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Elsje Pauline Manginsela
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Jurusan Sosial Ekonomi, Fakultas Pertanian Universitas Sam Ratulangi Jl. Kampus Unsrat Kleak, Manado 95115 Sulawesi Utara, Indonesia
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INDONESIA
AGRI-SOSIOEKONOMI
Published by Universitas Sam Ratulangi
ISSN : 19074298     EISSN : 2685063X     DOI : https://doi.org/10.35791
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
Focus and Scope The aims of this transdisciplnary journal is to provide a venue for academicians, researchers and practitioners for publishing the original research articles or review articles. The scope of the articles published in this journal deal with a broad range of topics, including: Agriculture (Plant Cultivation, Plantation, Forestry, Animal Husbandry, Fisheries), Social Economy
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,054 Documents
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Kepuasan Konsumen Terhadap Objek Wisata Tuur Ma’asering Di Kelurahan Kumelembuai Kecamatan Tomohon Timur Kota Tomohon Rasuh, Aini Sisilia; Sendow, Martha Mareyke; Timban, Jean Fanny Junita
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.51394

Abstract

This study aims to find out how consumer satisfaction with tourist attractions Tuur Ma’asering. This research was conducted from October 2022 to January 2023. The data used are primary data and secondary data. Primary data is obtained from direct interviews with 30 respondents using a questionnaire, while secondary data is obtained from business owners, the internet and other sources that are relevant to this research. The results showed that customer satisfaction at Tuur Ma’asering tourism in Kumelembuai Village, Tomohon Timur District, Tomohon City through the variables of product, price, place, promotion and service quality, achieved a total score of 1,521 which indicates a consumer satisfaction index number of 84.5% and belong to the very satisfied category. The four variables that have the highest level of customer satisfaction are product, service, place/location, price, with the percentages (92.88%), (90.00%), (90.77%), (82.88%) belonging to very satisfied category. While the lowest variable is promotion with a percentage of 63.33% which belongs to the satisfied category. This shows that consumers are generally satisfied with all variables on the Tuur Ma’asering tour.
Analisis Bauran Pemasaran Terhadap Tingkat Penjualan Roti UD Nabila Bakery Di Desa Kalasey Kecamatan Mandolang Saleh, Elvira R.; Rengkung, Leonardus Ricky; Rori, Yolanda Pinky Ivanna
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.51482

Abstract

This study aims to identify and analyze the application of the marketing mix in increasing sales at UD Nabila Bakery in Kalasey Village, Mandolang District. The method of data collection in this study uses primary data, where the primary data is obtained through interviews with 4(four) respondents which include product variations, price variations, sales condisitions and promotion. Meanwhile, secondary data was obtained through interviews with the owner of UD Nabila Bakery. The results of this study, it shows the application of the marketing mix in increasing sales volume at UD Nabila Bakery, namely in terms of products, the products produced are able to compete with competitors by always providing good quality both in terms of taste and texture of bread. In terms of price, UD Nabila Bakery sets a selling price that is relatively affordable considering its target market is from all walks of life. In terms of place/distribution channel, UD Nabila Bakery's bread has not been able to increase sales optimally due to competition for the same product, rising raw material prices and lack of expansion of the target market area, causing a decline in sales of the bread. And in terms of promotion, UD Nabila Bakery's bread still uses a simple promotion system, namely through word of mouth. So it has not been able to increase sales to the maximum. The increase in sales of UD Nabila Bakery's bread could occur because the product strategy and pricing strategy used were able to attract consumers to repurchase the products offered. With increasing consumer interest, there will be an increase in sales of UD Nabila Bakery's bread.
Perpindahan Tenaga Kerja Non Pertanian Ke Tenaga Kerja Pertanian Pada Masa Pandemi Covid-19 Di Desa Woloan II Kota Tomohon Kaemba, Adrian; Talumingan, Celcius; Waney, Nordy Fritsgerald Lucky
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.51528

Abstract

The purpose of the study was to determine the transfer of non-agricultural labor to agricultural labor during the Covid-19 pandemic in Woloan II Village, Tomohon City. The research lasted for three months from August to October 2022. The research was conducted in Woloan II Village, West Tomohon Sub-district. The data collected included primary data obtained through interviews using questionnaires, to labor respondents who moved from the non-agricultural sector to the agricultural sector during the Covid-19 pandemic. Secondary data were collected through research reports through the internet, journals, and other information related to the research. The sample in this study is workers in Woloan II Village, Tomohon City who have moved from the non-agricultural sector to the agricultural sector during the Covid-19 pandemic. Data were collected using purposive sampling with a sample of 15 respondents. The data is presented in a table and then described descriptively. The results of the research on the transfer of non-agricultural labor to agricultural labor in Woloan II Village, West Tomohon Subdistrict during the Covid-19 pandemic showed that the transfer to the agricultural sector with the rice commodity received a percentage of 46.67 percent and the second largest was the cabbage commodity of 40.00 percent and for the corn commodity had a percentage of 13.33 percent.
Peran Sektor Pertanian Terhadap Perekonomian Kabupaten Kepulauan Talaud Batunan, Aprince Katoci; Porajow, Oktavianus; Katiandagho, Theodora Maulina
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.51726

Abstract

This research aims to determine the role of the agricultural sector in the economy of the Talaud Islands Regency and its development in the 5 year period from 2017 to 2021 and also to determine whether the agricultural sector is a base or non-base sector. This research was conducted for 3 months starting from November 2022 to January 2023. The data used is secondary data. This secondary data was obtained from related agencies, namely BPS North Sulawesi Province and BPS Talaud Islands Regency. The data is then analyzed using contribution, growth and LQ formulas. The research results show that the agricultural sector has a very important role in the economy of the Talaud Islands Regency. The contribution of the agricultural sector ranks first highest, the average GDP growth in the agricultural sector tends to increase, and the agricultural sector is the base sector.
Kualitas Pelayanan Karyawan Indomaret Ranotana Weru Kecamatan Wanea Kota Manado Retor, Alexander Christoffel; Porajouw, Oktavianus; Waney, Nordy Fritsgerald Lucky
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.51775

Abstract

This research aims to describe the service quality of Indomaret Ranotana Weru employees, Wanea District, Manado City. This research was conducted for 3 months starting from April to June 2023. The method used in this research was a survey method by taking primary and secondary data. The sampling method in this research was the accidental sampling method. This research was analyzed descriptively and presented in table form. Based on the research results, it shows that the service quality of Indomaret Ranotana Weru employees, Wanea District, Manado City received service quality assessment results in the high category with a percentage of 59.44%. Of the 6 indicators of service quality, 4 indicators were in the high category, namely speed of service, appearance, products and public facilities, and 2 indicators were in the medium category, namely responsiveness and attitude.
Identification Of Determinats Influencing Consumer Decision-Making For Local and Imported Fruits Purchases in Manado City Timban, Aimar Ridel Saviola; Mandei, Juliana Ruth; Jocom, Sherly Gladys
AGRI-SOSIOEKONOMI Vol. 20 No. 1 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i1.52012

Abstract

This research aims to identify the determinants influencing consumer decision-making for local and imported fruits purchases in Manado City. The study was conducted over a period of 4 months, from June to September 2023. Primary data were collected through direct observation and interviews with respondents using a questionnaire. The data analysis used in this research is mixed-methods strategy. The sampling method utilized was accidental sampling over a 7-day period, resulting in a total of 60 respondents. The research findings indicate that the internal factor determining consumer decision-making for the purchase of local and imported fruits in the city of Manado is taste preference compatibility. Meanwhile, the external factor influencing consumer decision-making is the price and income compatibility for imported fruits and family member recommendations for local fruits. Taste preference compatibility emerges as the primary determinant in consumer decision-making for the purchase of both local and imported fruits in Manado City.
Peran Penyuluh Terhadap Kelompok Tani Jagung Panak Jaya Di Desa Kaiya Kecamatan Bolaang Kabupaten Bolaang Mongondow Sampaleng, Regina Claudia; Timban, Jean Fanny Junita; Memah, Melsje Jelly
AGRI-SOSIOEKONOMI Vol. 20 No. 1 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i1.52044

Abstract

This study aims to describe the role of agricultural extension workers in corn farming in Kaiya Village, Bolaang District, Bolaang Mongondow Regency. This research was conducted from June to July 2023. This study uses 2 types of data, namely primary and secondary data. Sampling using saturated sampling where all members of the population are used as samples. The research sample was the Panak Jaya farmer group consisting of 10 people in Kaiya Village, Bolaang District, Bolaang Mongondow Regency. The data analysis method used in this research is descriptive analysis using a Likert scale. Based on the results of the study which showed the respondent's assessment of the role of the extension worker as a motivator obtained an index of 38.67% for the less involved category, the role of the extension worker as an educator obtained an index of 75.5% for the role category, the role of the extension worker as an organizer obtained an index of 52% for the role category, the role of the extension worker as a communicator was 65.33% for the role category, the role of extension agents as catalysts obtained an index of 62% in the role category and the role of extension agents as advisors obtained an index of 64.67%. category plays a role. In general, the role of extension workers to the Panak Jaya corn farmer group in Kaiya Village, Bolaang District, Bolaang Mondondow Regency was in the role category by obtaining an index of 62.67% in the role category.
Analisis Pendapatan Usahatani Cabai Merah Di Desa Kamanga Dua Kecamatan Tompaso Kabupaten Minahasa Sumampow, Militia Christi; Manginsela , Elsje Pauline; Talumingan, Celcius
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.52046

Abstract

The study aimed to determine the income of red chili farming in Kamanga Dua Village, Tompaso District, Minahasa Regency. The research was conducted in August 2023. This research uses 2 types of data, namely primary and secondary data. Primary data were obtained from direct interviews using a list of questions as a tool in data collection. Secondary data were obtained from literature related to the research. Sampling in this study used purposive sampling technique.  The number of research samples was 5 farmers as respondents. The results of the study were analyzed using farm analysis, namely cost analysis, revenue, income and continued with the Revenue Cost Ratio. The results of this study indicate that the average income obtained in red chili farming in Kamanga Dua Village, Tompaso District, Minahasa Regency is IDR 44,039,222 per one growing season obtained from the average receipt of IDR 65,798,000 and the average total cost of IDR 21,758,778. The income obtained from red chili farming in one month amounted to Rp14,679,741 which was obtained from the income divided by three months of harvest. The R/C Ratio analysis shows that red chili farming in Kamanga Dua Village, Tompaso District, Minahasa Regency is feasible. This is seen from the ratio of total income to total costs which is> 1, namely 3.02.
Rantai Pasok Beras Di Desa Mopuya Utara Kecamatan Dumoga Utara Kabupaten Bolaang Mongondow (Studi Kasus: Desa Mopuya Utara) Tarumingkeng, Flandio Geraldine; Talumingan, Celcius; Rori, Yolanda Pinky Ivanna
AGRI-SOSIOEKONOMI Vol. 20 No. 1 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i1.52093

Abstract

The study aimed to determine the product flow, financial flow and information flow of the rice supply chain in North Mopuya Village, North Dumoga Subdistrict, Bolaang Mongondow Regency. The research was conducted for 2 months, from July to August 2023. The research was conducted in Mopuya Utara Induk Village, North Dumoga Subdistrict, Bolaang Mongondow Regency, North Sulawesi. The data used in the study were primary data collected by conducting documentation, observation and direct interviews using a list of questions (questionnaire), and secondary data collected through the results of literature studies and related offices or agencies. The sampling method used by purposive sampling method was taken 7 farmers, after selecting 7 farmers continued with the snowball sampling method to know the institutions involved in the supply chain. The data analysis method used in this research is the analysis of the flow of the rice supply chain in North Mopuya Village, North Dumoga Subdistrict, Bolaang Mongondow Regency which is presented in a descriptive form that describes and explains the research subject. The results showed that the rice supply chain in North Mopuya Village, North Dumoga Subdistrict, Bolaang Mongondow Regency based on product flow, financial flow and information flow has been running very well, starting from farmers as producers to the community as consumers.
Profil Objek Wisata Pantai Lumintang Di Desa Bentenan Kecamatan Pusomaen Kabupaten Minahasa Tenggara Mamonto, Dessi Vriska; Maweikere, Audrey Julia Maria; Talumingan, Celcius
AGRI-SOSIOEKONOMI Vol. 20 No. 1 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i1.52207

Abstract

The study aimed to determine the profile of Lumintang Beach tourist attraction in Bentenan Village, Pusomaen District, Southeast Minahasa Regency. The research lasted for two months with research time from June to July 2023. The research was conducted at Lumintang Beach tourist attraction located in the Bentenan Village Tourism Area, Pusomaen District, Southeast Minahasa Regency. The data sources used in this research are primary data and secondary data. Primary data was obtained through direct interviews with processors. Secondary data were obtained from agencies related to the research, literature or previous research. The method used in sampling is purposive sampling, namely samples taken deliberately and the sample is the tourist attraction officer. The analysis technique used is descriptive. The results showed that the Lumintang Beach tourist attraction in Bentenan Village, Pusomaen District, Southeast Minahasa Regency is a tourist spot that has potential and destinations that can be an attraction for visitors by using existing facilities such as boats to visit the islands around Lumintang Beach, jetski and banana boat for visitors to use to play on the water and gazebo visitors can use as a place to relax or carry out thanksgiving events, to support the economy of the Bentenan Village community, the community can make a culinary place as a livelihood.

Page 86 of 106 | Total Record : 1054

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