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Mestaka: Jurnal Pengabdian Kepada Masyarakat
Published by Pakis Journal Institute
ISSN : 29853958     EISSN : 29635969     DOI : https://doi.org/10.58184/mestaka.v1i1.4
Core Subject : Humanities, Science, Education, Agriculture, Social, Engineering,
Agriculture, Biological Sciences & Forestry Humanities Energy Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other
Mestaka: Jurnal Pengabdian Kepada Masyarakat diterbitkan pada tahun 2022 oleh CV. Pakis Journal. Jurnal ini menerbitkan artikel-artikel yang memuat hasil kegiatan pengabdian kepada masyarakat yang dilakukan oleh dosen, mahasiswa, kalangan akademis lainnya, maupun pihak umum. Tujuan jurnal ini adalah sebagai media untuk menyebarluaskan ide pemikiran konseptual maupun gagasan hasil kegiatan pengabdian kepada masyarakat dari semua disiplin keilmuan. Terbit sebanyak 6 kali pada bulan Februari, April, Juni, Agustus, Oktober, dan Desember setiap tahunnya.
Arjuna Subject : Umum - Umum
Articles 354 Documents
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Strategi Peningkatan Efisiensi Operasional dan Daya Saing Bisnis Usaha Laundry Barokah melalui Pemanfaatan Teknologi Cuandra, Fendy; Dewi, Jenny Kartika
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2026): Februari 2026
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v5i1.836

Abstract

Micro, small, and medium enterprises (MSMEs), particularly those operating in the laundry service sector, are currently facing increasingly intense competition as well as demands to adapt to the rapid development of digital technology. Laundry Barokah, as one of the MSMEs in Batam City, still experiences several limitations, especially in terms of brand identity, digital promotional activities, and the use of digital payment systems. This study aims to help improve the operational efficiency and business competitiveness of Laundry Barokah through the utilization of digital technology. The methods employed include interviews and direct observation to gain an in-depth understanding of the partner’s conditions and challenges. Based on the analysis results, several implementations were carried out, including the development of a business logo as a visual identity, promotion through Instagram as a digital marketing medium, and the implementation of a digital payment system using QRIS. The results indicate an improvement in business visibility, as reflected by increased reach and interaction on the Instagram account, the emergence of positive customer reviews, and enhanced convenience and efficiency of transactions through non-cash payments. Overall, the utilization of digital technology has proven to have a positive impact on improving operational efficiency, service quality, and the competitiveness of Laundry Barokah.
Meningkatkan Daya Saing UMKM Desa Punggur Besar Melalui Strategi Pemasaran Digital Berbasis Kecerdasan Buatan (AI) Anna, Anna; Annisa, Riski; Rahayuningsih, Panny Agustia; Nugraha, Wahyu
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2026): Februari 2026
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v5i1.838

Abstract

The Free Nutritious Meals Program is a social initiative managed by micro, small, and medium enterprises (MSMEs) in Punggur Besar Village to support the nutritional needs of schoolchildren. However, program managers face challenges in increasing visibility, transparency, and community engagement due to limited digital technology capabilities. This activity aims to empower program managers through AI-based digital marketing training that is easily accessible and relevant to their social context. The training was conducted offline at the Punggur Besar Village Office using participatory learning methods and hands-on practice using participants' own devices. Twenty program managers participated in the entire activity. All participants successfully created program-specific social media accounts, produced educational content, and documented activities with the help of AI tools. Eighty percent of participants were able to independently develop content narratives, and seventy-two percent began utilizing basic analytics to understand community responses to their content. The main benefits gained were increased digital communication capacity, strengthened program accountability, and increased confidence in interacting with the public online. This activity demonstrated that the use of AI in digital marketing can be adapted inclusively to strengthen community-based social programs, with the active involvement of managers as key actors in digital transformation at the village level.
Pendampingan Pengelolaan Keuangan Syariah di BUMDES Sriwijaya Cipta Karya Desa Sadar Sriwijaya Afifah, Pipit; Wahid, Moh Abdurrahman; Asy’ary, Lathif Hasan
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2026): Februari 2026
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v5i1.842

Abstract

In accordance with Government Regulation No. 43 of 2014, Village-Owned Enterprises (BUMDes) play a crucial role in promoting village economic independence through community involvement and capital support from Village Funds. However, BUMDes across the country still face a number of challenges in implementing sharia-compliant financial management, including a lack of human resource knowledge, a lack of technical support, and poor implementation of sharia principles in financial procedures. The Sriwijaya Cipta Karya BUMDes in Sadar Sriwijaya Village, which still uses a traditional financial management system, is also affected by this situation. Through service learning techniques, this Community Service (PKM) project aims to improve the understanding and capabilities of BUMDes managers in implementing sharia-compliant financial management. Using a training approach, lectures, case studies, and practical experience in creating Islamic financial journals and reports, the implementation process included preparation, training/implementation, and evaluation. The results of the activity demonstrated significant improvements in participants' understanding of Islamic accounting and economic principles, the development of Islamic financial Standard Operating Procedures (SOPs), and the capacity of administrators to create financial reports and journals in accordance with Islamic principles. Furthermore, this effort raised public awareness of the importance of sustainable, fair, and halal business practices. Therefore, it is hoped that this mentoring will improve the professional and sustainable financial governance of Village-Owned Enterprises (BUMDes) and serve as a model for Sharia-based village economic management.
Implementasi Strategi Pemasaran Digital pada Marketplace untuk Meningkatkan Brand Awareness PT. Ilock Nusantara Indonesia Cuandra, Fendy; Christina, Christina
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2026): Februari 2026
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v5i1.844

Abstract

The use of digital marketing through online marketplaces has become increasingly important for businesses to introduce products and build brand awareness. PT. Ilock Nusantara Indonesia is a company engaged in home security products; however, the utilization of the Shopee marketplace as a digital marketing medium had not been fully optimized. This practical work activity was conducted to assist the company in implementing digital marketing strategies through a marketplace as an initial effort to enhance brand awareness. The methods applied included observation and interviews with the company, product uploading, catalog arrangement, product description development, and product categorization based on type. The results indicate that the Shopee store of PT. Ilock Nusantara Indonesia has become more organized and informative, with a total of 44 products successfully uploaded. Although no sales had occurred at the time of reporting, the store and products were already accessible through the marketplace search feature. This reflects an improvement in product visibility and serves as an initial step in building the company’s digital brand awareness.
Pelatihan Pembuatan Buku Cerita Bergambar bagi Guru PAUD di Kelurahan Braja Asri Kabupaten Lampung Timur Khomsiyati, Siti; Susanti, Septiani Selly; Fatimah, Siti
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2026): Februari 2026
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v5i1.849

Abstract

The community service mentoring program aims to improve the skills of educators who teach early childhood. Their focus is on producing picture storybooks that serve as innovative and instructive learning tools, while still considering the unique characteristics of young children. These picture storybooks play a crucial role in fostering growth in areas such as language, thinking, social skills, emotional intelligence, and fostering an interest in reading in children from an early age. This community service program is implemented using a training approach. This includes delivering information, conducting discussions, providing guidance, and offering opportunities for practical application. The training covers various elements of storytelling, including the goals and methods for developing and sharing stories in educational settings. The teachers participating in the mentoring program are mentors from three early childhood education schools. These teachers faced challenges in creating learning resources that incorporate storytelling techniques. The results of the activity showed that the teachers improved their understanding and skills in creating picture storybooks that are relevant and tailored to children's needs. Furthermore, the training also motivated educators to adopt a more creative mindset in producing their own learning materials. With this mentoring, it is hoped that this community service project will have a positive impact on improving the standards of early childhood education and fostering a strong dedication to literacy from an early age.
Pengembangan Strategi Promosi Berbasis Media Sosial Digital pada Permata Laundry Cuandra, Fendy; Kho, Chalvin
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2026): Februari 2026
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v5i1.850

Abstract

Permata Laundry is a laundry service micro, small, and medium enterprise (MSME) located in Batam City that faces increasing business competition due to the rapid growth of similar service providers. One of the main challenges encountered is the limited utilization of digital media for promotion and service delivery, which affects market reach and business visibility. This Community Service Program (PKM) aims to develop a digital media-based promotional strategy to enhance brand awareness, promotional effectiveness, and service efficiency at Permata Laundry. The method applied in this activity involves primary data collection through interviews and direct observation of business operations. Based on the analysis results, several outputs were designed and implemented, including the creation and optimization of a Google Maps business profile, the management of Instagram and TikTok social media accounts as promotional tools, and the implementation of an online ordering system using Google Forms integrated with QR Codes. The results indicate that the application of digital marketing strategies improves access to business information, customer interaction, and service efficiency. Therefore, digital-based promotional development has a positive impact on strengthening competitiveness and ensuring the sustainability of Permata Laundry in the digital era.
Penyuluhan Literasi Digital bagi Ibu-Ibu PKK Kelurahan Kedaung Kecamatan Pamulang Tangerang Selatan Sari, Ratna; Putri, Shafira Nursyah; Choirunnisa, Choirunnisa
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2026): Februari 2026
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v5i1.856

Abstract

This article aims to narrate the community service process carried out by a team of lecturers from the Communication Studies Program at Pamulang University in Kedaung Village, Pamulang District, South Tangerang City, Banten. The community service in this article raises the theme of digital literacy counseling, especially for women's groups. The unstoppable development of information and communication technology has brought complex changes to every sector of life. Without gender dichotomy, men and women have equal opportunities to participate and even become the main actors in the use of information technology. They easily access and obtain information from anywhere without exception. However, unfortunately, the flood of information they receive is not accompanied by digital ethics. As a result, some of them, especially women, become serious targets for the spread of news or consumption of misleading information. To address this, digital literacy counseling for them is essential. This community service method uses a counseling model or lectures for local PKK mothers. The results of the community service show that they realize that the culture of origin for the information they receive has become the root of the rampant female victims of false news. They also realized the importance of ensuring the accuracy of the information they received so that in the future, women's groups would become a safe group in digital media.
Pelatihan Desain dengan Software CATIA untuk Mengembangkan Kompetensi Teknologi bagi Santri Al Muthi’in Yogyakarta Hartini, Dwi; Junaidin, Buyung; Santoso, Djarot Wahju; Prattiwi, Elisabeth Anna
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2026): Februari 2026
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v5i1.857

Abstract

The rapid development of digital technology has brought significant changes to both education and industry. One of the technological competencies highly required in modern industries is Computer Aided Design (CAD), which enables product design processes to be carried out efficiently and with high precision. Computer Aided Three-dimensional Interactive Application (CATIA) is a CAD software widely used in various industrial sectors, including manufacturing, automotive, and aerospace. However, opportunities to learn industry-level design software are still limited for many santri. This community service activity aims to enhance technological literacy and basic design skills through CATIA software training for santri of Al Muthi’in. The training was conducted using a hands-on learning approach at the Institut Teknologi Dirgantara Adisutjipto. The training materials covered the introduction to basic CAD concepts, CATIA interface recognition, two-dimensional sketch creation, and simple three-dimensional modeling. The results of the activity indicate an improvement in the santri’s understanding of CAD concepts and their ability to independently create basic three-dimensional designs. This activity is expected to serve as an initial step in strengthening the technological competencies of santri.
Sosialisasi Pengurangan Sampah Plastik Sekali Pakai untuk Meningkatkan Kesadaran Lingkungan di SMPN 3 XIII Koto Kampar Erlinda, Sri; Primahardani, Indra; Haryono, Haryono; Rahmatullaila, Fitri
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2026): Februari 2026
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v5i1.859

Abstract

The problem of single-use plastic waste is becoming an increasingly serious environmental issue due to the high consumption of plastic in everyday life, including in the school environment. Low awareness and environmentally friendly behavior among students has an impact on increasing plastic waste which causes environmental pollution and health. This activity aims to increase students' environmental awareness through socialization of reducing the use of single-use plastic waste at SMP N 3 XIII Koto Kampar. The implementation method includes three stages, namely preparation, implementation of socialization, and evaluation. The socialization was held on August 22–24, 2025, involving all students, teachers, the principal, and lecturers as resource persons. The methods used in the socialization included lectures, interactive discussions, and questions and answers regarding the impact of plastic waste and the application of the 3R principle (reduce, reuse, recycle). The results of the activity showed an increase in students' understanding and awareness of the negative impacts of single-use plastic waste. In addition, there was a change in attitude demonstrated through students' positive responses to the use of environmentally friendly alternatives such as refillable drinking bottles and non-plastic food containers. This socialization activity has proven effective as an educational effort in raising environmental awareness and encouraging changes in students' behavior towards a more sustainable lifestyle.
Sosialisasi dan Edukasi Pemanfaatan Platelet Rich Plasma (PRP) Metode Nebulisasi pada Paguyuban Lansia PMI Kota Semarang Syafira, Mutia; Anzhari, Della Hashfi; Ariani, Resti; Hastuti, Diah; Shafira, Chintya Meiska; Amirullah, Nafissa Naomi
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2026): Februari 2026
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v5i1.865

Abstract

Based on the results of initial observations conducted with activity partners, it was found that the Semarang City PMI Elderly Association still has limited knowledge regarding innovations in the use of blood-based products, especially Platelet Rich Plasma (PRP), and its application methods in the health sector. The lack of information that is easily understood by the elderly group is one of the factors in low health literacy regarding the development of blood-based health technology. This community service activity aims to socialize and educate the Semarang City PMI Elderly Association regarding the concept, benefits, and basic principles of the use of Platelet Rich Plasma (PRP) with the nebulization method. The activity was implemented through educational and interactive material delivery, discussions, and evaluation of participant understanding. Based on the results of the community service activity, participants showed high enthusiasm and consistent attendance during the socialization process, marked by active participation in discussions and increased understanding of the material presented. This activity can be concluded as running well and showing a better understanding based on qualitative analysis and elderly awareness of the innovation of PRP use as part of health education. This community service activity is expected to support the role of universities in the implementation of Tridarma, especially community service in the health sector.

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