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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Iklan, Citra Merek, Kualitas Produk Terhadap Keputusan Pembelian Produk Kecantikan Merek Ms Glow (Studi Pada Mahasiswi Fakultas Ekonomi Dan Bisnis Universitas Islam Malang) Rizal Nur Aziz; Agus Widarko; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 08 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

 Abstract This study uses quantitative research methods, with the aim of knowing the effect of advertising, brand image, product quality on purchasing decisions for MS Glow brand beauty products. Non-probability sampling is the sampling approach, and a purposive sample method based on predetermined criteria is used. Students from FEB UNISMA made up the study's target demographic. 75 respondents made up the study's sample. According to the findings, brand image, advertising, and product quality all have a somewhat favorable and considerable impact on consumers' choice to buy. Additionally, the findings of the simultaneous examination of the independent factors (advertising, brand image, and product quality) have a combined impact on the dependent variable (purchase decision). Keywords: Advertising, Brand Image, Product Quality, and Purchase Decision.
PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Pengguna Smartphone Samsung di Fakultas Ekonomi dan Bisnis Universitas Islam Malang) Ubaidillah Ubaidillah; N. Rachma
E-JRM : Elektronik Jurnal Riset Manajemen Ejrm Vol 08. No 05 Februari 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis study aims to examine and analyze the influence of brand image and brand trust on purchasing decisions among students of the Faculty of Economic Islamic University of Malang. The population and samples were taken from 96 Faculty of Economics student. Data collection can be through questionnaires and direct interviews with respondents. Analysis of thi data using SPSS version 16. Sampling using purposive sampling method and data testing techniques used in this study include validity test, reliability test, classic assumption test and multiple linear regression analysis and testing the research hypothesis.The results of the analysis show that there is a partial effect of brand image and brand trust and simultaneously on the decision to purchase Samsung smartphones in the student Faculty of Economic & Business, Malang Islamic University.Keywords : brand image, brand trust, and buying decision. 
ANALISIS PERILAKU KONSUMEN DALAM KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK HONDA CV. MITRA SETIA AGUNG KECAMATAN KOLOR KABUPATEN SUMENEP Hairul Fadli; Budi Wahono; Muhammad Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No. 5 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis study was conducted to determine whether there is a relationshipbetween the variables studied and then analyzed by hypothesis. This type ofresearch is a type of explanatory research where the study explains therelationship between the variables. The result of this research can be observedthat jointly motivation variable (X1), perception (X2), personality (X3), attitude(X4) have a significant influence simultaneously to Honda brand motorcyclepurchase decision (Y). And the perception variable (X2) has a dominant influenceon the purchasing decision of Honda (Y) Brand motorcycle.Keywords: Motivation, perception, personality, attitudes and purchasingdecisions
Pengaruh Kompensasi, Sanksi, Lingkungan Kerja Terhadap Kinerja Karyawan Pada Home Industri Mainan Edukasi Anak Wuffyland Malang Eka Nova Melinda; Hadi Sunaryo; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 24 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to describe the Compensation, Penalty, Work Environment and Employee Performances of the Home Industry Wuffyland of Malang Regency, to determine the effect of Compensation, Penalty, Work Environment and Employee Performances. This research was conducted at the Home Industry Wuffyland of Malang Regency with a  sample of 54 respondents. The data analysis technique uses multiple linear regression analysis. The results of the descriptive analysis showed that employees of the Home Industry Wuffyland of Malang Regency perceive agreement on all research variables, namely Compensation, Penalty, Work Environment and Employee Performances.  Compensation has a significant effect on the performance of the Home Industry Wuffyland of Malang Regency. Penalty has a significant effect on the performance of the Home Industry Wuffyland of Malang Regency. Work Environment has a significant effect on the performance of the Home Industry Wuffyland of Malang Regency. Employee Performance has a significant effect on the performance of the Home Industry Wuffyland of Malang Regency. Keywords: Compensation, Penalty, Work Environment, and Employee Performance
Pengaruh Kualitas Produk, Saluran Distribusi Dan Harga Terhadap Keputusan Pembelian (Studi Kasus pada Konsumen Bandung Super Model Jalan Raya Sengkaling Malang) Ridha Luthfi Setiawan; N. Rachma; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 16 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract                                              The development of free markets in the world has made entrepreneurs to always update every product they produce. Starting from the quality, distribution to the price of the product. This study aims to determine the effect of product quality, distribution channels, and price on consumer purchasing decisions in Bandung Super Model Malang simultaneously and partially, and look for dominant variables. The type of research used is explanatory research. This research was conducted on Consumers Bandung Super Model Jalan Raya Sengkaling Malang. The time of the research was carried out in October 2020 - January 2021. The population in this study was the consumers of the Bandung Super Model Malang with a total of 500 people. While the sample size in this study was 96 respondents. Based on the results of the study, it is known that the variables of product quality, distribution channels, and marketing strategies simultaneously influence purchasing decisions. Partially or individually the variables of product quality, distribution channels, and price affect consumer purchasing decisions in Bandung Super Model Malang. Keywords: Product Quality, Distribution Channels, price, Purchase Decision
Pengaruh Word Of Mouth, Kualitas Pelayanan Dan Lokasi Terhadap Keputusan Pembelian Sego Sambel Cak Uut Malang Puput Rismunawati; N. Rachma; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 09 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT            The research a purpose to knowing and analyze word of mouth, service quality and location of the purchasing decision of Malang Sambuk Malang, both partially and simultaneously. This research uses explanatory research with quantitative approach. The population in this studywasthe 2016 feb unisma studentswho had ever been culinaryin Malang Ural Malang. Samplestaken as many as 105 participants. The sampling techniq ueusedisthe Malhotratheory. Data were analyze dusing multiple linear regressionanalysi sprocessed with SPSS25 software. The data collection method used was a questionnaire. The results showed that Word of Mouth had no significanteffect partially on Purchasing Decisions. Meanwhile, Service Quality and Location have a partially significanteffect on Purchasing Decisions. And, Word of Mouth, Service Quality, Location has a significant simultaneouseffect on PurchasingDecisions. Keywords: Word of Mouth, Service Quality, Location and Purchasing        Decisions.
ANALISIS SWOT SEBAGAI DASAR PERUMUSAN STRATEGI PEMASARAN USAHA AYAM PETELUR JANTAN PADA UD. JAYA ABADI DI DESA ROBYONG KECAMATAN PAKIS KABUPATEN MALANG Khusnul Khotimah; Rois Arifin; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 07 No. 01 Februari 2018
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTAn Analysis of SWOT as the Basic Formulation of Marketing Strategy ofMale laying hens business at UD. Jaya Abadi in Robyong Village of Pakis ofMalang The research aimed at formulating the marketing strategy on the male laying hens business of UD. Jaya Abadi In Robyong Village of Pakis of Malang by using SWOT Analysis. SWOT analysis was used to find out the strengths, weaknesses, opportunities, and threats of UD. Jaya Abadi. The data collection used the technique of interview and documentation. The method used descriptive method with qualitative approach. The results of the SWOT analysis can be known that internal factors that become the main strength is the widest marketing area, the main weakness is the production capacity which has not been able to meet market demand. The external factors that become the main opportunity is the increasing demand, the main threat is the price fluctuations, both the price of DOC / chicks and chick prices. Based on the IE matrix, the the male laying hens business is in the IV squared. The marketing strategy that can be used by UD Jaya Abadi is a strategy of future integration, the strategy can be done by maintaining good relationship with the consumers, and the backward integration strategy can be done by strengthening the relationship with suppliers, the horizontal strategy can be done by increasing the supervision of competitors, and market development strategy can be done by increasing market share of the male laying hensKeywords: SWOT analysis, the marketing strategy
Faktor – Faktor Yang Berpengaruh Terhadap Kebijakan Hutang Perusahaan (Studi Empiris pada Perusahaan Maufaktur yang terdaftar di Bursa Efek Indonesia Tahun 2018-2020) Yenniria Nurhaidah; Ronny Malavia Mardani; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 03 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to determine and analyze the factors that affect the company's debt policy partially. The data analysis method used in this research is quantitative data analysis using multiple linear regression analysis with the help of SPSS software version 14 (Statistical Products and Service Solutions version 14). Research samples of 41 companies were taken by purposive sampling method. This type of research is causality.The results of this study show that partially Free Cash Flow has a negative and significant effect on The Debt Policy, while managerial ownership and dividend policy have no effect on the Debt Policy, and the Company Size has a positive and significant effect on the Debt Policy. Keywords: Free Cash Flow, Managerial Ownership, Dividend Policy, Company Size, and Debt Policy.
Pengaruh Gaya Kepemimpinan, Komunkasi, dan Kinerja Pengurus Terhadap Loyalitas Organisasi (Studi Pada Organisasi Himpunan Mahasiswa Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Malang) Lisa Qotrunnada; Abdul Kodir Djaelani; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 07 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to determine the effect of Leadership Style, Communication, and Management Performance on Organizational Loyalty in the Student Association of Management Department, Faculty of Economics and Business, Islamic University of Malang. The variables used in this research are Loyalty variable (dependent variable), while the independent variables are Leadership Style, Communication, and Management Performance. The results of this study conclude that the variables of leadership style, communication, and management performance have a simultaneous effect on organizational loyalty of the Student Association Management Department, Faculty of Economics and Business, Islamic University of Malang.Keywords: Loyalty, Leadership Style, Communication, and Performance.
PENGARUH PROMOSI PENJUALAN DAN SERVICESCAPE TERHADAP IMPULSE BUYING DENGAN SHOPPING EMOTION SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA KONSUMEN HYPERMART MALANG TOWN SQURE) Salsa Nabila; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 14 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT               This study aims to look at the effect of sales promotion and servicescape on impulsive purchases with emotional shopping as an intervening variable. The data used in this study is the poor Hypermart consumer town square. This study used as many as 100 samples. The sampling technique uses accidental sampling. The method used is the path analysis method to determine data analysis using the path analysis method and using the validity test, reliability test, normality test, t test and sobel test using the SPSS version 14.0 application.               From the results of the study, it shows that sales promotion and servicescape have a positive and significant effect on emotional shopping, sales promotion and servicescape has a positive and significant effect on impulsive purchases, and shopping emotions have a positive and significant effect on impulsive purchases.Key Word: Sales Promotion, Servicescape, Shopping Emotion, Impulse Buying

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