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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
 143   144   145   146   147 
Pengaruh Customer Relationship Management, Image, Dan Kepercayaan Terhadap Kepuasan Konsumen (Studi Kasus Pada Restoran Alka Kitchen Kota Pasuruan, Jawa Timur) Karina Widyaswari Iin Kusumawati; Nur Hidayati; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 02 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis research was conducted to determine the effect of Customer Relationship Management, Image, and Trust on Customer Satisfaction (Case Study at Alka Kitchen Restaurant, Pasuruan City, East Java). This research uses explanatory research and a quantitative approach. Sugiyono theory, the method used to find the number of samples in this study is to use the Slovin formula and it is known that the number of samples is 109 respondents. The results of this study are that there is a simultaneous influence between Customer Relationship Management (CRM), Image and Trust on Customer Satisfaction at Alka Kitchen Restaurant, Pasuruan City, East Java, Variable Customer Relationship Management (CRM). ), has an effect on consumer satisfaction at Alka Kitchen Restaurant in Pasuruan City, East Java, variable image affects customer satisfaction at Alka Kitchen restaurant in Pasuruan city, East Java, and trust variable affects customer satisfaction at Alka Kitchen restaurant in Pasuruan city, East Java. Keywords: Customer Satisfaction, Customer Relationship Management, Image, Trust.
Pengaruh User Experience, Discount dan Kemudahan Akses terhadap Keputusan Pembelian pada Pengguna Grabfood (Studi pada Mahasiswa Manajemen UNISMA Angkatan 2018) Putri Ekawati; Nur Hidayati; Etty Saraswati
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 06 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThe purpose of this research is to describe user experience, discount, ease of access and purchasing decision and to know the influence of user experience, discount and ease of access to purchasing decision on Grabfood user. The method in this research is using quantitative method. The sample of this research is student of Faculty of Economic and Business Department of Management 2018  Islamic University of Malang by using non probability sampling that is purposive sampling, that is counted 86 respondents. Methods in using data using questionnaires. The analysis process used in this research is the multiple regression analysis. The result of this research indicate user experience, discount and ease of access has positive and significant effect to purchasing decision on Grabfood user.  Keywords : User Experience, Discount, Ease of Access, Purchasing Decision 
PENGARUH CAPITAL, ASSET QUALITY, MANAGEMENT, EARNING, LIQUIDITY TERHADAP PERTUMBUHAN LABA (Study Empiris Pada Bank Umum Swasta Nasional Yang Tercatat Di Bursa Efek Indonesia) Widia Putri Ramadini; Roni Malavia Mardani; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol.7 No. 11 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT The purpose of this study was to determine the effect and provide evidence empirically, variables of capital, assets, management earnings, and liquidity have significant effect towards banking profit growth. This research is a survey research using secondary data, namely the annual financial statements of banking companies that are registered on BE I. Sample banks used in the study include all banks going public on the IDX period 2007-2008. The type of data used is secondary data. The data source is the ratio banking finance listed on the IDX. Documentation and data collection methods literature review. Data analysis method uses classical assumption test, multiple linear regression, test , F test and coefficient of determination. The results of the study show that partially banking profit growth is stated in the ratio of financial ratio consisting of variable capital adequacy ratio Keywords: Capital, Assets, Management, Earnings, Liquidity And Profit Growth 
Analisis Swot Dalam Menentukan Strategi Pemasaran Pada Umkm Di Masa Pandemi Covid-19 (Studi Kasus Pada Pentol Pedas Alesha Bumiayu Kota Malang) Yulia Ifatur Rohma; Eka Farida; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 24 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study is: 1) To find out the SWOT analysis and marketing strategy on MSMEs of Pentol Pedas Alesha, 2) To find out the application of SWOT analysis to determine marketing strategies for MSMEs of Pentol Pedas Alesha,3) To find out the marketing strategies applied to MSMEs Pentol Pedas Alesha. The results of the study used SWOT Analysis by identifying internal and external factors, namely the position of strength (Strenght) is greater with the total score obtained by 2.86 compared to the weakness position (Weakness) of 0.60. Then on the external factors of the company the opportunity position (Opportunity) is greater with a score of 2.24 compared to the threat position (Threats) of 0.50. The results of the calculations from the analysis showed that the implementation of the strategy in MSMEs using the Growth Oriented Strategy, because it was in the quadrant 1 position, where the quadrant was a very favorable situation.  Keywords: SWOT Analysis, Marketing Strategy, MSMEs
Pengaruh Promosi, Kualitas Pelayanan, Dan Fasilitas Terhadap Minat Berkunjung Wisatawan Di Pantai Ngliyep Kabupaten Malang Ferlian Ramadhan; Budi Wahono; Ety Saraswati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of promotion, service quality, and facilities on the interest of tourists visiting Ngliyep Beach, Malang Regency. This research uses the method of distributing questionnaires or questions, quantitative types. The results of the respondent's recap in the research were 91 respondents and the data correction using the SPSS computer program. The validity and reliability have been fulfilled in the research. Classical assumption test, multiple linear regression, hypothesis testing, and analysis of the coefficient of determination are included in the study as a data analysis tool. Variable Interest in visiting is the dependent variable, the independent variable is Promotion, Service Quality, and Facilities. The results of the study stated that Promotion, Service Quality, and Facilities had a simultaneous and partial effect on Tourist Visiting Interest. Keywords: Promotion, Service Quality, Facilities, Tourist Visiting Interest
Strategi Komunikasi Pemasaran Melalui Media Online Dalam Meningkatkan Volume Penjualan (Studi Kasus Di Toko Dika Frozen Food Malang) Kholifatul Khasanah; Nur Hidayati; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to determine and analyze marketing communication strategies through online media in increasing sales volume at the Dika Frozen Food Store. This research is located at the Dika Frozen Food store, Karangploso Malang. This type of research uses descriptive qualitative. The data used are primary data and secondary data, obtained from interviews and questionnaires filled out directly by respondents who are consumers of the Dika Frozen Food store. The sample used is 30 respondents.The sampling technique used was accidental sampling. The marketing promotion strategy used is by using five promotion mixes, namely advertising, personal selling, sales promotion, public relations and direct marketing. The results of this study indicate that social media has a major effect on increasing sales volume. Keywords: online media, and sales volume
Brand Awareness, Brand Association, dan Perceived Quality terhadap Loyalitas pada pengguna Shopeefood di FEB Unisma Jurusan Manajemen angkatan 2017. Salman Ainurridho; Siti Asiyah; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 13 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to determine the effect of Brand Awareness, Brand Association, and Perceived Quality on Loyalty to Shopeefood users at FEB Unisma majoring in Management in the class of 2017. The variables used in this study are Brand Awareness, Brand Association, Perceived Quality, and Loyalty variables. Data collected through the questionnaire method with the number of samples used as respondents as many as 60 respondents. The results of this study conclude that there is a significant and simultaneous influence of Brand Awareness, Brand Association, Perceived Quality on Loyalty to Shopeefood users at FEB Unisma majoring in Management Force 2017. Brand Awareness has a significant and partial effect on Loyalty to Shopeefood users at FEB Unisma majoring in Force Management. 2017. Brand Association has a significant and partial effect on Loyalty to Shopeefood users at FEB Unisma majoring in Management Class 2017. Perceived Quality has a significant and Partial effect on Loyalty to Shopeefood users at FEB Unisma majoring in Management Class 2017. Keywords: Brand Awareness, Brand Association, Perceived Quality, Loyalty
Pengaruh Kualitas Pelayanan, Fasilitas, dan Kepercayaan Terhadap Kepuasan Pelanggan (Studi Pada Bengkel H M Understell Kendaraan Roda Empat) Alimia Ni’matul Maghviro; Budi Wahono; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 17 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abtract The purpose of this study was to determine the effect of service quality, facilities, and trust on customer satisfaction at the Understell Workshop for Four-Wheel Vehicles. The data used in this study is primary data by distributing questionnaires to respondents. The population in this study were customers who used the services of HM Understell four-wheeled vehicle repair shop during the research period, namely December 2021 to February 2022 with an average of 4 customers per day so that it can be seen that the population is 308. The sample used in this study uses the theory according to Arikunto (2010) it is known that a population of 308 can be taken from 20% of the population so that the number of samples is 20% x 308 = 61.6 rounded up to 62 customers. While the sampling technique used in this study is based on non-probability sampling method using purposive sampling research with the characteristics of customers who have used workshop services more than 2 times. The results of the study through the F test and T test showed that simultaneously or partially Service Quality, Facilities, and Trust had a significant positive effect with a sig level of 0.000 <0.05 on customer satisfaction. Keyword: Service Quality, Facilities, Trust, and Customer Satisfaction
Pengaruh Gaya Kepemimpinan,Komitmen Dan Komunikasi Organisasi Terhadap Kinerja Pengurus Moch. Ardiansyah Pramudya; Abdul Kodir Djaelani; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 10 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study plans to decide and dissect the effect of value, progress, and quality of administration on consumer loyalty of Ayam Geprek Kak Rose in Malang City. This kind of exploration is a reasonable assessment with quantitative methodologies. The strategy used is a different straight relapse. The test procedure uses a recipe from Malhotra with computational consequences of 80 examples. To overcome this problem, this review uses SPSS assistance with legitimacy tests, unshakable quality tests, ordinance tests, various direct relapse tests, multicollinearity tests, heteroscedasticity tests, F tests, and t tests. The results showed that all factors of value, progress, and quality of administration fundamentally affect consumer loyalty, cost basically affects consumer loyalty, progress affects consumer loyalty, and the overall quality of administration affects consumer loyalty. fulfillment. Keywords : Cost, Progress, Administrative Quality, Consumer Loyalty
Pengaruh Penggunaan Aplikasi Tiktok Dan Brand Awareness Terhadap Minat Beli Produk Kecantikan Implora Di Malang Risma Khoyrunnisa; Nur Hidayati; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 10 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of the use of Tiktok Applications and Brand Awareness on Interest in Buying Implora Beauty Products in Malang. The type of research used is explanatory research with the method of distributing questionnaires. The sample in this study were 72 people and data processing using the SPSS program. This study has met the requirements of validity and reliability. Analysis of the data used in this study is the classical assumption test, multiple linear regression, hypothesis testing and analysis of the coefficient of determination. The variables used in this study are the dependent variable, buying interest, and the independent variable, namely the use of the Tiktok application and brand awareness. The results of the study concluded that the variables of the use of Tiktok Applications and Brand Awareness had a positive effect on the Buying Interest of Implora Beauty Products in Malang. Keywords: Purchase intention, Tiktok Application Usage and Brand Awareness

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