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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Dampak Pelatihan Digital Marketing dan Keterampilan Komunikasi Terhadap Kesiapan Kerja Mahasiswa di Sektor Digital (Studi Kasus pada Mahasiswa Universitas Islam Malang) Ayuningtyas, Putri; Khalikussabir, Khalikussabir; Suharto, M. Khoirul Anwarudin Broto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract In the ever evolving digital era, student job readiness is a crucial factor in facing challenges in the workplace. This study aims to analyze the influence of digital marketing and communication skills training on student job readiness in the digital sector. The method used was quantitative research, with data collected through questionnaires distributed to students of the Management Study Program, Faculty of Economics and Business, Islamic University of Malang, intake of 2021, who had participated in digital marketing training. The results of multiple linear regression analysis indicate that digital marketing and communication skills training have a positive and significant impact on student job readiness. The average student job readiness score indicates a fairly high level of readiness. These findings emphasize the importance of integrating digital marketing training and communication skills development into higher education curricula to increase student competitiveness in an increasingly complex job market. This research is expected to provide educational institutions with consideration in designing more effective training programs that align with industry needs. Keywords: Digital Marketing Training, Communication Skills, Job Readiness, Digital Sector.
Pengaruh Influencer Sosial Media, Brand Awareness Dan Brand Image Terhadap Brand Loyalty (Studi Pada Brand Fashion Ethica Fashion Store Malang) Indriani, Iin; Djaelani, Abdul Kodir; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this research is to test and analyze whether Influencer Social Media, Brand Awareness and Brand Image simultaneously influence Brand Loyalty at the Ethica Fashion Store Malang. The type of research used in this research is a survey with a quantitative approach. The population in this study were Ethica Fashion Store customers in Malang. Sampling was based on the Malhotra formula and 75 respondents were obtained. This study uses multiple linear regression analysis using the SPSS 25 application. The results of the study indicate that there is a simultaneous influence between the Social Media Influencer variables (X1), Brand Awareness (X2) and Brand Image (X3) on Brand Loyalty (Study on the Brand Fashion Ethica Fashion Store Malang City). Partially, the Social Media Influencer variable does not have a significant effect on Brand Loyalty, while the Brand Awareness variable has a significant effect on Brand Loyalty, and the Brand Image variable does not have a significant effect on Brand Loyalty. Keywords: Influencer Social Media, Brand Awareness, Brand Image and Brand Loyalty
Pengaruh Live Streaming, Product Quality Dan Trust Terhadap Impulsive Buying Dirumah Kosmetik Belleza Kecamatan Mojoagung Kabupaten Jombang ‘ Aini, Nur; Arifin, Rois; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research seeks to examine and clarify the impact of three independent variables: Live Streaming, Product Quality, and Trust on the dependent variable, Impulsive Buying at Beleza Cosmetics House, located in Mojoagung District, Jombang Regency. Data gathering utilized the Purposive Sampling Method through the distribution of Likert-scale questionnaires, yielding a total of 75 responses collected. The collected information was then analyzed using the Multiple Linear Regression Method along with Hypothesis Testing, which included the F Test (Simultaneous Test) and the T Test (Partial Test), aided by IBM SPSS Version 25 Software. The study's outcomes collectively indicate that the three independent variables Live Streaming, Product Quality, and Trust significantly affect Impulsive Buying at Beleza Cosmetics House in Mojoagung District, Jombang Regency. Partial/Single Test Outcomes Indicate That Live Streaming Influences Impulse Buying Significantly, Product Quality Affects Impulse Buying Significantly, While Trust Does Not Significantly Impact Impulse Buying. Keywords: Live Streaming, Product Quality, Trust, Impulse Buying
Pengaruh Harga, Promotion, Electronic Word Of Mouth Terhadap Keputusan Pembelian Konsumen Pada E-Commerce Shopee (Studi Pada Mahasiswa Universitas Islam Malang Angkatan 2021) Setyowati, Kiki; Rachma, N; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the relationship between the influence of price, promotion, and electronic word of mouth on consumer purchasing decisions on the Shopee e-commerce platform. This study uses a case study of students from the University of Islam Malang, class of 2021, where data was collected through the distribution of a questionnaire via Google Forms to randomly selected students from the University of Islam Malang, class of 2021. The sample size was determined using Malhotra's formula, resulting in 96 respondents. The data analysis method used in this study was data processing using the IBM SPSS 26 program. The results of this study indicate that price, promotion, and electronic word of mouth simultaneously influence purchasing decisions. Partially, price has a positive influence on purchasing decisions, promotion has an influence on purchasing decisions, and electronic word of mouth has the most dominant influence on purchasing decisions. Keywords: Price, Promotion, Electronic Word of Mouth, Purchase Decision
Pengaruh Persepsi Harga, Kepuasan Pelanggan, Dan Kualitas Produk Terhadap Keputusan Pembelian Ulang Di Kopi Studio 24 (Studi Kasus Pada Generasi Z Di Kota Malang) Fazzira, Amanda Dilla; Priyono, Achmad Agus; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of price perception, customer satisfaction, and product quality on repurchase decisions at Kopi Studio 24 among Generation Z in Malang City. The background of the study is based on the tight competition of the coffee shop industry in Malang, changes in lifestyle, and the importance of customer loyalty. Data were collected through questionnaires to Kopi Studio 24 customers. The findings are expected to be useful for the development of marketing strategies and coffee shop business management. Keywords : Price perception, customer satisfaction, product quality, repurchase, Kopi Studio 24.
Pengaruh Komunikasi. Komitmen Dan Struktur Organisasi Terhadap Kinerja Pengurus Organisasi Mahasiswa’’ ( Studi Kasus Pada Ikatan Mahasiswa Alumni Salafiyah Syafi’iyah Malang Raya) Zeinorrida, Zeinorrida; Khalikussabir, Khalikussabir; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of communication, commitment, and organizational structure on the performance of student organization members, with a case study on the Ikatan Mahasiswa Alumni Salafiyah Syafi’iyah (IKMASS) Malang Raya. The research uses a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to 56 respondents selected using purposive sampling from a total population of 56  active IKMASS members. The data were analyzed using instrument tests, classical assumption tests, and hypothesis testing. The results show that simultaneously, communication, commitment, and organizational structure influence member performance. However, partially, only the communication variable has a positive and significant effect on performance. Meanwhile, commitment and organizational structure do not show a significant influence. These findings highlight the importance of effective communication in enhancing the performance of student organization members. Keywords: Communication, Commitment, Organizational Structure, Performance
Pengaruh Cross Selling, Celebrity Endorsment, Dan Kualitas Produk Terhadap Kepuasan Pelanggan Produk Clay Mask Skintific (Studi Pada Mahasiswa FEB Universitas Islam Malang Angkatan 2021) Yuana, Marliya Ira; Primanto, Alfian Budi; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Cross Selling, Celebrity Endorsement, and Product Quality on customer satisfaction with Skintific Clay Mask products among 2021 students of the Faculty of Economics and Business at the Islamic University of Malang. This research employs a quantitative approach, with primary data collected through questionnaires. The sampling techniques used were purposive sampling and snowball sampling, involving a total of 95 respondents. Data analysis was conducted through several stages, including instrument testing (validity and reliability tests), classical assumption testing (normality, multicollinearity, and heteroscedasticity tests), and hypothesis testing using multiple linear regression. The results of the study indicate that the Cross Selling variable has a significant effect on customer satisfaction. In contrast, Celebrity Endorsement does not significantly affect customer satisfaction, as most respondents considered the selected celebrity figure to be less appealing. Meanwhile, Product Quality has been proven to significantly influence customer satisfaction, as the product is perceived as effective, consistent with its claims, and produces reliable results Keywords: Cross Selling, Celebrity Endorsement, Product Quality, Customer Satisfaction
Strategi Pengembangan UMKM Keripik Tempe Kitaram Melalui Peningkatan Kualitas SDM Di Kec. Blimbing, Kota Malang Dayat, Farhan; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Micro, Small, and Medium Enterprises (MSMEs) are crucial for Indonesia's economic development. This importance arises from their role as a socio-economic platform for communities, their substantial contribution to job creation, and their involvement in income distribution. The significant potential of MSMEs to stimulate economic activity and serve as a primary source of income for the majority of the population, thereby improving their welfare, makes them strategically significant as the backbone of the people's economy Research ObjectiveThe study aims to explore the development strategies for the Kintaram Tempe Chips MSME by enhancing human resource (HR) quality in Blimbing Sub-district, Malang City.Research Methodology A qualitative research methodology, specifically a descriptive study design, is employed. Three pathways are identified in the Kintaram Tempe Chips MSME's efforts to improve HR quality for its employees.Training Practices Using On-The-Job and Demonstration-and-Example ApproachesIn the On-The-Job approach, the owner instructs new employees to observe experienced staff performing their tasks, after which they are expected to replicate what they have seen.The Demonstration-and-Example technique involves the owner demonstrating and explaining the steps required to complete specific tasks.Educational Activities The Kintaram Tempe Chips MSME employs Coaching and Counseling as a short-term educational procedure for staff members. Through this approach, the owner imparts skills and knowledge to their subordinates.Work ExperienceThe owner gives preference to applicants with prior work experience. However, they remain willing to hire individuals without such experience, providing opportunities for skill development. Keywords : Strategy,Tempe Chips MSMEs,Human Resources (HR)
Pengaruh Harga, Kualitas Produk, Kualitas Pelayanan Dan Promosi Media Sosial Terhadap Keputusan Pembelian Produk Kosmetik Wardah (Studi Kasus Mahasiswa Feb Universitas Islam Malang) Erlista, Silfa; Priyono, Achmad Agus; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of price, product quality, service quality, and social media promotion on purchasing decisions of Wardah cosmetic products (a case study on students of the Faculty of Economics and Business, Islamic University of Malang). The research uses a quantitative approach with purposive sampling technique, involving 140 respondents who are active students from the 2021–2024 batch and have previously purchased Wardah cosmetic products. Data was collected through an online questionnaire distributed via Google Form and analyzed using instrument tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results show that the variables of price and product quality do not have a significant effect on purchasing decisions. Meanwhile, service quality has a positive and significant influence on purchasing decisions. On the other hand, social media promotion does not show a significant influence on purchasing decisions. These findings indicate that although price and social media promotion are part of marketing strategies, good service plays a more vital role in influencing consumer purchasing decisions. Keywords: Price, Product Quality, Service Quality, Social Media Promotion And Purchasing Decision.
Pengaruh Brand ambassador, Promosi, dan Kualitas Produk Terhadap Minat Beli Yang Dimediasi Oleh Citra Merek (Studi Pada Konsumen Deliwafa di Kecamatan Lowokwaru) Laila, Fati Khalif; Arifin, Rois; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of brand ambassador, promotion, and product quality on consumers' purchase intention, with brand image as a mediating variable among Deliwafa Store consumers in Lowokwaru District, Malang City. A quantitative approach was employed, involving a survey of 100 female respondents aged 15–25 years using purposive sampling. Data were collected through questionnaires and analyzed using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method with the help of smartpls 4.0 software. The results showed that brand ambassador, promotion, and product quality positively and significantly affected both brand image and purchase intention. Moreover, brand image played a mediating role in strengthening the relationship between the independent variables and purchase intention. These findings emphasize the importance of integrated marketing strategies to enhance the competitiveness of local fashion brands. Keywords: Brand Ambassador, Promotion, Product Quality, Brand Image, Purchase Intention. 

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