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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Kepemimpinan Transformasional, Komunikasi, Dan Komitmen Organisasional Terhadap Kinerja Sukarelawan Pengurus UKM Jam’iyyatul Qurro’ Wal Huffadz Unisma Andriyani, Fita; Nurhidayah, Nurhidayah; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of Transformational Leadership, Communication, and Organizational Commitment on the Performance of UNISMA Jam'iyyatul Rurro' Wal Huffadz (JQH) Management Volunteers. This type of research is a quantitative research, namely research in the form of numbers and analysis using statistics The population in this study is the entire management of UKM JQH UNISMA and with the number of samples obtained by 49 students using saturated sample techniques. Data was collected using questionnaires  through google form  and and analyzed by multiple linear regression through Statistical Program Social Science (SPSS) version 25. The results of this study show that transformational leadership, communication and organizational commitment have a significant effect on the performance of volunteers in the management of UKM JQH UNISMA Keywords : Leadership, Communication, Commitment, Volunteer Performance, Management
Pengaruh Kualitas Layanan, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian (Studi Kasus Pada Pelanggan Ayam Nelongso Cabang Tlogomas) Yuliadi, Rahmad Agung; Widarko, Agus; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this research is to determine and analyze the simultaneous and partial influence of service quality, product quality and price on purchasing decisions for consumers of Nelongso Fried Chicken, Tlogomas Branch. The total population in the study reached a total of 600 consumers with a sample of 86 respondents using the Slovin formula. This type of research is quantitative research with a purposive sampling technique approach. This research source uses primary data sources and the data collection method uses a questionnaire. This research was tested using instrument tests, normality tests, classical assumption tests, multiple linear regression, and hypothesis tests. Based on the results of the research and discussion, it can be seen that service quality, product quality and price have a simultaneous and partial effect on purchasing decisions for consumers of Nelongso Fried Chicken, Tlogomas Branch. Keywords: Service Quality, Product Quality, Price, Buying Decision
Pengaruh Brand Image, Price Perception, Fitur, Dan Product Quality Terhadap Keputusan Pembelian Smartphone Xiomi (Studi Pada Mahasiswa Universitas Islam Malang) Ahmad, Ryan Fazrin; Arifin, Rois; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In the economic realm, business refers to an entity or organization that sells goods and services to consumers or other entities. It is important for companies to understand consumer behavior because the continuity and success of companies, which strive to meet consumer needs and desires, is very dependent on a deep understanding of consumer behavior (Tjiptono F, 2008: 96). In the current digital era, smartphones have become an integral element in people's daily lives. Its function is not only limited as a communication tool, but also as a learning tool, as a tool for accessing information, and carrying out various other activities that can make human life easier. In this way, it is not surprising that the smartphone market is growing and competition between smartphone brands is getting tighter. Xiomi smartphones have become one of the most popular brands in Indonesia in recent years. This is due to the good quality of the product and the price which is relatively more affordable compared to other similar brands. Keywords: Brand Image, Price Perceotionn, Features and Product Quality and Purchasing Decision.
Pengaruh Brand Image, Kualitas Produk Dan Digital Marketing Terhadap Niat Membeli Produk Kecantikan Mop Beauty Oleh Tasya Farasya (Studi Kasus Di Malang) Nasrifa, Devi Asah; Basalamah, Muhammad Ridwan; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In this period of globalization, each company is confronted with strongly commerce competition within the advanced world. Trade individuals must compete to win commerce competition through the progressively growing computerized world. The expanding concentrated and number of competitors places requests on trade individuals to meet customer desires and wants. The important thing that has to be considered in arrange to win the competition is to supply value and satisfaction to buyers by conveying quality items and administrations at the correct cost. To attain this, it can be done through advanced showcasing as a way to keep up with current advancements so that items are increasingly known to the wider community. This company's commerce technique is anticipated to have an affect on money related and non-financial benefits, survival within the industry, and to attain the organization's long-term objectives  Keywords: Brand Image, Kualitas Produk, Digital Marketing, Minat Beli
Perceived Quality Dalam Membentuk Customer Loyalty Melalui Brand Equity Sebagai Variabel Intervening (Studi Kasus Pengguna Smartphone Xiaomi di Desa Mangunan, Kecamatan Udanawu, Kabupaten Blitar) An’am, Ahmad Khafidul; Mansur, Muhammad; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of perceived quality, customer loyalty, brand equity on Xioami smartphone users. The research used is a descriptive quantitative method with an explanatory research approach. The population in this study is the people of Mangunan Village, Udanawu District, Blitar Regency with a total population of 3,589. While the sample formula used is using the slovin formula with a purposive sampling approach with a total of 98 samples. The sample that is focused in this research is Xiaomi smartphone users. The data used is primary data using a questionnaire distributed to respondents. The data analysis method used is instrument test; validity test, reliability test, normality test, path analysis test, hypothesis test: partial t test, Sobel test. From the results of the study simultaneously obtained results that perceived quality (perceived quality) has an indirect effect on customer loyalty (consumer loyalty) through brand equity (brand equity) as an intervening variable or intermediate variable. Keywords: Perceived Quality, Customer Loyalty, Brand Equity 
Pengaruh Social Media Marketing, Word Of Mouth, Dan Citra Destinasi Terhadap Minat Berkunjung Pada Taman Nasional Bromo Tengger Semeru (Studi Kasus Pada Generasi Z di Kota Malang) Antika, Meggy Tri; Susyanti, Jeni; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Currently, Indonesia has many tourist destinations that can be used as assets for the government to develop regional tourism by relying on the internet. One such tour is the Bromo Tengger Semeru National Park. The aim of this type of explanatory research and quantitative approach is to find out and analyze social media marketing, word of mouth, and destination image on visiting intentions, either simultaneously or partially. The sampling technique used is a non-probability sampling technique, namely snowball sampling which is a technique for determining the initial sample size is small, then enlarges. Determining the number of samples using the Malhotra formula which then found a number of 95 respondents. This research method uses multiple linear regression analysis with the SPSS analysis tool. Based on the results of this study, social media marketing, word of mouth, and destination image partially have an influence on visiting intentions. Keywords: Social Media Marketing, Word Of Mouth, Destination Image And Interest In Visiting
Pengaruh Product Quality Brand Image Dan Promotion Terhadap Purchase Decision Studi Kasus Pada Umkm Kafe Cangkir Dampit Kec. Dampit, Kab. Malang Darmawan, Alvian; Wahono, Budi; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to find out how much Product Quality, Brand Image, and Promotion Influence on Purchase Decision Case Study on Cangkir Dampit Cafe Dampit District, Malang Regency. The number of samples was determined using the Malhotra formula and the results were obtained as many as 85 respondents. The data was obtained by distributing questionnaires to buyers at the Cangkir Dampit Cafe which was selected by accidental sampling. The data analysis in this study uses SPSS version 25. The data testing techniques used in this study include validity test, reliability test, normality test, classical assumption test, multiple linear regression analysis test, f test, t test and determination coefficient test (R2). The results of this study show that Product Quality, Brand Image, and Promotion have a significant effect on Purchase Decision. Keywords: Purchase Decision, Product Quality, Brand Image ,Promotion
Pengaruh Motivasi Kerja Dan Pembayaran Tunjangan Penghasilan Pegawai (TPP) Terhadap Kinerja Pegawai Pada Kota Palangka Raya Yuniartie, Yuniartie; Normuslim, Normuslim; Muslimah, Muslimah; Mahsuni, Abdul Wahid
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractIn formulating policies that will be taken into consideration by the Regional Secretary and Mayor, high levels of employee performance capability and credibility are required. The aim of this research is to determine and analyze the influence of work motivation and payment of employee income allowances on employee performance which is positive and partially significant as well as the influence of work motivation and payment of income allowances on employee performance simultaneously at the Palangka Raya City Education Office.The method used in this research uses quantitative research because it tests the hypothesized theory using primary data through questionnaires. The sample used refers to an accidental sampling technique of 69. Hypothesis testing uses multiple regression data analysis techniques assisted by using the SPSS version 25 program application.The results of this research showed that the work motivation variable and the employee income allowance variable had a positive and significant partial effect on employee performance and the influence of the work motivation variable and the employee income allowance variable had a significant joint (simultaneous) effect on employee performance at the Palangka Raya City Education Office. Keyword: Work Motivation, Benefits, Employee Performance
Pengaruh Brand Image Dan Gaya Hidup Terhadap Keputusan Pembelian Produk Iphone (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang Tahun Angkatan 2018) Wisesa, Andhika Ghani; Basalamah, Muhammad Ridwan; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine the influence of brand image and lifestyle in making decisions to buy iPhone products (study of students from the Faculty of Economics and Business, Islamic University of Malang class of 2018). The population and sample for this research are students from the Faculty of Economics and Business at UNISMA, class of 2018. The sample used is a sample in the form of a purposive sampling method with sample measurement using the Malhotra method. The results of the research are that partially the Brand Image variable has a positive influence on the Purchase Decision of iPhone Products for Students from the Faculty of Economics and Business, Islamic University of Malang in the class of 2018. Variables and Lifestyle have a positive influence on the Purchase Decision for iPhone Products for Students from the Faculty of Economics and Business, Islamic University of Malang in the year 2018. Meanwhile, Brand Image and Lifestyle simultaneously influence the Purchase Decision of iPhone Products for Students from the Faculty of Economics and Business, Islamic University of Malang, class of 2018. Keywords: Brand Image, Lifestyle, and Purchasing Decisions.
Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian Pada Pengguna Aplikasi Shopee di Kecamatan Balongbendo Fuadah, Sururul; Wahono, Budi; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study explores the impact of technology and the internet on shopping behaviors, particularly through platforms like Shopee. The increasing popularity of online transactions has led to changes in consumer habits, with more people preferring online shopping over traditional stores. The research focuses on whether factors such as product quality, price, and promotion influence purchasing decisions on the Shopee application in Balongbendo sub-district. Using an explanatory research design with a quantitative approach, the study collected data through online questionnaires distributed via Google Form to 105 Shopee application users in Balongbendo District. The findings reveal that price, product quality, and promotion collectively have a significant positive effect on purchasing decisions. However, product quality alone does not impact purchasing decisions, while both price and promotion individually influence the decisions of Shopee application users in Balongbendo District. Keywords: Product Quality, Price, Promotion, Purchasing Decisions

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