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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
 226   227   228   229   230 
Pengaruh Media Sosial Dan Peer Pressure Terhadap Perilaku Konsumtif Mahasiswa Unisma Dengan Literasi Keuangan Sebagai Variabel Intervening Aryani, Nisa Fadlilah; Farida, Eka; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to examine the influence of social media and peer pressure on the consumptive behavior of students at Universitas Islam Malang (Unisma), as well as the role of financial literacy as a mediator in this relationship. The population of this study consists of active undergraduate students at Universitas Islam Malang, with a sample of 100 respondents determined using Slovin's formula with a margin of error of 10%. The sampling technique used is Proportionate Stratified Random Sampling. This research adopts a quantitative approach with an explanatory research design. The type of data used in this study is primary data, obtained through the distribution of questionnaires using Google Forms. The questionnaire contains statements and response options using a 5-point Likert scale. The PLS-SEM (Partial Least Squares Structural Equation Modeling) approach, which comprises outer model analysis, inner model analysis, and hypothesis testing, was used to analyze the data using SmartPLS version 4.1.0.9. The findings show that Unisma students' consumption patterns are directly impacted by social media, peer pressure, and financial literacy. Additionally, the impact of peer pressure and social media on consumer behavior is mediated by financial literacy. Keywords: Social Media, Peer Pressure, Consumptive Behavior, Financial Literacy
Pengaruh Kredibilitas Celebrity Endorsement, Promosi, dan Kepercayaan terhadap Keputusan Pembelian Produk Khayr Scarf (Studi Kasus Mahasiswa FEB UNISMA) Assagaf, Nurul Syifa; Hidayati, Nur; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of celebrity endorsement credibility, promotion, and trust on purchasing decisions for khayr scarf products (Case Study of Unisma FEB Students). The sampling technique used purposive sampling to obtain a sample of 70 respondents. The data collection method used a questionnaire. The data analysis technique used in this research is multiple linear regression. The results showed that simultaneously celebrity endorsement credibility, promotion, and trust have a positive and significant effect on purchasing decisions. Likewise, partially celebrity endorsement credibility, promotion, and trust have a positive and significant effect on purchasing decisions. Keywords: celebrity endorsement credibility, promotion, trust, purchasing decisions. 
Pengaruh Stres Kerja, Kepemimpinan Digital Dan Knowledge Sharing Terhadap Perilaku Kerja Inovatif Yang Dimediasi Oleh Kepuasan Kerja (Studi Kasus Pada Karyawan Tetap PT. Awana Sawit Lestari) Ramadhani, Indah Nur; Slamet, Afi Rachmat; Mahardani, Ahmad Subhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study was conducted on permanent employees of PT Awana Sawit Lestari. The purpose of this research is to examine and analyze the influence of Job Stress, Digital Leadership, and Knowledge Sharing on Innovative Work Behavior, with Job Satisfaction as a mediating variable. This study employs a quantitative approach using a saturated sampling method with 114 respondents. Data was collected through questionnaires and analyzed using the SEM-PLS method with SmartPLS version 4. The analysis includes the outer model (Convergent Validity, Discriminant Validity and Composite Reliability), inner model (R2 and Q2) and Hypothesis Testing. The results show that Job Stress does not affect Job Satisfaction, while Digital Leadership and Knowledge Sharing have a significant impact on Job Satisfaction. Additionally, Job Stress and Knowledge Sharing do not directly influence Innovative Work Behavior, whereas Digital Leadership has a positive impact on Innovative Work Behavior. Furthermore, Job Satisfaction does not mediate the relationship between Job Stress, Digital Leadership, and Knowledge Sharing on Innovative Work Behavior. Keywords: Work Stress, Digital Leadership, Knowledge Sharing, Innovative Work Behavior, Job Satisfaction.
Pengaruh Customer Experience, Personalization, Customer Engagement Dan Online Customer Review Terhadap Loyalitas Pelanggan Kosmetik Wardah (Studi Kasus Pengguna Tiktok di Kota Malang) Wulandari, Cahya; Rizal, Mohammad; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The study seeks to examine the effect of Customer Experience, Personalization, Customer Engagement, and Online Customer Review on customer loyalty of Wardah cosmetics in Malang City. The study method use quantitative approach purposive sampling, resulting in 100 respondents who are TikTok users. The data collected were analyzed through linear regression, and hypothesis test performed through F and t test. The findings indicate that, simultaneously, Customer Experience, Personalization, Customer Engagement, and Online Customer Review significantly influence customer loyalty. Partially, each of these independent variables also has a significant impact on customer loyalty to Wardah cosmetics. These results suggest that a positive customer experience, personalized services, strong customer engagement, and favorable online customer reviews can enhance customer loyalty.. Keywords: Customer Experience, Personalization, Customer Engagement, Online Customer Review, Customer Loyalty.
Pengaruh Pembayaran Cash On Delivery, Program Gratis Ongkir Dan Harga Produk Terhadap Keputusan Pembelian Di Tiktok Shop (Studi Kasus Pada Konsumen Tik Tok Shop Di Desa Druju) Azizah, Sovia Nur; Khalikussabir, Khalikussabir; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study is to examine how Cash on Delivery (COD), Free Shipping Program, and Product Price influence Purchase Decisions in the TikTok Shop. Using purposive sampling, a sample of 75 respondents was selected. The data was collected through a questionnaire. Multiple linear regression was the data analysis technique employed in this research. The findings indicated that, when analyzed together, both Cash on Delivery and the Free Shipping Program had a significant positive impact, while Product Price also showed a significant positive effect. On the other hand, when analyzed individually, Cash on Delivery and the Free Shipping Program both had a significant positive effect, while Product Price had a positive effect that was not statistically significant on Purchase Decisions. Keywords: Cash On Delivery, Free Shipping Program, Product Price, Purchase Decision
Pengaruh Green Product Knowledge, Lifestyle, Hedonic Shopping Motivation, Environmental Awareness Terhadap Brand Loyalty (Studi Kasus pada Pengguna The Body Shop di Kota Malang) Amanda, Dita; Rizal, Mohammad; Mahardani, Ahmad Subhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine whether the influence of green product knowledge, lifestyle, hedonic shopping motivation and environmental awareness on brand loyalty in users of The Body Shop in Malang City. This type of research is explanatory research using a quantitative approach. The population in this study were users of The Body Shop in Malang City who had purchased The Body Shop products. The sample used was 95 respondents. The data collection technique used a questionnaire. Data analysis using validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression analysis, F test (simultaneous), t test (partial), and the coefficient of determination (adjusted R2), through SPSS 25 tools. The results showed that the green product knowledge variable partially influenced brand loyalty. Lifestyle variables partially affect brand loyalty. Hedonic shopping motivation variable partially affects brand loyalty. The enviromental awareness variable partially affects brand loyalty. Green product knowledge, lifestyle, hedonic shopping motivation and enviromental awareness variables simultaneously affect brand loyalty.  Keywords: Green Product Knowledge, Lifestyle, Hedonic Shopping Motivation, Environmental Awareness, Brand Loyalty
Pengaruh Harga, Promosi, Dan Kualitas Produk Terhadap Keputusan Pembelian Pada E – Commerce Tiktok Shop (Studi Pada Mahasiswa Universitas Islam Malang) Sujana, Ilham Alif; Rizal, Mohammad; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to test and explain the influence of price promotion and product quality on purchasing decisions. This study uses a quantitative approach which uses the maholtra formula to detemine the sample because the population is still not known for sure, seeing from the results of the maholtra dormula calculation the sample size is 80.This study uses a testing tool called spss. the test results on spss show that the t-test of the price promotion and product quality variables shows a value smaller than 0.05 so that it can be concluded that the price promotion and product quality variables have an effect on purchasing decisions and vice versa the f test also shows the same results of the price, promotion and product quality variables simultaneously affect purchasing decisions. Keywords : Price, Promotion, Product Quality, Purchasing Decisions.
Pengaruh Digitalisasi Terhadap Link and Match Mahasiswa dalam Mencari Pekerjaan (Studi Kasus Mahasiswa FEB Universitas Islam Malang Angkatan 2021) Akmal, Ahmad Mustahiq; Widarko, Agus; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research examines the effect of digitalization on the alignment between students and job opportunities. Using a quantitative approach, it employs a Likert scale to assess responses from 87 purposively selected participants. Primary data was collected through questionnaires distributed via Google Forms and analyzed using validity and reliability tests, simple regression analysis, hypothesis testing, and the coefficient of determination test in SPSS 26. The results indicate that digitalization plays a significant role in strengthening this alignment, improving the match between students' skills and labor market demands, and enhancing their employment prospects.  Keywords: Digitalization, Link and Match, Job Matching. 
Pengaruh Kualitas Produk, Citra Merek, Dan Lifestyle Halal Terhadap Minat Beli Produk Skincare Somethinc (Studi Kasus pada Mahasiswa Kota Malang) Ulya, Arifah Izzatul; Susyanti, Jeni; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The objective of this research is to assess both the individual and collective impacts of product quality, brand image, and halal lifestyle on consumers' buying interest. The study focuses on a population of students residing in Malang City. A total of 90 respondents were selected as the sample, with the sample size determined using the hair formula due to the uncertainty surrounding the total population. This research employed a quantitative approach for data collection and analysis, utilizing SPSS software. The findings indicate that product quality, brand image, and halal lifestyle significantly influence purchase intention when considered together. Specifically, both product quality and brand image positively and significantly affect purchase intention, whereas halal lifestyle demonstrates a negative yet significant impact on purchase intention. Keywords: Product Quality, Brand Image, Halal Lifestyle, Purchase Intention
Pengaruh Leadership, Self-Development, Dan Self-Efficacy Terhadap Kinerja Anggota UKM Panorama Photography. (Studi pada UKM Panorama Photography Universitas Islam Malang) Yuliandri, Diah; Djaelani, Abdul Kodir; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of Leadership, Self-Development, and Self-Efficacy on the Performance of UKM Panorama Photography members at Universitas Islam Malang. The research employs a quantitative method with multiple linear regression analysis. Data were collected through questionnaires distributed to 45 UKM members. The results indicate that Leadership, Self-Development, and Self-Efficacy simultaneously have a significant effect on member performance. However, partially, only Self-Development has a positive and significant influence on performance, while Leadership and Self-Efficacy do not significantly affect it. The implications of this research provide insights for organizational management to prioritize member self-development to enhance performance. Keywords: Leadership, Self-Development, Self-Efficacy, Performance, UKM Panorama Photography

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