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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Faktor Personal, Faktor Organisasional, Dan Faktor Non Organisasional Terhadap Komitmen Organisasi (Pada Driver Grab di Kecamatan Lowokwaru Malang) Mudasir Mudasir; Rois Arifin; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 14 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThe variables used in this study are personal factors, organizational factors, and non-organizational factors. The research objective is to describe the Organizational Commitment which includes Personal Factors, Organizational Factors and Non-Organizational Factors at Grab Drivers in Lowokwaru District Malang, to identify and analyze the significant influence of Personal Factors, Organizational Factors and Non-Organizational Factors simultaneously or partially on Organizational Commitment. driver Grabin Lowokwaru Malang District. The population in this study is thecommunity driver restoin the District of Lowokwaru Malang, amounting to 90 drivers. The sample in this study amounted to 90 respondents. The sampling technique used in this research is saturated sampling technique. The data analysis method used is the Instrument Test, Multiple Linear Analysis, Hypothesis Test and Coefficient of Determination. From the results of the description analysis, it is concluded that in general the respondents agree with Personal Factors, Organizational Factors and Non-Organizational Factors also have a high enough Organizational Commitment, but in this study Non-Organizational Factors have no significant effect on Organizational Commitment. Based on the results of the Multiple Linear Regression Analysis, it can be seen that the Sig. from non-organizational factors of 0.818> 0.05. In the t test, it was concluded that personal factors, organizational factors and non-organizational factors simultaneously affected Organizational Commitment with the Sig. equal to 0.00 <0.05. This is evidenced by the coefficient of determination of the adjusted R Square value of 161, which means that the dependent variable has a contribution of 16.1% to the independent variable. As for partially but not significant effect on Non-Organizational Factors on Organizational Commitment as evidenced by each Beta coefficient on the t test for Personal Factors (0.325), Organizational Factors (0.252), Non-Organizational Factors (0.025) have no significant effect on Organizational Commitment. on the driver Grab in Lowokwaru Malang District.  Keywords: Personal Factors, Organizational Factors, Non-Organizational Factors and Organizational Commitment.
Pengaruh Media Sosial,Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Mahasiswa Unisma Di Clodia Outfit Malang (Studi Kasus Pada Mahasiswa Unisma Malang) Vicky Dwi Anggraeni; Rois Arifin; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 01 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This pandemic phenomenon makes it a challenge for business actors to maintain income and economic growth, one of which is Clodia Outfit in running their business. During the COVID-19 pandemic, employees remain at home, but in this case it doesn't make Clodia Outfit not run its business. The purpose of this study is to simultaneously analyze the influence of social media, brand image and product quality on purchasing decisions of UNISMA students at Clodia Outfit Malang. This research design uses a quantitative approach with descriptive data analysis conducted in November 2021. The sample used is a purposive sampling technique. Multiple linear regression test resulted that there was an influence between social media on purchasing decisions (sig. = 0.000). There is an influence between brand image on purchasing decisions (sig = 0.000). There is an influence between product quality on purchasing decisions (sig = 0.000). The conclusion of this study is that social media, brand image and product quality have a simultaneous and significant effect on purchasing decisions for UNISMA students at Clodia Outfit Malang. Clodia Outfit must continue to provide consistent prices so that it can increase sales, continue to serve well, create or make something different from the others that can attract the attention of consumers, and still maintain the quality of its products. Keyword :  Social Media, Brand Image, Product Quality and Purchase  Decision
Pengaruh Produk, Harga, Lokasi Dan Promosi Terhadap Daya Saing (Warung Soto Ayam Lamongan Cak Mardi Samarinda) Lutfiah Rahmawaty; Budi Wahono; Etty Saraswati
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 18 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study was used to determine the effect of product, price, location, and promotion on the competitiveness of Soto Ayam Lamongan Cak Mardi Samarinda. The variables used in this study are the Competitiveness variable (dependent variable), while the independent variables are Product, Price, Location, and Promotion. The location of this research was carried out on Soto Ayam Lamongan customers who became consumers. This research was quantitative. This research used a case study method where data is obtained by distributing questionnaires to Soto Ayam Lamongan customers who are selected by purposive sampling. The determination of the number of samples used the Slovin formula and the results obtained were 99 respondents. The results of this study concluded that the Product, Price, Location, and Promotion Variables had a partial effect on the Competitiveness of Warung Soto Ayam Lamongan Cak Mardi. Keywords: Competitiveness, Product, Price, Location, Promotion
Pengaruh Kelas Sosial, Harga, Promosi Dan Lokasi Terhadap Keputusan Pembelian Rumah (Studi Pada PT. Jawara Bangun Persada, Karangploso Malang) Helga Dita Agustin; Eka Farida; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 23 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of social class, price, promotion, and location on the decision to purchase a study house at PT Jawara Bangun Persada, Karangploso, Malang. The sample used in this study were 58 respondents. The data analysis method used is quantitative data analysis. To solve the problem in this research, using validity test, reliability test, normality test, multiple linear regression test, multicollinearity test, heteroscedasticity test, classical assumption test. This study uses multiple linear regression analysis with the help of SPSS 25. The results of this study indicate that the result  of the statement of class Social, Harga, Promot ion and Location in the results of the Purchase Decision test show that only the Social Class variable has a negative and insignificant effect, while the Price, Promotion variable , and Location has a significant and significat effect on purchasing decision. Keywords: Social Class, Promotion, Price, Location, Developmet
Pengaruh Harga, Kualitas Produk, Lokasi, Dan Promosi Terhadap Keputusan Pembelian M. Arief Ginanjar; Budi Wahono; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract  The purpose of this study was to determine the effect of price, product quality, location, and promotion on purchasing decisions at Kopi Siippp Malang Raya. The sample in this study was 50 employees. The technique used in data collection is in the form of a questionnaire or respondents are asked to fill out a list of questions. The methods used in this study include instrument testing (validity test, reliability test and normality test), classical assumption test (heteroscedasticity and multicollinearity test), multiple linear regression analysis and statistical tests (F test, t test, and R2). Hypothesis testing is done with the help of SPSS 16.0 The results of this study indicate that the variables of price, product quality, location, and promotion have a significant effect on purchasing decisions for Kopi Siippp Malang Raya. Keywords: Price, Product Quality, Location, Promotion, Purchase Decision
Pengaruh E-Wom Di Sosial Media Dan Kualitass Produk Terhadap Keputusan Pembelian Di Jeen Sneakers Blitar. Sukma Ukhtina; N. Rachma; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 15 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Global economic growth accompanied by technological advances encourages people's lifestyles. One of them is the pattern of shopping life which is now more practical, fast, and economical. The movement of modern industry that is mushrooming makes each industry to compete in order to maintain and improve the business that was founded.This study analyzes the effect of ewom on social media and product quality on purchasing decisions. The population in this study were 80 respondents. The sample in this study was 80 respondents using accidental sampling technique. Using primary, secondary and tertiary data and this research uses a questionnaire or questionnaire data collection method and interview data collection methods.The results of this study note that the results of the F test are known that the ewom variable on social media and product quality simultaneously have a significant effect on purchasing decisions. Keywords: Ewom on social media, product quality, purchasing decisions
Pengaruh Kualitas Pelayanan, Promosi, Dan Kepercayaan Terhadap Loyalitas Konsumen Di Alfamart MT Haryono (Studi Kasus Pada Mahasiswa Manajemen UNISMA Angkatan 18) Muhammad Salman Farisy; Muhammad Ridwan Basalamah; Rahmawati Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 08 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study was conducted to determine the effect of service quality, promotion, and trust on consumer loyalty at Alfamart MT Haryono (Case Study on Management Students of UNISMA Class 18). This research belongs to the type of quantitative research, which was conducted to examine the effect between the variables. The population in this study were students of the Faculty of Economics and Business, Management Study Program, Islamic University of Malang in the 2018 Academic Year who had shopped at Alfamart Unit MT.Haryono 3 Dinoyo, Malang City. The sampling technique used in this study used a purposive sampling technique. The criteria for sampling are students who are active in FEB 18 and have shopped at Alfamart MT Haryono. Samples were taken using the Malhotra formula so that 90 samples were obtained. Data analysis in this study consisted of instrument testing, classical assumption test, multiple linear regression analysis, hypothesis testing, and coefficient of determination test. The results of this study indicate that based on the results of the F test and t test there is a simultaneous and partial effect between the variables of promotion, service, and trust on the variable of consumer loyalty. Adjusted R Square of 76.0% to the dependent variable, namely consumer loyalty can be explained by the variables of service quality (X1), promotion (X2), trust (X3) while 24.0% is explained by other variables outside the research model. Keywords: Consumer Loyalty, Service Quality, Promotion, Trust
Pengaruh Stres Kerja Dan Komunikasi Terhadap Kinerja Karyawan PT. POS Indonesia Cabang Malang Sonia Nengsih; Hadi Sunaryo; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen Ejrm Vol 08. No 07 Februari 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT This study aims at the description of Job Stress, Communication and Performance, Effects of Job Stress and Communication, Effects of Job Stress, and the Effect of Communication on Employee Performance at PT. Pos Indonesia Malang Branch. Population and sample are all members of the population of 68 people. Data collection techniques using questionnaires using the Likert scale assessment. Data analysis used multiple linear regression using SPSS.The results of the analysis show that work and communication stress affects employee performance, partially job stress has a negative effect on employee performance and Communication has an effect on the performance of employees of PT. Pos Indonesia Malang Branch. Communication becomes a medium for delivering information in order to create a good climate of performance among employees with superiors or employees with employees. Keywords: Job stress, Communication, and employee perform
Pengaruh Inovasi Produk, Promosi Media Sosial, Kualitas Pelayanan, dan Harga Terhadap Loyalitas Pelanggan E-Likuid Pada Ranggayo Vapor Sawojajar Malang Mohammad Agus Solikin; Abdul Kodir Djaelani; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 02 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThe purpose of this study was to determine and analyze the effect of Product Innovation, Social Media Promotion, Service Quality and Price on Customer Loyalty. By using the consumer population of Ranggoyo Vapor Sawojajar Malang, 95 respondents' answers were taken as the population. Using nonprobability sampling technique and using purposive sampling. The purposive sampling method uses a sampling technique with certain considerations by the researcher. The results in this study indicate that there is an effect of Product Innovation partially significantly influencing Customer Loyalty, Social Media Promotion partially does not significantly affect Customer Loyalty, Service Quality partially has a significant effect on Customer Loyalty, and Price partially has a significant effect on Customer loyalty. Keywords: Product Innovation, Social Media Promotion, Service Quality, Price, Customer Loyalty
Strategi Pemasaran Pos Ketan Legenda 1967 Sudimoro Dalam Mempertahankan Bisnis Keluarga Pada Masa Pandemi Covid-19 Menggunakan Analisis SWOT Adam Aufa Wijaya; Muhammad Ridwan Basalamah; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Pos Ketan Legenda 1967 Sudimoro is a branch of Pos Ketan Legenda based in Batu Tourism City, East Java which serves special food. The main food they sell is glutinous rice sprinkled with misis, cheese, soy powder, and others. This research aims to find out what marketing strategies they are doing in the face of the Covid-19 pandemic to maintain the family business they have been running since 1967. Because currently almost all business lines have suffered losses due to the Covid-19 pandemic.Using a sample of Pos Ketan Legenda 1967 Sudimoro and the research period in 2021-2022, the results showed that there is a strategy that can be done by the 1967 Sudimoro Legend Ketan Post by utilizing existing strengths and opportunities and minimizing weaknesses and threats. In this study also indicates that family businesses that have been established since 1967 such as Pos Ketan Legenda 1967 Sudimmoro certainly also have weaknesses and will continue to face threats around them. Not even now they are also facing the Covid-19 pandemic in order to maintain their business existence like other business. Keywords: Strategy, Marketing, Pos Ketan Legenda 1967 Sudimoro, SWOT Analysis

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