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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Influencer Marketing, Content Marketing dan Online Customer Review Terhadap Keputusan Pembelian Produk PVN SHOES (Studi Kasus pada Mahasiswa di Kota Malang) Susanti, Diva Dwi; Sudaryanti, Dwiyani; Efendi, Erfan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to analyze how the influence of the Influencer Marketing, Content Marketing, and Online Customer Review on purchase decisions of PVN Shoes items in Malang City. The method used is quantitative with sampling techniques based on the Malhotra formula, resulting in 90 respondents. Data analysis used is multiple linear regression with SPSS 26 analysis tools, complemented by partial (t test) and simultaneously (F test) hypothesis testing. The result showed that the three had a significant effect both partially and simultaneously on purchase decisions. The findings of this research indicate that the importance of digital marketing strategies in the form of Influencer Marketing, Content Marketing and Online Customer Review in improving consumer purchasing decisions. Keywords: Influencer Marketing, Content Marketing, Online Customer Review and Purchase Decisions
Pengaruh Brand Ambassador, Viral Marketing, Dan Brand Trust Terhadap Keputusan Pembelian Sepatu Mills Pada Club Futsal Universitas Islam Malang Hammam, An’im; Hidayati, Nur; Suharto, M. Khoirul Anwarudin Broto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Brand Ambassador, Viral Marketing, and Brand Trust on the purchasing decisions of Mills shoes among the Futsal Club at Universitas Islam Malang. The research employed a quantitative approach with an explanatory research design. Data were collected through surveys using questionnaires distributed to 50 members of the Universitas Islam Malang Futsal Club who had previously purchased Mills shoes. Data analysis was conducted using statistical tests to measure the simultaneous and partial effects of the independent variables on the dependent variable.The results of the study indicate that Brand Ambassador, Viral Marketing, and Brand Trust simultaneously have a significant influence on the purchasing decisions of Mills shoes. Partially, Brand Ambassador has a positive and significant effect on purchasing decisions. Conversely, Viral Marketing and Brand Trust do not show significant partial effects on purchasing decisions. Based on these findings, it is recommended that the company be more selective in choosing Brand Ambassadors with high appeal and credibility that are relevant to the futsal community. Viral Marketing strategies should be evaluated to create more engaging and relevant content, while efforts to build Brand Trust can focus on improving product quality, customer service, and brand transparency. Keywords: Brand Ambassador, Viral Marketing, Brand Trust, Purchasing Decisions, Mills Shoes.
Pengaruh Green Marketing terhadap Purchase Intention (Studi pada Mahasiswa di UNISMA Angkatan 2021) Jannah, Lailatul; Hidayati, Nur; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to find out; The Influence of Green Marketing on Purchase Intention. The type of research used is quantitative research with survey methods. The sample in this study was 101 respondents who were students at the Islamic University of Malang. The data collection method used in this research is by distributing questionnaires directly. The data analysis used is descriptive analysis and SEM-PLS analysis. The research results show that Green Marketing has a significant effect on Purchase Intention. It can be concluded that environmentally friendly marketing strategies have an important role in influencing consumers' intentions to purchase products.  Keywords: Green Marketing, and Purchase Intention
Kepuasan Kerja Sebagai Mediasi Antara Work Family Conflict Terhadap Kinerja Karyawan Pastry Shop Retawu Deli Malang Azza, Bilqiis Rihhadatul; Djaelani, Abdul Kodir; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of work family conflict on employee performance with job satisfaction as a mediating variable. The research method used is quantitative with a causal associative approach. Data were collected through distributing questionnaires to all employees of Retawu Deli Malang pastry shop with saturated sampling technique, so that the number of samples used in this study was 51 respondents. Data analysis was performed using the Partial Least Square (PLS) method using SmartPLS 3.0 software. The results of the study showed that work family conflict did not have a significant effect on employee performance or job satisfaction. On the contrary, job satisfaction has a positive and significant effect on employee performance. In addition, job satisfaction cannot act as a mediator in the relationship between work family conflict and employee performance. These findings show that in the context of the service industry such as the Retawu Deli pastry shop, the job satisfaction factor is more dominant in determining employee performance than work-family conflict. Therefore, employee performance improvement strategies should be focused on creating a more flexible and supportive work environment, as well as providing incentives that can increase employee job satisfaction. Keywords: Work family conflict, Service Industry, Mediation, Employee Performance, Job Satisfaction
Pengaruh Advertising, Price Perception, Service Quality Dan Celebrity Endorsment Terhadap Keputusan Pembelian Produk Netflix (Studi Kasus Pada Mahasiswa Universitas Islam Malang ) Zain, Dhanang Taufik; Rizal, Mohammad; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research discusses the development of the digital entertainment industry in Indonesia, with a focus on Video on Demand (VOD) and the influence of related factors on the decision to purchase Netflix services among students at the Islamic University of Malang. In recent years, the transformation from traditional entertainment to digital platforms has changed the way people access and enjoy content, especially with the increasing use of the internet and smart devices. This study uses a quantitative approach and explanatory research method to examine the relationship between the variables of Advertising, Price Perception, Service Quality, and Celebrity Endorsement on purchasing decisions. Data were collected through questionnaires distributed to respondents at the Islamic University of Malang. The results showed that these variables have a significant influence on purchasing decisions, where attractive advertisements and positive price perceptions are factors that contribute to the increase in VOD service users. The findings are expected to provide insights for stakeholders in the entertainment industry in formulating marketing strategies that are more effective and relevant to the needs of today's consumers. Keyword : Advertising,Price Perception, Service Quality,Celebrity Endorsment,Purchase Decision
Pengaruh Sertifikasi Halal, Persepsi Harga, dan Lokasi Terhadap Keputusan Pembelian Konsumen Ayam Geprek SA’i Tlogomas Evaliana, Silvia; Susyanti, Jeni; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The objective of the study is to determine how halal certification, cost, and location affect the decisions made by customers to buy geprek sa'i tlogomas chicken.  In this study, a quantitative research method is used. Following this Malhotra methodology, a sample of 70 respondents was selected from among all customers who had purchased Ayam Geprek Sa'i Tlogomas in Lowokwaru District, Malang City.  This study employs SPSS analysis tools in conjunction with multiple linear regression analysis.  The F and t tests are used in hypothesis testing. The output of the study present that the influence of halal certification, price and location have a significant simultaneous effect on the purchase decision of consumers of geprek sa'i tlogomas chicken. Halal certification variables, prices and locations have a significant effect on the purchase decision of consumers of geprek sa'i tlogomas chicken. Keywords: Halal Certification, Price, Location and Purchase Decision 
Pengaruh Influencer Marketing, Eletronic Word of Mouth dan Brand Image terhadap Keputusan Pembelian pada Konsumen Produk Kecantikan Facetology Generasi Z Kota Malang Putri, Restu Cahyani; Wahono, Budi; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to examine how Generation Z in Malang City makes decisions on Facetology product purchases in relation to Influencer Marketing, Electronic Word of Mouth (eWOM), and Brand Image. With an explanatory research approach, a quantitative research methodology is employed.  Because the population size was unknown, the sample strategy used purposive sampling and included 96 late Gen Z respondents, as determined by Lemeshow's algorithm.  A questionnaire was used to gather the data, and multiple linear regression was used for analysis.  The findings show that brand image, eWOM, and influencer marketing have a big impact on purchase decisions. Keywords: Influencer Marketing, eWOM, Brand Image, Purchase Decision
Peran Green Marketing Dan Kualitas Green Product Terhadap Loyalitas Konsumen Produk Le Minerale: Analisis Mediasi Brand Trust Di Kota Batu Irawati, Khusnul; Alrasyid, Harun; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research seeks to examine the impact of green marketing and green product quality on consumer loyalty to Le Minerale products in Batu City, with brand trust serving as a mediating factor. Along with increasing consumer awareness of environmentally friendly products, companies need to implement sustainable marketing strategies that not only increase brand trust but also maintain customer loyalty. This research employs a quantitative approach using the Partial Least Square (PLS-SEM) method to analyze the relationships between variables. The results showed that green marketing and green product quality have a significant effect on brand trust, which then acts as a mediating variable in increasing consumer loyalty. These findings provide insights for companies in designing sustainability-based marketing strategies to strengthen competitiveness in the mineral water market in Indonesia. Keywords : Green Marketing, Kualitas Green Product, Brand Trust, Loyalitas Konsumen
Pengaruh Motivasi Kerja Kepuasan Kerja Disiplin Kerja Pegawai PT PELINDO INDONESIA Rahmatillah, Alvin; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study examines the impact of Brand Trust, Brand Image, Brand Awareness, and Hedonic his study aims to determine and analyze the influence of work motivation, job satisfaction, and work discipline on employee performance at PT Pelindo Indonesia. The background of this study is based on the phenomenon of fluctuating employee performance that has an impact on company productivity. Employee performance is influenced by various internal and external factors, including motivation, satisfaction, and work discipline. This study uses a quantitative approach with data collection techniques through questionnaires distributed to 62 employees at the PT Pelindo Indonesia Surabaya Office. The data analysis technique uses multiple linear regression with the help of SPSS software version 26. The results of the study indicate that the variables of work motivation, job satisfaction, and work discipline simultaneously have a positive and significant effect on employee performance. Partially, the three variables also each have a positive and significant effect on employee performance. This means that the higher the level of employee motivation, satisfaction, and discipline, the better the performance displayed by the employee. This finding strengthens previous research which states that these factors have a close relationship with increased performance in the work environment. This study provides practical implications for the management of PT Pelindo Indonesia in formulating policies to improve employee performance through providing appropriate motivation, creating a work environment that supports job satisfaction, and implementing consistent work discipline. This study also contributes to the development of human resource management theory in the BUMN service sector. Keywords: Work Motivation, Job Satisfaction, Work Discipline, Employee Performance, PT Pelindo Indonesia.
Pengaruh Brand Trust, Brand Image, Brand Awareness Dan Gaya Hidup Hedonis Terhadap Keputusan Pembelian Produk Starbucks Di Kota Malang. Halifah, Nur; Rizal, Mohammad; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study examines the impact of Brand Trust, Brand Image, Brand Awareness, and Hedonic Lifestyle on Starbucks purchase decisions in Malang City. Using Malhotra’s formula, 95 respondents were selected through purposive sampling. Data were collected via questionnaires and analyzed with SPSS 29, employing validity, reliability, normality, classical assumption tests, multiple linear regression, F-test, t-test, and R² test. Results show that Brand Trust has no effect on purchase decisions, while Brand Image, Brand Awareness, and Hedonic Lifestyle have a positive and significant influence. Keywords: Brand Trust, Brand Image, Brand Awareness, Hedonic Lifestyle, Purchase Decision

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