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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Content Marketing, Influencer Marketing Dan Viral Marketing Terhadap Keputusan Pembelian Food And Beverage Kedai Kopi Jasa Ayah (Studi Kasus Pada Konsumen Kedai Kopi Jasa Ayah Di Kota Malang) Syamsuddin, Muhammad Da’i; Nurhidayah, Nurhidayah; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The objective of this research is to evaluate the influence of content marketing, influencer marketing, and viral marketing on purchasing decisions for food and beverages at Kedai Kopi Jasa Ayah. By conducting this study, it is expected to provide a significant influence on purchasing decisions and to find out how content marketing, influencers, and viral marketing influence consumer purchasing, and to find out how content marketing, influencers, and viral marketing influence consumer purchasing decisions. This study uses the explanatory research method through a quantitative approach, sampling through non-probability with a purposive sampling method with a total of 99 respondents who are consumers who have made purchases at Kedai Kopi Jasa Ayah. Data collection was carried out by conducting questionnaires and analysis using SPSS statistical software.The results of this study indicate that content marketing, influencer marketing, and vial marketing have a simultaneous influence on purchasing decisions and each independent variable of content marketing, influencer marketing, and viral marketing has a partial influence on purchasing decisions. Content marketing attract consumers in a creative and informative way influencer marketing expands the market through recommendations from trusted figures, and viral marketing takes advantage of trends to disseminate information widely. Keywords: Content Marketing, Influencer Marketing, Viral Marketing, Purchasing Decisions.
Pengaruh Labelisasi Halal Dan Harga Terhadap Keputusan Pembelian Produk Mie Samyang (Studi Kasus Pada Mahasiswa FEB Unisma Angkatan 2018) Rumkel, Abdul Rahman; Djaelani, Abdul Kodir; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of halal labeling and price on purchasing decisions for samyang noodle products (Case Study of Students of the Faculty of Economics and Business, Islamic University of Malang, Class of 2018). The type ofresearch used is explanatory research with a quantitative approach. The sample inthis study obtained 55 respondents with the technique used in this study purposive sampling. The results showed that halal labeling and price simultaneously had a positive and significant effect on purchasing decisions. Recently, many products that have not been halal certified have resulted in consumers, especially Muslim consumers, finding it difficult to distinguish which products are truly halal and can be consumed in accordance with Islamic law from products that are not haram. It is presumed that most of the snack products on the market are not clearly halal. Therefore, the halalness of a product is a mandatory requirement for Muslims, be it food, medicine or other consumer goods. Keywords: Halal Labeling, Price, and Purchase Decision.
Pengaruh Brand Image Dan Social Media Marketing Terhadap Purchase Decision Melalui Brand Trust Sebagai Variabel Intervening Pada Produk Kecantikan Hanasui (Studi Kasus Pada Gen Z Kota Malang) Afiani, Maulina Nur; Wahono, Budi; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to explore and analyze the influence of Brand Image and Social Media Marketing on Purchase Decisions through Brand Trust as an intervening variable in the case of Hanasui beauty products among Generation Z in Malang City. The study employed a quantitative approach, with data collected through questionnaires distributed to respondents. The research involved 85 Generation Z respondents who are users of Hanasui beauty products in Malang City. The sampling technique used was purposive sampling. The collected data was processed using the SmartPLS analysis tool with the Structural Equation Modeling (SEM)-PLS method. The results of the study indicate that Brand Image and Social Media Marketing do not have a significant effect on Purchase Decisions. However, Brand Image and Social Media Marketing have a significant influence on Brand Trust. Brand Trust also significantly affects Purchase Decisions. Furthermore, Brand Trust positively and significantly mediates the relationship between Brand Image and Social Media Marketing on Purchase Decisions. Keywords: Brand Image, Social Media Marketing, Brand Trust, Purchase Decision.
Analisis Penerimaan Model (Utaut) Terhadap Niat Penggunaan Mobile Bangking Mahasiswa FEB Unisma Hikmatullah, Iksan; Wahono, Budi; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The aim of the research is to measure the intention to use mobile banking of FEB UNISMA students using the UTAUT model, which consists of four main constructs of performance expectations, business expectations, social influence and facility conditions. This research uses primary data sources through questionnaires. The sampling technique uses purposive sampling. The total sample was 85 FEB UNISMA student respondents class 2021-2024 with sample calculation using the Malhotra formula. This type of research is a quantitative approach with descriptive statistical analysis. The data analysis technique uses multiple linear regression with SPSS tools. The research results show that performance expectations, social influence, and facility conditions have a positive and significant influence on the intention to use mobile banking. Meanwhile, business expectations do not significantly influence the intention to use mobile banking for FEB UNISMA students class 2021-2024. Keywords: UTAUT, intention to use, mobile banking 
Pengaruh Customer Experience Dan Customer Expectations Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Kasus Pada Konsumen Toyota Kota Malang) Kurniawan, Ivan Fachrur; Nurhajati, Nurhajati; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to analyze and describe the influence of customer experience and customer expectations on customer loyalty through customer satisfaction as an intervening variable (a case study of Toyota consumers in Malang City). The population used in this research is Toyota consumers in Malang City. The sample in this study used the hair formula obtained from 140 people. This research analyzes data using Structural Equation Modeling (SEM) techniques with the help of SmartPLS software version 4.1.0.9. The variables used in this research are customer loyalty as the dependent variable, customer satisfaction as the mediating variable, customer experience, customer expectations as the independent variable. The research results show that 1) Customer experience has an effect on customer loyalty but is not significant 2) Customer Expectations have a positive and significant effect on customer loyalty 3) Customer Experience has a positive and significant effect on customer satisfaction 4) Customer expectations have a positive and significant effect on customer satisfaction 5) Customer satisfaction has a positive and significant effect on customer loyalty 6) Customer experience has a positive and significant effect on customer loyalty through customer satisfaction as an intervening variable 7) Customer expectations have a positive and significant effect on customer loyalty through customer satisfaction as an intervening variable. Keywords: Customer Loyalty, Customer Satisfaction, Customer Experience, Customer Expectations.
Pengaruh Sertifikasi Halal, Brand Image, dan Word of Mouth Terhadap Keputusan Pembelian Pada Gerai Lawson Pahlawan Trip Zannah, Khalimatul; Khalikussabir, Khalikussabir; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to test and explain the effect of halal certification, brand image, And word of mouth on purchasing decisions at Lawson Pahlawan Trip outlets. The approach used in this research is quantitative, with the research population being consumers who make transactions at Lawson outlets Jl. Pahlawan Trip. Data analysis uses multiple linear regression analysis with the help of SPSS. The research results show that halal certification does not have a significant influence on purchasing decisions, because the average visitor is a teenager who is less aware of halal certification. While brand image and word of mouth has a positive and significant influence on purchasing decisions because popular cultural trends such as K-pop and K-drama encourage consumers influenced by Korean culture to follow their community's recommendations, in line with the Japanese and Korean food concepts offered by Lawson. Keywords: Halal Certification, Brand Image, Word of Mouth, Purchase Decision
Pengaruh Penerapan Environmental, Social, Dan Governance Terhadap Kinerja Keuangan Dengan Ukuran Perusahaan Sebagai Variabel Moderasi (Studi Empiris Pada Perusahaan Perbankan Yang Terdaftar Di Bursa Efek Indonesia Tahun 2019-2023) Rojaba, Niswah Itsna; Nurhajati, Nurhajati; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of Environmental, Social, and Governance on financial performance with company size as a moderating variable (Empirical study of banking companies listed on the Indonesia Stock Exchange. The sample in this study used Purposive sampling and obtained 16 companies so as to obtain 80 research data research data. Data collection techniques in this study using documentation techniques. The data analysis techniques uses PLS (Partial Least Square) analysis using SmartPLS 3.0 software. The result this study prove that environmental has an effect on financial performance. Social hasn’t effect on financial performance, and governance hasn’t effect on financial performance. The result of moderation analysis of company size moderate the effect of environmental on financial performance. While company size cannot moderate the influence of social and governance on financial performance. The implication is that banking companies need to increase awareness of the importance of implementing ESG (Environmental, Social, and Governance) aspects in their operational activities and sustainability reporting, this will increase the trust of investors, stakeholder, the general public and increase the company’s performance. Keywords: Financial Performance, Environmental, Social, Governance, Company Size
The Effect Of Customer Experience, Perceived Value And Trust On Customer Loyalty (Case Study On MSMEs Pottery In Pagelaran District, Malang Regency) Sa’diah, Mufidatul; Alrasyid, Harun; Paramadina, Dita Roosemella
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Customers in pottery Micro, Small and Medium Enterprises (MSMEs) in Pagelaran District, Malang Regency, are the focus of this study, which attempts to examine the impact of customer experience, perceived value, and trust on customer loyalty. Malang Regency, performance.Against the background of the important role of MSMEs in Indonesia's economy, this study identifies gaps in previous empirical studies that have not discussed customer loyalty in previous empirical studies that have not specifically discussed the relationship between these variables in the context of these variables in the context of pottery MSMEs. Customers of ceramic MSMEs in Malang Raya were given questionnaires to complete as part of the quantitative analysis study methodology. It is anticipated that the study's findings would shed further light on the variables influencing client loyalty and the role MSMEs play in the local economy. The study was carried out between November 2023 and January 2024. Keywords: Customer Experience, Perceived Value, Trust, Customer Loyalty
Pengaruh Digital Marketing, Selebgram, dan Suasana Cafe Terhadap Minat Beli Coffee Shop Mojok Kopi Kota Malang Rizki, Lutfi Andrian; Mustapita, Arini Fitria; Mahardani, Ahmad Subhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this research is to determine and test the partial and simultaneous influence of celebrities, digital marketing, and cafe atmosphere on intention to purchase coffee, Mojok Kopi in Malang City. Customers of coffee shops at Begawan Plaza, Malang City are the population of this study; the exact amount varies every day. with the help of the SPSS (Statistical package for social science) computer program. Purchasing interest is simultaneously influenced by digital marketing research findings, Instagram celebrities, and the cafe atmosphere. Purchase interest is not affected at all by digital marketing. Meanwhile, buying interest is somewhat influenced by the cafe atmosphere and Instagram celebrities. Keywords: Digital marketing, Celebrities, Cafe Atmosphere, and Purchase Interest.
Ukuran Perusahaan Sebagai Pemoderasi Pengaruh ESG, Profitabilitas, Dan Pertumbuhan Perusahaan Terhadap Nilai Perusahaan (Studi Perusahaan Manufaktur yang Terdaftar di BEI 2019-2023) Mursalina, Mursalina; Mardani, Ronny Malavia; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study uses company size as a moderating variable to examine how ESG, profitability, and company growth affect company value. This sample was taken using a saturated sample technique with a research period from 2019-2023, so that a total sample of 65 data was obtained. SEM-PLS is used in the data analysis procedure. The software used WrapPLS 7.0. The findings demonstrared that while profitability has a significant positive impact on firm value, ESG has a significant negative impact. Company growth has a negative but insignificant impack on firm value, and company size can moderate the relationship between profitability on firm value but not the relationship between ESG and company growth. Keywords: Environmental, Social, Governance, Profitability, Firm Growth, Firm Value, Firm Size

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