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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Entrepreneurial Mindset Dan Kreativitas Pengusaha Melalui Implementasi Teknologi Terhadap Keberlanjutan Usaha (Studi Kasus Mitra Usaha Putra Ardana Farm Malang) Ardana, Erico Janu; Khalikussabir, Khalikussabir; Suharto, M. Khoirul Anwarudin Broto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of entrepreneurial mindset and creativity on business sustainability among Putra Ardana Farm Malang business partners. The application of entrepreneurial mindset and creativity in each individual is proven to be beneficial in maintaining and developing business sustainability. The research method used in this study was a quantitative approach, with data collection techniques in the form of printed questionnaires distributed to 45 Putra Ardana Farm business partners. The results of this study indicate that entrepreneurial mindset has a positive and significant effect on technology adoption and business termination. Creativity has a positive and significant effect on technology adoption but not on business termination. Furthermore, technology implementation does not mediate the relationship between entrepreneurial mindset and business interest or creativity on business desire. The implications of this study explain that Putra Ardana Farm needs to continue developing entrepreneurial mindsets and creativity for its partners to create more sustainable businesses. Keywords: Entrepreneurial Mindset, Creativity, Technology Implementation, Business Sustainability, Putra Ardana Farm
Pengaruh Sistem Pembayaran COD, Online Customer Review, Online Customer Rating, Dan Diskon Terhadap Keputusan Pembelian Di E-Commerce Shopee Bahari, Romi Chandra; Arifin, Rois; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Advances in technology and information have shifted people's shopping behavior, for example on Shopee, which has the highest number of users in Indonesia. The high number of users and competition have had an impact on Shopee, such as product mismatch. Previous studies have shown various findings regarding COD, online customer reviews, online customer ratings, and discounts on purchasing decisions. No previous study has investigated these four variables simultaneously. This study examines the impact of COD, online customer reviews, online customer ratings, and discounts on purchasing decisions on Shopee. The findings are expected to support e-commerce companies in creating more efficient marketing approaches. This is a quantitative study using explanatory research techniques to test the causal relationships between variables, with a sample of 110 Shopee users in Malang City selected through snowball sampling. Data analysis was conducted using multiple linear regression analysis with SPSS. The findings revealed that Cash On Delivery, Online Customer Rating, and Discounts partially showed a significant influence on purchasing decisions on Shopee, while Online Customer Reviews did not show a significant impact. Simultaneously, all four variables significantly influence purchasing decisions on Shopee in Malang City. These results indicate that COD, online customer reviews, online customer ratings, and discounts are the primary factors for consumers when making online transactions. Keywords: Cash On Delivery (COD), Online Reviews, Online Ratings, Discounts, Purchasing Decision, Shopee, Malang City
Pengaruh User-Generated Content, Social Proof dan Brand Image terhadap Keputusan Pembelian di Kota Malang (Studi pada Konsumen Produk Make Over) Ervina, Mafisatul; Pardiman, Pardiman; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study was conducted to analyze the influence of User-Generated Content, Social Proof, and Brand Image on the purchase decisions of Make Over products among consumers who are active on social media. The background of this research is based on the increasing use of social media, which plays an important role in shaping consumer purchase decisions, especially in the cosmetics industry. This research uses a quantitative approach with a survey method by distributing questionnaires to 140 respondents in the Malang area. The data were analyzed using multiple linear regression analysis. The results show that User-Generated Content has no significant effect on purchase decisions. However, Social Proof and Brand Image have a positive and significant influence. These findings suggest that Make Over should improve its Social Proof and Brand Image as part of its marketing strategy to influence consumer purchase decisions. Keywords: User-Generated Content, Social Proof, Brand Image, Purchase Decision, Make Over  
Strategi Fundraising Wakaf Harta Benda Oleh Pesantren Tebuireng Terhadap Perkembangan Pesantren (Studi Yayasan KH. M. Hasyim As’ari Tebu Ireng 2020-2023) Assalafy, Chotibul Umam; Basalamah, Muhammad Ridwan; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Tebuireng Islamic Boarding School is one of the Islamic boarding schools with one of the exemplary Islamic boarding schools for other Islamic boarding schools. One of them is an example with good waqf management. Since the establishment of the Tebuireng Islamic boarding school which was founded by KH. M. Hasyim Asy'ari in 1899 AD. Already had a picture for the management of waqf in the future, after the regeneration of the change of caretakers until the time of KH. Salahuddin Wahid with the development period continued by the current caretaker, namely KH. Abdul Hakim Mahfudz or commonly called Gus Kikin continued the development of the Islamic boarding school. This study aims to see the waqf fundraising strategy in the Tebuireng Islamic boarding school during the leadership of Gus Kikin, and also to find out the extent of the waqf management carried out for the development of the Islamic boarding school. From the results of the research conducted, there are strategies carried out by the Tebuireng Islamic boarding school during the leadership of Gus Kikin, namely: Development of Islamic boarding schools, effectiveness of waqf, and improvement of educational and study institutions. Of the three strategies carried out, the results will automatically be seen by the community and alumni and guardians of students, which will raise interest in the investment of the afterlife in the form of waqf. The strategy is with the productive waqf version of Tebuireng. In addition, the utilization of waqf carried out by the Tebuireng Islamic boarding school is to create buildings and institutions to reserve damaged items and reuse them, such as chairs and study tables in existing educational institutions.. Keywords: Waqf Strategy, Tebuireng Waqf, Tebuireng Islamic Boarding School, Fundraising
Pengaruh Inovasi Dan Kualitas Produk Terhadap Loyalitas Konsumen Yang Dimediasi Oleh Kualitas Pelayanan Di Gacoan Cabang Tlogomas (Studi Empiris Pada Mahasiswa UNISMA) Wulandari, Devfi; Basalamah, Muhammad Ridwan; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of innovation and product quality on consumer loyality mediated by service quality among consumers of Champion Noodles Tlogomas Branch, particularly students of the Islamic University of Malang. A quantitative approach with explanatory research design was employed. The sample consisted of 75 respondents selected using purposive sampling. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with the SmartPLS software. The results show that innovation and product quality significantly influence consumer loyalty, both directly and through the mediation of service quality. Service quality also has a significant effect on consumer loyalty. These findings suggest that Champion Noodles management should continuously enhance innovation, product quality, and service excellence to maintain customer loyalty. Moreover, service quality plays a crucial mediating role, reinforcing the relationship between innovation and product quality on consumer loyalty. These findings suggest that to maintain consumer loyalty, Mie Gacoan should focus on continuous product innovation, maintaining high product standards, and delivering excellent service. Keywords: Innovation, Product Quality, Service Quality, Consumer Loyalty
Peran Influencer Media Sosial, Ulasan Pelanggan dan Kualitas Produk Terhadap Keputusan Pembelian Pada Brand Eiger (Studi Mahasiswa Universitas Islam Malang FEB Angkatan 2021) Nayif Syihab, Achmad Hisyam; Basalamah, Muhammad Ridwan; Mahardani, Ahmad Subhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the influence of social media influencers, customer reviews, and product quality on purchasing decisions for the Eiger brand. Utilizing a quantitative approach, data were collected through questionnaires from 100 respondents—students of the Faculty of Economics and Business, Islamic University of Malang, class of 2021—and analyzed using SPSS version 27 through validity and reliability testing, classical assumption tests, and multiple linear regression analysis. The results show that all three independent variables, namely influencer role, customer reviews, and product quality, have a significant effect on purchasing decisions, both partially and simultaneously. The Adjusted R² value of 0.734 indicates that the model explains 73.4% of the variance in consumers' purchasing decisions regarding Eiger products. These findings highlight the importance of effective digital marketing strategies through influencer collaboration, proper customer review management, and continuous product quality improvement in driving consumer buying interest, particularly among the younger generation. Keywords: Social Media Influencers, Customer Reviews, Product Quality, Purchase Decision, Eiger 
Pengaruh Labelisasi Halal, Kualitas Produk, Word Of Mouth (WOM) Dan Harga Terhadap Minat Beli (Studi Kasus Pada Pengguna Lip Cream Hanasui Varian Boba Edition Di Kelurahan Gadang Kota Malang) Wahyuni, Mauliddiah Dwi; Rachma, N.; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Thisistudyiaimsitoidetermineiand analyzeitheiinfluence of halal labeling, productiquality,iword of mouth, and price on consumer purchase intention of Hanasui Boba Edition lip cream in Gadang sub-district, Malang city. This study employed quantitative research with descriptive analysis. The population was Hanasui Boba Edition lip cream users in Gadang sub-district, Malang city. A purposive sampling technique was used for the sample size, with 95 respondents. Primary data were collected using a questionnaire. The results showed thatihalalilabeling, productiqualityiword of mouth, and price significantly influenced purchase intention. Halal labeling significantly influenced purchase intention. Product quality significantly influenced purchase intention. Word of mouth significantly influenced purchase intention. Price significantly influenced purchase intention. Keywords: Halal Labeling, Product Quality, Word of Mouth, Price, and Purchase Intention
Pengaruh Perceived Price, Brand Experience Dan Merchandising Visual Terhadap Keputusan Pembelian Pada Toko Sardo Malang (Studi Kasus Pada Mahasiswa Universitas Islam Malang) Muchyidin, Yahya; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract These research is designed to investigate impact of Perceived Price, Label Experience, plus Visual Design towards purchasing decisions at Sardo Store Malang, with a case study involving students of the Islamic University of Malang. The study adopts a quantitative explanatory approach and employs multiple linear regression analysis. A total of 75 respondents were selected using the Malhotra formula. Data were analyzed with SPSS version 25, including tests for validity, reliability, normality, classical assumptions, hypotheses, and the coefficient of determination (R²). The results reveal that the three independent variables jointly exert a significant influence on consumer purchasing decisions at Sardo Store Malang. More specifically, Perceived Price and Brand Experience show a positive effect on purchasing decisions, whereas Visual Design does not exhibit a significant effect. Keywords: Perceived Price, Brand Experience, Visual Design, Purchasing Decisions.
Implementasi Artificial Intelligence Pada Praktik Manajemen Di Kantor Dinas Pendidikan & Kebudayaan Kota Malang Zainurrokhim, Zainurrokhim; Pardiman, Pardiman; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the implementation of artificial intelligence (AI) in management practices at the Malang City Education and Culture Office. The background of this research is based on the challenges of digital transformation in the public sector, particularly at the local government level, which has not fully utilized the potential of AI. This study uses a descriptive qualitative approach with data collection techniques including in-depth interviews, observation, and document analysis. The informants in the study consisted of structural officials and technical staff relevant to the management of the information system within the agency. The research findings indicate that understanding of AI technology is still limited and has not yet become part of the agency's strategic policy. Human resources show high enthusiasm, especially from the younger generation, but still require technical training and ongoing mentoring. The lack of specific policy guidance from leadership is a constraint in planning and budgeting for AI-based programs. Relevant and realistic forms of AI implementation include internal service chatbot systems, automated employee data management, and analysis of educational infrastructure needs. This research recommends the importance of phased planning, strengthening human resource capacity, and more progressive policy support to promote the sustainable adoption of AI in the local public sector. Keywords: Artificial Intelligence, Public Management, Digital Transformation, Local Government, Education Department.
Pengaruh Kualitas Produk, Harga dan Word of Mouth Terhadap Keputusan Pembelian Konsumen Pada Kegiatan Car Free Day (CFD) Pandaan Nuzila, Firdausi Fauziyatin; Hidayati, Nur; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of product quality, price, and word of mouth on consumer purchasing decisions during the Car Free Day event in Pandaan. This type of research uses a quantitative approach with descriptive analysis methods. The sampling technique used accidental sampling. The required respondents 85 with the sample criteria for this study being consumers who had purchased products from MSME traders during the car free day in Pandaan. The analysis method used was multiple linier regression. The F-test results indicate that product quality, price, and word of mouth simultaneously influence purchasing decisions. Product quality has a positive and significant effect on purchasing decisions, price has a positive and significant effect on purchasing decisions, and word of mouth has a positive and significant effect on purchasing decisions. Keywords: Product Quality, Price, Word Of Mouth

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