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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Lingkungan Kerja, Beban Kerja, dan Kepuasan Gaji Terhadap Kinerja Karyawan (Studi Kasus Pada Jack Runner Roastery di Kota Bandung) Pratiwi, Dinda Intan; Priyono, Achmad Agus; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract In the Jack Runner Roastery coffe shop in Bandung, this research investigates how the work environment, workload, and salary satisfaction influence employee performance. This research was conducted quantitatively using multiple linear regression analysis. Data was collected through questionnaires distributed to 32 staff members as research samples. The research result show that employee performance is significantly influenced by the work environment, workload and salary satisfaction. This shows that these elements increase the productivity and effectiveness of employee performance.These findings have implications for company management in developing better strategies to improve employee performance. A more comprehensive approach is needed in managing human resources, including increasing employee motivation and welfare. In addition, this researcher contributes to the human resource management literature by showing that work environment, workload and salary satisfaction are important factors in increasing productivity. Future research is recommended to examine other factors such as leadership and organizational culture that may further influence employee performance in the service industry.  Keywords : Work Environment, Workload, Salary Satisfaction, Employee Performance, Jack Runner Roastery
Pengaruh Harga, Online Customer Rating, Online Customer Review, Dan E-Service Quality Pada Keputusan Pembelian Pada E-Commerce Shopee (Studi Pada Mahasiswa Universitas Islam Malang) Khoyyimah, Khoyyimah; Rachma, N; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study is to understand how price, online customer reviews, online customer ratings, and e-service quality affect consumers' decisions to buy from Shopee (a study conducted among Universitas Islam Malang students). There are about 115 samples that are used using the Malhotra rumus. Data is obtained by using the purposive sample technique to interview students at Universitas Islam Malang. Uji validitas, uji reliabilitas, uji normalitas, uji asumsi klasik, uji analisis regresi linear berganda, uji f, uji t, and uji koefisien determinasi (R2) are among the data analysis tools used in this study. The study's findings indicate that, all at once, price, online customer reviews, online customer ratings, and e-service quality have a positive and significant impact on buyers' decisions. Additionally, each independent variable has a parsimal impact on the dependent variable.  Keywords : Price, Online Customer Rating, Online Customer Review, E-Service Quality dan Purchasing Decision.
Pengaruh Implementasi Digital Payment Dan Literasi Digital Terhadap Peningkatan Efisiensi Transaksi (Studi Kasus Pada Pedagang Dan Pembeli Di Pasar Tumpang) Putri, Cici Amelia; Wahono, Budi; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to explore and explain the impact of the implementation of digital payments and digital literacy on transaction efficiency, focusing on traders and buyers at Tumpang Market. By using a quantitative approach and applying the Malhotra formula to determine the sample size of this study, because the total population is still uncertain. Based on the calculation of this formula, the sample consists of 85 respondents. To answer the research questions, using SPSS for various analyses, including normality tests, classical assumption tests, hypothesis testing, multiple linear regression, and adjusted R² coefficient tests. The research findings reveal that the implementation of digital payments and digital literacy simultaneously significantly affect transaction efficiency.  Keywords: Implementation of Digital payment, Digital Literacy, Transaction Efficiency
Pengaruh Harga, Kualitas Layanan Dan Lokasi Terhadap Keputusan Pengguna Self-Service Laundry (Studi Kasus Pada Mahasiswa di Kota Malang) Maulida, Rizki Sofa; Diana, Nur; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study was to determine the effect of price, service quality and location on self-service laundry user decisions. Data was collected using purposive sampling from 95 respondents through a questionnaire with a Likert Scale. Data analysis was carried out using multiple linear regression and hypothesis testing (F and t tests) with the IBM SPSS ver 20 program. The results of this study indicate that simultaneously, the three variables have a positive and significant influence on user decisions (significance 0.000 <0.05). The results of the study explain that each variable price, service quality has a partial and simultaneous effect on user decisions. Keywords: The Effect of Price, Service Quality, Location and User Decisions
Peran Mediasi Customer Relationship Management: Hubungan Antara Social Media Marketing Terhadap Brand Awareness (Studi Pada Produk Fashion “This Is April” di Kota Malang). Rahmi, Siti Rafika; Hidayati, Nur; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research is motivated by the rapid growth of the fashion industry driven by technological advances and digitalization, especially through social media as the main marketing platform. This study aims to examine how Customer Relationship Management (CRM) can mediate the impact of Social Media Marketing (SMM) in increasing Brand Awareness. The sample in this study was 100 respondents. The data collection technique in this study used a questionnaire from respondents who used the product "This Is April". This study uses the Structural Equation Modeling-Partial Lest Square (SEM-PLS) method with Smart-PLS software ver. 4.0. The research findings show that the implementation of CRM cannot mediate the effect of SMM on Brand Awareness. However, SMM has a positive and significant influence on Brand Awareness. Keywords: Social Media Marketing, Customer Relationship Management, Brand Awareness.
Pengaruh Gaya Kepemimpinan, Dukungan Atasan Dan Lingkungan Kerja Pada Kinerja Karyawan Di Kios Mera Al Fikri, Mohamad Husain Syam; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of leadership behavior, supervisor support, and work environment on employee performance at Kios Mera, Kayutangan, Malang City. The research adopts a quantitative approach, utilizing questionnaires for data collection. Respondents comprised 32 employees selected using purposive sampling techniques. Data were analyzed through multiple linear regression using SPSS software. The findings reveal that leadership behavior, supervisor support, and the work environment significantly impact employee performance, both simultaneously and partially. Strategic and communicative leadership, supportive supervisors fostering individual growth, and a conducive work environment are key factors driving improved performance. The average scores of variables indicate high levels of satisfaction with these factors, reflected in increased productivity, teamwork, and work quality. Keywords: Leadership behavior, supervisor support, work environment, employee performance, Kios Mera
Pengaruh Celebrity Endorsement Dan Labelisasi Halal Terhadap Keputusan Pembelian Produk Wardah Melalui Brand Image Sebagai Variabel Mediasi (Studi pada Mahasiswa Kampus Swasta Kota Malang) Laksono, Felicia Averina Laurensia; Mardani, Ronny Malavia; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study was conducted to determine the effect of celebrity endorsement and halal labeling on purchasing decisions through brand image. The method used in this research is quantitative method with explanatory research type. The population of this study were people who had bought Wardah products with a sample size of 65 respondents obtained using non-probability sampling techniques with a purposive sampling approach. This study uses the Structural Equation Modeling (SEM) data analysis method with the help of SmartPLS 4.0 software. The results of this study indicate that celebrity endorsement has no effect on purchasing decisions, halal labeling has no effect on purchasing decisions, celebrity endorsement and halal labeling affect brand image, brand image has no effect on purchasing decisions, celebrity endorsement and halal labeling have no effect on purchasing decisions through brand image. Keywords: Celebrity Endorsement, Halal Labeling, Brand Image And Purchasing Decisions
Analisis Pengaruh Perspektif Brand Ambassador, Electronic Word Of Mouth (e-WOM) Dan Citra Merek Terhadap Minat Beli Konsumen Pada Sunscreen Azarine (Studi pada Mahasiswa Universitas Islam Malang 2021) Oktaviani, Alycia Rahma; Salim, Muhammad Agus; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study is to examine how consumer purchase intentions for Azarine sunscreen products are influenced by brand ambassadors, electronic word-of-mouth (e-WOM), and brand image. Azarine sunscreen has been a popular option in Indonesia due to the emergence of several new marketing methods brought about by the growing usage of social media, especially among younger consumers. The methodology employed is quantitative research involving 97 respondents from the 2021 cohort of Universitas Islam Malang, determined using the Slovin formula. Using SPSS 26 and multiple linear regression analysis, it was discovered that brand ambassadors, e-WOM, and brand image all significantly and simultaneously influence consumers' intentions to make purchases.. With a β coefficient of 0.404, the e-WOM variable produced the most significant results, suggesting that e-WOM has a stronger effect on purchase intention than other components. Keywords: Brand Ambassador, Electronic Word of Mouth (e-WOM), Brand Image, Buying Interest, Azarine Sunscreen 
Pengaruh Promosi, COD (Cash On Delivery), dan Viral Marketing Terhadap Keputusan Pembelian Market Place Lazada. (Studi Kasus Mahasiswa FEB Universitas Islam Malang) Lestari, Astri Dewi; Nurhajati, Nurhajati; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The aim of this research is to find out the "Influence of Promotions, COD (Cash on Delivery), and Viral Marketing on Purchasing Decisions at the Lazada Market Place." The data collection method uses purposive sampling, namely taking samples from the population based on certain criteria. The data analysis technique used to measure the question indicators in the questionnaire is the Likert scale. In this research, the data source used is primary data using analysis tools and statistics from the IMB SPSS25 program. This research uses a data collection method with a questionnaire and the sample used in this research is 80 respondents. Data analysis methods include quantitative analysis using multiple linear regression techniques and partial hypothesis testing (t test). The results of this research show that promotion partially has a positive and significant effect on purchasing decisions at the Lazada market place with a significance level of 0.000 > 0.05, then Cod (Cash on Delivery) partially does not have a positive and significant effect on purchasing decisions at the Lazada market place with a significance level of 0.308 > 0.05 and Viral Marketing partially has a positive and significant effect on Purchasing Decisions at the Lazada Market Place with a significance level of 0.001 < 0.05.  Keywords: Promotion, COD (Cash on Delivery), Viral Marketing, and Purchase Decisions, Marketplace Lazada
Pengaruh Inovasi Desain, Diferensiasi Produk Dan Ekuitas Merek Terhadap Keputusan Pembelian Laptop Merek Asus (Studi Kasus Mahasiswa Universitas Islam Malang) Ramadhani, Angga; Wahono, Budi; Bastomi, Mohammad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of design innovation, product differentiation and brand equity on purchasing decisions for Asus brand laptops. The independent variables in this study are design innovation, product differentiation and brand equity while the dependent variable is purchasing decisions. This study uses quantitative research. This study is a primary study using a questionnaire, the respondents are students of the Islamic University of Malang. This study uses a Likert scale as a method of collecting data. The respondents used were 80 students. It can be seen that the results of this study are that the design innovation variable has a positive and significant effect on purchasing decisions (0.000 <0.05), the product differentiation variable does not affect decisions of purchasing (0.783> 0.05) and brand equity variable has a significant effect on  the purchasing decisions (0.049 <0.05). Keywords: Design Innovation, Product Differentiation, Brand Equity, Purchasing Decisions, Asus, Laptops.

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