cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Andini Permatasari
Contact Email
eduvestgreenvest@gmail.com
Phone
+6285703065636
Journal Mail Official
eduvestgreenvest@gmail.com
Editorial Address
https://eduvest.greenvest.co.id/index.php/edv/editorial-team
Location
Unknown,
Unknown
INDONESIA
Eduvest - Journal of Universal Studies
Published by Green Publisher Indonesia
ISSN : 27753735     EISSN : 27753727     DOI : 10.36418
Core Subject : Health, Science, Social, Engineering,
Aerospace Engineering Computer Science & IT Health Professions Neuroscience Social Sciences
Eduvest - Journal of Universal Studies is a double blind peer-reviewed academic journal and open access to multidiciplinary fields. The journal is published monthly by Green Publisher Indonesia. Eduvest - Journal of Universal Studies provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. This journal publishes research articles multidisciplinary sciences, which includes: Humanities and social sciences, contemporary political science, Educational sciences, religious sciences and philosophy, economics, Engineering sciences, Health sciences, medical sciences, design arts sciences and media. Published articles are from critical and comprehensive research, studies or scientific studies on important and current issues or reviews of scientific books.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,419 Documents
 221   222   223   224   225 
The Influence of Organizational Culture, Work Discipline and Communication on Employee Performance Rheksa, Stefanny Indah; Kurniawan, Reza; Hidayat, Irwana
Eduvest - Journal of Universal Studies Vol. 5 No. 8 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i8.51185

Abstract

The purpose of this study was to determine the effect of organiational culture, work discipline, and communication on employee performance. The object selected in this study is PT. Wahana Andika Mandiri, a company engaged in transportation and logistics. The analysis technique used is multiple linear regression analysis. The form of research used in this study is descriptive and causal. The population in this study were employees of PT. Wahana Andika Mandiri, totaling 105 employees, with the number of samples used as many as 105 employees. The saturated sampling technique was collected by conducting a questionnaire. The results of this study ultimately indicate that organizational culture, work discipline and communication have an influence on employee performance.
Analysis of the Ability of Number Sense of Elementary School Grade V Students In Understanding The Concept of Fractional Numbers Anjali, I Gusti Agung Shomia; Subanji, Subanji; Rufiana, Intan Sari
Eduvest - Journal of Universal Studies Vol. 5 No. 8 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i8.51213

Abstract

The importance of number sense in helping students learn mathematics is listed in the achievement of elementary school mathematics learning in the number element in each phase. Individual number sense abilities vary, influenced by their level of education, learning experience, and mathematical ability, whether high, medium, or low. The purpose of this study is to analyze and describe the number sense ability of grade V students of SDK Marsudisiwi by considering mathematical ability. The research method used is descriptive qualitative research. Three students were selected as research subjects, each representing the student's math ability category, namely the high, medium, and low categories. The data collection technique was carried out by written test, interview, and documentation methods. Data analysis was carried out by reduction, presentation, and drawing conclusions. The results of the analysis showed that students with various levels of mathematical ability had the ability to evaluate the fairness of the calculation results. Although students with high and moderate mathematical ability can identify the characteristics of the results of number operations, they, along with students with low ability, have not been able to establish the closest approximate estimates for the results of number operations and present them, nor have they been able to determine the sequential nature of number results and their regularity in the number system.
The Impact of Pre-Trade Transparency on Market Quality and Retail Participation in the Pre-Opening Session of the Indonesia Stock Exchange Putri, Famy Kurnia; Rokhim , Rofikoh
Eduvest - Journal of Universal Studies Vol. 5 No. 8 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i8.51242

Abstract

This paper examines the impact of enhanced pre-trade transparency on market quality during the pre-opening session of the Indonesia Stock Exchange (IDX) in the pre and post period of enhanced pre-trade transparency starting from March, 25th 2024. Pre-trade transparency refers to the disclosure of order prices and volumes prior to transaction execution, a crucial factor in market efficiency and price discovery. Utilizing empirical data from LQ45 index constituent over the period of October 2023 to September 2024, this paper examines the effects of enhanced pre-trade transparency on market quality, such as bid-ask spread, market depth, and overnight volatility. Based on multiple linear regression analysis, the findings reveal that increased pre-trade transparency significantly narrows the bid-ask spread, enhances market depth, and boosts retail investor participation. However, it also contributes to an increase in overnight volatility.
Determination of Product Distribution Allocation in Pharmaceutical: a Case Study Lidiawaty, Lenny; Kusumastuti, Ratih Dyah
Eduvest - Journal of Universal Studies Vol. 5 No. 8 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i8.51243

Abstract

Pharmaceutical distribution companies operate under tight profit margins and face increasing expectations to adopt environmentally sustainable practices. In Indonesia, companies like PT XYZ manage complex, multi-node distribution networks that supply pharmaceutical products nationwide. This complexity presents challenges in optimizing allocation decisions that address both operational efficiency and environmental sustainability. This study aims to develop a multi-objective optimization model that minimizes both total distribution costs and carbon emissions. The model is constructed using operational data from PT XYZ’s enterprise resource planning (ERP) system for 2024. The optimization employs a weighted sum approach with minimum deviation to achieve an optimal trade-off between distribution cost and carbon emissions. This approach is evaluated under constraints related to warehouse capacity, transporter load limits, delivery timeliness, and product integrity. The results indicate that model produce efficient distribution patterns, the minimum deviation method provides a more balanced trade-off between cost and environmental impact. This outcome is especially relevant for companies seeking to align logistics performance with sustainability objectives. By integrating financial and environmental goals into a unified decision-making framework, this study provides a practical solution for pharmaceutical logistics planning. It offers strategic insights into optimizing delivery networks, selecting transport modes, and evaluating the environmental implications of distribution decisions.
Proposed Marketing Strategy To Enhance The Competitiveness In A Mixue Franchisee Store (Case Study: Mixue Merdeka Lhokseumawe) Fadhila, Anggi Nur
Eduvest - Journal of Universal Studies Vol. 5 No. 8 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i8.51256

Abstract

This research aimed to develop a competitive marketing strategy for Mixue Merdeka Lhokseumawe, a franchise in Aceh, within a saturated food and beverage market. Despite the Mixue brand's strengths in affordability and quality, the Lhokseumawe outlet faced underperformance, with sales and ROI below expectations. Analysis revealed competitive pressure from local rivals and limitations imposed by the franchisor, such as restrictions on pricing and product innovation. The study focused on two key objectives: assessing internal and external conditions and formulating a tailored marketing strategy. A qualitative approach was used, including interviews with stakeholders and consumers, alongside quantitative methods for segmentation. Strategic analysis employed frameworks like VRIO, PESTEL, and Porter’s Five Forces, leading to SWOT identification and TOWS matrix development. Findings indicated that Mixue Merdeka possesses strengths like experienced management and high customer satisfaction but faces challenges such as limited pricing autonomy and intense competition. Strategic directions emphasized market penetration and product modification, utilizing the 8Ps marketing mix. Key strategies included maintaining product consistency, smart pricing, enhancing store location appeal, and leveraging social media for promotions. The comprehensive strategy aims to build competitive advantage despite franchise limitations, providing a roadmap for leveraging resources effectively. Future research is suggested to assess the long-term impacts of these strategies on customer loyalty and ROI.
Critical Discourse Analysis of Textual Dimensions in the Editorial of Derap Guru Magazine Khotimah, Hidayatul; Suciati, Sri; Septiana, Ika; Umaya, Nazla Maharani
Eduvest - Journal of Universal Studies Vol. 5 No. 10 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i10.51261

Abstract

Mass media plays a crucial role in shaping public perception of the teaching profession through discourse construction and representation strategies. This study analyzes the editorial discourse in Derap Guru magazine using the critical discourse analysis approach based on Norman Fairclough's theory. Data were obtained from the print edition of Derap Guru magazine published in 2024. The problem in this study concerns how the representation of teachers in the editorial column of Derap Guru magazine is examined through a critical discourse analysis study of the textual dimension. The purpose of this research is to describe the representation of teachers in Derap Guru magazine published in 2024. The research method used is a qualitative descriptive approach, presenting data in the form of words, phrases, and sentences rather than numbers resulting from statistical calculations. The findings indicate that the representation of teachers in Derap Guru magazine is biased in favor of teachers. This is evident in the media’s tendency to emphasize certain aspects that contribute to building stigma or a particular perception of teachers as a group. The tendency to highlight specific issues constructs stigmas or perceptions about teachers as a professional body, revealing tensions between state policies, digital literacy demands, compensation adequacy, and professional respect. This research contributes to understanding how specialized educational media employs discourse strategies to advocate for teacher interests while upholding journalistic credibility.
Factors Influencing Impulse Purchases of Fashion Products with the Model of Theory of Planned Behavior in the Muslim Millennial Generation sarma, Mamun; johan, Irni; Mutiara, Tresna
Eduvest - Journal of Universal Studies Vol. 5 No. 10 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i10.51272

Abstract

The rapid development of digital technology has transformed the marketing landscape and consumer behavior, especially after the Covid-19 pandemic. Indonesian consumers increasingly engage in online shopping, with a significant surge on e-commerce platforms. Fashion products have become one of the most dominant categories, now serving as both a lifestyle and psychological need, driving impulsive purchases. E-commerce platforms employ aggressive promotional strategies such as discounts and free shipping to attract buyers. In response to these changes, businesses must adopt a deeper understanding of consumer behavior through approaches like the Theory of Planned Behavior, including consideration of religiosity as a factor influencing impulsive buying tendencies. This research aims to analyze the influence of attitude, subjective norms, perceived behavioral control, and religiosity on impulsive buying intention, as well as the impact of impulsive buying intention on impulsive buying behavior. The Theory of Planned Behavior (TPB) serves as the theoretical foundation, with religiosity included as a moderating variable. The study employs Structural Equation Modeling - Partial Least Squares (SEM-PLS) to examine the relationships between attitude, subjective norms, perceived behavioral control, religiosity, impulsive buying intention, and impulsive buying behavior. This technique is chosen for its ability to explain variable variance and simultaneously assess both measurement and structural models. Data were collected through an online survey targeting muslim millennials in the Greater Jakarta area (Jabodetabek) who actively purchase fashion products through e-commerce.
Strategy Development Augmented Reality: Integrasi Concept Stimuli Organism Respon, Open Innovation, and Organizational Performance Alisodikin, Mochamad Aldi; Chumaidiyah, Endang; Sriwana, Iphov Kumala
Eduvest - Journal of Universal Studies Vol. 5 No. 10 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i10.51274

Abstract

The development of digital technology has encouraged the adoption of Augmented Reality (AR) as a strategic innovation in various industries, but its application in Indonesia remains limited due to low awareness and a lack of an integrated innovation strategy. This research aims to develop a strategy to strengthen AR technology through the integration of the Stimuli-Organism-Response (SOR) model, the concept of Open Innovation (OI), and Organizational Performance (OP), with a case study on PT. X in the city of Bandung. A mixed methods approach was applied, combining qualitative and quantitative analysis using the Fuzzy Analytical Hierarchy Process (F-AHP) method to determine the priority of the strategy, as well as Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the relationships between variables. The results showed that stimuli in the form of interactivity, augmentation, and AR aesthetics had a significant influence on internal organizational factors (organisms) and subsequently affected user behavioral responses, including reuse intentions. Meanwhile, open innovation plays an important role in strengthening organizational competitiveness through external collaboration, with inbound innovation being the most dominant factor. The research also resulted in three main strategies: improving interactive features and user experience, developing high-quality visual content, and strengthening collaborative networks through open innovation. The integration of SOR, OI, and OP models has proven effective in shaping a holistic, data-driven AR development strategy. The conclusion states that this approach can increase the adoption of digital technology and make a real contribution to organizational performance and digital economic growth in Indonesia.
Evaluation of the Effectiveness of the Implementation of Corporate Cultural Transformation with the Eight-Step Approach of Kotter (2014) and ADKAR Model (2012) Case Study on PT XYZ Setiawan, Awang; Fitriany, Fitriany
Eduvest - Journal of Universal Studies Vol. 5 No. 10 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i10.51283

Abstract

PT XYZ is experiencing a decline in financial condition, leading to a downgrade in bond ratings due to the impact of the Covid-19 pandemic and project management errors. Based on the situation, the management of PT XYZ decided that a business transformation is necessary to improve the financial condition and ensure the company's sustainability. This business transformation consists of three transformations: cultural, people, and system. Cultural transformation becomes an important foundation for implementing other transformation programs. Evaluation of the implementation of cultural transformation is important to determine whether the transformation has been carried out effectively and sustainably. In this study, the evaluation of the cultural transformation program at PT XYZ uses two approaches: Kotter (2014)'s eight-step and ADKAR (2012). The use of both approaches is expected to result in a more comprehensive and in-depth evaluation. Kotter (2014)'s approach for conducting evaluations from an organizational perspective, and the ADKAR (2012) model for conducting evaluations from an individual perspective within the organization. This research uses a data triangulation approach, which includes data from company documentation studies, interviews (3 informants), and questionnaires (87 respondents). The study results show that overall, PT XYZ has carried out an effective cultural transformation in accordance with Kotter (2014)'s eight-step change model and the ADKAR (2012) model. However, there are several shortcomings that need attention and improvement, such as a top-down approach to vision, resistance due to additional workload, and benefit incentives that have not yet been directly felt by all employees.
Design of Green Marketing Strategy on XYZ Products with a SWOT Approach Gautama, Agra; Krisprimandoyo, Denpharanto Agung; Riza, Fahrul
Eduvest - Journal of Universal Studies Vol. 5 No. 10 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i10.51284

Abstract

The construction sector, as one of the largest contributors to global greenhouse gas emissions, faces major challenges in achieving sustainability. XYZ, a company known for industrial product innovation, is committed to developing an effective Design of Green Marketing Strategy on XYZ Products with a SWOT Approach to strengthen its environmentally friendly image. This study aims to examine how the marketing mix can be utilized while addressing competition and price wars in the industry. It also explores the role of sales, marketing, and customer service teams in communicating the company’s sustainability commitments to B2B consumers. Using a qualitative approach and strategic planning technique, this study seeks to understand how XYZ’s Design of Green Marketing Strategy on XYZ Products with a SWOT Approach is created and applied in a competitive B2B context. Data collection includes in-depth interviews with internal teams and analysis of relevant company marketing documents. The SWOT framework is used to evaluate the strategy’s strengths, weaknesses, opportunities, and threats. The findings are expected to offer practical insights into developing a green marketing strategy that effectively integrates People and Product. Additionally, this research provides recommendations for enhancing XYZ’s eco-friendly image and countering greenwashing practices. By addressing the integration of the marketing mix in industrial product contexts, this study contributes to the evolving body of green marketing literature.

Page 223 of 242 | Total Record : 2419

 221   222   223   224   225 

Filter by Year

2021 2025


Reset
Filter By Issues
All Issue Vol. 5 No. 12 (2025): Eduvest - Journal of Universal Studies Vol. 5 No. 11 (2025): Eduvest - Journal of Universal Studies Vol. 5 No. 10 (2025): Eduvest - Journal of Universal Studies Vol. 5 No. 9 (2025): Eduvest - Journal of Universal Studies Vol. 5 No. 8 (2025): Eduvest - Journal of Universal Studies Vol. 5 No. 7 (2025): Eduvest - Journal of Universal Studies Vol. 5 No. 6 (2025): Eduvest - Journal of Universal Studies Vol. 5 No. 5 (2025): Eduvest - Journal of Universal Studies Vol. 5 No. 4 (2025): Eduvest - Journal of Universal Studies Vol. 5 No. 3 (2025): Eduvest - Journal of Universal Studies Vol. 5 No. 2 (2025): Eduvest - Journal of Universal Studies Vol. 5 No. 1 (2025): Journal Eduvest - Journal of Universal Studies Vol. 4 No. 12 (2024): Journal Eduvest - Journal of Universal Studies Vol. 4 No. 11 (2024): Journal Eduvest - Journal of Universal Studies Vol. 4 No. 10 (2024): Journal Eduvest - Journal of Universal Studies Vol. 4 No. 9 (2024): Journal Eduvest - Journal of Universal Studies Vol. 4 No. 8 (2024): Journal Eduvest - Journal of Universal Studies Vol. 4 No. 7 (2024): Journal Eduvest - Journal of Universal Studies Vol. 4 No. 6 (2024): Journal Eduvest - Journal of Universal Studies Vol. 4 No. 5 (2024): Journal Eduvest - Journal of Universal Studies Vol. 4 No. 4 (2024): Journal Eduvest - Journal of Universal Studies Vol. 4 No. 3 (2024): Journal Eduvest - Journal of Universal Studies Vol. 4 No. 2 (2024): Journal Eduvest - Journal of Universal Studies Vol. 4 No. 1 (2024): Journal Eduvest - Journal of Universal Studies Vol. 3 No. 12 (2023): Journal Eduvest - Journal of Universal Studies Vol. 3 No. 11 (2023): Journal Eduvest - Journal of Universal Studies Vol. 3 No. 10 (2023): Journal Eduvest - Journal of Universal Studies Vol. 3 No. 9 (2023): Journal Eduvest - Journal of Universal Studies Vol. 3 No. 8 (2023): Journal Eduvest - Journal of Universal Studies Vol. 3 No. 7 (2023): Journal Eduvest - Journal of Universal Studies Vol. 3 No. 6 (2023): Journal Eduvest - Journal of Universal Studies Vol. 3 No. 5 (2023): Journal Eduvest - Journal of Universal Studies Vol. 3 No. 4 (2023): Journal Eduvest - Journal of Universal Studies Vol. 3 No. 3 (2023): Journal Eduvest - Journal of Universal Studies Vol. 3 No. 2 (2023): Journal Eduvest - Journal of Universal Studies Vol. 3 No. 1 (2023): Journal Eduvest - Journal of Universal Studies Vol. 2 No. 12 (2022): Journal Eduvest - Journal of Universal Studies Vol. 2 No. 11 (2022): Journal Eduvest - Journal of Universal Studies Vol. 2 No. 10 (2022): Journal Eduvest - Journal of Universal Studies Vol. 2 No. 9 (2022): Journal Eduvest - Journal of Universal Studies Vol. 2 No. 8 (2022): Journal Eduvest - Journal of Universal Studies Vol. 2 No. 7 (2022): Journal Eduvest - Journal of Universal Studies Vol. 2 No. 6 (2022): Journal Eduvest - Journal of Universal Studies Vol. 2 No. 5 (2022): Journal Eduvest - Journal of Universal Studies Vol. 2 No. 4 (2022): Journal Eduvest - Journal of Universal Studies Vol. 2 No. 3 (2022): Journal Eduvest - Journal of Universal Studies Vol. 2 No. 2 (2022): Journal Eduvest - Journal of Universal Studies Vol. 2 No. 1 (2022): Journal Eduvest - Journal of Universal Studies Vol. 1 No. 12 (2021): Journal Eduvest - Journal of Universal Studies Vol. 1 No. 11 (2021): Journal Eduvest - Journal of Universal Studies Vol. 1 No. 10 (2021): Journal Eduvest - Journal of Universal Studies Vol. 1 No. 9 (2021): Journal Eduvest - Journal of Universal Studies Vol. 1 No. 8 (2021): Journal Eduvest - Journal of Universal Studies Vol. 1 No. 7 (2021): Journal Eduvest - Journal of Universal Studies Vol. 1 No. 6 (2021): Journal Eduvest - Journal of Universal Studies Vol. 1 No. 5 (2021): Journal Eduvest - Journal of Universal Studies Vol. 1 No. 4 (2021): Journal Eduvest - Journal of Universal Studies Vol. 1 No. 3 (2021): Journal Eduvest - Journal of Universal Studies Vol. 1 No. 2 (2021): Journal Eduvest - Journal Of Universal Studies Vol. 1 No. 1 (2021): Journal Eduvest - Journal Of Universal Studies More Issue