariana, Putu Lisa; Tirtawati, Ni Made; Mertha, I Wayan
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.11193

Abstract

The purpose of this study was to determine the push motivation and pull motivation factors of domestic tourists visiting Sayan Tourism Village, Gianyar Regency. The population of this study were domestic tourists who had visited Sayan Tourism Village, Gianyar Regency. Using the Yamane formula, a total of 100 respondents were obtained with the Purposive Sampling technique, followed by sampling using Accidental Sampling. Data collection was carried out using survey methods (questionnaires), observation and literature studies. The collected data were analyzed using Exploratory Factor Analysis (EFA) with the SPSS 25 application program. The results showed that 5 new push factors were formed from 24 indicators. The push factors are: cultural exploration and vacation factors; breaking away from routine; relaxation; pride; and nostalgia. The pull factors derived from 21 indicators formed 5 new factors, namely: first, cultural attraction factor; second, natural attraction factor; third, tourism facility factor; fourth, accessibility pull factor; and finally, destination image factor. The dominant factors of the push factors are cultural exploration and vacationing, while the dominant factor of the pull factors is cultural attraction.
Food Cost Control Strategy at Hyatt Regency Bali Krisnayana, Gusti Ngurah Oka; Sumariati, I Dewa Ayu Rai; Mareni, Ni Ketut
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.11275

Abstract

This study was conducted to determine the causes of deviations in actual food costs from standard food costs set by management and food cost control strategies at Hyatt Regency Bali. This study uses primary and secondary data in the form of documentation and interviews with the cost control, purchasing and receiving departments. As for data analysis techniques, this study uses qualitative descriptive analysis techniques by comparing interview data between informants and the theory used. The results of this study indicate that there is a difference between standard food costs and actual food costs of 4% which is caused by suboptimal food purchasing and receiving procedures. The results of this study state that the food procurement procedure has been running, but when purchasing or receiving food in large quantities, the purchasing and receiving parties tend to pay less attention to the procedures set by the company, such as the purchasing department does not apply standard purchase specifications when making urgent food purchases, the receiving department tends to trust suppliers to calculate and weigh incoming goods themselves when goods arrive in large quantities.
Implementation of Cashless Payments in Mitigating Fraud Payment Risks at W Bali Seminyak Hotel Kusuma, I Gede Eka Jaya; Tuwi, I Wayan; Mareni, Ni Ketut
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.11276

Abstract

The use of cashless payments in hotels is increasing as technology and consumer preferences change. This study explores the impact of implementing cashless payments in reducing the risk of payment fraud at W Bali Seminyak Hotel. Data on cashless payments over the past two years shows a significant increase in the use of cashless payments, while cash usage has decreased. This study aims to analyze the benefits of cashless payments in improving transaction security and the efficiency of hotel financial management. Through a qualitative approach, this study also explores changes in hotel financial policies and infrastructure as well as staff perceptions of cashless payments. The results are expected to provide valuable insights for the hospitality industry in managing the transition to more dominant cashless payments.
The Influence of Marketing Mix on Meeting Package Purchase Decisions at Hotel XYZ Setyani, Nyoman Amy Trisna; Kusumarini , Indah; Asmarani, I G A Ratih
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.11279

Abstract

This research aims to determine the effect of the marketing mix (X) on purchasing decisions (Y) meeting package at Xyz hotel. Research data was collected by distributing questionnaires, documentation studies, and interviews. The method used is quantitative with Multiple Linear Regression data analysis techniques, t test, F test, coefficient of determination (R2), and calculation of Effective Contributions (SE), processed using SPSS Version 25. The population in this study are consumers meeting package as many as 90 respondents who have been determined by technique purposive sampling. Based on the results of the t test, it is known that the t value product (-0,277 > -1,989), people (1,775 < 1,989), process (0.441 < 1.989). Based on the results of the F test, it is known that the value of F-count > F-table (19.733 > 2.123) means that the 7P marketing mix has a significant effect on purchasing decisions. meeting package. Based on the Coefficient of Determination Test (R2) it is known that the marketing mix (X) has an influence of 62.7% on purchasing decisions (Y), while the rest is explained by other variables not discussed in this research. Based on the results of the Effective Contribution (SE) calculation, it shows that the variable physical evidence (X7) has a higher contribution of 13.3% to purchasing decisions (Y). Meanwhile, variable product (X1) has a lower contribution of 1.54% to the purchase decision (Y). 
Strategy for Optimizing the Use of Instagram Social Media Glow Wedding and Event Planner Suandewi, Ni Kadek Dian; Wirata, I Nengah; Swandewi, Ni Kadek
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.11280

Abstract

In this digital age, information technology has changed the way communication and marketing is done. Wedding Organizers like Glow Wedding and Event Planner need to adopt effective strategies to stay competitive in an increasingly competitive market. Advances in technology and the existence of social media platforms such as Instagram, make it very easy for us to obtain information without being limited by distance. This study aims to determine the strategy of optimizing the use of Glow Wedding and Event Planner's Instagram social media. This research is a qualitative research with data collection techniques through interviews, observation and documentation. The analysis technique uses Marketing theory, Marketing Communication, Social Media, Instagram as Social Media and SWOT analysis. From the results of the SWOT analysis that has been carried out on Glow Wedding and Event Planner, it can be seen that the company needs to utilize the use of content calendar to schedule collaboration posts with decoration vendors, photography, videography and other vendors. The company also needs to recruit a content planner or social media admin, then also utilize documentation from collaborations with influencers to attract new audiences and use Linktree to add links to websites, contacts or reservation pages on Instagram Bio.
Marketing Mix Strategy to Increase the Number of Wedding Events in Geo Open Space Yanti, Ni Kadek Dwi Darma; Widaharthana, I Putu Esa; Swandewi, Ni Kadek
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.11281

Abstract

The demand for unique and memorable wedding venues is increasingly in demand, providing event spaces that suit the wedding theme and the couple's needs. One of the wedding venue providers in the Badung area, specifically in Kerobokan Village is Geo Open Space. This research intend to understand the marketing mix strategy for wedding events at Geo Open Space.The method used in this research is descriptive qualitative with data collection conducted through interviews, documentation and observation. The analysis technique uses the 7P marketing mix and the SWOT matrix. Based on the 7P marketing mix, the conclusion is that Geo Open Space can add products according to client needs, such as indoor venues, create attractive wedding packages by adjusting the existing target market, Geo Open Space can maximize the use of social media and product promotion and improve parking area facilities. Furthermore, Geo Open Space can collaborate with wedding organizers and decoration vendors potential.
The Influence of MICE Activities on Room Occupancy Rates at Hotel Xyz Sabina, Elvira; Widaharthana, I Putu Esa; Sumadi, I Gede
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.11282

Abstract

Hotel Xyz Bali is one of the hotels that facilitates MICE activities. Hotel Xyz in 2017 – 2024 is in fluctuating conditions every year. An increase in the number of MICE events does not necessarily increase the room occupancy rate and vice versa. This research aims to analyze the influence of MICE activities on room occupancy rates at Hotel Xyz. This research was divided into 2 periods, namely before and after the pandemic and did not use data during the pandemic because it could affect the data results. Data collection methods include documentation studies and interviews, using simple linear regression analysis, multiple regression analysis, coefficient of determination test, t test and f test. Based on the analysis results, it can be identified that MICE activities do not have a positive effect on room occupancy rates with a contribution of 1.4% before the pandemic. This result is inversely proportional to after the pandemic where it was discovered that MICE activities had a positive influence on room occupancy rates and had a contribution of 23.1%.

Page 10 of 14 | Total Record : 139

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