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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Lokasi, Store Atmosphere, Dan Brand Image Terhadap Keputusan Pembelian Pelanggan Pada Tomoro Coffee Cabang Dinoyo Sabila, Uchria Latifa; Basalamah, Muhammad Ridwan; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The aim of this study is to examine the influence of location, store atmosphere, and brand image on purchasing decisions among customers of Tomoro Coffee at the Dinoyo branch. The research approach employed is quantitative, with data collection conducted through a questionnaire. The population of this study consists of customers of Tomoro Coffee at the Dinoyo branch. The sample size was determined using the Maholtra formula, resulting in 80 respondents selected through purposive sampling technique. This research method includes validity tests, reliability tests, normality tests, multicollinearity tests, heteroskedasticity tests, multiple regression analysis, F-test, t-test, and determination coefficient analysis. The findings of the study indicate that both simultaneously and partially, location, store atmosphere, and brand image have a positive and significant impact on purchasing decisions. Keywords: Location, Store Atmosphere, Brand Image, Purchasing Decision, Coffee Shop
Pengaruh Brand ambassador, Brand Image, Dan Online Customer review Terhadap Keputusan Pembelian Konsumen Pada Scarlet Whitening Di Surabaya Barat Amaluddin, Rival; Asiyah, Siti; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the influence of brand ambassadors, Brand Image and online customer reviews on consumer purchasing decisions in Scarlet Whitening in West Surabaya. The type of research used is quantitative. The sampling method uses the non-probability sampling method, which is a sampling technique according to certain criteria, the sample criteria in this study are customers who have shopped for Scarlet Whitening products aged 18 years and over, the number of samples is set with a minimum of 5 to 10 times the number of indicators, so the number of samples taken in this study is (15x5 = 75). The data analysis method used in this study is multiple linear regression analysis, data processing using the SPSS program version 25 for windows.The results showed that in test F or simultaneously the variables brand ambassador, brand image, and online customer review had a significant effect on purchasing decisions. The results of the t test or partially show that the brand ambassador variable has a positive and significant effect on purchasing decisions, Brand Image variables have a positive and significant effect on purchasing decisions and online customer review variables have a positive and significant effect on purchase decisions. Keywords: Brand ambassador, Brand Image, Online Customer Review, Purchase Decision.
Pengaruh Likuiditas, Profitabilitas dan Ukuran Perusahaan Terhadap Harga Saham Pada Perushaan Makanan dan Minuman Yang Terdaftar Di Bursa Efek Indonesia Hasibuan, Nuricha Putri; Salim, Muhammad Agus; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to determine the effect of profitability liquidity and company size on share prices in food and beverage companies listed on the Indonesia Stock Exchange for the 2020-2022 period. The population of this study uses food and beverage companies listed on the Indonesia Stock Exchange for the 2020-2022 period. The sampling method used purposive sampling, which resulted in a sample of 84 food and beverage companies. The data analysis method used consists of the classic assumption test, multiple linear regression analysis, t test, and coefficient of determination test. The results of this research show that liquidity has a significant effect on share prices, profitability does not have a significant effect on share prices and company size does not have a significant effect on share prices. Keywords: Liquidity, Profitability, Company Size, and Share Price
Pengaruh Cara Economic Value Added (EVA), Market Value Added (MVA) Dan Debt To Equity Ratio (DER) Kepada Kinerja Keuangan Pada Perusahaan Manufaktur Food And Beverages Yang Terekam Di BEI Periode 2017-2019 Firmansyah, Rudy Wahyu; Wahono, Budi; Nurhidayah, Nurhidayah
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to determine whether economic value (X1), economic added value (EVA), market added value and debt to equity ratio (DER) are related to the financial performance of food products. included on the IDX in 2017. and connected beverage companies -2019. Using the same type of research method. Combining study information means conveying it quantitatively. The research information linkage problem approach is presented in numerical form when the research information linkage problem is analyzed. The research results show that economic added value (EVA), market added value and debt to equity ratio (DER) are simultaneously related to the financial performance of food and beverage companies included in the 2017-2019 BEI. Economic added value (EVA). ) is partially related to the financial performance of food and beverage companies that are members of the BEI during 2017-2019. Financial performance of food and beverage companies that are members of the BEI during 2017-2019. The debt to equity ratio (DER) is partly related to the financial performance of food and beverage companies listed on the IDX during 2017-2019.  Keywords: Economic Value Added (EVA), Market Value Added and Debt to Equity Ratio (DER). 
Pengaruh Perceived Usefulness, Perceived Ease Of Use, Perceived Security, Perceived Self Efficacy, Dan Trust Terhadap Minat Penggunaan Aplikasi Dana (Studi Kasus Pada Generasi Z Kota Malang) Nurhayati, Susi Alistina; Arifin, Rois; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The aim of this research is to analyze the influence of perceived usefulness, perceived ease of use, perceived security, perceived self efficacy, and trust simultaneously and partially on interest in using the Dana application. The population in the research is generation Z in Malang City, the exact number of which is unknown. The approach method uses a non-probability sampling technique, namely purposive sampling, which is a sample collection technique based on certain criteria using a questionnaire distributed to 115 respondents and using the SPSS analysis tool. The research results show that simultaneously and partially perceived usefulness, perceived ease of use, perceived security, perceived self efficacy, and trust have a significant effect on interest in using the Generation Z Fund application in Malang City. Keywords: Perceived Usefulness, Perceived Ease Of Use, Perceived Security, Perceived Self Efficacy, Trust, Interest In Use
Pengaruh Promosi, Selebgram Endorsment Dan Brand Ambassador Terhadap Minat Pembelian Produk Madame Gie Kosmetik (Studi Kasus Konsumen di Kelurahan Merjosari Kota Malang) Nadifah, Siti Rogibatun; Arifin, Rois; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to analyze and describe the influence of promotions, celebrity endorsements and brand ambassadors on purchasing interest in Madam Gie cosmetic products (case study of consumers in Merjosari Village, Malang). The population in this study were consumers of Madam Gie products in Merjosari Village in Malang City. A sample of 80 people was obtained using the Malhotra formula. The variables used in this research are the purchase interest variable (dependent variable), while the independent variables are promotion, celebrity endorsement and brand ambassador. The results of this research conclude that the influence variables of promotion, celebrity endorsement and brand ambassador simultaneously influence purchase interest. and partially concluded that there is a variable influence of promotion, celebrity endorsement and brand ambassador on purchasing interest. Keywords: Purchase Interest, Promotion, Celebrity Endorsement And Brand Ambassador.
Pengaruh Keamanan, Kemudahan, dan Pengalaman Berbelanja Terhadap Minat Beli Ulang Secara Online Pada Tokopedia (Studi Kasus Mahasiswa FEB Universitas Islam Malang) Rozacky, Gilang Ahmad Nur; Rachma, N.; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Technology has progressed so rapidly that it has changed people's lifestyles in carrying out daily activities. Generally, in this technological era, people tend to choose to fulfill their needs by shopping online at e-commerce. The main function of e-commerce is to facilitate interaction, simplify marketing activities and promote products by sellers and simplify the online payment process for consumers.This study aims to determine and analyze the effect of security, convenience and shopping experience on online repurchase interest on Tokopedia. The research method used is quantitative research where variables are measured using a Likert scale and processed using the SPSS 25 application. The population in this FEB student at the Islamic university of malang. The sample used amounted to 95 respondents with data collection using a questionnaire. The research results show that security, convenience and shopping experience simultaneously influence online repurchase interest. Security partially influences online repurchase interest, convenience partially influences online repurchase interest and partial shopping experience influences online repurchase interest. Keywords: Security, Convenience, Shopping Experience and Repurchase Interest.
Pengaruh Kualitas Produk Dan Brand Trust Terhadap Keputusan Pembelian Smartphone Samsung (Studi Mahasiswa Pengguna Smartphone Samsung di Unisma) Erminawati, Erminawati; Nurhidayah, Nurhidayah; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The large growth of smartphones in Indonesia certainly causes competition with each other, for example, Samsung brand smartphones have used various methods to maintain their existence and increase the number of sales each period. In winning competition in the business world, the thing that becomes a company's competitive advantage is the purchasing decisions of its consumers. Understanding consumer purchasing decisions is not easy because purchasing decisions are influenced by various factors such as product quality and brand trust. In this research, a quantitative approach is used, where this research has conducted tests on Unisma students who use Samsung smartphones in the city of Malang. The results of this research can prove that there is a positive influence between product quality and brand trust variables on Samsung smartphone purchasing decisions. The conclusions drawn are only based on quantitative data analysis, so it is hoped that there will be further research regarding product quality and brand trust on decisions. purchasing different research methods or qualitative methods, wider samples, and the use of different and more complete research instruments. Keywords: product quality, brand trust, on purchasing decision. 
Pengaruh Entrepreneurship Education, Entrepreneurial Traits Dan Digital Litercay Terhadap Readiness Of Entrepreneurship (Studi Kasus Pada Mahasiswa Universitas Islam Malang Angkatan 2020) Cahyani, Amelia Dwi; Susyanti, Jeni; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to find out how much influence entrepreneurship education, entrepreneurial traits, and digital literacy have on readiness for entrepreneurship. This type of research is explanatory research with a quantitative approach. The population that is the focus is the students of the Islamic University of Malang class of 2020. A total of 96 students were selected as samples using a purposive sampling technique. Data collection was carried out through a questionnaire distributed via Google Form and the results were analyzed using multiple linear regression using Statistical Program Social Science (SPSS) version 26. The results of the research showed that entrepreneurship education had an effect on readiness of entrepreneurship, entrepreneurial traits had an effect on readiness of entrepreneurship and digital literacy also influences readiness of entrepreneurship. Keywords: Entrepreneurship Education, Entrepreneurial Traits, Digital Literacy, And Readiness Of Entrepreneurship. 
Pengaruh Merchandise, Promosi Dan Atmosphere Terhadap Keputusan Pembelian Miniso Kota Malang (Studi kasus Mahasiswa Universitas Islam Malang) Samuriah, Samuriah; Khalikussabir, Khalikussabir; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study is to find out how the influence of Merchandise, Promotion, and Atmosphere on the purchase decision of Malang City Miniso. The data collection method uses purposive sampling, which is sampling from the population based on certain criteria. The data analysis technique used to measure the question indicators on the questionnaire is the Likert scale. In this study, the data source used is primary data using analysis tools and statistics of the IMB SPSS25 program. This study uses a data collection method with questionnaires and samples used in this study as many as 115 respondents. The data analysis method includes quantitative analysis using the multiple linear regression technique method as well as hypothesis tests simultaneously (F test) and passively (t test). The results of this study show that simultaneously Atmosphere, Promotion, and Atmosphere have a simultaneous influence on the purchase decision of Miniso products in Malang city at a significant level of 0.000<0.05. Then in parsian or individually, the variables of Merchandise, Promotion, and Atmosphere have a positive effect simultaneously on product purchase decisions at Miniso Malang City. Keywords: Merchandise, Promotion, and Atmosphere, Purchase Decision

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