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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Price Perception, Discount, Dan Customer Experience Terhadap Customer Loyalty (Studi Pada Pelanggan Di Toko Basmalah Kecamatan Ranuyoso Kabupaten Lumajang) Gufron, Muhamad Riyanto; Salim, Muhammad Agus; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to examine the effect of price perception, discount, and customer experience on customer loyalty among customers of Toko Basmalah in Ranuyoso District, Lumajang Regency. The background of this research is based on the importance of building customer loyalty amid the intense competition in the retail industry. The research employs a quantitative approach with an explanatory research type. The sample consists of 108 respondents selected using purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS. The results show that price perception, discount, and customer experience simultaneously have a significant effect on customer loyalty. Partially, each of the three variables also has a positive and significant influence on customer loyalty. These findings indicate that customer experience is the most dominant factor in building customer loyalty at Toko Basmalah. Keywords: Price Perception, Discount, Customer Experience, Customer Loyalty
Pengaruh Design product, Word Of Mouth Dan Price Terhadap Keputusan Pembelian Sepatu Ventela Di Kota Malang Harianto, Fajar Dini; Nurhidayah, Nurhidayah; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the influence of product design, word of mouth, and price on purchasing decisions for Ventela shoes in Malang City. The research method used is quantitative with an explanatory research approach. The research sample of 90 respondents was determined using purposive sampling with the Malhotra formula, namely consumers who have purchased Ventela shoes in Malang City. The data collection technique was carried out through a questionnaire, and the data were analyzed using multiple linear regression with the help of SPSS. The results of the study indicate that simultaneously and partially, the three independent variables, namely product design, word of mouth, and price, have a positive and significant effect on purchasing decisions. Among the three, word of mouth is the most dominant variable influencing purchasing decisions. These findings are expected to be a consideration for business actors in developing more effective marketing strategies, especially in increasing sales of local products such as Ventela shoes. Keywords: Design Product, Word of Mouth, Price, Purchasing Decisions
Pengaruh Gaya Hidup Berbelanja, Tampilan Produk, Dan Potongan Harga Terhadap Pembelian Impulsif (Studi Kasus Pengguna Pada Shopee Mahasiswa FEB Unisma) Sari, Novita; Asiyah, Siti; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this research is to determine the influence of shopping lifestyle, product display, and discounts on impulsive purchasing (Shopee users, FEB Unisma). The research method used is quantitative with data collection techniques through questionnaires distributed to 102 respondents, which were then analyzed using multiple linear regression with the help of SPSS25 application. The results of the study indicate that the variables of Shopping Lifestyle (X1), Product Display (X2), and Discounts (X3) have a simultaneous effect on the Impulsive Purchases of Shopee users among FEB Unisma students. Furthermore, partially, the variable Shopping Lifestyle (X1) has a positive and significant effect on the Impulsive Purchases of Shopee users among FEB Unisma students, the variable Product Display (X2) has a positive significant effect on the Impulsive Purchases of Shopee users among FEB Unisma students, and the variable Discounts (X3) has a positive significant effect on the Impulsive Purchases of FEB Unisma students using Shopee. Keywords : Shopping Lifestyle, Product Display, Discount, Impulsif Buying, Shopee Applications 
Pengaruh Price Discount, Bonus Pack, Dan Kualitas Pelayanan Terhadap Impulsif Buying ( Survei Pada Mahasiswa Dan Warga Umum Minimarket Al Khaibar Unisma Malang ) Yasifah, Siti Ana; Nurhidayah, Nurhidayah; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Finding the price discount on impulsive purchases at Al-Khaibar Minimarket in Malang is The primary objective of this research. to ascertain the Al-Khaibar Minimarket Malang Bonus Pack on Impulsive Buying. At Al-Khaibar Minimarket in Malang, impulsive buying is used to assess quality service. Students at the Islamic University of Malang and members of the general public who shop at the Al Khaibar Unisma Malang minimarket make up the study's demographic. It's unclear how many people responded. The nonprobability sampling methodology combined with the purposive sampling technique a method for selecting samples based on specific considerations is the selection strategy employed in this investigation, resulting in 97 samples. A questionnaire is the method of data collecting, and SPSS is utilized for processing. The process of examining, classifying, organizing, analyzing, and confirming data in order to provide a phenomena social, scholarly, and scientific significance is known as data analysis. The study's findings demonstrated that impulsive purchasing is significantly impacted by price reductions and service quality. However, impulsive purchases in Malang City's Al-Khaibar Unisma Minimarket are not significantly impacted by the bonus bundle. Keywords : Impulsif Buying, Price Discount, Bonus Pack, Quality Service
Pengaruh Promosi, Shopping Experience Dan Trust Store Terhadap Loyalitas Customer Wilis Vapestore Mukminin, Abi Amiril; Widarko, Agus; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Competition in the vape industry in Malang is getting tighter with the emergence of many new vape stores offering similar products at competitive prices. The purpose of this study is to analyze and determine the effect of Promotion, Shopping Experience, and Trust Store simultaneously on customer loyalty in Wilis VapeStore customers. This research approach is Quantitative. The population of this study is Customers at Wilis VapeStore who make purchases at least 2 times or more. In this study, the number of samples was determined using the Slovin formula and obtained 75 students. Data were analyzed by multiple linear regression with the help of SPSS 25. The results of the study indicate that there is a simultaneous and partial influence of the variables Promotion, Shopping Experience, and Trust Store on Customer Loyalty. Keywords: Customer Loyalty, Promotion, Shopping Experience, Trust Store.
Evaluasi Efektivitas Sistem Pengendalian Internal Perusahaan Studi Pada CV Permata Agro Mandiri di Kota Batu Farandi, Alfin Dafa Hans; Djaelani, Abdul Kodir; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract  This study aims to evaluate the effectiveness of the internal control system implemented by CV Permata Agro Mandiri, a micro, small, and medium enterprise (MSME) based in Batu City that specializes in processing apples into local souvenir products. The evaluation is based on the five components of the COSO internal control framework: control environment, risk assessment, control activities, information and communication, and monitoring. A qualitative descriptive method was employed, using in-depth interviews, observation, and documentation techniques. The results show that the internal control system at CV Permata Agro Mandiri is generally effective. The company has a clear organizational structure and division of tasks, and it performs routine monitoring through weekly performance evaluations. However, several weaknesses were identified, such as the lack of formal documentation, the absence of A structured internal audit system, and informal inter-departmental communication. On the other hand, the company demonstrates strong compliance with regulations and product legality requirements by participating in training programs held by government agencies and consistently implementing standard operating procedures (SOPs). Keywords: Internal Control System, Effectiveness, COSO, Msmes, CV Permata Agro Mandiri, Qualitative Research.
Pengaruh Social media marketing, Brand Image, Dan Brand Trust Terhadap Keputusan Pembelian Skincare Camille Beauty (Studi Pada Followers Media Sosial Camille Beauty) Safira, Monica Novita; Malikah, Anik; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of social media marketing, brand image, and brand trust on the purchasing decisions of Camille Beauty skincare products among its social media followers. This study used a quantitative method with an explanatory research approach. The sample in this study was 75 respondents from Camille Beauty's Instagram and TikTok followers. Data collection used a questionnaire, data analysis using multiple linear regression using SPSS 25 software. The results of this study explain that Social media marketing, Brand Image, and Brand trust have a significant positive influence on purchasing decisions. This study emphasizes the importance of digital marketing strategies, strengthening brand image, and building consumer trust to improve purchasing decisions among social media users Keywords : Social Media Marketing, Brand Image, Brand Trust, Purchasing Decisions
Pengaruh Influencer, Citra Merk, Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Eiger Adventure (Studi Kasus Pada Konsumen Brand Eiger Di Kota Malang) Pratama, Faisal Agus; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research was conducted to determine and analyze the influence of influencers, brand image, price, and product quality on the purchasing decision of Eiger Adventure products. This study uses an explanatory research method with a quantitative approach, employing multiple linear regression analysis as the data analysis technique. The sampling technique used is non-probability sampling with purposive sampling, involving 120 respondents who are users of Eiger products and have previously purchased Eiger Adventure products. The results show that influencers, brand image, price, and product quality simultaneously have a significant influence on purchasing decisions, and each independent variable  influencer, brand image, price, and product quality also has a partial influence on purchasing decisions. Keywords: Influencer, Brand Image, Price, And Product Quality
Pengaruh Social Media Influencer, Brand Image, Dan Brand Awareness Tehadap Keputusan Pembelian Pada Produk Facetology Di Kabupaten Trenggalek Devitasari, Amelia Putri; Khalikussabir, Khalikussabir; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of Social Media Influencer, Brand Image, and Brand Awareness on Purchase Decisions of Facetology products among the local community, particularly in Trenggalek Regency. Facetology is a local skincare brand that has started to gain recognition through digital marketing strategies that rely on the power of social media. This research uses a quantitative approach with a survey method, distributing questionnaires as the primary instrument for data collection. The sample consisted of 90 respondents selected using purposive sampling. The collected data were analyzed using multiple linear regression with the assistance of SPSS version 25. The results of the study partially indicate that Social Media Influencer (X1), Brand Image (X2), and Brand Awareness (X3) have a positive and significant effect on Purchase Decision (Y). These findings suggest that digital marketing strategies through influencers, as well as strengthening brand image and awareness, play an important role in influencing consumer purchasing decisions, especially for local skincare products such as Facetology. Keywords: Social Media Influencer, Brand Image, Brand Awareness, Purchase Decision, Facetology. 
Pengaruh Brand Equity Dan Brand Engagement Terhadap Brand Loyalty. (Studi Kasus Pada Pelanggan Awesam Store Suhat, Malang) Kurniawan, Alfian Bangkit; Mawardi, Muhammad Cholid; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of brand equity and brand engagement on brand loyalty among customers of Awesam Store Suhat, Malang. The research employed a quantitative approach with an explanatory research design. The sample was determined using purposive sampling, and data were collected through an online questionnaire. Data analysis was conducted using multiple linear regression with the assistance of SPSS software. The results indicate that brand equity has a positive and significant effect on brand loyalty, while brand engagement exerts a significant negative influence. Collectively, both variables are proven to contribute significantly to the formation of customer loyalty. These findings suggest that strengthening brand equity is a more effective strategy for enhancing loyalty, whereas the current approach to brand engagement should be re-evaluated to achieve a more constructive impact. Keywords: Brand Equity, Brand Engagement, Brand Loyalty 

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