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Muhammad Ichwan Musa
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Jurnal Manajemen
Published by Universitas Negeri Makassar
ISSN : 27238059     EISSN : 28295412     DOI : http://dx.doi.org/10.26858/jm
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen is a media or means of communication and scientific publication from the result of management science thought and research carried out by lecturers, researchers and related research institutions. Jurnal Manajemen are published twice a year (February and August) through Open Journal System (OJS)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 109 Documents
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AN ANALYSIS OF THE EFFECT OF SOCIAL MEDIA MARKETING AND STORE ATMOSPHERE ON REPURCHASE DECISIONS MEDIATED BY BRAND IMAGE: EVIDENCE FROM LOYALTY FORSURE CONSUMERS IN MAKASSAR CITY Rusman DH, Khutbah Nur; Anwar, Anwar; Abadi, Rahmat Riwayat
Jurnal Manajemen Vol 6, No 1 (2026): February
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i1.83162

Abstract

Abstract: This study examines the effects of locus of control and time management on academic stress among working students, with peer social support serving as an intervening variable. The study involved 169 working students selected through purposive sampling. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS version 4.1. The analytical procedures included validity and reliability testing, structural model analysis, and testing of direct and indirect effects. The findings indicate that locus of control and time management significantly influence academic stress, both directly and indirectly through peer social support. These results highlight the importance of strengthening personal self-regulation capacities and fostering supportive peer environments to reduce academic stress among working students.Keywords: Social Media Marketing, Store Atmosphere, Brand Image, Repurchase Decision, Loyalty Forsure
THE EFFECT OF ELECTRONIC WORD OF MOUTH AND TIKTOK INFLUENCER CREDIBILITY ON PURCHASE DECISIONS OF LOCAL CLOTHING PRODUCT AMONG GENERATION Z UNIVERSITY STUDENTS IN MAKASSAR CITY Warani, Yardan Arif; Natsir, Uhud Darmawan; Abadi, Rahmat Riwayat; Mustafa, Muh. Yushar
Jurnal Manajemen Vol 6, No 1 (2026): February
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i1.83241

Abstract

Abstract: This study aims to analyze the effect of Electronic Word of Mouth (eWOM) and Influencer Credibility on Purchase Decisions of Local Clothing products among Generation Z students. This research employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to 104 Generation Z students who actively use TikTok as a social media platform. The data analysis techniques included validity and reliability tests, classical assumption tests, and multiple linear regression analysis using SPSS software.Keywords: Electronic Word of Mouth, Influencer Credibility, Purchase Decision, Local Clothing, Generation Z.
THE EFFECT OF LOCUS OF CONTROL AND TIME MANAGEMENT ON ACADEMIC STRESS AMONG WORKING STUDENTS THROUGH PEER SOCIAL SUPPORT AS AN INTERVENING VARIABLE Aras, Muhammad; Fitri, Dewi Wulan; Firman, Firman
Jurnal Manajemen Vol 6, No 1 (2026): February
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i1.82177

Abstract

This study examines the effects of locus of control and time management on academic stress among working students, with peer social support serving as an intervening variable. The study involved 169 working students selected through purposive sampling. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS version 4. The analytical procedures included validity and reliability testing, structural model analysis, and testing of direct and indirect effects. The findings indicate that locus of control and time management significantly influence academic stress, both directly and indirectly through peer social support. These results highlight the importance of strengthening personal self-regulation capacities and fostering supportive peer environments to reduce academic stress among working students. Keywords: Locus of Control, Time Management, Peer Social Support, Academic Stress, Working Student.
DIGITAL SOCIAL PROOF AND CONSUMER PURCHASE DECISION PROCESS IN THE DIGITAL ERA Darmawan, Didit; Zamzami, M. Akmal Maulidi
Jurnal Manajemen Vol 6, No 2 (2026): August
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i2.83599

Abstract

Abstract: This study aims to analyze the mechanisms through which digital social proof influences consumer decision-making processes and to identify factors that moderate the strength of this influence. The research employs a qualitative literature study with a content analysis approach, drawing upon various relevant scholarly sources. The findings indicate that digital social proof operates through quantitative mechanisms, such as review volume and popularity metrics, as well as qualitative mechanisms, including information detail and source identity. Consumers actively evaluate the credibility, relevance, and consistency of social proof in relation to their specific needs. The influence of social proof is not uniform across all consumers but is moderated by factors such as product involvement level, consumer expertise, self-confidence, cultural background, age, purchase objectives, and platform credibility. Authentic and consistent social proof demonstrates greater persuasive power than merely quantitative indicators. The practical implications of this study encourage marketers to develop layered and segmented social proof strategies while prioritizing authenticity over quantity. Regulators and digital platforms also need to play an active role in maintaining the authenticity of social evidence to protect consumers from manipulative practices.Keywords: Social Proof, Consumer Decision-Making, Digital Marketing, Online Reviews, Consumer Behavior, Moderator Factors.
THE EFFECT OF TRANSFORMATIONAL LEADERSHIP AND ORGANIZATIONAL COMMITMENT ON EMPLOYEE JOB SATISFACTION WITH WORK MOTIVATION AS A MEDIATION VARIABLE IN THE MINISTRY OF POPULATION AND FAMILY DEVELOPMENT, SOUTH SULAWESI PROVINCE Anwar, Raihan Nugrah Wardana; Sahabuddin, Romansyah; Musa, Muhammad Ichwan; Darmawinata, Widhi Nugraha Sumiharja
Jurnal Manajemen Vol 6, No 2 (2026): August
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i2.83426

Abstract

Abstract: This study aims to analyze the influence of transformational leadership and organizational commitment on employee job satisfaction with work motivation as a mediating variable in employees of the Ministry of Population and Family Development of South Sulawesi Province. This study uses a quantitative approach with a survey method. The study population was all 95 employees with a saturated sampling technique so that the entire population was used as a research sample. Data were collected through questionnaires using a five-point Likert scale and analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS 4.0 software. The analysis included descriptive statistics, measurement model tests (outer model) consisting of validity and reliability tests, and structural model tests (inner model) to examine the relationship between variables. The test results showed that all constructs met the validity and reliability criteria with Cronbach's alpha values above 0.90 and composite reliability above the required limit. The results of the structural analysis showed that transformational leadership and organizational commitment had a positive and significant effect on work motivation and job satisfaction. The coefficient of determination indicates that employee job satisfaction can be explained by 0.739 transformational leadership, organizational commitment, and work motivation, while work motivation can be explained by 0.468 transformational leadership and organizational commitment. These findings indicate that increasing employee job satisfaction requires the implementation of effective transformational leadership, strengthening organizational commitment, and continuously increasing work motivation within the organization.Keywords: Transformational Leadership, Organizational Commitment, Work Motivation, Job Satisfaction
THE EFFECT OF LIVE STREAMING AND CONTENT MARKETING FEATURES ON THE PURCHASE INTENTION OF STUDENTS OF THE FACULTY OF ECONOMICS & BUSINESS, UNIVERSITAS NEGERI MAKASSAR, CLASS OF 2023 ON THE TIKTOK SHOP APPLICATION Aprilia, Fauziah Reski; Amin, Andi Mustika; Abadi, Rahmat Riwayat
Jurnal Manajemen Vol 6, No 2 (2026): August
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i2.83272

Abstract

Abstract: This study aims to analyze the influence of live streaming and content marketing features on the purchase intention of students of the Faculty of Economics and Business, Makassar State University, class of 2023 on the TikTok Shop application. This study uses a quantitative approach with a survey method. Data were collected by distributing questionnaires to respondents who are active students who use TikTok Shop. The data analysis technique was carried out using multiple linear regression analysis with the help of statistical software. The results of the study indicate that the live streaming feature has a positive and significant effect on students' purchase intention. In addition, content marketing has also been shown to have a positive and significant effect on purchase intention. Simultaneously, the live streaming and content marketing features have a significant influence on students' purchase intention on the TikTok Shop application. These findings indicate that direct interaction through live streaming and the presentation of creative, informative, and relevant content can increase students' interest and desire to make purchases. This research is expected to contribute to the development of digital marketing studies and become a practical reference for business actors in designing effective marketing strategies on social commerce platforms.Keywords: Live streaming, Content Marketing, Purchase Intention, TikTok Shop
THE EFFECT OF FINANCIAL LITERACY AND SELF-CONTROL ON THE CONSUMER BEHAVIOR OF SHOPEE PAYLATER USERS AMONG STUDENTS OF THE MANAGEMENT STUDY PROGRAM, CLASS 2022-2025 AT UNIVERSITAS NEGERI MAKASSAR Wahid, Widya Putri Clarissa; Nurman, Nurman; Amin, Andi Mustika
Jurnal Manajemen Vol 6, No 2 (2026): August
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i2.83404

Abstract

Abstract: This study aims to determine and analyze the influence of financial literacy and self-control on the consumer behavior of Shopee PayLater users in the Management Study Program, intake 2022-2025, at Universitas Negeri Makassar. This study used a quantitative approach with a survey method. The variables in this study consisted of financial literacy (X₁) and self-control (X₂) as an independent variable and consumer behavior (Y) as a dependent variable.The results of this study indicate that: (1) Financial literacy partially has a negative and significant effect on the consumer behavior of Shopee PayLater user students in the Management Study Program at Universitas Negeri Makassar. (2) Self-control partially has a negative and significant effect on the consumer behavior of Shopee PayLater user students in the Management Study Program at Universitas Negeri Makassar. (3) Financial literacy and self-control simultaneously have a significant effect on the consumer behavior of Shopee PayLater user students Keywords: Financial Literacy, Self-Control, Consumptive Behavior, Shopee PayLaterKeywords: Financial Literacy, Self-Control, Consumptive Behavior, Shopee PayLater
THE EFFECT OF PRODUCT QUALITY AND ELECTRONIC WORD OF MOUTH (e-WOM) ON PURCHASE INTEREST (CASE STUDY OF RAYS COFFEE, MAKASSAR CITY) Putra Basir, Muhammad Nur Dzaky; Amin, Andi Mustika; Abadi, Rahmat Riwayat
Jurnal Manajemen Vol 6, No 2 (2026): August
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i2.83412

Abstract

Abstract: This study aims to analyze the influence of product quality and electronic word of mouth (e-WOM) on consumer purchasing interest at Kopi Rays in Makassar City. This study uses a quantitative approach with a survey method. Data were collected by distributing questionnaires to 70 respondents who had visited Kopi Rays. The research instrument used a Likert scale and was analyzed using multiple linear regression methods using IBM SPSS software, accompanied by classical assumption tests, t-tests, F-tests, and coefficients of determination (R²). The results show that product quality has a positive and significant effect on consumer purchasing interest. Electronic word of mouth (e-WOM) also has a positive and significant effect on purchasing interest. Simultaneously, product quality and e-WOM have a significant effect on purchasing interest with a coefficient of determination (R²) of 0.886, which means that 88.6% of the variation in purchasing interest can be explained by these two variables, while the remaining 11.4% is influenced by other variables outside the study. Overall, this study confirms that consistent improvement in product quality and management of digital communication through positive e-WOM are important strategies in increasing consumer purchasing interest in Kopi Rays in Makassar City. Keywords: Product Quality, Electronic Word of Mouth (e-WOM), Purchase Intention, Multiple Linear Regression.Keywords: Product Quality, Electronic Word of Mouth (e-WOM), Purchase Intention, Multiple Linear Regression
THE EFFECT OF ORGANIZATIONAL ACTIVITY ON THE DEVELOPMENT OF STUDENTS' SOFT SKILLS. A CASE STUDY OF HPPMI CADRES MAROS UNIVERSITAS NEGERI MAKASSAR COMMISSION. Fajar, Muhammad Isfar Nur; Ramli, Anwar; Kurniawan, Agung Widhi; Darmawinata, Widhi Nugraha Sumiharja
Jurnal Manajemen Vol 6, No 2 (2026): August
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i2.83425

Abstract

Abstract: This study aims to analyze the influence of organizational activity on the development of students' soft skills in the regional organization of the Indonesian Student Youth Association (HPPMI) Maros Commissariat, Makassar State University. In addition, this study also aims to determine the contribution of organizational activity to the development of students' soft skills. This study uses a quantitative approach with a causal associative research design. The study population was all cadres of HPPMI Maros Commissariat, Makassar State University, totaling 59 people. The sampling technique used saturated sampling so that the entire population became research respondents. Data collection techniques were carried out through distributing questionnaires using a Likert scale. The data obtained were then analyzed using simple linear regression analysis. The results showed that organizational activity had a positive and significant effect on the development of students' soft skills of HPPMI Maros Commissariat, Makassar State University. The coefficient of determination value shows that organizational activity contributed 81.7% to the development of students' soft skills, while the rest was influenced by other factors outside the research model. These findings show that the higher the level of student activity in organizational activities, the higher the level of soft skill development that students have. Keywords: Organizational Activity, Soft Skills, Student Organizations, Self-DevelopmentKeywords: Organizational Activity, Soft Skills, Student Organizations, Self-Development

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