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INDONESIA
Eduvest - Journal of Universal Studies
Published by Green Publisher Indonesia
ISSN : 27753735     EISSN : 27753727     DOI : 10.36418
Core Subject : Health, Science, Social, Engineering,
Aerospace Engineering Computer Science & IT Health Professions Neuroscience Social Sciences
Eduvest - Journal of Universal Studies is a double blind peer-reviewed academic journal and open access to multidiciplinary fields. The journal is published monthly by Green Publisher Indonesia. Eduvest - Journal of Universal Studies provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. This journal publishes research articles multidisciplinary sciences, which includes: Humanities and social sciences, contemporary political science, Educational sciences, religious sciences and philosophy, economics, Engineering sciences, Health sciences, medical sciences, design arts sciences and media. Published articles are from critical and comprehensive research, studies or scientific studies on important and current issues or reviews of scientific books.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,617 Documents
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The Effect Of Social Media Marketing On Customer Purchase Intention : The Case Of Vidio As Video Streaming Platform Ariandanu Sufajar, Insan; Sobari, Nurdin
Eduvest - Journal of Universal Studies Vol. 4 No. 10 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i10.1361

Abstract

Active social media users in Indonesia have increased in 2022. Consequently, several companies, including Vidio, are leveraging to use social media as a tool for their marketing activities, specifically to influence customers' intention to buy their products. This study aims to analyze the influence of social media marketing on customer’s purchase intentions through Customer Equity Drivers and Customer Inspiration as a mediating variable on the Vidio Brand as a Video Streaming Platform. The data was collected from 200 respondents who had not previously purchased a product from Vidio. The data was analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM) method. The Findings show that social media marketing activities have significantly influenced all drivers of customer equity and customer inspiration. But the two drivers of customer equity, namely value equity and brand equity, do not significantly influence customer purchase intentions; customer inspiration variables significantly influence purchase intentions; and social media marketing activities do not have a significant effect on direct purchase intentions.
Development of A Biotechnology Encyclopedia Based on Scientific Literacy to Improve Students' Scientific Literacy Abilities Unimed Biology Education Program Agustiani, Sri; Idramsa, Idramsa; Djulia, Ely
Eduvest - Journal of Universal Studies Vol. 4 No. 10 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i10.1365

Abstract

The research aimed to assess the Biotechnology Encyclopedia's suitability as a learning resource for Biotechnology students, involving material, design, and learning experts. Developed using the ADDIE model, the study included sixth-semester students from the Biology Education Program at Medan State University. Sampling involved 56 students selected through simple random sampling. Data collection utilized questionnaires, tests, and interviews, analyzed quantitatively and qualitatively. Material and design experts rated the encyclopedia positively but suggested minor revisions, with 72% and 86% respectively in the "good" and "very good" categories. Similarly, learning experts and lecturer responses were in the "very good" category at 94% and 85% respectively. Student responses were overwhelmingly positive, with 87% in the "very good" category without revisions. T-test results showed a significant difference in scientific literacy abilities between the experimental and control classes (9.344 > 2.002), indicating the effective impact of the Biotechnology Encyclopedia based on scientific literacy.
The Challenge Of Implementation Indonesia Industry 4.0 Readiness Index (Indi 4.0) In Infrastructure Company Case Study: At Pt. Hutama Karya (Persero) Hutagalung, Martin; Aldianto, Leo
Eduvest - Journal of Universal Studies Vol. 4 No. 10 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i10.1372

Abstract

This thesis examines the challenges faced by PT Hutama Karya (Persero) in achieving a score of 4.0 on the Indonesia Industry 4.0 Readiness Index (INDI 4.0), highlighting the gap between current industrial practices and the optimal outcomes set by the INDI 4.0 framework. Through qualitative and quantitative research methodologies, this study conducts an in-depth gap analysis across various domains such as management and organization, human resources and culture, products and services, technology, and company operations to evaluate the current state of digital transformation within the company. The findings indicate significant gaps in strategic alignment, technology adoption, and employee engagement with digital initiatives. These gaps contribute to the current INDI 4.0 score of 3.56, limiting the company's progress toward the desired level of industrial readiness. Additionally, survey results show a score of 3.25, indicating that PT Hutama Karya is still in the early stages of implementation with uneven technology adoption. Strategic recommendations are proposed to bridge these gaps, including enhanced strategic coordination, strengthened technology integration, and the development of a digital-supportive culture. These strategies are designed to facilitate a smoother transition to Industry 4.0 for PT Hutama Karya and provide a framework applicable to similar companies in the infrastructure sector. This research contributes to a broader understanding of the digital transformation challenges within the construction and infrastructure industry, offering a detailed roadmap for effective Industry 4.0 implementation
The Influence of Financial Literacy and Financial Behavior on the Financial Performance of SMEs: A Regression Analysis Study in Indonesia Mahya, Yuszak
Eduvest - Journal of Universal Studies Vol. 4 No. 10 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i10.1376

Abstract

The method used in this research is the regression analysis method with the variables used, namely Financial Literacy (X1), Financial Behavior (X2) on Financial Performance (Y). This research uses quantitative methods and uses a sample of 118 respondents who are SME owners spread throughout Indonesia. The research uses SPSS software to assist in data processing. From the results of this research it can be concluded that the t test results obtained a significant value for the financial literacy variable of 0.019 and a regression coefficient value of 0.209. The significance value <0.05 and the positive regression coefficient value indicate that financial literacy has a positive effect on financial performance . The results of the t test obtained a significant value for the financial behavior variable of 0.005 and a regression coefficient value of 0.200. The significance value <0.05 and the positive regression coefficient value indicate that financial behavior has a positive effect on financial performance. These findings also show that financial literacy has a positive effect on the performance of SMEs and financial behavior has a positive effect on the financial performance of SMEs in Indonesia
The Validity and Reliability of Self-Assessment on Reading Comprehension at Junior High School Susiyana Putra, Irfan
Eduvest - Journal of Universal Studies Vol. 4 No. 10 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i10.1386

Abstract

This study aims to investigate whether self-assessment is valid and reliable for assessing reading comprehension. Participants in this study were 18 male students and 20 female students from a junior high school. This research is quantitative research designed with mixed methods, causal-comparative and correlative research. Independent t test was used to analyse validity, and correlation analysis was used to test reliability. Researchers used two instruments in the data collection process, (1) a self-assessment questionnaire and (2) a reading comprehension test. This research concludes that 1) self-assessment is valid because male and female students do not carry out self-assessment differently. This means that gender is not a construct irrelevance factor that affects the validity of self-assessment. 2) Self-assessment is reliable or consistent because there is a positive correlation between self-assessment scores and reading comprehension tests. Two statistical analyses were used to examine the data collected. First, independent t-tests were used to investigate the influence of gender on self-assessment scores. From data analysis, this study revealed that there were no significant differences between male and female students in self-assessment. This means that gender is not proven to be an irrelevant factor to the construct that affects validity. Thus, the self-assessment of reading comprehension in junior high school is valid.
Design of Project-Based Critical Thinking Skills Assessment Instrument for Class X High School Students on Climate Change Materials Lasmana, Oria; Festiyed, Festiyed; Razak, Abdul; Fadilah, Muhyiatul
Eduvest - Journal of Universal Studies Vol. 4 No. 10 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i10.1446

Abstract

Critical thinking skills are one of the essential competencies that students in the 21st century must possess. Biology learning in high school emphasizes the development of critical thinking skills, which are essential abilities in understanding, analyzing, and evaluating complex information. This research aims to design a critical thinking skills assessment instrument based on Project-Based Learning for Class X High School Students on climate change material. This study uses a descriptive research method. The data collection technique in this study is by observation and literature study. The preparation of this assessment instrument is designed based on the Scientific Literacy Assessment (SLA). The data that has been collected is then analyzed in three stages, namely data reduction, data presentation, and drawing a conclusion. The results of the study show that a design of observation sheets and assessment instruments has been produced that can be used to measure students' critical thinking skills. This assessment instrument for students' critical thinking skills is designed based on SLAs and is ready to be validated so that a valid assessment instrument is produced. Teachers can use this assessment instrument to assess students' critical thinking skills in project-based learning. This instrument can also be used to provide constructive feedback to students and help them improve their critical thinking skills.
Digital Ethnography Study on Converse Shoe Enthusiast Groups on Social Media Networks Eko Priyanto, Januar; Komala, Ratna
Eduvest - Journal of Universal Studies Vol. 4 No. 10 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i10.1485

Abstract

The purpose of this research is to obtain an overview of the communication and interaction patterns occurring within the Converse fan group, Converse Head Indonesia, using the critical-constructivism paradigm. This study employs a digital ethnography strategy with a qualitative approach, utilizing in-depth interviews and observations of the group's activities on their Facebook fan page. Through interviews with six informants selected purposively and using the snowball technique, it was found that social interactions among CHI members are grouped into nine dimensional categories based on interview questions. The results reveal that members join the network to socialize and gain access to the latest Converse products, including benefits, price information, and where to obtain them. From the interactions among CHI members, exclusivity, value standards, appearance standards, and ethics were also identified. Lastly, it was found that the interactions within the CHI group predominantly emphasize economic values.
Analysis Of Press Ethics News Issue "Luhut Reported To The South Sulawesi Police Regarding Big Data Postponement Of Elections" On Online News Media Cnnindonesia.Com Koara, Rio Rizky; Sucipta, Johantan Alfando Wikandana
Eduvest - Journal of Universal Studies Vol. 4 No. 10 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i10.1490

Abstract

The purpose of this research is to find out how  to frame the news issue "Luhut Reported To The South Sulawesi Police Regarding Big Data Postponement Of Elections" in CNNIndonesia.com? This study uses a descriptive qualitative research method. Descriptive research aims to provide an overview and description of the observed phenomenon, in this case an analysis of press ethics on news issues. Descriptive research will focus on systematic data collection and analysis, so that it can provide detailed information about the characteristics, behaviors, or other aspects of the phenomenon being studied. As a result, CNN Indonesia should verify any claims that arise as an issue and ensure that the information presented is accurate and not misleading.
Investment Feasibility Analysis Of Resort X Development Project In Labuan Bajo Using Discounted Cash Flow And Monte Carlo Method Effendy, Alvaro; Setiadi, Mark; Pranoto, Wati Asriningsih
Eduvest - Journal of Universal Studies Vol. 4 No. 10 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i10.1491

Abstract

In general, tourist destinations in Labuan Bajo are synonymous with Komodo National Park which is one of the seven wonders of the world. This is the background for the developer to invest in the construction of resort X in Labuan Bajo. It is hoped that the X resort area can become an attraction for tourists in Labuan Bajo. In this study, a financial feasibility analysis was carried out to find out whether or not the investment to be made was feasible. The methods used are discounted cash flow (DCF) and Monte Carlo. The X resort construction project is built on an area of 113,396 m2 and is planned to build 263 units of shop houses and 1 unit of 4-star hotels as well as supporting buildings such as back of house (BOH) buildings, public toilets, floating libraries, arrival pavilions. The results of the analysis using the DCF method show a positive NPV value of Rp 87,895,000,000 and an IRR value of 17.66% greater than the Minimum Attractive Rate of Return (MARR) value of 10%, so that the project can be declared feasible to be implemented, as well as the Monte Carlo method which shows a positive NPV value of Rp 35,423,000,000 and an IRR value of 12.82% greater than the MARR value. Therefore, based on the results of the analysis of these two methods, the X resort project in Labuan Bajo can be declared feasible to be implemented.
The Influence of Financial Distress, Earnings Management, and Financial Performance on Firm Value with Good Corporate Governance as a Moderating Variable Heling, Pui; Lastanti, Hexana Sri
Eduvest - Journal of Universal Studies Vol. 4 No. 10 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i10.1494

Abstract

This study examines the influence of financial distress, earnings management, and profitability on firm value, with good corporate governance (institutional ownership) as a moderating variable. Focusing on infrastructure sector companies listed on the Indonesia Stock Exchange from 2019 to 2023, this research employs Tobin's Q to measure firm value, the Altman Z-Score for financial distress, the modified Jones model for earnings management, and Return on Assets (ROA) for profitability. The findings reveal that profitability positively and significantly affects firm value, while financial distress and earnings management show no significant impact. Additionally, institutional ownership does not moderate the effects of financial distress and earnings management on firm value, though it successfully moderates the relationship between profitability and firm value. These results underscore the importance of profitability and good corporate governance in enhancing firm value, with implications for investor decision-making and corporate strategy in Indonesia’s infrastructure sector.

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