cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Ahmad Ashifuddin Aqham
Contact Email
ahmad.ashifuddin@gmail.com
Phone
+6285726173515
Journal Mail Official
katon@politeknikpratama.ac.id
Editorial Address
POLITEKNIK PRATAMA PURWOKERTO Alamat : Komplek Purwokerto City Walk (PCW) Jl. H.R. Bunyamin Blok A 11-12 Purwokerto 53121 email : admisi@politeknikpratama.ac.id, website : www.politeknikpratama.ac.id
Location
Kab. banyumas,
Jawa tengah
INDONESIA
Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Published by Politeknik Pratama Purwokerto
ISSN : 29638194     EISSN : 29637643     DOI : 10.55606
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 326 Documents
 22   23   24   25   26 
Pengaruh Customer Relationship Management dan Sosial Media Marketing Instagram terhadap Tingkat Kunjungan Andini Ramadani; Burhanuddin Burhanuddin; Muh. Ilham Wardhana Haeruddin; Muhammad Ichwan Musa; Zainal Ruma
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 4 (2024): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i4.4431

Abstract

The aim of this research is to determine the influence of Customer Relationship Management (CRM) and Instagram social media marketing on visit levels. The independent variables in this research are Customer Relationship Management (CRM) and Instagram social media marketing. The dependent variable in this study is the visit level. The population in this study was visitors to Makassar City Culture Service activities starting from January-February 2023, totaling 82,326 people. The sample in this study was selected using the Hair's method, with a total sample size of 120 respondents. The analytical method used in this research is the multiple linear regression analysis method. The results of this research show that Customer Relationship Management (CRM) has a positive and significant effect on the level of visits to the Makassar City Cultural Service, Instagram social media marketing has a positive and significant effect on the level of visits to the Makassar City Cultural Service, and simultaneously Customer Relationship Management (CRM) and Instagram social media marketing has a positive and significant effect on the level of visits to the Makassar City Culture Service.
Strategi Pemasaran Usaha Mandiri Berbasis Pemberdayaan Limbah Daun Ketapang : (Studi di Wisata The Pikas Artventure Banjarnegara) Nur Soimah
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 4 (2024): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i4.4436

Abstract

The Pikas Artventure in Banjarnegara, located on the banks of the long and wide Serayu River, offers nature tourism including rafting, outbound, paintball, and river camping. Established in 2009, this tourist attraction is known as a pioneer of rafting on the Serayu River. Utilizing ketapang trees that grow in tourist areas, ketapang leaf waste that is usually not used is now processed into valuable products, such as liquid to balance the pH of the water used in ornamental fish farming. This opens up new business opportunities that have a positive impact on the surrounding community. This study aims to explore the business marketing strategy based on waste empowerment in The Pikas Artventure, using a qualitative approach and descriptive-analytical analysis techniques. By implementing B2B, B2C, and C2C marketing strategies, ketapang leaf liquid products have been successfully marketed locally and online, expanding the market reach around Banjarnegara. The study also identified barriers, such as staff shortages, that affected services, as well as offering solutions such as increasing headcount and developing internal communications.
Analisis Pengendalian Kualitas Produk dengan Menggunakan Metode Statistical Quality Control (SQC) : (Studi Kasus pada PD. Penggergajian Kayu Ciawi Putra di Kabupaten Tasikmalaya) Silvia Intan Suviatna; Rita Tri Yusnita; Depy Muhamad Pauzy
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 4 (2024): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i4.4463

Abstract

This research aims to determine the level of damage to a product, identify the factors that cause damage, and recommend corrective action (Case study of PD.Ciawi Putra Timber Sawmill). The research method used consists of collecting data through observation and interviews, the steps include using Check Sheet tools, Control Maps, Pareto Diagrams, Cause-Effect Diagrams. The results of the analysis using a cause and effect diagram show that the causes of poor wooden pallets are labor, methods, materials and machines. The Pareto diagram shows that the type of product damage is more dominant in blackish defects amounting to 458 units or 50.39% and is dominated by three types of damage, namely Cracked Defect Type, Blackish Defect Type and Imprecise Form Defect Type. The results of the control map analysis show that PD quality control. The Ciawi Putra Sawmill is still not under control. The next step to reduce the risk of product losses is to create Standard Operating Procedures (SOP).
Analisis Dampak Penyalahgunaan Wewenang terhadap Tindak Pidana Korupsi Deby Shintawulan; Meilita Rizkynanda; Nouva Ayu Ramadhanti; Tries Ellia Sandari
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 4 (2024): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i4.4531

Abstract

This study aims to analyze the forms of abuse of authority that trigger corruption and the legal challenges in handling it. The method used is a qualitative approach with a case study, which will collect secondary data from related literature. The results of the study are expected to provide a better understanding of the impact of abuse of authority on governance and strategic steps to reduce corrupt practices. By increasing supervision and law enforcement, it is expected to contribute to efforts to eradicate corruption in Indonesia.
Etika Bisnis Islam Mutiara Manalu; Nazwa Alpuja Elsa; Gymnasti Febriani
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 1 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i1.4695

Abstract

Islamic business ethics are moral values ​​and rules that govern business activities within the framework of Islamic teachings. This study aims to achieve justice, integrity and honesty as well as balance and prosperity for all parties involved. The problem that occurs is that companies in Indonesia have not yet fully implemented business ethics in running the company. The research method used is library research, by collecting and analyzing data from various sources such as journals, books, and related articles. The results of the analysis show that Islamic business ethics refers to the main sources of Islamic teachings, namely the Qur'an and Hadith, which provide guidelines on how humans should interact fairly and ethically in economic transactions. In the perspective of Islamic law, there are basic principles that must be avoided in doing business, namely: not containing elements of usury, not containing elements of fraud and not doing business with prohibited goods. In conclusion, understanding and applying the principles of basic values ​​of honesty, justice, and mutual benefit and benefits for their business. This not only provides benefits for the company in the long term, but also has a positive impact on society and the surrounding environment. Thus, Islamic business ethics become a strong foundation in managing business sustainably and building a just and prosperous society.
Strategi Pengembangan Produk Piring Biodegradable melalui Analisis SWOT pada Piring Daun Jati JEcoware Bacellia Yolanda Bomboa; Fashya Khoerunnisa; Awin Mulyati
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 1 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i1.4705

Abstract

JEcoware is an eco-friendly innovation in the form of biodegradable plates made from teak leaves and recycled cardboard. This product was developed to address the growing problem of plastic waste, particularly in the household and food industry sectors. This study employs a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats of the product in the market. The results indicate that the product has great potential in the eco-friendly market, despite challenges such as product durability and low public awareness. With well-directed strategies, such as technological innovation and collaboration with local farmers, JEcoware has the potential to enhance competitiveness and expand its market to the international level.
Perancangan Form Penilaian dan Penerimaan Karyawan untuk Meningkatkan Kualitas Sumber Daya Manusia di One Boulevard Food Court Liora Madya Elviranita Telaumbanua; Agustinus Setyawan
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 1 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i1.4707

Abstract

In the era of increasingly fierce business competition, the quality of human resources (HR) is one of the key factors that determine the success of a company. One Boulevard Food Court realizes the importance of HR as a valuable asset that plays a role in ideation, driving performance, and implementing activities to achieve company goals. However, currently, the employee assessment and recruitment process implemented is not optimal in supporting overall HR development. The unstructured system creates problems in determining the quality of prospective employees and evaluating the performance of existing employees. The unclear criteria and subjective assessment process resulted in many employees who did not meet the company's expectations. It is necessary to design a more structured employee assessment and recruitment form to overcome this problem. This formula is designed based on the company's needs analysis and includes criteria to assess employee competencies, skills, and potential. Through this system, One Boulevard Food Court is expected to increase transparency and efficiency in the administration process, as well as ensure that recruited employees meet the required quality.
Analisis Harga Laptop Dikalangan Mahasiswa Samahwati Samahwati; Siti Rohayu; Syamsul Hidayat
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 1 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i1.4708

Abstract

This study aims to analyze students' preferences and perceptions regarding laptop prices as essential tools for academic activities. Laptops are a primary necessity for students to support learning activities such as completing assignments, attending online classes, and conducting research. This research uses a quantitative approach with a survey method involving 197 management students at Bina Bangsa University. Data were collected through a questionnaire covering variables such as price, specifications, brand, and purchasing preferences. The analysis shows that the majority of students prefer laptops priced below IDR 7,000,000, prioritizing specifications that enhance work efficiency, such as storage capacity and processor speed. Brand reputation also significantly influences purchasing decisions, as well-known brands are perceived to be more reliable despite their higher prices. This study concludes that affordability, appropriate specifications, and brand reputation are the main factors influencing students' choices in purchasing laptops. The findings provide insights for manufacturers to design products that align with students' needs and purchasing power.
Pengaruh Content Sharing, Viral Marketing dan Epistemic Value Terhadap Keputusan Pembelian Sunscreen Azarine pada Aplikasi Tiktok Berdasarkan Perspektif Etika Bisnis Islam: Studi pada Mahasiswa Dikota Bandar Lampung A. Zuliansyah; Nurhayati Nurhayati; Ade Khairun Nisa
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 1 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i1.4711

Abstract

This study aims to test the influence of content sharing, viral marketing, and epistemic value on the purchasing decision of Azarine sunscreen and its views in the Perspective of Islamic Business Ethics on Students in Bandar Lampung City. This study uses a quantitative approach. This study was conducted on students in Bandar Lampung. City who know about Azrarine sunscreen products and use the TikTok application with a population of 90,302 people. Sampling using purposive sampling, to determine the number of samples using the Solvin formula which got 100 people. The analysis method uses SPSS 25. The tests carried out are data validity and reliability tests, analysis prerequisite tests and hypothesis tests.The test results show that Content Sharing partially has no effect on the purchase decision of Azarine sunscreen. While simultaneously (together) the variables of content sharing, viral marketing, and epistemic value have a significant positive effect on the purchase decision of Azarine sunscreen on the TikTok application according to students in Bandar Lampung City,
Pengaruh Brand Image dan Word of Mouth Terhadap Keputusan Pembelian di MR. DIY Aceh Barat Bayu Irfandi; Chairiyaton Chairiyaton
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 1 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i1.4713

Abstract

This research explores Brand Image and Word of Mouth on purchasing decisions at Mr. DIY West Aceh with research objectives to analyze and determine the influence between brand image, Word of Mouth and purchasing decisions. Using a correlational quantitative approach with 100 samples drawn using a non- probability sampling technique calculated using the lemeshow formula. The research results show that Brand Image (X1) has a significant influence on Purchasing Decisions (Y) at MR DIY, with a significance value (Sig.) of 0.000 which is smaller than 0.05, Word of Mouth (X2) has a significant influence on Purchasing Decisions (Y), with a significance value (Sig.) of 0.001 which is smaller than 0.05 and the F test results show that the regression model that combines Brand Image (X1) and Word of Mouth (X2) on Purchasing Decisions (Y) has a very significant influence, with an F value of 106.554 and a significance value of 0.000 < 0.05. Apart from this, it still needs to be improved by optimizing Word of Mouth and a more comprehensive marketing strategy.

Page 24 of 33 | Total Record : 326

 22   23   24   25   26 

Filter by Year

2022 2025


Reset
Filter By Issues
All Issue Vol. 4 No. 4 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 3 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 2 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 1 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 4 (2024): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 3 (2024): Agustus : Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 1 (2024): Februari : Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 2 No. 4 (2023): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 2 No. 3 (2023): Agustus : Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 2 No. 2 (2023): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 2 No. 1 (2023): Februari : Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 1 No. 4 (2022): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 1 No. 3 (2022): Agustus : Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 1 No. 2 (2022): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 1 No. 1 (2022): Februari : Jurnal Penelitian Ekonomi Manajemen dan Bisnis More Issue