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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Word of mouth, Biaya Pendidikan Dan Fasilitas Madrasah Diniyah Terhadap Keputusan Wali Santri Memilih Madrasah Diniyah (Studi Kasus Pada Wali Santri Madrasah Diniyah Masjid Agung An-Nuur Kota Batu) Nur Halizah, Sania Putri; Nurhajati, Nurhajati; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The selection of a diniyah madrasah (Islamic educational institution) for children involves multidimensional considerations from guardians, including social, economic, and infrastructural factors. This study aims to analyze the influence of Word of mouth (WOM), Education Costs, and Facilities on the decision-making of guardians at Madrasah Diniyah Masjid Agung An-Nuur in Batu City. A quantitative method was employed, with primary data collected through questionnaires distributed to 63 guardians as the research sample. Data were analyzed using multiple regression in IBM SPSS. The results indicate: (1) WOM has a significant partial influence on the selection decision; (2) Education Costs Facilities show no significant individual effects; (3) Collectively, the three variables account for 64.7% of the decision variability. These findings suggest that social recommendations (WOM) dominate the decision-making process, while financial and physical infrastructure considerations are less critical in this religious community context. The study underscores the importance of community-based communication strategies to enhance the competitiveness of diniyah madrasahs. Keywords: : Word of mouth, Education Costs, Facilities, Decision-Making, Diniyah Madrasah
Pengaruh Marketing Strategy, Service Quality Dan Customer Experience Terhadap Purchase Decisions Pada Produk Fashion Ayu Citra Fashion Store Kabupaten Jombang Zubair, Ahmad; Mustapita, Arini Fitria; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to investigate and clarify how three independent factors—marketing strategy, service quality, and customer experience—affect the dependent variable, specifically the fashion product purchase choices at Ayu Citra Fashion Store located in Jombang Regency. Employing a purposive sampling method and administering Likert-scale questionnaires, 80 respondent samples were collected for the research. IBM SPSS version 25 software was employed to apply different linear regression methods and hypothesis testing, including the F test (simultaneous test) and the T test (partial test), to analyze the collected data. The research results indicated that the three separate elements—marketing strategy, customer experience, and service quality—significantly influenced consumers' choices to purchase fashion products at Ayu Citra Fashion Store in Jombang Regency. The outcomes of partial/single tests show that customer experience greatly influences purchase decisions, service quality does not significantly affect them, and marketing strategy has a substantial effect. Keywords : Marketing Strategy, Service Quality, Customer Experience, Purchase Decisions
Evaluasi Efektivitas Sistem Pengendalian Internal Perusahaan Studi Pada CV Permata Agro Mandiri di Kota Batu Farandi, Alfin Dafa Hans; Djaelani, Abdul Kodir; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to evaluate the effectiveness of the internal control system implemented by CV Permata Agro Mandiri, a micro, small, and medium enterprise (MSME) based in Batu City that specializes in processing apples into local souvenir products. The evaluation is based on the five components of the COSO internal control framework: control environment, risk assessment, control activities, information and communication, and monitoring. A qualitative descriptive method was employed, using in-depth interviews, observation, and documentation techniques. The results show that the internal control system at CV Permata Agro Mandiri is generally effective. The company has a clear organizational structure and division of tasks, and it performs routine monitoring through weekly performance evaluations. However, several weaknesses were identified, such as the lack of formal documentation, the absence of A structured internal audit system, and informal inter-departmental communication. On the other hand, the company demonstrates strong compliance with regulations and product legality requirements by participating in training programs held by government agencies and consistently implementing standard operating procedures (SOPs). Keywords: Internal Control System, Effectiveness, COSO, Msmes, CV Permata Agro Mandiri, Qualitative Research. 
Pengaruh Budaya Organisasi dan Motivasi Kerja Terhadap Kinerja Karyawan Pada Karyawan BMT NU Kabupaten Pamekasan Nufus, Yuhyin; Basalamah, Muhammad Ridwan; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to determine and analyze the influence of organizational culture and work motivation on employee performance at BMT NU Pamekasan Regency. Employee performance can be interpreted as an assessment tool that compares the abilities and skills of employee work results or that have been completed. This study is an explanatory research study with a quantitative approach. This study collected data with a total of 60 respondents who were employees of BMT NU Pamekasan Regency. The variables contained in this study are organizational culture, work motivation, and employee performance. The results of this study indicate that organizational culture and work motivation have a significant effect on employee performance, organizational culture has a significant effect on employee performance, and work motivation has a significant effect on employee performance. This study suggests that companies continue to maintain and improve employee consistency by providing job promotions, appreciation, and benefits, as well as improving more communicative services. Keywords: Organizational Culture, Work Motivation, and Employee Performance
Pengaruh Influencer Marketing, Affiliate Marrketing, Product Display terhadap Impulsive Buying Pada Pengguna Tiktok Shop-Tokopedia (Study Kasus Mahasiswa Universitas Islam Malang Fakultas Ekonomi dan Bisnis Angkatan 2022). Haidar S, M Hisam; Wahono, Budi; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to examine the influence of influencer marketing, affiliate marketing, and product display on impulsive buying among TikTok Shop–Tokopedia users, specifically students from the Islamic University of Malang, class of 2022. The research is motivated by the increasing trend of impulsive buying among younger generations, driven by the rise of social media–based e-commerce platforms such as TikTok, which integrate entertainment with digital marketing. A quantitative approach with an explanatory research method was employed. The study involved 120 respondents selected through purposive and snowball sampling techniques. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression. The findings reveal that influencer marketing, affiliate marketing, and product display collectively have a significant effect on impulsive buying. Furthermore, each variable individually has a positive and significant impact on impulsive buying. These results highlight the important role of social media–based digital marketing strategies in fostering impulsive buying behavior on the TikTok Shop–Tokopedia platform among university students. Keywords: Influencer Marketing, Affiliate Marketing, Display Product, And Impulsive Buying. 
Pengaruh Viral Marketing, Brand Image, Product Quality, Terhadap Keputusan Pembelian Product Somethinc (Studi Kasus Pada Mahasiswa FEB Unisma) Maghfirah, Inayatul; Priyono, Achmad Agus; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of Viral Marketing, Brand Image, and Product Quality on the purchasing decisions of Somethinc products among students of the Faculty of Economics and Business at the Islamic University of Malang (FEB UNISMA). Somethinc is a local skincare brand that has successfully emerged through digital marketing strategies, viral content, and support from beauty influencers. The research method used is quantitative with an associative approach. Data were collected through questionnaires distributed to 130 respondents who are users of Somethinc products and active students of FEB UNISMA. The data analysis technique used was multiple linear regression with the help of SPSS software. The results show that simultaneously, Viral Marketing, Brand Image, and Product Quality have a significant influence on purchasing decisions. Partially, each variable also has a positive and significant impact. These findings highlight that effective digital marketing strategies, a strong Brand Image, and high Product Quality play a crucial role in increasing consumer purchasing decisions. This research is expected to serve as a practical reference for companies in designing targeted marketing strategies and as a theoretical contribution for future studies in the field of marketing management. Keywords: Viral Marketing, Brand Image, Product Quality, Purchasing Decision, Somethinc 
Pengaruh Green Marketing, Kualitas Produk, dan Social Media Marketing Terhadap Keputusan Pembelian pada Produk Point Coffee Indomaret Fresh Dr Sutomo Pandaan Kirani, Mutiara Sylvi; Basalamah, Muhammad Ridwan; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of green marketing, product quality, and social media marketing on purchasing decisions for Point Coffee Indomaret Dr Sutomo Pandaan products. The method used is quantitative, with questionnaires distributed to 100 respondents. The population in this study is buyers who have purchased Point Coffee at Indomaret Fresh Dr Sutomo Pandaan. The sampling technique used was purposive sampling, and the data was analyzed using SPSS Version 25 software. The analysis methods employed were the F-test and t-test to determine the influence of independent variables on the dependent variable. The results of the study indicate that green marketing and product quality have a significant and positive influence on purchasing decisions, while social media marketing does not have a significant influence and has a negative influence on purchasing decisions for Point Coffee products at Indomaret Fresh Dr Sutomo Pandaan. However, simultaneously, all three variables influence purchasing decisions for Point Coffee products at Indomaret Dr Sutomo Pandaan. Keywords: Green Marketing, Product Quality, Social Media Marketing, Purchasing Decisions 
Pengaruh E-Promotion, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Lokal Somethinc Di Official Store (Studi Pada Mahasiswi Kampus Di Kota Malang) Oktorica, Lidya Dwi; Wahono, Budi; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of e-promotion, price, and product quality on purchasing decisions for the Somethinc local brand, both simultaneously and partially. The population in this study were female students studying at a university in Malang City. The sample of this study were 80 female students studying at a university in Malang City , who had purchased Somethinc products from the official marketplace store. Quantitative methods with a survey approach and distributing questionnaires were used. The results of multiple linear regression analysis show that e-promotion, price, and product quality simultaneously have a significant effect on purchasing decisions. Partially, each variable also has a significant effect on purchasing decisions. This study suggests that businesses focus on attractive e-promotion strategies, affordable prices, and maintaining product quality to increase consumer loyalty. Keywords: E-Promotion, Price, Product Quality, and Purchase Decision. 
Pengaruh E-Promotion, Voucher Diskon Dan E-Review Restoran Terhadap Keputusan Pembelian Di Platform Shopeefood (Studi Kasus Mahasiswa Universitas Islam Malang) Ferdiansyah, Septian; Basalamah, Muhammad Ridwan; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to examine the influence of E-Promotion, Voucher Discounts, and E-Reviews on Purchase Decisions on the ShopeeFood platform. The research was conducted as a case study involving 111 students from the Islamic University of Malang as respondents, selected through purposive sampling technique. The data were analyzed assistance of SPSS version 26. The results indicate that E-Promotion, Voucher Discounts, and E-Reviews have a significant effect on Purchase Decisions, both simultaneously and partially. These findings demonstrate that digital promotions, discount offers, and online customer reviews play a significant role in influencing consumer purchasing behavior on online food delivery platforms such as ShopeeFood. Keywords: E-Promotion, Voucher Discounts, E-Reviews, Purchase Decision, ShopeeFood
Pengaruh Shopping Lifestyle, Fashion Involvement Dan Discount Product Terhadap Impulse Buying Behavior Pada Konsumen Thrift Shop Kota Malang Pranata, Steven Arya; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The aim of research using this type of explanatory research and quantitative approach is to determine and analyze the influence of shopping lifestyle, fashion involvement and discount products on the impulse buying behavior of students in Malang City, both simultaneously and partially. The population of this research is students in the city of Malang who make purchases at thrift shops whose number is unknown. The sampling technique used was the Malhotra formula, determining the number of uncounted samples or populations of at least 5 x the number of indicators used in the research which was then found to be 85 respondents. This research method uses multiple linear regression analysis with SPSS analysis tools. Based on the results of this research, shopping lifestyle, fashion involvement and discount products simultaneously have a significant influence on the impulse buying behavior of students in Malang City. Partially, shopping lifestyle, fashion involvement and discount products all have a positive and significant influence on the impulse buying behavior of students in Malang City. Keywords: Shopping Lifestyle, Fashion Involvement, Discount Product And Impulse Buying Behavior

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