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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Work-life balance dan Work Environment Terhadap Kepuasan Kerja Karyawan Gen-Z di PT. Jhonlin Agro Raya Tbk Setianingrum, Risty; Wahono, Budi; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study examines Eksplorasi The Effect of Work-Life Balance and Work Environment on Generation Z Job Satisfaction at PT. Jhonlin Agro Raya Tbk. As digital natives, Generation Z exhibits unique needs, such as flexible working arrangements and conducive work environments, requiring organizations to adapt workplace policies to maintain their satisfaction and productivity. The research employs a quantitative method, gathering data through questionnaires distributed to 90 respondents. The results indicate that Work-life balance significantly affects job satisfaction, while Work Environment does not show a significant partial influence. Simultaneously, these two variables contribute 8.7% to job satisfaction, with the remaining 91.3% influenced by other factors. These findings imply that the company should prioritize developing policies that support employees' Work-life balance to enhance their satisfaction and loyalty.  Keywords: Work Life Balance, Work Environment, Job Satisfaction, PT. Jhonlin Agro Raya Tbk
Pengaruh Financial Literacy, Sosiodemografi, Dan Risk Tolerance Terhadap Pengambilan Keputusan Investasi Di Pasar Modal (Studi Kasus Pada Mahasiswa Generasi Z) Ningrum, Niken Widya; Mardani, Ronny Malavia; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to identify and analyze how financial literacy, sociodemographics, and risk tolerance affect investment decisions in the capital market. In this study, it uses quantitative research methods. Researchers chose the population taken, namely generation Z students at FEB UNISMA in 2021, totaling 688 students. The sample used was 90 respondents of FEB UNISMA students in the class of 2021 and the results of this study were processed using the SPSS version 16.0 data processing program. The results of this study as a whole meet the test which shows that financial literacy is proven to have a positive and significant effect on investment decision making in FEB UNISMA students, sociodemographics are proven to have a positive and significant effect on investment decision making in the capital market in FEB UNISMA students, risk tolerance is proven to have a positive and significant effect on investment decision making in FEB UNISMA students. Keywords: Financial Literacy, Sosiodemografi, Risk Tolerance, Invesment.
Pengaruh Persepsi Harga, Gaya Hidup, dan Sosial Media Marketing terhadap Minat Beli Pakaian Thrift di Kalangan Mahasiswa UNISMA Haq, M Agung Izul; Widarko, Agus; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to analyze people's buying interest in thrift clothing based on price perceptions, and whether thrift clothing has its own value compared to new clothing. This is relevant because currently many people consider consumption prices as part of a lifestyle in meeting individual needs, as well as its influence on the marketing of thrifty clothing on social media. This research used quantitative methods with the student population of the Islamic University of Malang and involved 96 respondents selected through purposive sampling techniques. Data was obtained from primary sources through distributing questionnaires and analyzed using SPSS version 25.0. The research results show that simultaneously or partially, Price Perception (X1), Lifestyle (X2), and Social Media Marketing (X3) have a positive effect on Purchase Interest (Y). Keywords: Price Perception, Lifestyle, Social Media Marketing, Purchase Intention, Thrift Clothes
Analisis Kualitas Layanan, Kualitas Interaksi, Dan Fasilitas Layanan Terhadap Kepuasan Masyarakat Desa GIRIPURNO Ardiana, Miranda Venska; Khalikussabir, Khalikussabir; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine and analyze the effect of service quality, interaction quality and service facilities on community satisfaction in Giripuro village. This study uses a verification method with a quantitative approach. and uses a Likert scale as a measurement tool. The sample of this study was selected using a nonprobability sampling technique with a snowball sampling technique with a total of 83 respondents. Primary data were collected through questionnaires distributed via Google Forms. Data testing uses validity, reliability, classical assumption tests, multiple linear regression tests, hypothesis tests, and determination tests with the help of SPSS 26 software. The results of this study indicate that service quality, interaction quality, and service facilities have a simultaneous effect on community satisfaction. Service quality partially affects community satisfaction. Interaction quality partially affects community satisfaction. Service facilities partially affect community satisfaction. Keywords: Service Quality, Interaction Quality, Service Facilities, Community Satisfaction
Pengaruh Quality Of Work Life Dan Burnout Terhadap Kinerja Karyawan Melalui Motivasi Sebagai Variabel Moderasi (Studi Pada Karyawan Warehouse PT Tirta Sukses Perkasa) Pratiwi, Cantika Puspa; Mardani, Ronny Malavia; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Representatives with tall execution can play a noteworthy part in an organization. This ponder points to look at the impact of quality of work life and burnout on representative execution through inspiration as a directing variable at PT Tirta Sukses Perkasa. The test of this think about comprises of 113 distribution center representatives. The information collection procedure utilized in this inquire about could be a survey. The ponder utilizes the Basic Condition Modeling - Fractional Slightest Square (SEM-PLS) strategy with Smart-PLS form 4.0 computer program. The comes about of the think about demonstrate that quality of work life does not have a noteworthy impact on worker execution, burnout does not have a noteworthy impact on representative execution, inspiration does not direct the relationship between quality of work life and worker execution, and inspiration moderates the relationship between burnout and representative execution.   Keywords: Quality of work life, Burnout, Employee Performance, Motivation
Pengaruh Pengangguran Dan Ketimpangan Gender Terhadap Kemiskinan Di Jawa Timur Rozul, Risky Nada; Priyono, Achmad Agus; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine the effect of unemployment and gender inequality on poverty partially and simultaneously. The type of research used is secondary data in the form of a time series with a quantitative approach. This research was conducted in districts and cities in the East Java Province. The population in this research is poverty in the people of East Java Province. The sample is part of the population which will later be used as research material in this research on the number of poor people in East Java Province in 2020-2023. The research results show that there is a significant influence between the variables Unemployment (X1) and Gender Inequality (X2) on Poverty (Y) in East Java. The Unemployment variable (X1) does not have a significant effect on poverty. The Gender Inequality variable (X2) has a significant effect on poverty. Keywords: Unemployment, Gender Inequality, and Poverty
Pengaruh Micro-influencer dan Citra Merek Terhadap Keputusan Pembelian Kosmetik pada Aplikasi TikTok (Studi Kasus Mahasiswa FEB Jurusan Manajemen UNISMA) Rahma, Putri Anisa; Malikah, Anik; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to analyze the influence of Micro-influencer effectiveness and brand image enhancement on purchasing decisions for cosmetics through the TikTok application, targeting students from the Management Department, Faculty of Economics and Business, Islamic University of Malang. This research employs a quantitative approach with a questionnaire-based data collection technique involving 344 respondents. The independent variables in this study are micro-influencers and brand image, while the dependent variable is purchasing decisions. The findings indicate that micro-influencers have a positive and significant impact on purchasing decisions. Additionally, brand image also has a positive and significant influence on purchasing decisions.This research confirms the important role of micro-influencers in influencing consumer behavior through authentic promotional content on social media. Additionally, a strong brand image increases consumer trust and strengthens purchasing decisions. These results provide implications for developing more effective marketing strategies and improving brand image on social media platforms through the use of micro-influencers. Keywords: Micro-Influencer, Brand Image, Purchasing Decisions, Cosmetics, Tiktok
Pengaruh Influencer Marketing, Brand Awareness, Dan Brand Love Terhadap Keputusan Pembelian Produk Scarlett Pada Tiktok Shop. (Studi Kasus Mahasiswi Kecamatan Lowokwaru) Pratiwi, Revita Widya; Rachma, N; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine and analyze the effect of influencer marketing, brand awareness, and brand love on purchasing decisions for scarlett products at tiktok shop. The method used in this study was purposive sampling with a sample size of 98 respondents using the slovin formula in determining the sample. The population of this study were college students in Lowokwaru sub-district who used scarlett products. This research method uses quantitative methods. Data was collected throught questionnaires distributed to college students in Lowokwaru District. The data analysis technique in this study used SPSS using multiple linear regression tests. The results showed that Influencer Marketing, Brand Awareness, and Brand Love simultaneously have a positive and significant influence on purchasing decisions. Keywords: Purchase Decision, Influencer Marketing, Brand Awareness, Brand Love
Pengaruh Diskon, Gratis Ongkos Kirim, dan Pembayaran COD (Cash On Delivery) Cek Dulu terhadap Keputusan Pembelian pada E-Commerce Shopee Hadiyasin, Prastyo Nova; Widarko, Agus; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of discounts, free shipping, and COD (Cash On Delivery) Check First payment on purchasing decisions in Shopee e-commerce. This research employs a quantitative approach with an explanatory research design. The study sample consists of 100 respondents selected using the accidental sampling technique. Data were collected through an online questionnaire and analyzed using multiple regression analysis. The results indicate that discounts, free shipping, and COD Check First payment have a positive and significant influence on purchasing decisions. These findings imply that e-commerce platforms like Shopee can optimize their marketing strategies by maintaining and enhancing these three factors to encourage consumer purchasing decisions. Keywords: Discount, Free Shipping, COD Check First, Purchase Decision, E-commerce
Pengaruh Variasi Produk, Store Atmosphere Dan Lokasi Terhadap Minat Beli Ulang Pada Kopi Studio 24 Di Kota Malang (Studi Kasus Mahasiswa Di Kota Malang) Mardhiyyah, Nafisatul Itsna; Nurhidayah, Nurhidayah; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to identify “the influence of product variations, store atmosphere and location on repurchase interest in Studio 24 coffee in Malang City, a case study of Malang City students”. This research uses a quantitative approach method. The data analysis technique in this research uses multiple linear regression analysis. The population in this study was Studio 24 Coffee's Instagram followers, totaling 16,800. The sample was taken using the Slovin formula and the sample size was 99. The respondent criteria used were Malang City students who had purchased Studio 24 Coffee products more than 3 times. The results of this research show that there is a positive and significant influence between the variables of product variation, store atmosphere and location on repurchase interest in Studio 24 coffee in Malang City. And also, the variables of product variation, store atmosphere, and location have a partial and simultaneous influence on the repurchase interest variable at Studio 24 Coffee in Malang City. Keywords: Product Variation, Store Atmosphere, Location, Repurchase Interest

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