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Elsje Pauline Manginsela
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Jurusan Sosial Ekonomi, Fakultas Pertanian Universitas Sam Ratulangi Jl. Kampus Unsrat Kleak, Manado 95115 Sulawesi Utara, Indonesia
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INDONESIA
AGRI-SOSIOEKONOMI
Published by Universitas Sam Ratulangi
ISSN : 19074298     EISSN : 2685063X     DOI : https://doi.org/10.35791
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
Focus and Scope The aims of this transdisciplnary journal is to provide a venue for academicians, researchers and practitioners for publishing the original research articles or review articles. The scope of the articles published in this journal deal with a broad range of topics, including: Agriculture (Plant Cultivation, Plantation, Forestry, Animal Husbandry, Fisheries), Social Economy
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,054 Documents
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Analisis Pemasaran Cabai Rawit Di Desa Tutuling Jaya Kecamatan Wasile Kabupaten Halmahera Timur Banelamo, Rolief; Pangemanan, Paulus Adrian; Waney, Nordy Fitsgerald Lucky
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.50552

Abstract

This study aims to describe marketing channels, calculate marketing margins and marketing efficiency of cayenne pepper in Tutuling Jaya Village, Wasile District. Data collection used a survey method with snowball sampling. The total sample size was 12 respondents, consisting of 4 respondents as a farmer sample, 1 collector trader sample, 2 wholesalers sample, 5 respondents as a retailer sample. The result of the research is that the marketing of cayenne pepper in Tutuling Jaya Village has 2 marketing channels. Marketing channel-1 consists of: farmers - collectors - consumers. Channel-1 marketing margin is IDR5.000/kg consisting of: marketing costs IDR3,910/kg, a profit of IDR1,090/kg. Marketing channel-2 consists of: farmers - collectors - wholesalers - retailers - consumers. The marketing margin for cayenne pepper marketing channel-2 is IDR45,000/kg, consisting of: marketing costs IDR18,965/kg, and profits of IDR26,036/kg. Marketing of cayenne pepper in Tutuling Jaya Village, Wasile District, East Halmahera Regency on marketing channel-1 was more efficient than marketing channel-2. The proportion of marketing costs to the price paid by the final consumer is relatively smaller, namely only 9.78 percent in marketing channel-1 compared to marketing channel-2 which is 23.70 percent.
Strategi Bertahan Hidup Pelaku Usaha Penggilingan Padi Di Desa Kopiwangker Kecamatan Langowan Barat Temo, Efraim Jermia; Ngangi, Charles Reijaaldo; Talumingan, Celsius
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.50553

Abstract

This study aims to describe the survival strategies of rice mill business actors in Kopiwangker Village, Langowan Barat District. This research was conducted from December 2022 to May 2023. This study uses 2 types of data, namely primary and secondary data. Sampling uses a saturated sample method where all members of the population are used as samples. The data analysis method used in this study is a descriptive method through a qualitative approach. The results showed that the two rice mill business actors in Kopiwangker Village, West Langowan Subdistrict, implemented three strategies to be able to meet family needs and survive, namely: 1) The active strategy carried out by rice mill business actors was by doing side jobs and utilizing family work force to increase income. 2) The passive strategy carried out by rice mill business actors is to minimize expenses by eating with makeshift side dishes, storing weapons as food reserves, buying cheap clothes when needed and taking traditional medicine or drug stalls and seeking treatment at the puskesmas. 3) The network strategy applied by rice mill business actors is by establishing relationships with rice farmers so that grain remains available besides asking for help when in trouble from relatives, cooperatives and banks when they need money.
Strategi Pengembangan Bisnis Tanaman Porang Oleh PT.Kawanua Konjac Nusantara Di Kawangkoan Utara Kabupaten Minahasa Sinaga, Greatness Morany; Lolowang, Tommy Ferdy; Talumingan, Celcius
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.50568

Abstract

This study aims to identify internal and external factors and analyze the business development strategy of Porang plant at PT.Kawanua Konjac Nusantara. The research was conducted from March to May 2023. The technique of determining informants in this study was purposive with data collection techniques through interviews, observations, questionnaires and literature studies. The data used are primary data and secondary data. Primary data were collected through interviews, based on questionnaires, to the director and company manager of PT.Kawanua Konjac Nusantara, North Sulawesi Provincial Agriculture Office, North Sulawesi Provincial Industry and Trade Office, Plant Cultivation Research Institute, and Food Processing Engineering Research Institute. Secondary data was obtained through books obtained from local bookstores and the internet through google scholar in the form of books, journal articles and theses related to the topic of this research, namely the Porang Plant Business Development Strategy. The results showed that from the environmental analysis and identification of the company's internal and external factors, as well as the quadrant that shows the company's position is in quadrant I, which supports an aggressive strategy (growth). The strategy that can be used by the company PT.Kawanua Konjac Nusantara is the SO strategy by increasing the supply of raw materials to optimize the performance of processing machines and collaborating and cooperating between competitors to reach the top.
Analisis Pemasaran Sagu Baruk Di Kampung Nahepese Kecamatan Manganitu Kabupaten Kepulauan Sangihe Sasue, Gilbert; Ngangi, Charles Reijaaldo; Rori, Yolanda Pinky Ivanna
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.50572

Abstract

This study aims to analyze marketing channels, marketing agency functions, marketing costs, marketing margins, farmer’s share and marketing efficiency of sago baruk in Nahepese Village, Manganitu District, Sangihe Islands Regency. This research was conducted from February to April 2023, which is located in Nahepese Village. The sampling method used by farmer purposive sampling the number of respondents is 12 farmers, 3 collectors and 6 retailers. Methods of data collection carried out using primary and secondary data. The results showed that there were III (three) marketing channels. Marketing channel profit I is IDR120.000. The total margin for marketing channel II (a) is IDR30.000/bika, marketing costs are IDR8.000/bika and profit margin is IDR22.000/bika. The total margin for channel II (b) is IDR39.000/bika, marketing costs are IDR10.400/bika and profit margin is IDR28.600/bika. Channel III's total margin is IDR539.000/bika, marketing costs are IDR50.000/bika and profit margin is IDR514.000/bika. The efficiency value of marketing channel I is 0, marketing channel II (a) is 5.33%, marketing channel II (b) is 6.54% and marketing channel III is 8.41%. All of the marketing channels are efficient and marketing channel I is the most efficient.
Analisis Rantai Pasok Komoditi Bawang Merah Di Pasar Bersehati Kota Manado Nabila, Afifa; Baroleh, Jenny; Rumangit, Grace Adonia Josefina
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.50573

Abstract

This study aims to analyze the shallot commodity supply chain at the Bersehati Market in Manado City and to determine the marketing efficiency of the shallot commodity supply chain at the Bersehati Market in Manado City. This research was conducted at the Bersehati Market from January 2023 to March 2023. The sample determination in this study used a purposive sampling method. There were 24 research respondents consisting of 4 wholesalers and 20 retailers. This study uses two types of data, namely primary and secondary data. The data analysis used is quantitative descriptive analysis. The results of the study show that the shallot supply chain at Bersehati Market is based on product flow moving from upstream to downstream starting from farmers, collectors, retailers, wholesalers, retailers and consumers. Financial flows move from downstream to upstream starting from consumers, retailers, wholesalers, collectors and farmers with cash payment systems and bank transfers. The flow of information moves from two directions, information is provided regarding the quality, quantity and price of shallots. The marketing efficiency level of shallots at the Bersehati Market is below 33%. This shows that the shallot supply chain at the Bersehati Market in Manado City has been efficient.
Analisis Strategi Pemasaran Bunga Potong Di Ilomata Florist Kelurahan Kakaskasen II Kecamatan Tomohon Utara Kota Tomohon Pabiaran, Melsi Syandika; Kaunang, Rine; Benu, Noortje Marsellanie
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.50584

Abstract

This study aims to analyze the marketing strategy of cut flowers at Ilomata Florist, Kakaskasen II Village. This research was conducted from April to June 2023. The data used in this research are primary data and secondary data. The sampling technique in this study was using purposive sampling technique. The number of respondents in this research was 10 respondents. This study uses questionnaires and interviews to determine variable indicators on internal factors and external factors then determines weights and ratings using questionnaires and then determines the marketing strategy at Ilomata Florist. Data analysis method used is SWOT analysis. The results of the study showed that Ilomata Florist has a SO strategy, namely Ilomata Florist utilizes the Tomohon area as a city with the title of flower city which can easily reach consumers. Good product quality is also always maintained by Ilomata florists in an effort to retain old customers at reasonable prices. Ilomata Florist is also in quadrant I, namely being able to take advantage of strengths and opportunities as well as minimize weaknesses and prevent threats.
Tingkat Kepuasan Konsumen Cafe Bifi Coffee Kelurahan Pondang Kecamatan Amurang Timur Kabupaten Minahasa Selatan Tambajong, Romario; Benu, Noortje Marselianie; Pangemanan, Lyndon Reinhardt Jacob
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.50595

Abstract

This study aims to determine the level of customer satisfaction of Bifi Coffee, Pondang Village, East Amurang District, South Minahasa Regency. The research was conducted from May to July 2023. This study uses accidental sampling technique, namely determining the sample by chance, that is, anyone who happens to meet the researcher can be used as a sample. Determination of the sample using the Malhora formula, namely 5 multiplied by the number of variables or the number of questions available, with 13 question indicators, the sample taken was 65. The results showed that the attributes that need attention and are the top priority for improvement are quadrant I (ease of responding to requests and attractive place decoration). In the next attribute included in quadrant II (alertness of employees when customers visit, courtesy to customers, friendliness to customers, cleanliness and tidiness of the place, available equipment facilities and tidiness of service appearance). Attributes that fall into quadrant III (employee skills and abilities, timeliness in serving and ease of communication). Quadrant IV attributes (speed of the presentation process, readiness and willingness to serve customers). Based on the CSI calculation, the value of the level of customer satisfaction at Cafe Bifi Coffee, Pondang Village, East Amurang District, South Minahasa Regency reaches a value of 80.71%. This value is in the range 0.66-0.80%, thus overall consumers are satisfied with Cafe Bifi Coffee.
Strategi Pengembangan Wisata Hutan Mangrove di Desa Budo Kecamatan Wori Kabupaten Minahasa Utara Gumalang, Angely Brigitha; Lolowang, Tommy Ferdy; Memah, Melsje Jelly
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.50606

Abstract

This research aims to examine the strategy for developing Mangrove forest tourism in Budo Village, Wori District, North Minahasa Regency. This research was carried out for 2 months starting from May to June 2023. The sampling method in this research was purposive sampling and accidental sampling. The data used are primary data and secondary data. Primary data was obtained from direct interviews with 30 respondents and observations at the Mangrove forest tourist attraction in Budo Village, Wori District, North Minahasa Regency. Meanwhile, secondary data was obtained from the internet in the form of information or data related to the strategy for developing Mangrove forest tourism in Budo Village, Wori District, North Minahasa Regency. The research results show that based on the SWOT analysis, the Mangrove forest tourism development strategy is in quadrant I, meaning that a strategy is needed to support existing strengths and take advantage of various existing opportunities.
Strategi Nafkah Petani Tomat (Lycopersicom Esculentum Mill) Di Desa Lowian Kecamatan Maesaan Kabupaten Minahasa Selatan Eman, Falentina Estrela; Manginsela , Elsje Pauline; Benu, Noortje Marselianie
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.50617

Abstract

This study was conducted to determine and analyze the livelihood strategies of tomato farmers in Lowian Village, Maesaan District, South Minahasa Regency, North Sulawesi Province. The research was conducted from November 2022 to February 2023. The research location is in Lowian Village, Maesaan District, South Minahasa Regency. This research method used primary data and secondary data. Primary data was obtained by conducting direct interviews with tomato farmers in Lowian Village, Maesaan District. Secondary data were obtained from relevant agencies or institutions involved in the research. The selection of research samples is purposively (puporsive sampling) where the sample is tomato farmers who have their own land, the main source of farmer income is tomato farming and at least 5 years of growing tomatoes in Lowian Village, Maesaan District, South Minahasa Regency. The population of tomato farmers in Lowian Village amounted to 10 people and the sample was 3 farmers who were willing to be interviewed further. Analyzing livelihood strategies using descriptive qualitative analysis. The results showed that the livelihood strategy used by tomato farmers in Lowian Village, Maesaan Subdistrict in the accumulation strategy, respondent farmers applied the accumulation strategy to obtain agricultural land from initially only having narrow land by applying the accumulation strategy farmers can buy land and obtain large land. Consolidation strategy, respondent farmers apply a consolidation strategy by buying land close to the house and land with one another close together so as to form a large expanse that can facilitate farmers in cultivating farming. Intesification strategies are carried out by respondent farmers by planting several types of plants, carrying out maintenance and providing fertilizers.
Partisipasi Anggota Kelompok Tani Tasatoma Pada Usahatani Padi Sawah Di Kelurahan Woloan Satu Utara Kecamatan Tomohon Barat Montolalu, Mega Putri Hetvika; Lolowang, Tommy Ferdy; Ngangi, Charles Reijnaldo
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.50770

Abstract

The purpose of this study was to find out how the participation of members of the Tasatoma farmer group is in rice farming in Woloan Satu Utara Village, West Tomohon District, Tomohon City. This research was conducted for 3 months, starting from May to July 2023. The research site was carried out by the Tasatoma Farmers Group in Woloan Satu Utara Village, West Tomohon District, Tomohon City. The types of data taken in this research are primary data and secondary data. Primary data was data taken by researchers in the field directly from the source, namely the management and members of the Tasatoma farmer group who were the research sample using a list of questions that had been prepared by the researcher, with a total of 14 respondents. The results showed that the participation of members of the Tasatoma farmer group was 75.89% meaning that in general the participation was classified as less active when carrying out activities in the farmer group. This shows that as a whole the members of the Tasatoma farmer group still play an active role even though there are 2 indicators that must be considered and improved, especially on the respondent indicator in giving input to meetings in the planning stage and respondents in giving input to meetings in the evaluation stage, respondents must further improve self-confidence, innovation, as well as broad thinking so that when asked to submit suggestions or input, respondents can do so and there are interactions that occur at meetings in the planning stage as well as meetings in the evaluation stage.

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