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INDONESIA
Jurnal Manajemen
Published by Universitas Negeri Makassar
ISSN : 27238059     EISSN : 28295412     DOI : http://dx.doi.org/10.26858/jm
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen is a media or means of communication and scientific publication from the result of management science thought and research carried out by lecturers, researchers and related research institutions. Jurnal Manajemen are published twice a year (February and August) through Open Journal System (OJS)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 93 Documents
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GAMIFICATION EXPERIENCE AND ITS IMPACT ON ONLINE PURCHASE INTENTION ON TIKTOK SHOP Aswar, Nurul Fadilah
Jurnal Manajemen Vol 6, No 1 (2026): February
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i1.81334

Abstract

Abstract: The rapid advancement of digital technology has driven significant growth in e-commerce in Indonesia, including the increasing use of gamification across various online shopping platforms. TikTok, as one of the fastest-growing platforms, has integrated gamification features to elevate user interaction and encourage purchasing behavior. This study aims to examine the influence of autonomy, rewards, and absorption on enjoyment, as well as the effect of enjoyment on online purchase intention among TikTok Shop users in Makassar City. A descriptive quantitative approach was employed, with data collected through questionnaires administered to 168 respondents aged 18–35 who shop on TikTok and engage with its gamification features. The analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) through SmartPLS 4.0. The findings indicate that all gamification variables—autonomy, rewards, and absorption—positively and significantly influence enjoyment. Furthermore, enjoyment has a positive and significant effect on online purchase intention. These results highlight that the enjoyable experience generated by gamification features serves as a key factor in strengthening consumers’ purchase intentions on TikTok Shop. The study recommends enhancing the design of gamification elements to be more interactive and motivating in order to improve user engagement and potentially increase purchase transactions.Keywords: Gamification, Autonomy, Rewards, Absorption, Enjoyment, Online Purchace Intention, TikTok
THE EFFECT OF CAPITAL STRUCTURE ON PROFITABILITY WITH OWNERSHIP STRUCTURE AS A MODERATING VARIABLE IN MANUFACTURING COMPANIES IN THE FOOD AND BEVERAGE SECTOR LISTED ON THE INDONESIA STOCK EXCHANGE IN THE 2020-2024 PERIOD Aisyah, Sitti; Ramli, Anwar; Anwar, Anwar
Jurnal Manajemen Vol 6, No 1 (2026): February
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i1.76762

Abstract

Abstract: This study aims to analyze the effect of capital structure on profitability with ownership structure as a moderating variable in food and beverage companies listed on the Indonesia Stock Exchange (IDX) for the period 2020-2024. Capital structure variables are measured using the Debt to Equity Ratio (DER), Return on Assets (ROA), and ownership structure consists of institutional ownership and managerial ownership. This study uses a quantitative approach with path analysis techniques and moderation regression tests with the help of SPSS 26 software. The sample selected using a purposive sampling technique, as many as 7 companies that meet the criteria from a total of 83 food and beverage manufacturing companies listed on the IDX. The data used is secondary data in the form of five years of financial reports. The results of the study indicate that capital structure does not have a significant effect on profitability. Institutional ownership weakens the relationship between capital structure and profitability, while managerial ownership strengthens the relationship between capital structure and profitability. It is concluded that ownership structure has an important role in increasing the effectiveness of the use of capital structure to increase profitability.Keywords: Capital Structure, Profitability, Institutional Ownership, Managerial Ownership 
THE EFFECT OF WORK MOTIVATION ON EMPLOYEE PERFORMANCE AT THE CURIO DISTRICT OFFICE, ENREKANG REGENCY Rasmawati, Rasmawati; Amin, Andi Mustika; Burhanuddin, Burhanuddin
Jurnal Manajemen Vol 6, No 1 (2026): February
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i1.76833

Abstract

Abstract: This study aims to determine the effect of work motivation on employee performance at the Curio District Office, Enrekang Regency. This study used a quantitative approach with 30 respondents who were employees at the Curio District Office. Data were collected through questionnaires and analyzed using simple linear regression with the help of the SPSS program. The results showed that the level of work motivation of respondents was in the high category (93.3%), while employee performance was in the medium to high category (50% each). The regression test showed that work motivation had a positive effect on employee performance with a regression coefficient of 0.333. The t-test showed a significance value of 0.001 <0.05, which means that work motivation had a significant effect on employee performance. Thus, the alternative hypothesis (Ha) was accepted and the null hypothesis (H₀) rejecte.Keywords: Motivation, performance.

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