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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Lokasi, Kualitas Pelayanan Dan Kualitas Produk Terhadap Keputusan Berkunjung Pada Caffe Ojuri Rahman, Abd; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to analyze the combined and individual influences of location, service quality, and product quality on consumer decisions to visit Caffe Ojuri. The study employs quantitative methods, gathering data through questionnaires distributed to consumers of Caffe Ojuri. The population comprises visitors to the café, and the sampling technique used is non-probability sampling. The sample size includes 87 respondents, and data were analyzed using descriptive statistics and multiple linear regression. The findings indicate that location, service quality, and product quality significantly influence consumers' decisions to visit Caffe Ojuri. Keywords: Location, Service Quality, Product Quality, Visiting Decision        
Pengaruh Harga, Ulasan Produk, Kemudahan Dan Keamanan Terhadap Keputusan Pembelian Secara Online Di Shopee Pada Kecamatan Periuk Kota Tangerang Fajri, Iqbal Hasan; Asiyah, Siti; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine the influence of price, product reviews, convenience and security on online purchasing decisions at Shopee (Case Study in Periuk District, Tangerang City). The type of research used is quantitative research. Based on the results of research conducted, researchers used a questionnaire given to consumers in the Kampung Periuk Jaya area, RT/RW 02/02, Periuk Jaya Village, Periuk District, Tangerang City. Researchers got 85 respondents based on age. Sampling from this research used Purposive Sampling Technique. The analysis techniques used are respondent response regression, multiple linear regression, and coefficient of determination (R2). This research uses validity tests, reliability tests, and classical assumption tests followed by hypothesis testing. Based on the results of multiple linear regression analysis, the research results show that Price, Product Reviews, Convenience and Security have a partially significant effect on online purchasing decisions at Shopee. This is proven by the t test results showing that all variables have a significance value of <0.05. So it can be concluded that the Price variable (X1) has a significant negative effect on Purchasing Decisions, Product Reviews (X2) has a significant positive effect on Purchasing Decisions, Convenience (X3) has a significant positive effect on Purchasing Decisions, Security (X4) has a significant positive effect on Purchasing Decisions. Keywords: Price, Product Reviews, Convenience, Security, Online Purchases on Shopee 
Pengaruh Kepemimpinan Agility, Budaya Organisasi Dan Motivasi Terhadap Agilitas Organisasi (Studi Kasus Pada Pengurus BEM Universitas Islam Malang) Fahrizal, Fahrizal; Wahono, Budi; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of Agility leadership, organizational culture, and motivation on the organizational agility of BEM Islamic University of Malang (Case Study on BEM of Islamic University of Malang). The variables used in this study are organizational agility variables (the dependent variable), while the independent variables are Agility leadership, organizational culture, and motivation.The results of this study partially concluded that the leadership variables were Agility, organizational culture, and motivation. there is a significant influence on organizational agility and simultaneously concluded that there is a significant influence between Agility leadership, organizational culture, and motivation variables on organizational agility. Keywords: Agility Leadership, Organizational Culture, and Motivation, Organizational Agility
Pengaruh Digital Marketing, Customer Review, dan Flash Sale Terhadap Keputusan Pembelian Konsumen Di Apikasi Shopee (Studi Mahasiswa Pengguna Aplikasi Shopee Universitas Islam Malang) Safrillia, Dea; Arifin, Rois; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyse and describe the effect of digital marketing, customer reviews, and flash sales on consumer purchasing decisions in the Shopee application (study on students of the Islamic University of Malang). The population in this study were students of the Islamic University of Malang. Which obtained a sample of 95 people using the Malhotra formula. The variables used in this study are purchasing decision variables (dependent variables), while the independent variables are digital marketing, customer reviews, and flash sales.The results of this study concluded that there was a positive and significant influence between digital marketing, customer review, and flash sale variables on purchasing decisions and simultaneously concluded that there was an influence between digital marketing, customer review, and flash sale on purchasing decisions. Keywords: Purchasing Decisions, Digital Marketing, Customer Reviews, and Flash Sales.
Pengaruh Citra Merek, Karakteristik Produk, dan Presepsi Nilai Terhadap Keputusan Toko Deliwafa Malang (Studi Kasus Mahasiswa Universitas Islam Malang) Mumtaz, Muhammad Abdillah Hifny; Khalikussabir, Khalikussabir; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of Brand Image, Product Characteristics, and Perceived Value on Purchasing Decisions at Deliwafa Stores among students of the Islamic University of Malang. The research method used is quantitative based on the philosophy of positivism. The research sample was selected using purposive sampling technique, with a total of 120 student respondents. Primary data was collected through a questionnaire that had been tested for validity and reliability. The results showed that Brand Image and Product Characteristics have a positive influence but do not have a significant influence on product purchasing decisions at Toko Deliwafa. on the other hand, perceived value has a dominant effect and has a significant positive effect, where if the higher the perceived value, the purchasing decision will increase. Overall, the combination of brand image, product characteristics, and perceived value contributed 88.7% to purchasing decisions, while the remaining 11.3% was influenced by other factors not examined in this study.. Keywords: Brand Image, Product Characteristics, Perceived Value, Purchase Decision, Deliwafa Store, Students of Islamic University of Malang
Pengaruh Daya Tarik Dan Media Sosial Terhadap Keputusan Berkunjung Di Agrowisata Telaga Madiredo Sari, Anis Widia; Slamet, Afi Rachmat; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract  This research aims to find out whether attractiveness and social media have an influence on tourists' decisions to visit Madiredo Lake Agrotourism which is located in Madiredo Village, Pujon District, Malang Regency. This research method uses quantitative methods. The population in this study was the people of Malang Raya who visited the Madiredo Lake Agrotourism. Using a sample using the Slovin formula, 99 respondents were obtained. In this research, the technique used was non-probability sampling. Non-probability sampling method involves selecting elements from the population without using a random process. This research shows that attractiveness and social media  have a significant influence on visitors' decision to visit Telaga Madiredo Agrotourism. Keywords: Social Media Marketing, E-WOM, Brand Experience, and Purchase Decision
Pengaruh Brand Image, Word Of Mouth, Promosi Dan Harga Terhadap Keputusan Pembelian Pada Sosial Commerce Scarlett Whitening Di Shopee (Studi Kasus Pada Mahasiswi Kec. Lowokwaru Kota Malang) Rosyidah, Ainul Fitrotur; Arifin, Rois; Mahardani, Ahmad Subhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine and explain the influence of brand image, word of mouth, promotion, and price on purchasing decisions on Social Commerce Scarlett Whitening at Shopee (Case Study on Female Students in Lowokwaru District, Malang City). The sampling technique uses a non-probability sampling method with purposive sampling techniques. In this study, the population size is unknown, therefore this study uses the Malhotra formula to determine the number of samples by getting results as many as 80 respondents. Data collection method using online questionnaire (Google Form) For data analysis using SPSS Version 25 software to analyze instrument tests, classical assumption tests, hypothesis tests, multiple linear regression tests, and determination coefficient tests. The results of this study show that brand image, word of mouth, promotion, and price have a positive and significant effect simultaneously and partially on purchasing decisions. Meanwhile, the influence of brand image, word of mouth, promotion, and price on purchasing decisions showed a determination value of 61.6%. Keywords: Brand Image, Word of Mouth, Promotion, Price, and Purchasing Decision.
Peningkatan Kualitas Pembelajaran Manajemen Sumber Daya Manusia Melalui Magang Perusahaan (Studi Kasus Pada Mahasiswa Manajemen Yang Sudah Mengikuti Praktik Magang Universitas Islam Malang) Fahrezi, Muhammad Ilham; Pardiman, Pardiman; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine the description and model of improving the quality of human resource management learning through company internships for management students at the economics and business faculty. Using the phenomonological method, this research focuses on descriptive research with a qualitative approach. There were 4 research informants determined by those who were directly involved in the activities to be researched. Data collection methods were carried out by interviews and documentation. The analysis flow uses an interactive analysis model with techniques used in the analysis including data collection, data reduction, data presentation and drawing conclusions. The results of the research show that overall it can be concluded that there are 3 divisions, namely for students, study programs and companies. For students: increasing work readiness and the importance of internship experience, developing professional competencies and honing skills, establishing professional networks. For study programs: collaboration with industry, improving the quality of graduates, the importance of assessment systems and achievements in internships. For companies: recruitment of potential talent, increasing productivity, building reputation and benefits for the company.  Keywords: Quality Of Learning, Human Resource Management, Company Internships
Pengaruh Logo Halal, Word of Mouth, dan Kualitas Produk terhadap Keputusan Pembelian Mie Kober (Studi pada Konsumen Mie Kober cabang Soekarno Hatta) Maharisna, Robby Yudha; Rizal, Mohammad; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this research is to see the impact of the Halal Logo, Word of Mouth, and Product Quality on Purchasing Decisions for Mie Kober at the Soekarno Hatta branch. The population in this research are consumers who have made purchases at Mie Kober Soekarno Hatta branch with a sample size of 64 people, using the purposive sampling method. The data collection technique used in this research was carried out by distributing questionnaires via Google Form. Research data was analyzed using IBM SPSS software. The research results show that simultaneously the Halal Logo, Word of Mouth, and Halal Logo have a significant effect on Purchasing Decisions. The Halal Logo has a significant influence on Purchasing Decisions. Word of Mouth does not have a significant effect on Purchasing Decisions. Product quality has a significant effect on purchasing decisions Keywords: Halal Logo, Word of Mouth, Product Quality, Purchase Decision, Mie Kober
Pengaruh Brand Ambassador, Online Costumer Review, Dan Kuailtas Produk Terhadap Keputusan Pembelian Di Shopee (Studi Kasus Pada Mahasiswa Prodi Manajemen Fakultas Ekonomi Dan Bisnis Unisma) Hariyanto, Setyo; Wahono, Budi; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Purchasing decision is a stage of the process before post-purchase behavior occurs where previously consumers have been faced with several alternative choices so that consumers will take action to buy a product based on predetermined choices. Before consumers make a purchase decision for a product or service, there are several alternative options that can influence the purchase, such as brand ambassadors, online customer reviews, and product quality on purchasing decisions. The object of this research is shopee because of the many product purchases made at shopee. The population in this study is shopee users in management study program students Class of 2020 Faculty of Economics and Business Unisma, the sample of this study is 82 management study program students, Sampling using Non-probability Sampling technique with Purposive Sampling technique, the type of data used is primary data and uses questionnaires as a medium for collecting data. The results of the analysis that are rigid using SPSS show that: simultaneously online customer review brand ambassadors and product quality have a positive and significant influence on purchasing decisions, brand ambassadors have a positive and significant influence on purchasing decisions, online customer reviews have a positive and significant effect on purchasing decisions, and product quality has a positive and significant influence on purchasing decisions. This research is expected to provide knowledge and be a reference in future researchers Keywords: Brand Ambassador, Online Customer Review, Product Quality, and Purchasing Decision

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