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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Kepercayaan, Kemudahan, Kualitas Informasi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Aplikasi Lazada (Studi Kasus Pengguna Aplikasi Lazada di Kota Sampang Madura) Firmansyah, Oktova Rian; Arifin, Rois; Suharto, M. Khoirul Anwarudin Broto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The Purpose Of This Research Is To Analyze The Impact Of Trust, Convenience, Information Quality, And Service Quality On Purchasing Decisions On The Lazada Application. The Research Was Conducted In The City Of Sampang, Madura, Using A Purposive Sampling Technique For Sampling. Data Was Collected By Distributing Questionnaires Using Google Form To The Local Community. The Sample Size Was Determined Based On The Ferdinand Formula, Which Resulted In 84 Respondents. The Analytical Methods Used In This Research Include Instrument Tests (Validity And Reliability), Normality Tests, Classical Assumption Tests (Multicollinearity And Heteroscedasticity), Multiple Linear Regression Analysis, Hypothesis Testing (F Test And T Test), And The Coefficient Of Determination Test (Adjusted R2 ). Data Were Analyzed Using IBM SPSS Version 23. The Results Showed That Trust, Convenience, Information Quality And Service Quality Simultaneously Influenced Purchasing Decisions. Partially, Trust, Convenience And Quality Of Information Influence Purchasing Decisions, Although Not Significantly. Meanwhile, Service Quality Is Proven To Have A Significant Influence On Purchasing Decisions.  Keywords: Trust, Convenience, Information Quality, Service Quality, Purchasing Decisions.
Pengaruh Electronic Word Of Mouth (EWOM), Sosial Media Influencers, dan Shopping Lifestyle Terhadap Impulsive Buying Produk Sepatu Aerostreet (Studi Kasus Pada Konsumen Gen Z Kota Malang) Susilo, Agung Budi; Nurhidayah, Nurhidayah; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research sought to explore and evaluate the influence of electronic word of mouth (eWOM), social media influencers, and the shopping habits of TikTok users on impulsive purchasing behaviour for Aerostreet shoe products among Generation Z consumers in Malang City. The research employed a quantitative approach, utilizing a Likert scale as the measurement instrument. The sample was selected using purposive sampling, consisting of 100 Gen Z respondents. Primary data was gathered through a questionnaire distributed via Google Forms. Data analysis included validity and reliability testing, classical assumption tests, multiple linear regression, hypothesis testing, and determination tests, conducted using SPSS 26 software. The findings reveal that eWOM, social media influencers, and shopping lifestyle each have a partial influence on impulsive buying behavior. Keywords : Electronic Word Of Mouth, Sosial Media Influencers, Shopping  Lifestyle, Impulsive Buying. 
Pengaruh Social Media Marketing, Event Sponsorship, Dan Flash Sale Terhadap Keputusan Pembelian Di Tiktok Shop. (Studi Kasus Mahasiswa FEB Universitas Islam Malang) Irawan, Ria; Wahono, Budi; Suharto, M. Khoirul Anwarudin Broto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of social media marketing, event sponsorship, and flash sales on purchase decisions in TikTok Shop, focusing on students from the Faculty of Economics and Business at Universitas Islam Malang. The research employs a quantitative approach, utilizing questionnaires distributed to respondents for data collection. The findings indicate a positive and significant impact of all three independent variables on purchase decisions. Social media marketing emerged as the most dominant factor influencing purchase decisions, followed by event sponsorship and flash sales. This research is expected to contribute to marketing practitioners in formulating more effective strategies and to enhance academic understanding of consumer behavior in the digital era. Keywords: Social Media Marketing, Event Sponsorship, Flash Sale, Purchase Decisions, TikTok Shop.
Pengaruh Lifestyle , Brand Image Dan Word Of Mouth Terhadap Keputusan Pembelian Pada Friday Killer Di Kota Pamekasan Al Fajar, Moh Hafiz; Wahono, Budi; Basalamah, Muhammad Ridwan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to test and explain the influence of lifestyle, brand image and word of mouth on purchasing decisions for the Friday Killer in Pamekasan City. This type of research is explanatory research. The data analysis method usedis multiple linier regressions analysis.the sampling technique used the Maholtra Formula with a sample size of 65 respondents. To solve problem in research using SPSS assistance. The results of this research are that lifestyle, brand image and word of mouth variables have a significant effect on purchasing decisions simultaneously and partially.  Keywords: Lifestyle, Brand Image, Word Of Mouth and Purchase Decisions 
Pengaruh Online Customer Review, Live Streaming, Dan Voucher Gratis Ongkir Terhadap Impulsive Buying Pada Konsumen E-Commerce Tiktok Shop Di Kota Malang (Studi pada pengguna E-Commerce Tiktok Shop di Kota Malang) Herdiansyah, Ach Iqmal; Farida, Eka; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract In the curren era of globalization, the internet has become a very important need for everyone. One of them is the increasingly rapid development of digital technology in the current era of globalization, people's lifestyles are also increasingly changing. Some people consider shopping to be a fun activity to do, one of which is online shopping. The TikTok application is an application that people usually use as a tool for shopping online. This research aims to analyze and describe the influence of Online Customer Reviews, Live Streaming, and Free Shipping Vouchers on Impulsive Buying among E- commerce Tiktok shop consumers in Malang City. The population in this study    were residents of Malang City with a sample size of 90 people, using the Malhotra formula and using the purposive sampling method. The data collection technique used in this research was by distributing questionnaires via Google Form. Research data uses SPSS 25. The results of this research show that simultaneously Online Customer Reviews, Live Streaming, and Free Shipping Vouchers have a significant effect on Impulsive Buying. Online Customer Reviews have a significant effect on Impulsive Buying, Live Streaming has a significant effect on Impulsive Buying,  Free Shipping Vouchers have no significant effect on Impulsive Buying. Keywords : Online Customer Review, Live Streaming, Free Shipping  Voucher, Impulsive Buying
Pengaruh Diferensiasi Produk, Brand Equity, Dan Brand Positioning Terhadap Keputusan Pembelian Skincare MS Glow Man Di Madiun Yudhistira, Ivanda Danar; Farida, Eka; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine whether product differentiation, brand equity and brand positioning have a simultaneous effect on consumer purchasing decisions for MS Glow Man skincare in Madiun. The type of research used in this study is explanatory research with a quantitative approach method. The population of this study is consumers of MS Glow Man skincare users in Madiun City whose number is unknown. Determination of the number of samples used in this study will use the Malhotra formula, because it can be considered appropriate. The number of samples taken can be determined by multiplying the number of variables/indicators 18 by 5, so the minimum sample is 18 x 5, which is 90 respondents. The results of the study showed that product differentiation, brand equity, and brand positioning simultaneously and partially had a significant effect on purchasing decisions. Keywords: Product Differentiation, Brand Equity, Brand Positioning, And Purchasing Decisions
Pengaruh Kualitas User Interface, Ketersediaan Produk, Dan Ketepatan Estimasi Pengiriman Terhadap Loyalitas Pengguna Shopee (Studi Kasus Pada Gen Z Di Kota Malang) Sari, Ridah Anjar; Susyanti, Jeni; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The rapid development of e-commerce in Indonesia, particularly among Generation Z, presents both challenges and opportunities for platforms like Shopee. In this context, User Interface quality, product availability, and delivery estimation accuracy are critical factors that can significantly influence user loyalty. This research aims to analyze the impact of these three variables on user loyalty to Shopee in Malang City. A quantitative approach was employed, utilizing a survey involving 80 randomly selected respondents. Data were collected through a Likert scale questionnaire and analyzed using multiple linear regression to examine the relationships between the variables. The results indicate that User Interface quality and product availability significantly enhance user loyalty, while delivery estimation accuracy does not show a significant effect. These findings emphasize that a positive user experience, characterized by an appealing interface and sufficient product availability, can effectively boost loyalty to Shopee. This study offers valuable insights for Shopee managers to refine marketing strategies and improve user experience. By prioritizing enhancements in User Interface quality and product availability, it is anticipated that user loyalty among Generation Z will increase substantially. The research also recommends further studies to explore additional factors influencing user loyalty on e-commerce platforms, including customer service quality and promotional strategies. Keywords : User Interface quality, product availability, delivery estimation accuracy, user loyalty, Shopee, Generation Z 
Pengaruh Kualitas Produk, Harga, Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Angkringan Van Java Desa Banyuurip Ujungpangkah Kabupaten Gresik Al Muktafa, Lam Ush Shofie; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of product quality, price, and service quality on customer satisfaction at Angkringan Van Java located in Banyuurip Village, Ujungpangkah District, Gresik Regency. The results of the study indicate that simultaneously, product quality, price, and service quality have a significant effect on customer satisfaction. This means that customer satisfaction is influenced by a combination of these three factors. Therefore, to improve customer satisfaction, companies need to pay attention to and improve these three elements simultaneously.However, when analyzed partially, product quality was found to have a significant negative effect on customer satisfaction. competitive and in line with customer expectations will be very important to maintain high customer satisfaction.In addition, service quality also has a positive and significant effect on customer satisfaction. This shows that the service provided by Angkringan Van Java staff is considered good by customers. Friendly, fast, and responsive service to customer requests are key factors in creating a positive experience for customers. Good service quality can strengthen the relationship between customers and the company, as well as increase customer loyalty, which is very important in the food and beverage service industry. Keywords: Product Quality, Price, Service Quality
Pengaruh Digital Marketing, Affiliate Marketing, Fear of Missing Out (FoMO), dan Online Customer Review Terhadap Keputusan Pembelian Skincare Facetology Pada Platform TikTok Shop ( Studi Kasus Pada Generasi Z di Kota Malang ) Putri, Alkansha Berlina Eka; Arifin, Rois; Amin, Muh Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the effect of digital marketing, affiliate marketing, fear of missing out (FoMO) and online customer reviews on purchasing decisions for facetology products on the tiktokshop platform (case study of generation z in Malang). The population used in this study is generation z in the city of Malang who buy facetology products on the tiktokshop platform. The sample in this study was 105 people obtained using the Maholtra formula. The variables used in this study are purchasing decisions as the dependent variable, while digital marketing, affiliate marketing, fear of missing out, and online customer reviews as independent variables. The results of this study concluded that digital marketing, affiliate marketing, fear of missing out, and online customer reviews simultaneously influence purchasing decisions, while the fear of missing out variable does not have a significant effect on purchasing decisions. Keywords: Purchasing Ecisions, Digital Marketing, Affiliate Marketing, Fear Of Missing Out, Online Customer Review
Pengaruh Content Marketing, Affiliate Marrketing, Live Streaming terhadap Impulsive Buying Pada Pengguna Tiktok Shop-Tokopedia (Study Kasus Mahasiswa Universitas Islam Malang). Sitinjak, Veriananda; Mustapita, Arini Fitria; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study is to determine and analyze the partial and simultaneous effects of Content Marketing, Affiliate Marketing, and Live Streaming on Impulsive Buying on TiktokShop-Tokopedia users Case study on Malang Islamic University Students, Class of 2021. The type of population to be studied is unlimited, because researchers do not know the exact number of student consumers who make impulsive buying on TiktokShop-Tokopedia. Sampling was carried out by purposive sampling method using the 24 x 5 = 120 respondents. Content marketing, affiliate marketing, and live streaming simultaneously affect impulsive buying. Content Marketing has no effect on Impulsive Buying. Affiliate marketing has an effect on impulsive buying. Live streaming has no effect on impulsive buying.. Keywords: Content Marketing, Affiliate Marketing, Live Streaming, And Impulsive Buying.

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