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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Perilaku Konsumen, Brand Loyalty, Dan Experiental Marketing, Terhadap Keputusan Pembelian (Studi Kasus Konsumen Mixue di Kota Mojokerto) Al-Baihaqi, Mochammad Amiruddin; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study was conducted to determine the effect of Consumer Behaviour, Brand Loyalty, Experiental Marketing on purchasing decisions for mixue ice cream & tea products in Mojokerto City. This research method uses quantitative methods using non-probability sampling techniques and the data source used is primary data with data collection using a Likert scale questionnaire to consumers who have purchased mixue ice cream & tea in Mojokerto city. The calculation sample in this study used the Malhotra formula which resulted in 90 respondents. The data analysis used is descriptive analysis, instrument test, classical assumptions, multiple linear regression analysis and hypothesis testing using the help of SPSS 25 for Windows. The results of this study indicate that Consumer Behaviour, Brand Loyalty and Experiental Marketing simultaneously influence the decision to purchase mixue ice cream & tea products in Mojokerto city. Partially, Consumer Behaviour and Brand Loyalty have a significant positive effect but Experiental Marketing has a positive and insignificant effect on purchasing decisions for mixue ice cream & tea products in Mojokerto city.  Keywords: Consumer Behaviour, Brand Loyalty, Experiental Marketing And Purchasing Decisions.
Pengaruh Digital Marketing, Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pada Produk Hey Jack Original Coffee Kelurahan Merjosari Kecamatan Lowokwaru Kota Malang Bahri, Syaiful; Rachma, N.; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract In order to escalate customers’ purchase decision, utilizing the appropriate digital marketing strategy as well as maintaining the product’s quality could affect consumers’ purchase decision. This study aims to determine the effect of digital marketing and product quality on consumers' purchase decisions on Hey Jack Original Coffee products in Merjosari village, Lowokwaru sub-district, Malang City. 100 respondents were chose as the sample using Malhotra formula with a purposive sampling method. Multiple linear regression analysis is also used to anaylize the data. The result showed that the effort on utilizing the digital marketing strategy and maintaining the produc quality done by Hey Jack Original Coffee positively and significantly affects its consumers’ purchase decision. Furthermore, suggestion for other businesses is to put more focus on the use of social media in promoting their products in the form of digital marketing and always maintain the quality of their products to avoid disappointing the buyers. Keywords: Digital Marketing, Product Quality, Purchase Decisions.  
Pengaruh Kesenangan Berbelanja, Persepsi Harga dan Impulsive Buying Terhadap Keputusan Pembelian di E-commerce Shopee Live (Studi Pada Pelanggan Shopee Live di Kec. Lowokwaru Kota Malang) Balgista, Tiara Wildana; Wahono, Budi; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to analyze the influence of shopping pleasure, price perception, and impulsive buying on purchasing decisions on Shopee Live e-commerce. Using the multiple linear regression method, this research focuses on explanatory research with a quantitative approach. A sample of 75 customers was determined using the Malhotra formula. Data analysis was carried out using SPSS, including validity test, reliability test, normality test, classical assumption test, hypothesis test and coefficient of determination test (R2). The research results show that overall shopping pleasure and price perception have a significant effect on purchase satisfaction in e-commerce shoppe live. Meanwhile, impulsive buying does not have a significant influence on shopee live customers' purchasing decisions. Keywords: Shopping Pleasure, Price Perception, Impulsive Buying, Purchase Decision
Pengaruh Strategi Pemasaran Influencer Collaborations, Digital Advertising, Dan Visual Merchandising 3second Terhadap Brand Awareness (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang) Wahyudi, Iqlima Aurelia; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study is to analyze the partial and simultaneous effects on brand awareness of digital advertising, visual merchandise, and influencer collaboration marketing strategy. Using a sample of 90 students from the Islamic University of Malang's 2020 Faculty of Economics and Business class who utilize 3Second goods, a quantitative methodology was employed in the study, out of a total population of 699. A questionnaire was used to gather the data, which was then examined for validity and reliability. The normality, multicollinearity, heteroscedasticity, multiple linear regression analysis, F, R2, and t tests were also performed in this investigation. The findings demonstrated that brand awareness was positively and significantly impacted by influencer cooperation, digital advertising, and visual merchandising all at the same time. To some extent, the three marketing. Keywords: Influencer Collaborations, Digital Advertising, Visual Merchandising, Brand Awareness.
Pengaruh Financial Behaviour, Experienced Regret, Dan Mental Accounting Terhadap Keputusan Investasi Pada Crypto (Studi Pada Investor Crypto Di Kota Malang) Nizam, Muhammad Sahrun; Mardani, Ronny Malavia; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The increasing needs of society have led people to start thinking about what they will need in the future. One way to address this is through investment, with various forms of investment now available, one of which is crypto. The number of crypto investors has also grown, indicating that public interest and participation in crypto investments are high. This study aims to determine the extent of the influence of Financial Behaviour, Experienced Regret, and Mental Accounting on investment decisions in a study of crypto investors in Malang City. This research employs an explanatory research type. The sampling technique used is non-probability sampling with a purposive sampling method. The sample size was determined using the Maholtra formula, resulting in 75 respondents. Data processing was conducted using multiple linear regression analysis with the assistance of SPSS version 25. The results of this study indicate that the financial behaviour variable has a positive and significant effect on crypto investment decisions, the experienced regret variable has a positive but not significant effect on crypto investment decisions, and the mental accounting variable has a positive and significant effect on crypto investment decisions. Keywords: Financial Behavior, Experienced Regret, Mental Accounting, Investment Decisions
Pengaruh Karakteristik Pekerjaan Karakteristik Organisasi Dan Karakteristik Individu Terhadap Kepuasan Kerja Pegawai (Studi Pada SMK Terpadu AL-Ishlahiyah Singosari Kabupaten Malang) Anggriani, Rini; Djaelani, Abdul Kodir; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Job satisfaction is the level of pleasure a person feels regarding their role or work in an organization. The degree to which an individual feels satisfied that they are getting a defined balance of various aspects of the job situation of the organization in which they work. The aim of this research is to determine the partial and simultaneous influence of job characteristics, organizational characteristics and individual characteristics on employee job satisfaction at AL-Islahiyah Singosari Integrated Vocational School, Malang Regency. The quantitative research method uses multiple linear regression with a sample size of 41 people. Based on the research results, job characteristics have a positive and significant effect on employee job satisfaction, organizational characteristics have a positive and significant effect on employee job satisfaction, individual characteristics have a positive and significant effect on employee job satisfaction. And simultaneously job characteristics, organizational characteristics, and individual characteristics together have a positive and significant effect on job satisfaction of employees of AL-Islahiyah Singosari Integrated Vocational School, Malang Regency. There is a need to look for other variables that can be factors that influence employee job satisfaction. Keywords: Job Characteristics; Organizational Characteristics; Individual Characteristics; Employee Job Satisfaction
Pengaruh Kompensasi, Disiplin Kerja, Dan Motivasi Kerja Terhadap Produktivitas Karyawan CV. Putra Tunggal Kabupaten Gresik Sakinah, Safira Syafa’atus; Nurhidayah, Nurhidayah; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Human resources (HR) is very important in a company. The success of a company to achieve its goals is determined by the productivity of its employees. Every company must be able to maintain and improve the quality of the performance of its human resources. A good company will certainly pay attention to the needs of its employees so that employees are comfortable working. If employees feel their needs are met, employees will automatically do more than the company expects so that employee productivity will be assessed as good by the company. A good company will certainly pay attention to the needs of its employees so that employees are comfortable working by looking at how their compensation, work discipline and work motivation are. This study aims to determine the effect of employee productivity from compensation, work discipline, and work motivation at CV. Only Son. This study uses multiple linear regression analysis. The results of this study are that the compensation variable has an insignificant effect. On the work discipline variable there is an insignificant effect. On the variable work motivation there is a significant influence. Keywords : compensation, work discipline, work motivation, work productivity
Pengaruh Strategi Pemasaran Dan Kepuasan Konsumen Terhadap Loyalitas Konsumen Fast Food McDonald’s Di Kota Malang Saputra, Rizky Maulana; Farida, Eka; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to analyze the influence of marketing strategy and consumer satisfaction on McDonald's consumer loyalty in Malang City. The research method used is a quantitative research method. Sampling was carried out on McDonald's fast food consumers in Malang City using the Malhotra formula so that the sample obtained in this study was 50 respondents taken using a purposive sampling technique with criteria determined by the researcher. To obtain data, this research used a data collection method with a questionnaire. The data analysis used is instrument testing, normality testing, classical assumptions, multiple linear regression analysis, hypothesis testing, and coefficient of determination using the SPSS application. The results of this research show that marketing strategy and consumer satisfaction have a significant positive effect simultaneously on McDonald's consumer loyalty in Malang City. Furthermore, marketing strategy and consumer satisfaction partially have a significant positive effect on McDonald's consumer loyalty in Malang City. Keywords: Marketing Strategy, Consumer Satisfaction, Consumer Loyalty.
Pengaruh E-service quality, Product quality, dan Consumer trust Terhadap Buying decision Paket Premium Pada Aplikasi Spotify Farhana, Nur Zaidah; Sudaryanti, Dwiyani; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to identify the effect of E-service quality, Product quality and Consumer trust on Buying decisions for premium packages on the Spotify application. This type of research uses a quantitative approach. The population in this study were users of the Spotify premium Spotify application in Malang City. The sampling technique used purposive sampling with a sample of 75 respondents. The data was obtained from a questionnaire using a Likert scale. This research data analysis uses multiple linear regression analysis. This research contributes to understanding the factors that influence purchasing decisions for premium packages in the Spotify application. The results of this study are E-service quality and Product quality have an effect on Buying decisions partially, while Consumer trust has no partial effect. Simultaneously E-service quality, Product quality and Consumer trust have an effect on Buying decisions for premium packages in the Spotify application. Keywords: Buying Decision, E-Service Quality, Product Quality, And Consumer Trust
Analisa Perceived Ease Of Use Dan Perceived Enjoyment Terhadap Behavior Intention Pada Digital Payment ( Studi Kasus Mahasiswa Universitas Islam Malang 2019 ) Febbyola, Risa; Mardani, Ronny Malavia; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine and analyze the Analysis of Perceived Ease Of Use and Perceived Enjoyment of Behavior Intention in Digital Payment (Case Study of Islamic University of Malang Students 2019). The type of approach taken is a quantitative approach. With the type of explanatory research. The sample used in this study was 96 respondents obtained from the calculation of the Slovin formula using a questionnaire. The data analysis method used in this study is multiple linear regression analysis. The data testing used is partial hypothesis testing (Test t). In the results of his research, it was shown that perceived ease of use does not affect behavior intention in the use of digital payments, while perceived enjoyment affects behavior intention in the use of digital payments. Keywords : Perceived Ease Of Use, Perceived Enjoyment, Behavior Intention, Digital Payment

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