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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Analisis SWOT terhadap Strategi Transformasi Digital Aplikasi PLN Mobile dalam Meningkatkan Kualitas Pelayanan Pelanggan di PLN (Persero) Unit Pelaksana Pelayanan Pelanggan (UP3) Malang, Unit Layanan Pelanggan (ULP) Batu. Nuriyanto, Agung Rachmad; Basalamah, Muhammad Ridwan; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research, titled "SWOT Analysis of Digital Transformation Strategy of PLN Mobile Application in Improving Customer Service Quality at PLN (Persero) UP3 Malang, ULP Batu," evaluates the digital transformation strategy through PLN Mobile in enhancing customer service. Using SWOT analysis, the study identifies the strengths, weaknesses, opportunities, and threats associated with the application’s implementation and its impact on service effectiveness. The findings indicate that PLN Mobile has significant potential to enhance service quality, leveraging internal strengths and opportunities while addressing weaknesses and threats. Recommended strategies include integrating financial services, enhancing data security, fostering innovation to counter competition, increasing user adoption through social campaigns and feedback, and improving digital literacy while diversifying services to mitigate external risks. This research highlights the critical role of digital transformation in PLN's customer service improvements, as PLN Mobile has received positive public feedback for its ease of use and quick response to complaints. The study’s insights serve as a valuable reference for PLN in further developing a more efficient and responsive customer service system to meet future demands. Keywords: SWOT Analysis, Digital Transformation Strategy, PLN Mobile Application, Improving Customer Service Quality
Pengaruh Gaya Kepemimpinan, Lingkungan Kerja, Dan Kompensasi Terhadap Kinerja Karyawan : Studi Karyawan Pabrik Rokok PR Konci Mas Sakti Bululawang Kabupaten Malang Zuhdi, Afifuddin; Widarko, Agus; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of leadership style, work environment, and compensation on employee performance at PR Konci Mas Sakti, a cigarette factory in Bululawang, Malang Regency. A quantitative research approach is employed, with a population comprising factory employees. Using a non-probability sampling technique, a sample of 86 respondents was selected. Primary data was collected through questionnaires, and SPSS version 25.0 was utilized for data analysis. The results indicate that leadership style (X1), work environment (X2), and compensation (X3) have a positive and significant effect on employee performance (Y), both simultaneously and partially. Keywords: Leadership Style, Work Environment, Compensation, Employee Performance.  
Pengaruh Sosial Media Marketing, Electronic Word Of Mouth ( Ewom ) , Dan Konten Marketing Terhadap Keputusan Pembelian Skincare Skintific ( Studi Kasus Pada Mahasiswa FEB Unisma Angkatan 2021 ) Al Amin, Rintan Anastasya; Priyono, Achmad Agus; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study investigates the impact of social media marketing, electronic word of mouth (eWOM), and content marketing on purchasing decisions for Skintific skincare products among students at the Islamic University of Malang, class of 2021. Using a quantitative approach with a survey method, 60 respondents were selected through non-probability sampling with the snowball technique. Data were collected via questionnaires and analyzed using multiple linear regression. The results show that while all three variables significantly influence purchasing decisions simultaneously, only content marketing has a significant partial effect, whereas social media marketing and eWOM do not. These findings highlight content marketing as the key factor driving consumer purchasing behavior for Skintific. Therefore, companies should focus on optimizing content marketing strategies to enhance product appeal and consumer interest. Keywords: Social media marketing, Electronic Word Of Mouth (eWOM), Content marketing, Purchasing decisions, Skintific skincare
Pengaruh Online Advertising, Kreativitas Iklan, dan Daya Tarik Iklan Terhadap Minat Beli Produk Fashion Pada Platform Shopee (Studi pada Mahasiswa di Kota Malang) Permatasari, Lucy Indah; Wahono, Budi; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to analyze and determine the Influence of Online Advertising, Advertising Creativity and Advertising Attractiveness on Purchase Interest in Fashion Products on the Shopee Platform. This study uses an Explanatory Research type of research with a quantitative approach. Sampling was carried out on students in Malang City who installed the Shopee application using the Malhotra formula so that the sample in this study was 80 respondents. This research method uses multiple linear regression analysis with the SPSS analysis tool. Hypothesis testing uses the t test and F test. The results of this study indicate that Online Advertising, Advertising Creativity and Advertising Attractiveness have a significant simultaneous effect on Purchase Interest in Fashion Products on the Shopee Platform. The variables Online Advertising, Advertising Creativity and Advertising Attractiveness have a significant partial effect on Purchase Interest in Fashion Products on the Shopee Platform. Keywords: Online Advertising, Advertising Creativity, Attraction and Purchase Interest
Pengaruh Lokasi, Brand Image, Kualitas Produk dan Harga Terhadap Kepuasan Konsumen NIKIKOPI (Studi Kasus Pada Konsumen NIKIKOPI Kab. Sampang) Al Farisi, Salman; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This investigate was conducted to decide the impact of area, brand picture, item quality and cost on buyer fulfillment (case think about on buyers of NIKIKOPI Rule, Sampang) this inquire about strategy employments a quantitative strategy utilizing non-probability examining strategies whereas the information utilized employments essential information by taking information employing a likert scale questionnaire which is disseminated within the shape of a google shape. Examining in this ponder utilized the Malhotra equation and was found to have a add up to of 85 relawants. It is at the same time known that area, brand picture, item quality and cost have a noteworthy impact on customer fulfillment of NIKIKOPI Sampang Rule. In the mean time, somewhat the cost has an inconsequential impact. Keywords: Area, Brand Picture, Item Quality And Cost
Pengaruh Digital Marketing Melalui Media Sosial dan Website Terhadap Keputusan Konsumen dalam Membeli Mobil (Studi Kasus Showroom 57 Maju Motor) Abdillah, Ridwan Nashir; Asiyah, Siti; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The objective of this research is to investigate the influence of social media and websites influence car purchase decisions at Showroom 57 Maju Motor in Malang Regency. The study's respondents ranged in age from 17 to over 50 years old, with a total of 30 participants, consisting of 21 men and 9 women from various occupations, including civil servants, private employees, store workers, students, healthcare workers, housewives, and salespeople. The data were analyzed through multiple linear regression using SPSS 20. The results of data analysis in this study were obtained from data samples collected through questionnaires filled out by respondents at the 57 Maju Motor Showroom, Malang Regency using SPSS software with the results that social media and websites have a positive and significant influence on purchasing decisions both partially and simultaneously. The social media variable has a partial effect, with a significance level of less than 5% alpha (0.048 < 0.05), while the website variable also has a significance level below the probability threshold (0.006 < 0.05). Simultaneously, social media and websites collectively influence car purchase decisions, with a significance value of 0.001, which is lower than the 5% alpha threshold (0.001 < 0.05). Keywords: Social Media, Website, Car Purchase Decisions, Multiple Linear Regression.
Pengaruh Strategi Penetapan Harga, Promosi dan Kualitas Produk Terhadap Kepuasan Konsumen Fashion Di toko SCH Kota Malang Septiani, Ananda Natasya; Hidayati, Nur; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze whether there is an effect of pricing strategies, promotions and product quality on customer satisfaction. The population in the study of consumers who have bought or used Fashion SCH products in Malang City, the sample collected was 80 respondents. The sampling technique used purposive sampling. This study uses primary data. The data analysis method uses multiple linear regression analysis tests. The findings of this study are that pricing strategy has a significant effect on customer satisfaction, promotion has a significant effect on customer satisfaction and product quality has a significant effect on customer satisfaction. Keywords: Pricing Strategy, Promotion, Product Quality, Consumer Satisfaction
Pengaruh Word Of Mouth, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian (Studi pada Konsumen UMKM Keripik Samiler Alita Di Kabupaten Malang) Farida, Rizki Ayu; Mahsuni, Abdul Wahid; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the relationship between the influence of word of mouth, price, and product quality on purchasing decisions at MSMEs Samiler Alita Chips. This research uses a case study on consumers of MSMEs Samiler Alita Chips where data is obtained by distributing questionnaires via g-form to consumers of MSMEs Samiler Alita chips which are selected by random sampling. Determining the number of samples in this study using the Malhotra formula and the results obtained were 100 respondents. The data analysis method used in this study is data processing using the IBM SPSS 26 program. The results of this study indicate that the effect of word of mouth, price, and product quality simultaneously affects purchasing decisions. Word of mouth partially has no effect on purchasing decisions, price partially affects purchasing decisions, product quality partially affects purchasing decisions. Keywords: Word of Mouth, Price, Product Quality, Purchasing Decisions
Pengaruh Influencer Marketing, Customer Engagement Dan Content Marketing Terhadap Keputusan Pembelian Pengguna Aplikasi Shopee (Studi Pada Mahasiswa Universitas Islam Malang) Ulumi, Ainun; Mawardi, M. Cholid; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of Influencer Marketing, Customer Engagement, and Content Marketing on the Purchase Decision of Shopee application users. In this digitalization era, not only has consumer interaction with products and services changed, but business strategies to reach and retain customers have also been affected. Shopee, as one of the dominant market players, continues to innovate by introducing new features such as Shopee Live, Shopee Games, and various loyalty programs to enhance customer engagement. This study employs a quantitative method with an explanatory research approach. The research population consists of students from the Islamic University of Malang who use the Shopee application, with a sample of 100 respondents selected through snowball sampling. The results show that, simultaneously, Influencer Marketing, Customer Engagement, and Content Marketing significantly influence the purchase decision of Shopee application users. Partially, Customer Engagement and Content Marketing have a positive and significant influencer on purchase decisions, while Influencer Marketing does not have a significant effect. Keywords: Influencer Marketing, Customer Engagement, Content Marketing, and Purchase Decision.
Loyalitas Pelanggan Ayam Goreng Nelongso Bululawang: Peran Customer Experience, Kepercayaan, dan Lifestyle Halal Putri, Stevany Amelia; Susyanti, Jeni; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of Customer Experience, Trust, and Halal Lifestyle on Customer Loyalty at Ayam Goreng Nelongso Bululawang. This research is a quantitative study with data collection techniques using a questionnaire. The sample in this study amounted to 80 respondents. The sampling technique is using snowball sampling. Data processing using SPSS (Statistical Package For Social Sciences) with multiple regression analysis methods. The results of this study indicate that Customer Experience and Trust have a positive and significant effect on Customer Loyalty, while Halal Lifestyle has a positive but insignificant effect on Customer Loyalty. Keywords: Customer Experience, Trust, Lifestyle Halal, Customer Loyalty

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