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Rumah Jurnal UIN Sunan Gunung Djati Bandung Jl. AH Nasution No.105 Cibiru, Bandung 40614
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Gunung Djati Conference Series
ISSN : 27746585     EISSN : -     DOI : -
Gunung Djati Conference Series merupakan penyedia layanan publikasi dan konferensi berbagai bidang keilmuan yang diterbitkan oleh UIN Sunan Gunung Djati Bandung dan sebagai sarana publikasi hasil penelitian. Penerbit ini memuat artikel yang belum pernah dipublikasikan sebelumnya yang berupa artikel hasil penelitian ataupun penelitian terapan. Informasi mengenai pedoman penulisan artikel dan prosedur pengiriman artikel terdapat pada setiap penerbitan. Semua artikel yang masuk akan melalui ‘peer-review process’ setelah memenuhi persyaratan sesuai pedoman penulisan artikel, kemudian penerbit menyerahkan semua template ke pelaksana konferensi keilmuan. Penerbitan artikel ini dilakukan sesuai kegiatan yang dilaksanakan oleh penyelenggara konferensi.
Arjuna Subject : Umum - Umum
Articles 1,880 Documents
PERAN DAN PROSPEK PERBANKAN SYARIAH DALAM EKONOMI NASIONAL Najya Khayira; Nurul Hikmah
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

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Abstract

Perbankan syariah merupakan bagian dari sistem keuangan nasional yang hadir sebagai alternatif terhadap perbankan konvensional, dengan menawarkan prinsip keadilan, transparansi, dan keberpihakan sosial. Di tengah meningkatnya tuntutan terhadap sistem keuangan yang lebih inklusif dan beretika, keberadaan perbankan syariah semakin relevan dalam mendukung pertumbuhan dan stabilitas ekonomi nasional. Penelitian ini merupakan studi kualitatif dengan pendekatan deskriptif yang bertujuan untuk menganalisis peran dan prospek perbankan syariah dalam perekonomian Indonesia. Metode yang digunakan adalah studi pustaka (library research) dengan menelaah literatur-literatur akademik, regulasi, serta data perkembangan industri perbankan syariah di Indonesia. Hasil penelitian menunjukkan bahwa perbankan syariah berperan penting dalam pembiayaan sektor riil, pengembangan UMKM, peningkatan inklusi keuangan, dan mendukung stabilitas ekonomi nasional. Di sisi lain, prospek perkembangan perbankan syariah di Indonesia cukup menjanjikan, terutama dengan dukungan regulasi, kemajuan teknologi digital, dan meningkatnya kesadaran masyarakat terhadap pentingnya keuangan syariah. Namun demikian, tantangan seperti rendahnya literasi keuangan dan kesenjangan digital masih perlu mendapat perhatian serius. Oleh karena itu, strategi penguatan kelembagaan dan peningkatan kualitas layanan menjadi faktor penting dalam mempercepat kontribusi perbankan syariah terhadap perekonomian nasional.
STRATEGI KOMUNIKASI INFLUENCER HALAL DALAM MENYAMPAIKAN PRODUK SECARA SYARIAH SEBAGAI UPAYA EDUKASI SYARIAH Merinda Hana Aulia; Nabilah Fitriyani
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

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The rapid growth of the halal industry in Indonesia reflects the increasing awareness of the Muslim community towards the importance of consuming products that comply with Islamic law. Social media is now the main medium for disseminating halal information, where the role of halal influencers is vital as a link between producers and consumers. This study aims to identify the communication strategies used by halal influencers in conveying sharia-compliant products, as well as their role in educating the public through a digital content approach. The research method uses a qualitative-descriptive approach through literature study, social media content analysis, and in-depth interviews. Case studies of influencers such as @aishamaharani, @dianwidayanti, and @halalcorner account show that an honest, educational, and aligned with Islamic values communication approach is able to build trust and influence halal consumption patterns, especially among the younger generation. This research confirms that sharia education through digital media is a strategic tool in strengthening Indonesia's halal ecosystem.
KAJIAN KUALITATIF TERHADAP PERBEDAAN TINGKAT PENYALURAN DANA DESA ANTAR KABUPATEN DI JAWA BARAT BERDASARKAN KAPASITAS TATA KELOLA (ANALISIS DATA SID KEMENDESA) Raudhatul Jannah; Rifka Aqila; Mia Lasmi Wardiyah
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

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Abstract

Artikel ini bertujuan untuk mengevaluasi perbedaan tingkat distribusi Dana Desa di berbagai Kabupaten di Provinsi Jawa Barat yang didasarkan pada kemampuan pengelolaan, dengan menggunakan data sekunder dari Sistem Informasi Desa (SID) milik Kemendesa. Latar belakang dari studi ini adalah adanya ketidakmerataan yang mencolok dalam penyaluran Dana Desa, di mana beberapa Kabupaten memperoleh realisasi lebih dari 95%, sementara yang lain berada di bawah 80%. Kondisi ini berdampak pada kelancaran pelaksanaan program pembangunan desa, peningkatan Indeks Desa Membangun (IDM), serta memicu risiko penumpukan aktivitas di akhir tahun. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif deskriptif dengan analisis isi data penyaluran, untuk membandingkan hasil antar kabupaten dan mengidentifikasi faktor-faktor yang mempengaruhi perbedaan tersebut. Temuan dari penelitian ini mengindikasikan bahwa kapasitas pengelolaan, yang mencakup kesiapan administrasi, kecepatan dalam proses verifikasi, disiplin dalam pelaporan keuangan, serta pembinaan intensif dari DPMD, memiliki pengaruh yang lebih signifikan dibandingkan jumlah desa atau besaran alokasi dana. Kesimpulan dari penelitian ini menekankan pentingnya peningkatan kapasitas pengelolaan dan koordinasi antar pemerintah sebagai kunci untuk mencapai pemerataan dalam distribusi Dana Desa. Peran dari penelitian ini adalah memberikan rekomendasi strategis berbasis data untuk mempercepat dan meratakan distribusi dana, demi memperkuat pembangunan desa secara efektif dan berkelanjutan.
DARI DAPUR KE DUNIA MAYA: STRATEGI KOMUNIKASI MARKETING PADA BISNIS KULINER HALAL DI TIKTOK Rafi Azka Setiawan; Jelan Taufiq; Suhendi
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

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Perkembangan media sosial telah menghadirkan peluang baru dalam dunia pemasaran, khususnya bagi pelaku usaha mikro, kecil, dan menengah (UMKM) di sektor kuliner. TikTok, sebagai salah satu platform media sosial yang tengah populer, menawarkan fitur-fitur unik yang memungkinkan pelaku bisnis untuk menjangkau audiens secara luas dan kreatif. Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran yang digunakan oleh pelaku bisnis kuliner halal di TikTok. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik observasi dan studi literatur terhadap konten-konten kuliner halal di platform tersebut. Hasil menunjukkan bahwa penggunaan storytelling, pemanfaatan tren, serta kolaborasi dengan kreator konten menjadi strategi utama yang efektif dalam membangun brand awareness dan meningkatkan penjualan. Temuan ini menunjukkan pentingnya adaptasi strategi komunikasi yang sesuai dengan karakteristik media sosial untuk mengoptimalkan potensi pemasaran digital.
TRANSFORMATIONAL LEADERSHIP, ORGANIZATIONAL CULTURE, AND EMPLOYEE PERFORMANCE: THE MEDIATING ROLE OF WORK MOTIVATION IN INDONESIAN MANUFACTURING FIRMS Lilis Sulastri; Iman Supratman; Neli Yuliyani; Kadar Nurjaman; Muhammad Aditya Lanika
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

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This study examines the direct and indirect effects of transformational leadership and organizational culture on employee performance, mediated by work motivation, in the context of manufacturing firms in Indonesia. A quantitative, cross-sectional survey design was employed, involving 250 employees from medium- to large-scale manufacturing companies in West Java. Data were analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) technique. The findings indicate that transformational leadership and organizational culture have significant positive effects on work motivation and employee performance. Moreover, work motivation mediates the relationship between both independent variables and employee performance. This research contributes to the existing literature by integrating leadership and organizational culture perspectives into a single model mediated by motivation, particularly in a developing country context. The practical implication of this study is that manufacturing firms should invest in leadership development programs and foster a supportive culture to enhance employee performance through improved motivation.
THE EFFECT OF CAPITAL STRUCTURE, LIQUIDITY, AND PROFITABILITY ON FIRM VALUE: EVIDENCE FROM CONSUMER NON-CYCLICALS COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE Lilis Sulastri; Iman Supratman; Devani Ainun Pradiva; Ruhenda; Neli Yuliyani
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
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This study examines the effect of capital structure (Debt-to-Equity Ratio), liquidity (Current Ratio), and profitability (Return on Assets) on firm value (Price-to-Book Value) in consumer non-cyclicals companies listed on the Indonesia Stock Exchange (IDX). Using the latest publicly available financial statements, we conducted an Ordinary Least Squares (OLS) regression. Results show that profitability has a significant positive effect on firm value, capital structure has a positive but marginal effect, and liquidity has a negative but insignificant effect. The findings support the Trade-Off Theory, Agency Theory, and Resource-Based View, highlighting profitability as the most influential factor in determining firm value. Using a cross-sectional sample of seven leading companies in the sector, we employ Price-to-Book Value (PBV) as the proxy for firm value, Debt-to-Equity Ratio (DER) for capital structure, Current Ratio (CR) for liquidity, and Return on Assets (ROA) for profitability. The results, based on Ordinary Least Squares regression, indicate that profitability has the strongest positive relationship with firm value, capital structure exhibits a positive relationship, and liquidity shows a negative association. However, due to the small sample size, the relationships are not statistically significant. The findings offer preliminary evidence and implications for managerial policy and investment analysis in Indonesia’s consumer goods sector.
THE INFLUENCE OF DIGITAL MARKETING AND BRAND IMAGE ON PURCHASE DECISIONS: A STUDY ON THE ONLINE-BASED CULINARY INDUSTRY Kadar Nurjaman; Babay Suhaemi; Heri Sutanto; Rahmawati; Lilis Sulastri
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
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The rapid development of digital technology has significantly transformed the marketing landscape, particularly in the culinary industry, where online platforms have become a primary medium for attracting and retaining customers. This study aims to analyze the influence of digital marketing and brand image on purchase decisions in the online-based culinary industry. The research employed a quantitative approach with 200 respondents who had purchased food or beverages through online platforms such as GoFood, GrabFood, and ShopeeFood in Indonesia. Data were analyzed using multiple regression analysis. The results indicate that both digital marketing and brand image have a significant positive influence on purchase decisions. Among the two variables, brand image showed a stronger effect, suggesting that customers’ perceptions and emotional connections with a brand play a crucial role in shaping their purchasing behavior. These findings contribute to the understanding of how online culinary businesses can optimize marketing strategies to enhance brand value and customer loyalty.
THE IMPACT OF DIFFERENTIATION STRATEGY AND PRODUCT INNOVATION ON COMPETITIVE ADVANTAGE IN THE ECO-FRIENDLY FASHION INDUSTRY Lilis Sulastri; Iir Abdul Haris; Diva Nuraini Purnama; Rizky Indah Putri Christianto; Agung Muhamad Yoransah
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
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The fashion industry today faces intense competition and growing consumer demand for products that are not only aesthetically appealing but also sustainable. This study aims to analyze the effect of differentiation strategy and product innovation on competitive advantage in eco-friendly fashion companies. A qualitative case study was conducted on Company X, a leading player in Indonesia’s sustainable fashion sector. Data were collected through in-depth interviews, field observations, and company documentation. The data were analyzed descriptively to identify best practices in implementing differentiation and product innovation strategies. The results indicate that the implementation of differentiation strategy, supported by product innovation, significantly enhances competitive advantage, particularly through product value-added, unique design, and eco-friendly brand image.
THE ROLE OF FINANCIAL LITERACY AND EMPLOYEE COMPETENCE IN BUDGET MANAGEMENT EFFICIENCY: AN EMPIRICAL STUDY ON PRIVATE HIGHER EDUCATION INSTITUTIONS IN INDONESIA Iman Supratman; Dewi Kurniasari; Dewi Sinta; Aliyyu Aziiza Rochmana; Lilis Sulastri
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
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This study investigates the influence of financial literacy and employee competence on budget management efficiency in private higher education institutions in Indonesia. The research employs a quantitative approach with a survey of 120 administrative and financial staff across 15 institutions. Data were analyzed using multiple regression analysis. The results indicate that both financial literacy and employee competence have a significant positive effect on budget management efficiency. These findings suggest that enhancing employees’ financial knowledge and professional skills can substantially improve financial management practices in higher education institutions. Implications for human resource development and financial policy are discussed. The efficiency of budget management is a critical factor determining the operational and strategic success of higher education institutions (HEIs), particularly in the private sector where financial resources are often constrained. This study explores the impact of financial literacy and employee competence on the efficiency of budget management in private HEIs in Indonesia. Drawing on a survey of 120 financial and administrative staff across 15 institutions, this research employs multiple regression analysis to examine the relationships between the variables. Results reveal that financial literacy significantly enhances employees’ ability to plan, monitor, and control budgets, while employee competence including knowledge, skills, and problem-solving abilitiesalso plays a vital role in achieving efficient budget management. The findings underscore the importance of integrating human resource development initiatives with financial management strategies to improve institutional performance. These results contribute to the growing body of knowledge on the interrelation between financial management and human resource competence in higher education, providing practical guidance for policy and managerial decisions.
PERKEMBANGAN PASAR MODAL SYARIAH: TANTANGAN DAN PELUANG INVESTASI SYARIAH M Sandi Marta; Muhammad Zaky; Agus Alamsyah Perwiranegara; Dewi Kurniasari; Diva Salsabilla Obadiah
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
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Tantangan dan peluang dalam investasi syariah kini menjadi perhatian utama dalam pasar modal global. Kompleksitas pengembangan investasi yang sesuai dengan prinsip syariah Islam tercermin dari dinamika ekonomi, sosial, dan politik yang melingkupinya. Penelitian ini bertujuan untuk mengkaji perkembangan pasar modal syariah dengan menyoroti berbagai tantangan dan peluang investasi syariah di tingkat global. Metodologi yang digunakan adalah pendekatan kualitatif melalui studi pustaka dari berbagai sumber penelitian. Temuan penelitian mengungkapkan bahwa untuk menjawab tantangan yang ada, pelaku pasar dan ahli syariah perlu memiliki pemahaman mendalam terhadap dinamika pasar serta merancang strategi inovatif yang mengintegrasikan kepatuhan terhadap syariah dengan prinsip keberlanjutan ekonomi. Dalam konteks pergeseran global menuju inklusivitas dan tanggung jawab sosial, investasi syariah menawarkan potensi pertumbuhan ekonomi yang lebih inklusif dan berkelanjutan.

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