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Contact Name
WADUN
Contact Email
adm_mjnfeb@unisma.ac.id
Phone
+62341552249
Journal Mail Official
adm_mjnfeb@unisma.ac.id
Editorial Address
Jalan. MT. Haryono No 193 Malang Jawa Timur
Location
Kota malang,
Jawa timur
INDONESIA
E-JRM
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Articles 2,638 Documents
Pengaruh Ketidakpuasan, Variety Seeking Dan Kualitas Jaringan Provider Terhadap Perpindahan Merek Kartu Prabayar Lain Ke Kartu Prabayar Telkomsel Pada Mahasiswa Unisma Maulana, Nur Muhammad Afif; Rachma, N.; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract As prepaid card users, unisma students have a phenomenon that is very responsive to the quality of services they receive. They tend to decide to switch brands from the experience of dissatisfaction with previous cards, the quality of the provider's network and the variety of products that satisfy users. Therefore, Telkomsel service providers must consider these factors to retain and attract new customers, especially in the student segment. The purpose of this study is to analyze the influence of dissatisfaction, variety seeking and provider network quality on the transfer of other prepaid card brands to Telkomsel prepaid cards in unisma students, both simultaneously and partially. The type of research used is (explanatory research) using a quantitative approach method with purposive sampling techniques on 85 respondents. The instrument used in this study is a questionnaire with a Likert scale that offers five answer options. The validity test was tested by calculating the value of the pearson correlation and comparing it with the value of the r-table of the table. Meanwhile, the realism was tested using Cronbach's alpha formula and the hypothesis was tested through multiple linear regression. Based on the results of the study, it was found that each independent variable had a positive and significant effect partially and simultaneously on the dependent variable. This study also found that the coefficient of determination (R) was 0.467 and the coefficient of α determination was 0.533. This shows that the independent variables consisting of dissatisfaction, variety seeking and provider network quality have a fairly good ability to explain their influence on the transfer of other prepaid card brands to prepaid cards. Keywords: Dissatisfaction, Variety Seeking, Provider Network Quality and Brand Displacement.
Pengaruh Pendidikan Kewirausahaan, Praktik Kewirausahaan dan Motivasi Berwirausaha Terhadap Minat Berwirausaha (Studi Kasus pada Mahasiswa Program Studi Manajemen Universitas Islam Malang) Wati, Ice Trisna; Sunaryo, Hadi; Rizal, Mohammad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze and determine the effect of Entrepreneurship Education, Entrepreneurship Practices and Entrepreneurial Motivation on Entrepreneurial Interest of Management Study Program Students, University of Malang, Class of 2021. This research is a type of quantitative research. The population of this study is management students class of 2021 with a sample size calculated using the slovin formula of 82 respondents. To solve the problem in this study using SPSS assistance with validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, F test, and t test. The results showed that simultaneously the variables of Entrepreneurship Education, Entrepreneurship Practice and Entrepreneurial Motivation had a significant effect on Entrepreneurial Interest. Partially Entrepreneurship Education has a significant effect on Entrepreneurial Interest, Entrepreneurship Practice has a significant effect on Entrepreneurial Interest, Entrepreneurial Motivation has a significant effect on Entrepreneurial Interest. Keywords : Entrepreneurship Education, Entrepreneursip Practice, Entrepreneurial Motivation, Entrepreneurial Interest
Pengaruh Inflasi, Bi Rate, Kurs Dan CAR Terhadap Profitabilitas Bank Umum Syariah Pada Tahun 2020-2023 Denavia, Putri; Rizal, Mohammad; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This consider points to analyze the affect of swelling, BI Rate, trade rate, and Capital Ampleness Proportion (CAR) on the benefit of Islamic commercial banks in Indonesia amid the period of 2020-2023. The strategy utilized may be a quantitative approach with numerous direct relapse investigation, utilizing auxiliary information from the money related articulations of banks enrolled with the Budgetary Administrations Specialist (OJK). The inquire about test comprises of seven Islamic commercial banks that meet particular criteria. The comes about demonstrate that inflation, BI Rate, and trade rate don't have a critical impact on productivity, as measured by Return on Resources (ROA). On the other hand, CAR has been appeared to have a critical affect on the benefit of Islamic commercial banks. Furthermore, at the same time, all four factors essentially impact the benefit of Islamic commercial banks. These discoveries give vital experiences for the administration of Islamic banks in defining techniques to improve money related execution in the midst of changing financial elements. The think about also suggests that future investigate ought to consider other factors which will influence the benefit of Islamic banks to pick up a more comprehensive understanding. Keywords: Inflation, BI Rate, Exchange Rate, Capital Adequacy Ratio, Profitability, Islamic Commercial Banks.
Kenyamanan, Kepercayaan, Kepuasan Dan Dampaknyaterhadap Loyalitas Konsumen Ms. Glow Di Reseller Zahro Store Singosari KAB. Malang Anggraeni, Fitri Dwi; Hidayati, Nur; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of convenience, trust, and satisfaction and their impact on consumer loyalty toward Ms. Glow at Zahro Store Reseller in Singosari, Malang Regency. Based on Google Trends data, although the Ms. Glow brand shows a higher search interest compared to other brands, a downward trend occurred at the end of the year. Therefore, an in-depth study of consumer loyalty is necessary to identify the factors influencing this decline in interest. The sampling technique used is a saturated sample obtained from 60 consumers. The data collection method used was a questionnaire distributed directly to Zahro Store customers. The data analysis technique employed in this study is multiple linear regression. The results indicate that convenience, trust, and satisfaction simultaneously influence consumer loyalty. Convenience has a partial effect on consumer loyalty, while trust and satisfaction do not have a partial effect on consumer loyalty. Keywords: Comfort, Trust, Satisfaction, Consumer Loyalty
Pengaruh Media Sosial dan Web Quality terhadap Citra Merek pada Malang Autism Center di Kota Malang (Studi Kasus pada Akun Instagram dan Komunitas Malang Autism Center) Purnama, Muhammad Bintang Widya; Primanto, Alfian Budi; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to identify and analyze the influence of social media and web quality on brand image at Malang Autism Center in Malang City (Case Study on Instagram Account and Malang Autism Center Community). The population in this study The general population in this study are followers of the MAC account, consumers, communities gathered by the Malang Autism Center, visitors on the website, Community Members of the Malang Autism Center or Recipients of educational / therapy services from the Malang Autism Center and also Malang Autism Center Instagram followers with ages 17 - 60 years While the sample in this study amounted to 85 samples. Data analysis using Multiple Linear Regression. The results of this study indicate 1) Social media has a positive but insignificant effect on brand image 2) Web quality has a positive and significant effect on brand image 3) Social media and web quality have a simultaneous effect.  Keywords: Social Media, Web Quality, Brand Image, Autism
Pengaruh Brand Awareness, Brand Loyalty Dan Brand Image Terhadap Keputusan Pembelian Produk The Originote (Studi Kasus Pada Generasi Muda Di Kec. Lowokwaru Kota Malang) Wati, Bela Sinta; Maslichah, Maslichah; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study intends to examine the factors that have an impact on the purchase decision of The Originote products in Lowokwaru District, Malang City, with a focus on consumers from the younger generation. The research approach applied is quantitative with a correlational method. Sampling was carried out using a purposive sampling technique with a total of 90 respondents. Based on the results of multiple linear regression analysis, it was found that Brand Awareness and Brand Loyalty have a positive and significant impact on purchase decisions. In contrast, Brand Image shows a significant negative impact on purchasing decisions. This output confirms that increasing brand awareness and customer loyalty are able to increase the tendency of users to shop for The Originote products. However, a poor brand image can hinder the purchase decision-making process. This research highlights the importance of the right marketing scheme for increasing brand awareness and customer loyalty. Companies need to implement more transparent communication and build consumer trust to strengthen a positive brand image. The results of this research can be used as a reference for marketers and academics in designing marketing strategies in the increasingly competitive cosmetics industry.   Keywords: Brand Awareness, Brand Loyalty, Brand Image.
Pengaruh Digital Marketing, Brand Awareness dan Brand Image Terhadap Keputusan Pembelian Produk Moisturizer Pada Skincare Skintific (Studi Pada Mahasiswi Universitas Islam Malang Angkatan 2021) Putri, Devina Anggraini; Djaelani, Abdul Kodir; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the relationship between the influence of digital marketing, brand awareness and brand image on purchasing decisions on skintific skincare. This study uses a case study on Unisma students where data is obtained by distributing questionnaires via g-form to Unisma students selected by purposive sampling. Determination of the number of samples in this study using the Slovin formula and the results obtained were 96 respondents. The analysis methods used in this study are instrument testing, (validity testing, reliability testing), normality testing, classical assumption testing (multicollinearity testing, heteroscedasticity testing), multiple linear regression analysis, hypothesis testing (F test and t test), determination coefficient testing (Adjusted R2) data processing using the IBM SPSS 26 program. The results of this study indicate that the influence of digital marketing, brand awareness, brand image simultaneously influences purchasing decisions. Digital Marketing partially influences purchasing decisions, Brand Awareness partially influences purchasing decisions, Brand Image partially influences purchasing decisions. Keywords: Digital Marketing, Brand Awareness, Brand Image, Keputusan Pembelian
Pengaruh Promosi Penjualan Terhadap Repurchase Intention yang Dimediasi Oleh Customer Satisfaction Pada Fore Coffee Suhat (Studi Masyarakat Kec. Lowokwaru Kota Malang) Sofianti, Widya Lisa; Rachma, N; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of sales promotion on repurchase intention, mediated by customer satisfaction, among customers of Fore Coffee Suhat, Malang. The research employs a quantitative method and utilizes Partial Least Square – Structural Equation Modeling (SEM-PLS) analysis, with data collected through questionnaires distributed to Fore Coffee Suhat customers. The results indicate that sales promotion has a positive and significant effect on consumer repurchase intention and customer satisfaction. Additionally, customer satisfaction is proven to be a mediating variable that strengthens the relationship between sales promotion and repurchase intention. These findings provide managerial implications for Fore Coffee in designing more effective promotional strategies to enhance customer loyalty. Keywords: Sales Promotion, Repurchase Intention, Customer Satisfaction
Pengaruh E-Service Quality, Presepsi Harga Dan Digital Promotion Terhadap Loyalitas Pelanggan (Studi Pada Pelanggan Jasa Transportasi Online Gojek di Malang) Arvian, Muhammad Firman Vinsya; Slamet, Afi Rachmat; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to test and explain the influence of e-service quality, price perception and digital promotion on customer loyalty. This type of research is explanatory research. The data analysis method used is multiple linear regression analysis. The sampling technique used the Maholtra formula with a sample size of 80 respondents. To solve problems in research using SPSS assistance. The results of this research are the variables e-service quality, price perception and digital promotion on customer loyalty simultaneously and partially. Keywords: E Service Quality Price Perception, Digital Promotion and Customer Loyalty
Pengaruh Online Customer Review, Celebrity Endorser, Dan Brand Image Terhadap Keputusan Pembelian MS Glow Skincare Di Kota Malang Laili, Jasilatul; Nurhidayah, Nurhidayah; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of Online Customer Review, Celebrity Endorser, and Brand Image on MS Glow Skincare Purchasing Decisions in Malang City. The sampling technique uses purposive sampling technique. This study uses explanatory research and a quantitative approach to obtain a sample of 100 respondents. The data collection method uses a questionnaire. To solve the problems in this study, using validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression tests, F tests, t tests, and determination coefficient tests. This study uses multiple linear regression analysis with the help of SPSS 25. The results of the study indicate that partially Online Customer Review, Celebrity Endorser, and Brand Image have a positive and significant effect on Purchasing Decisions. Keywords: Online Customer Review, Celebrity Endorser, Brand Image, Purchasing Decisions

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