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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Analisis Customer Engagement, Handling Complaint dan Customer Experience dalam Membangun Customer Loyalty di Restoran Kanvill Dau Nabila, Fitria Sane; Nurhajati, Nurhajati; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the impact of customer engagement, handling complaints, and customer experience on customer loyalty at Kanvill Dau Restaurant. These factors were selected due to their potential in enhancing customer loyalty to the restaurant. The research employs a quantitative approach with a survey method. Data were collected through questionnaires distributed to customers who had visited Kanvill Dau Restaurant, with a total sample of 108 respondents. Multiple linear regression analysis was used to examine the relationship between the independent and dependent variables. The results indicate that customer engagement does not have a significant impact on customer loyalty, whereas handling complaints and customer experience have a significant positive effect on customer loyalty. This suggests that while customer interaction with the brand does not directly influence loyalty, effective complaint handling and a satisfying customer experience can enhance customer loyalty. This study contributes to the literature on service management, particularly in understanding the factors that influence customer loyalty in the restaurant industry. The practical implication of this research is the importance for restaurants to focus on improving customer experience and complaint handling to strengthen customer loyalty. Keywords: Customer Engagement, Handling Complaint, Customer Experience, Customer Loyalty, Restaurant
Pengaruh Persepsi Variasi Produk, Cita Rasa, dan Experiential Marketing Terhadap Loyalitas Konsumen pada Coffee Shop Kogu di Kota Malang (Studi Kasus pada Konsumen Coffee Shop Kogu di Kota Malang) Mahfudhah, Nisrina Hasna; Basalamah, Muhammad Ridwan; Amin, Muh Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research was conducted with the aim of analyzing the extent of the cause-and-effect relationship between variables of Perception of Product Variety, Taste, and Experiential Marketing on Consumer Loyalty at Kogu Coffee Shop in Malang City. This research uses quantitative methods with purposive sampling technique. The research sample used was Kogu Coffee Shop consumers in Malang City with a total of 90 respondents who provided research data through a questionnaire. Data analysis was carried out using SPSS 26 to carry out instrument tests, classical assumption tests, multiple linear regression analysis, hypothesis testing, and determination coefficient tests (Adjusted R2). This research shows that simultaneously Perception of Product Variety, Taste, and Experiential Marketing have a significant effect on Consumer Loyalty. Partially, Perception of Product Variety has a significant effect on Consumer Loyalty, Taste has a significant effect on Consumer Loyalty, and Experiential Marketing has a significant effect on Consumer Loyalty.  Keywords: Perception of Product Variety, Taste, Experiential Marketing, and Consumer Loyalty
Pengaruh Harga, Influencer Marketing Dan Live Streaming Tiktok Terhadap Keputusan Pembelian Produk Skincare Lokal Avoskin (Studi Masyarakat Kecamatan Lowokwaru Kota Malang) Munawaroh, Salsabilatul; Rachma, N; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to find out and analyze the influence of price, influencer marketing and TikTok live streaming on the purchase decision of Avoskin's local skincare products. This study was conducted on the community of Lowokwaru sub-district, Malang city. Data collection was carried out by distributing questionnaires to 120 respondents obtained through the Hair formula, with a sample withdrawal method using purposive sampling. The results of this study show that: (1) Together, price, influencer marketing and TikTok live streamig have a significant influence on the purchase decision of Avoskin's local skincare products. (2) Price has a positive and significant effect on the purchase decision of Avoskin local skincare products. (3) Influencer marketing has a positive and significant effect on the purchase decision of Avoskin's local skincare products. (4) TikTok live streaming has a positive and significant effect on the purchase decision of Avoskin's local skincare products. Keywords: Price, Influencer Marketing, TikTok Live Streaming, Purchase Decision
Pengaruh Strategi Content Marketing, Engagement Media Sosial Dan Cusstomer Experience Terhadap Loyalitas Pelanggan Pada E- Commerce Tiktok Shop (Studi Kasus Pada Mahasiswa FEB Unisma) Khatimah, Husnul; Basalamah, Muhammad Ridwan; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to determine the influence of Content Marketing Strategy, Social Media Engagement, and Customer Experience on Customer Loyalty on TikTok Shop E-commerce. Data was taken using purposive sampling from 95 respondents through a questionnaire with the Likert scale. Data analysis was carried out using multiple linear regression and hypothesis tests (F test and t test) with the IBM SPSS 25 program. The results showed that simultaneously, the three variables had a significant influence on customer loyalty (significance 0.000 < 0.05). However, partially, Content Marketing Strategy had no significant effect (significance 0.228 > 0.05), while Social Media Engagement and Customer Experience had a positive and significant effect (significance 0.000 and 0.008 < 0.05). Keywords: Strategies Content Marketing, Social Media Engagement and Customer Experince on Customer Loyalty. 
Pengaruh Electronic Word Of Mouth (E-WOM) Dan Brand Experience Terhadap Loyalitas Pelanggan Melalui Keputusan Pembelian Sebagai Variabel Intervening Produk Skincare Y.O.U (Studi Kasus Pada Generasi Z Kota Malang) Pertiwi, Ria Dwi Ayu; Nurhidayah, Nurhidayah; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to examine and analyze the influence of Electronic Word of Mouth and Brand Experience on Customer Loyalty through Purchase Decision as an intervening variable in the case of Y.O.U skincare products among Generation Z in Malang City. This study employs a descriptive quantitative approach, with data collected through questionnaires. The sampling technique used is purposive sampling. The data analysis method applied in this research is Structural Equation Modeling - Partial Least Square (SEM-PLS) 3. The results indicate that Electronic Word of Mouth and Brand Experience have a significant influence on Purchase Decision. However, Electronic Word of Mouth does not affect Customer Loyalty, while Brand Experience significantly influences Customer Loyalty. Additionally, Purchase Decision mediates the relationship between Electronic Word of Mouth and Brand Experience on Customer Loyalty.  Keywords: Electronic Word Of Mouth, Brand Experiance, Purchase Decision, Customer Loyalty.
Pengaruh Emotional Branding dan Experiential Marketing Terhadap Loyalitas Pelanggan dan Kepuasan Pelanggan Sebagai Variabel Intervening pada Brand Skincare Avoskin (Studi Kasus Generasi Z di Kec. Lowokwaru, Kota Malang) Alika, Lingling Ayu; Arifin, Rois; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine and analyze the effect of emotional branding and experiential marketing on customer loyalty and customer satisfaction as intervening variables in the Avoskin skincare brand. The population of this study is Generation Z in Lowokwaru District, Malang City aged 18-25 years and have made purchases or interacted with products by implementing emotional branding and experiential marketing strategies. While the sample in this study amounted to 90 samples. The data analysis used MRA Process Macro by Hayes 2018. The results of the study show that 1) Emotional branding has a positive and significant effect on customer satisfaction 2) Experiential marketing has a positive and significant effect on customer satisfaction 3) Emotional branding has a positive and significant effect on customer loyalty 4) Experiential marketing has a positive and significant effect on customer loyalty 5) Customer satisfaction has a positive and significant effect on customer loyalty 6) Emotional branding has a positive and significant effect on customer loyalty through customer satisfaction. 7) Experiential marketing has an effect on customer loyalty through customer satisfaction but the results are not significant. Keywords: Emotional Branding, Experiential Marketing, Customer Loyalty, Customer Satisfaction
Pengaruh Gaya Kepemimpinan, Lingkungan Kerja dan Work Life Balance Terhadap Turnover Intention (Studi Kasus pada Karyawan PT. Kanvill Berkah Abadi) Ghomam, Muhammad Shoikhul; Wahono, Budi; Mawardi, M Cholid
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of leadership style, work environment, and work-life balance on turnover intention among employees of PT. Kanvill Berkah Abadi. Data was collected through a questionnaire survey filled out by 68 employees. The data analysis used multiple linear regression. The results of the study show that leadership style, work environment, and work-life balance have a significant influence on turnover intention. Leadership style and work environment negatively influence turnover intention, while work-life balance has a positive effect. The study concludes by emphasizing the importance of effective leadership, creating a conducive work environment, and maintaining a balance between work and personal life to reduce turnover intention. Keyword:  Leadership Style, Work Environment, Work Life Balance, Turnover Intention.
Pengaruh Brand Image, Promotion, Dan Persepsi Harga Kepada Keputusan Pembelian Tiket Pesawat Terbang Pada Aplikasi Traveloka (Studi Kasus Pada Mahasiswa Bali Di Kota Malang ) Putri, Hernita Cahyani Dwi; Basalamah, Muhammad Ridwan; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the influence of Brand Image, Promotion, and Price Perception on the Decision to Purchase Flight Tickets on the Traveloka Application. The population in this study is Imade. The sampling method used in this research is the Likert scale method, by distributing questionnaires to respondents. This study involves 134 respondents. The research employs multiple linear regression analysis. The brand image variable has a partial effect on the decision to purchase flight tickets on the Traveloka application. The promotion variable has a partial effect on the decision to purchase flight tickets on the Traveloka application. The price perception variable has a partial effect on the decision to purchase flight tickets on the Traveloka application. Simultaneously, brand image, promotion, and price perception influence the decision to purchase flight tickets on the Traveloka application. Keywords: Brand Image, Promotion, Price Perception and Buying Decision
Pengaruh Gaya Kepemimpinan Hybrid Dan Lingkungan Kerja Terhadap Peningkatan Kinerja Karyawan (Studi Kasus Pada PT. Belitang Panen Raya 1 Oku Timur, Sumatera Selatan) Susanti, Rini; Khalikussabir, Khalikussabir; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study analyzes the effect of Hybrid Leadership Style and Work Environment on Employee Performance at PT. Belitang Panen Raya 1. This study’s sample consisted of 100 respondents selected using purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression analysis to determine the extent to which the independent variables (hybrid leadership style and work environment) influence the dependent variable (employee performance). The results indicate that, mathematically, the Hybrid Leadership Style has a positive relationship but does not have a significant impact. In contrast, the Work Environment has a positive and significant effect on Employee Performance. Keywords: Hybrid Leadership Style, Work Environment, Employee Performance
Pengaruh Brand Ambassador Dan Brand Awareness Terhadap Keputusan Pembelian Yang Dimoderasi Brand Image pada E-Commerce Shopee (Studi Kasus pada Mahasiswa Aktif FEB UNISMA Angkatan 2021) Ashrory, Ahmad Nuril; Rachma, N; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to investigate whether brand image can moderate the influence of brand ambassadors and brand awareness on purchasing decisions. The research method used is a quantitative approach. This study uses explanatory research and moderated regression analysis (MRA) methods to test the proposed research model. The sample of this study were 100 active students of FEB UNISMA class of 2021. The hypothesis was tested using instrument testing, normality test, classical assumption test, moderated regression analysis, hypothesis testing, and coefficient of determination using SPSS v25. The findings indicated that 1) Brand ambassadors have a significant and positive effect on consumer decisions to make purchases, 2) Brand awareness has a significant and positive effect on consumer decisions to make purchases, 3) Brand image reduces the impact of brand ambassador influence on purchasing decisions, 4) Brand image reduces the impact of brand awareness on purchasing decisions. Keywords: Brand Ambassador, Brand Awareness, Brand Image, Purchasing Decisions 

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