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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Flash Sale, Voucher Gratis Ongkir dan Star Seller Terhadap Keputusan Pembelian Konsumen di Platform Shopee (Studi Kasus Konsumen Shopee di Kota Malang). Efendi, Muhammad; Hidayati, Nur; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The development of e-commerce in Indonesia has driven increasingly fierce competition among digital platforms to attract consumer attention and interest. Shopee, as one of the largest e-commerce platforms, implements various promotional strategies, such as flash sales, free shipping vouchers, and the Star Seller label, to influence consumer purchasing decisions. Based on these conditions, this study aims to analyze the influence of flash sales, free shipping vouchers, and the Star Seller label on consumer purchasing decisions on the Shopee platform.This study used a quantitative approach with descriptive methods. Data were obtained by distributing questionnaires to 95 Shopee user respondents in Malang City, selected using a purposive sampling technique. The collected data were analyzed using multiple linear regression. The results show that flash sales, free shipping vouchers, and the Star Seller label simultaneously have a positive and significant influence on consumer purchasing decisions. These findings suggest that appropriate promotional strategies and consumer trust in sellers play a crucial role in driving online purchasing decisions. Keywords: Flash Sales, Free Shipping Vouchers, Star Seller, Purchasing Decisions, Shopee 
Pengaruh Perilaku Overconfidence Dan Herding Terhadap Keputusan Investasi Saham Pada Generasi Z Di Malang Zafira, Fahmy Rahma; Malikah, Anik; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of Overconfidence and Herding on stock invesrment decisions among generation Z investors in Malang. The research method used is a quantitative method with data collection techniques through distributing questionnaires. The research sample consisted of 75 respondents who are generation Z and have stock investment experience. Data were analyzed using multiple linear regression analysis. The results showed that Overconfidence behavior has positive effect on stock investment decisions, while Herding behavior has no effect on stock investment decisions. This indicates that the level of confidence of generation Z investors plays a role in investment decision-making, while the tendency to follow other investor sis not a determining factor. This research is expected to contribute to the development of literacy behavior finance and become a consideration for young investors Keywords: Overconfidence, Herding, Investment Decisions, Generation Z
Implementasi Lean Management Dalam Meningkatkan Efisiensi Operasional Di PT Niaga Sejahtera Plastik Industri Novitasari, Ratih; Nurhidayah, Nurhidayah; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the implementation of Lean Management in improving operational efficiency at PT Niaga Sejahtera Plastik Industri. Lean Management focuses on eliminating waste to create a lean process. The study used a qualitative descriptive approach through interviews, observations, and documentation. The results show that the implementation of 5S, Kaizen, Kanban, VSM, and JIT can reduce production process time, reduce defect rates, and increase productivity. Lean Management has been proven effective in improving the company's operational efficiency. Keywords: Lean Management, Operational Efficiency, Waste, Kaizen, VSM
Pengaruh Motivasi Kerja, Work Familiy Conflict, Lingkungan Kerja Terhadap Produktivitas Kerja Karyawan (Study Pada Kantor BPBD Kab Lembata. NTT) Mufidah, Wulandari; Basalamah, Muhammad Ridwan; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of work motivation, work-family conflict, and the work environment on employee productivity. The approach used was a quantitative method, with the primary instrument being a questionnaire administered to all employees of the Lembata Regency Regional Disaster Management Agency (BPBD) as respondents. Data analysis was performed using multiple linear regression to determine the extent of influence of each variable on employee productivity. The results of the analysis Y = 13.981 + 0.560 x1 + -.294 x2 + -.234 x3 + e. From these results it is known that Work Motivation (X1) and Work Family Conflict (X2) have a positive and significant influence on work productivity (Y). However, the Work Environment (X3) does not show a significant influence on employee productivity. This is supported by the results of the partial test (t) on the employee work motivation variable (X1) which has a Sig value of 0.000 <0.05 and a t-count value of 4.805> t-table 2.660, the work family conflict variable (X2) has a sig value of 0.000 <0.05 and a t-count value of -4.045> t-table 2.660 and the employee work environment variable (X3) has a sig value of 0.104> 0.05 and a t-count value of -.1654 <t-table 2.660, also the results of the simultaneous test (f) show a significant 0.000 <0.05 and a calculated f value of 13.948> f table 2.76 the results of the determinant coefficient analysis show 46.6% employee work productivity (Y) is influenced by the variables of work motivation (X1), Work Family Conflict (X2) and Work Environment (X3). The difference of 53.4% is influenced or explained by other variables not included in the study. Keywords: Work Motivation, Work Family Conflict, Work Environment, Employee Work Productivity
Pengaruh Celebrity Endorsement, Brand Image Dan Testimoni Terhadap Keputusan Pembelian Konsumen Produk Sepatu Aerostreet (Studi Kasus Pada Mahasiswa Unisma) Nashiq, Andika Fatkhin; Widarko, Agus; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The objective of this research is to explore the effects of Celebrity Endorsement, brand image, alongside consumer testimonials regarding the purchase decisions of Aerostreet shoes among students of Universitas Islam Malang. The research employed a quantitative approach using questionnaires Utilizing a By applying a Likert scale alongside multiple linear regression, the findings demonstrate that all three variables significantly affect purchase decisions both simultaneously and partially, with Celebrity Endorsement emerging as the dominant factor. These findings highlight the importance of marketing strategies based on public figures, strong brand image, and social validation in enhancing consumer trust and attractiveness toward local brands. Keywords: Celebrity Endorsement; Brand Image; Testimonials; Purchase Decision;   Aerostreet
Pengaruh Pelatihan Dan Pengembangan Terhadap Karir Pegawai Dengan Modal Sosial Sebagai Variabel Mediasi (Studi Pada Dinas Perhubungan Kota Malang) Rahayu, Fatikha; Pardiman, Pardiman; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aim to examines the effect of training and development on employee career advancement with social capital serving as a mediating variable at the Malang City Transportation Office. A quantitative approach with a confirmatory research design was employed. Primary data were collected through questionnaires administered to 58 civil servants selected using purposive sampling. Data analysis was conducted using Structural Equation Modeling with the Partial Least Square (SEM-PLS) technique via SmartPLS software. The results reveal that training and development have a positive and significant effect on employee career advancement as well as on social capital. Moreover, social capital exerts a positive influence on employee career outcomes and partially mediates the relationship between training and development and career advancement. These findings indicate that the effectiveness of training initiatives is not solely determined by improvements in individual competencies, but also by the formation of professional networks, trust, and collaborative social relationships within the organization. Consequently, strengthening social capital constitutes a strategic mechanism for enhancing the impact of training programs and supporting sustainable career development among public sector employees. Keywords: training and development, social capital, employee career..
Pengaruh Brand Ambassador, Brand Trust, Brand Awereness, dan Brand Image Terhadap Keputusan Pembelian Produk Ultra Milk X Stray Kids Juliana, Krisma; Priyono, Achmad Agus; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract High competition in the milk beverage industry drives firms to adopt innovative marketing strategies, including the use of global brand ambassadors and brand equity enhancement. This study investigates the effects of brand ambassador, brand trust, brand awareness, and brand image on Generation Z’s purchasing decisions toward Ultra Milk X Stray Kids products. A quantitative survey was conducted with 90 respondents selected through snowball sampling, and the data were analyzed using multiple linear regression. The results show that all variables simultaneously influence purchasing decisions. However, only brand awareness has a positive and significant partial effect. These findings indicate that brand awareness is the key determinant of purchasing decisions among Generation Z consumers. Keywords: Brand Ambassador, Brand Trust, Brand Awareness, Brand Image, Purchasing Decision
Pengaruh Persepsi Kualitas Produk, Persepsi Promosi Harga (Tanggal Kembar), Dan Buy Now Pay Later Terhadap Pembelian Impulsif Produk Wardah Di Shopee (Studi pada Mahasiswi Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Malang Angkatan 2022) Utami, Nita Ani Dia; Primanto, Alfian Budi; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research seeks to analyze the influence of perceived product quality, price promotions through double-date campaigns, and the buy now pay later payment option on impulsive buying behavior toward Wardah products on the Shopee platform. The study adopts a quantitative research design using a survey approach. The population comprises female undergraduate students enrolled in the Management Study Program, Faculty of Economics and Business, Universitas Islam Malang, cohort of 2022. A purposive sampling technique was utilized, yielding 89 valid respondents. The collected data were processed using multiple linear regression analysis with the support of SPSS software. The results reveal that perceived product quality exerts a positive yet statistically insignificant impact on impulsive purchasing. Conversely, price promotions associated with double-date events and the buy now pay later facility show a positive and significant effect on impulsive buying behavior. When examined simultaneously, all independent variables exhibit a significant positive influence on impulsive purchasing decisions for Wardah products on Shopee. These findings highlight the importance of promotional mechanisms and flexible payment alternatives in encouraging impulsive purchasing within e-commerce settings. Keywords: Impulsive Buying. Perceived Product Quality. Price Promotion. Buy Now Pay Later. 
Pengaruh Persepsi Kemudahan, Kepuasan, Dan Minat Pengguna Terhadap Adopsi QRIS Sebagai Inovasi Pembayaran Digital Di Kalangan Generasi Z Dennisa, Elvina Hany; Malikah, Anik; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The acceleration of digital transformation has shifted public payment behavior toward cashless systems, including the Quick Response Code Indonesian Standard (QRIS). This study aims to analyze the effect of perceived ease of use, user satisfaction, and behavioral intention on QRIS adoption among Generation Z. A quantitative survey method was applied involving 100 Generation Z respondents in Malang City selected through purposive sampling. The data were analyzed using multiple linear regression with SPSS. The results reveal that perceived ease of use and user intention significantly and positively influence QRIS adoption, while user satisfaction does not show a significant effect. Simultaneously, all independent variables collectively affect QRIS adoption. The coefficient of determination (R²) of 0.326 indicates that 32.6% of QRIS adoption can be explained by the proposed variables. These findings provide insights for policymakers and service providers in formulating strategies to strengthen QRIS adoption among Generation Z. Keywords: Perceived Ease of Use; User Satisfaction; User Interest; QRIS Adoption; Generation Z
Pengaruh Gaya Kepemimpinan, Kompensasi, Dan Lingkungan Kerja Terhadap Loyalitas Karyawan (Studi pada PT Albarokah Makmur Jaya. Lumajang) Wulandari, Popi Dwi; Djaelani, Abdul Kodir; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of leadership style, compensation, and work environment on employee loyalty at PT Albarokah Makmur Jaya, Kunir, Lumajang. A quantitative approach was employed by distributing questionnaires to all employees, totaling 35 respondents, using a saturated sampling technique (census). The variables examined leadership style, compensation, and work environment are key factors in measuring the level of employee loyalty. The findings of this research demonstrate that simultaneously, leadership style, compensation, and work environment have an effect on employee loyalty. Partially, leadership style does not influence employee loyalty, compensation does not influence employee loyalty, while the work environment has a partial influence on employee loyalty. This study suggests that the company needs to improve the quality of its leadership style, enhance its compensation system, and maintain as well as develop a conducive work environment to strengthen employee loyalty and minimize turnover in the future. Keywords: Leadership Style, Compensation, Work Environment, Employee Loyalty. 

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