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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Performance Expectancy Dan Social Influence Terhadap Minat Beli Makanan Melalui Aplikasi Shopeefood Marsha, Ifan; Rizal, Muhammad; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to see whether performance expectancy and social influence partially and simultaneously influence purchasing interest. The type of research used is explanatory research with a quantitative approach method. This research was conducted at the Islamic University of Malang using a research population of all active students, totaling 12,044 students. The sample obtained was 92 respondents using a non-probability sampling technique, namely snowball sampling. Performance expectancy and social influence simultaneously have a significant effect on purchasing interest. Performance expectancy has a significant effect on buying interest. Social influence has a significant effect on buying interest. Keywords: Performance Expectancy, Social Influence And Buying Interest.
Pengaruh Influencer Marketing, Inovasi Produk Dan Persepsi Harga Terhadap Minat Beli Konsumen Produk Jiniso (Studi Mahasiswa Kota Malang) Izza, Nikmatul; Susyanti, Jeni; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study is to determine and analyze the effect of Influencer Marketing variables, Product Innovation and Price Perception on Purchase Interest partially and simultaneously through quantitative methods, which were carried out by distributing questionnaires in the form of Google Forms to 75 respondents. The sample in this study consisted of students from Malang City. The data analysis technique used is multiple linear regression analysis, which is processed using SPSS version 25. The results showed that both partially and simultaneously, the variables Influencer Marketing, Product Innovation and price perception have a significant relationship to purchase intention.  Keywords: Influencer Marketing, Product Innovation, Price Perception, Interset 
Pengaruh Motivasi Kerja Dan Kepuasan Kerja Terhadap Kinerja Karyawan Dengan Produktivitas Sebagai Variabel Intervening (CV. Dwi Tunggal Fauzi Sejahtera) Mas’udah, Nia Arifiana; Arifin, Rois; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study is to analyze the effect of Work Motivation and Job Satisfaction on Employee Performance with Productivity as an Intervening Variable at CV. Dwi Tunggal Fauzi Sejahtera. This research employs a quantitative approach using a questionnaire-based data collection technique involving 67 respondents. The independent variables in this study are Work Motivation and Job Satisfaction, while the dependent variable is Employee Performance, with Productivity as the intervening variable. The research findings indicate that Work Motivation does not have a significant effect on Productivity. Job Satisfaction has a positive and significant effect on Employee Productivity. Work Motivation does not have a significant effect on Employee Performance. Job Satisfaction has a positive and significant effect on Employee Performance. Productivity does not have a significant effect on Employee Performance. Work Motivation does not have a significant effect on Employee Performance through Productivity. Job Satisfaction does not have a significant effect on Employee Performance through Productivity. Keywords:  Work Motivation, Job Satisfaction, Productivity, Employee Performance
Pengaruh Work Life Balance Dan Work Environment Terhadap Employee Performance Dengan Job Satisfaction Sebagai Variabel Mediasi Pada PR. Berkah Sejagat Sumenep Haliza, Siti Nur; Asiyah, Siti; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research was conducted to determine the influence of work life balance and work environment on employee performance through job satisfaction. The method used in this research is a quantitative method with an explanatory research type. The population of this research is employees of PR Berkah Sejagat Sumenep with a sample size of 50 respondents obtained using the saturation technique. This research uses the Structural Equation Modeling (SEM) data analysis method with the help of SmartPLS 4.1.0.9 software. The results of this research show that work life balance has no effect on employee performance, work environment has an effect on employee performance, work life balance has no effect on job satisfaction, work environment has an effect on job satisfaction, job satisfaction has an effect on employee performance, work life balance has no effect on employee performance through job satisfaction, and work environment has an effect on employee performance through job satisfaction. Keywords: Employee Performance, Work Life Balance, Work Environment, Job Satisfaction, PR Berkah Sejagat
Pengaruh Pelatihan, Budaya Organisasi, Kecerdasan Buatan Terhadap Manajemen Talenta (Studi Kasus di ORMAWA FEB UNISMA) Taufiqurrahman, Mohammad; Khalikussabir, Khalikussabir; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to explore and evaluate the influence of training, organizational culture, and artificial intelligence on talent management (case study at ORMAWA FEB UNISMA). This research uses a quantitative approach using a Likert scale as a measuring tool. The sample was selected using purposive sampling, consisting of 74 Gen Z respondents. Primary data was collected through a questionnaire distributed via Google Forms. Data analysis includes validity and reliability tests, classical assumption tests, multiple linear regression, hypothesis tests, and determination tests carried out using SPSS 25 software. The research results reveal that training, organizational culture, and artificial intelligence each have a partial influence on talent management.Keywords: Training, Organizational culture, artificial intelligence, and Talent Management 
Pengaruh Pelatihan, Motivasi Kerja Dan Kepuasan Kerja Terhadap Kinerja Karyawan Di Perumda Air Minum Tugu Tirta Kota Malang Afrillianti, Dyva Aulia; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to determine the influence of Training, Motivation and Job Satisfaction on Employee Performance at PDAM Malang City. In this research, the population was 241 employees. Therefore, this study used the Slovin formula to determine the sample size, obtaining results of 73 respondents. This research uses primary data and the data collection method used is an online questionnaire (Google Form). For data analysis, Version 25 software is used to analyze instrument tests, classical assumption tests, multiple linear tests, and hypothesis tests. The results of this research show that the training variable influences employee performance at PDAM Malang City. The motivation variable has no effect on employee performance at PDAM Malang City. Satisfaction has a significant effect on employee performance in Malang City. Keywords: Training, Motivation, Satisfaction, Employee Performance 
Pengaruh Kemudahan Penggunaan, Persepsi Risiko, Dan Kepercayaan Nasabah Terhadap Loyalitas Pengguna Brimo (Studi Pada Mahasiswa Universitas Islam Malang) Windiana, Chelsea; Mustapita, Arini Fitria; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to identify and assess how ease of use (X1), risk perception (X2), and customer trust (X3) affect BRImo user loyalty (Y). This study adopts a quantitative research design and uses a probability sampling technique specifically, stratified random sampling with a total of 60 respondents. These respondents are students of the 2021 intake at the Islamic University of Malang. The data were analyzed using various tests, including validity, reliability, normality, multicollinearity, and heteroscedasticity tests, along with multiple linear regression analysis. In addition, the F test (for simultaneous effects), t test (for individual effects), and coefficient of determination tests were conducted using SPSS 30. The findings indicate that ease of use and customer trust have a significant positive effect on loyalty, both individually and collectively, while risk perception has a significant partial negative impact on loyalty. Keywords: Ease Of Use, Risk Perception, Customer Trust, User Loyalty
Analisis Strategi Pemasaran Dalam Menarik Minat Beli Konsumen Melalui Media Sosial Di CV Jasa Gambar Bangunan Probolinggo Prasetyo, Bagus; Widarko, Agus; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine and analyze marketing strategies through social media used to attract consumer buying interest at CV Jasa Gambar Bangunan Probolinggo. This study uses a descriptive qualitative method. The informants in this study consisted of 7 informants who had been determined using purposive sampling techniques. Data collection methods in this study consisted of observation, interviews and documentation. Data analysis of this study used segmentation, targeting, positioning and marketing mix analysis techniques. The results of this study indicate that the marketing strategy implemented by CV Jasa Gambar Bangunan Probolinggo has been running quite well in attracting consumer buying interest. However, the effectiveness and efficiency of the strategy are still not optimal. Keywords:  Marketing Strategy, Social Media, Consumer Buying Interest
Analisis Dampak E-Service Quality, Experiential Marketing, E-Trust, dan E-Security E-Branch BCA Terhadap Loyalitas Nasabah (Studi Kasus pada BCA KCP Gatot Subroto Malang) Apsarini, Nabila Wahyu; Rizal, Mohammad; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to examine the "Impact Analysis of E-Service Quality, Experiential Marketing, E- Trust, and E-Security of BCA's E-Branch on Customer Loyalty (Case Study at BCA KCP Gatot Subroto Malang)." This research employs a quantitative approach. The sample was collected through questionnaires using a purposive sampling technique, and Malhotra's formula was used to determine the sample size, which is the number of items multiplied by 5, resulting in a total sample of 100 respondents. The analysis technique used in this study is multiple linear regression to test the influence of independent variables on the dependent variable. The results of the study show that the t test (partial) Eresults for Experiential Marketing, E-Trust, and E-Security have a significant effect on customer loyalty, while E-Service Quality does not have a significant effect on customer loyalty. Meanwhile, the F test (simultaneous) results indicate that E-Service Quality, Experiential Marketing, E-Trust, and E-Security of BCA's E-Branch simultaneously affect customer loyalty. This research provides valuable insights for BCA to optimize factors influencing customer loyalty through eBranch services, particularly at KCP Gatot Subroto Malang. Keywords: E-Service Quality, Experiential Marketing, E-Trust, E-Security eBranch BCA, and customer loyalty
Pengaruh Disiplin Kerja, Lingkungan Kerja dan Komitmen Organisasi Terhadap Kinerja Karyawan (Studi pada Dinas Pemadam Kebakaran Kota Batu) Amalia, Putri Hafida; Priyono, Achmad Agus; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to analyze the influence of work discipline, work environment, and organizational commitment on employee performance at the Fire Department of Batu City. The approach used in this research is quantitative, with a population of 81 employees. The sampling technique was carried out using a non-probability sampling method, resulting in a sample of 43 employees with ASN (civil servant) status. Data analysis was carried out using multiple linear regression, with hypothesis testing through the F-test and t-test. The results show that work discipline has a significant effect on employee performance, while the work environment and organizational commitment do not have a significant influence. However, simultaneously, work discipline, work environment, and organizational commitment have been proven to significantly affect employee performance. Keywords: Work Discipline, Work Environment, Organizational Commitment

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