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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Iklan Digital, Influencer Marketing, Dan Content Marketing Terhadap Keputusan Pembelian Motor Trail Di Robby MX (Studi Kasus Pada Konsumen Di Robby MX ) Al Ma’arif, Mohammad Farkhan Isnani; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research examines how digital advertising, influencer marketing, and content marketing influence purchasing decisions among trail motorcycle consumers at Robby MX. A quantitative research design was applied through a survey approach. Primary data were obtained by distributing structured questionnaires to 80 Robby MX customers, with respondents selected using purposive and snowball sampling methods. The collected data were processed using multiple linear regression analysis after the measurement instruments were confirmed to be valid, reliable, and compliant with classical assumption requirements. The findings demonstrate that digital advertising, influencer marketing, and content marketing each exert a positive and statistically significant impact on consumer purchasing decisions, both individually and collectively. These results highlight the strategic role of digital-based marketing activities in shaping consumer decisions within the trail motorcycle market. Keywords:Digital Advertising, Influencer Marketing, Content Marketing, Purchasing Decision. 
Pengaruh Pendidikan Karakter, Peran Keluarga, Dan Lingkungan Sosial-Digital Terhadap Kesiapan Sumber Daya Manusia Dalam Menghadapi Persaingan Global Di Era Society 5.0 (Studi pada Mahasiswa FEB UNISMA Angkatan 2022) Assyahidah, Putri Mauza; Khalikussabir, Khalikussabir; Mahardani, Ahmad Subhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of character education, family role, and social-digital environment on human resource readiness in the Society 5.0 era. The research population consisted of individuals pursuing higher education, with a sample of 80 respondents obtained through purposive sampling. The dependent variable in this study was human resource readiness, while character education, family role, and social-digital environment were independent variables. The F test results show that the three independent variables together have a significant effect on human resource readiness. The partial t test results show that character education, family role, and social-digital environment each have a positive and significant effect, with the social-digital environment as the most dominant variable. The coefficient of determination (Adjusted R²) of 0.590 shows that 59% of the variation in human resource readiness can be explained by these three variables, while the remaining 41% is influenced by factors outside this study, indicating that there is still an opportunity for further research to explore additional factors that affect human resource readiness. Keywords: Character Education, Family Role, Social-Digital Environment, Human 
Pengaruh Keputusan Pembelian, Kepuasan Pelanggan Terhadap Minat Beli Ulang Pada Shopeefood Di Kota Malang (Studi Kasus Pada Mahasiswa Feb Universitas Islam Malang Angkatan 2021) Putra, Moh. Isnaini Ramanda; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of purchase decisions and customer satisfaction on repurchase intention for ShopeeFood services in Malang City, with a case study on students of the Faculty of Economics and Business, Islamic University of Malang, class of 2021. The research employs a quantitative approach, collecting data through questionnaires distributed to 89 respondents. Data analysis was conducted using multiple linear regression to examine the relationship between the independent variables (purchase decisions and customer satisfaction) and the dependent variable (repurchase intention). The results indicate that both simultaneously and partially, purchase decisions and customer satisfaction have a positive and significant effect on repurchase intention. The coefficient of determination (R2) of 0.751 suggests that 75% of the variation in repurchase intention can be explained by these two independent variables, while the remaining 25% is influenced by other factors not examined in this study. These findings imply that enhancing purchase decisions and customer satisfaction can foster consumer loyalty towards ShopeeFood services. Keywords: Purchasel, Delcision, Customelr Satisfaction, Rapurchasel Intelntion, Shoppelelfood.
Peran Persepsi Nilai Yang Dirasakan Konsumen dalam Memediasi Pengaruh Kualitas Produk, dan Persepsi Harga terhadap Kepuasan Konsumen Generasi Z Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang (Studi Pada Rucas Brand) Anam, Khosibul; Widarko, Agus; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The rapid development of the local fashion industry in Indonesia has intensified competition among brands, particularly in attracting Generation Z consumers. Consumer satisfaction is a key determinant of brand sustainability and is influenced by product quality, price perception, and perceived value. This study aims to examine the effect of product quality and price perception on Generation Z consumer satisfaction, with perceived value as a mediating variable, using Rucas as the research object. This research adopts a quantitative explanatory approach. The population consists of students of the Faculty of Economics and Business, Universitas Islam Malang, who have purchased or used Rucas products. A total of 100 respondents were selected using purposive sampling. Data were collected through questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The results show that product quality and price perception have a positive and significant effect on consumer satisfaction. Product quality and price perception also significantly affect perceived value. Furthermore, perceived value has a positive and significant effect on consumer satisfaction and mediates the relationship between product quality and consumer satisfaction, but does not mediate the relationship between price perception and consumer satisfaction. These findings highlight the important role of perceived value in strengthening the influence of product quality on Generation Z consumer satisfaction in local fashion brands. Keywords: Product Quality, Price Perception, Perceived Value, Consumer Satisfaction, Generation Z
Pengaruh Content Marketing Dan Brand Awareness Terhadap Keputusan Pembelian Pada Produk Brand Elizabeth Dengan Kepercayaan Konsumen Sebagai Variabel Mediasi (Studi Kasus Perempuan Di Kota Malang) Juliyanti, Ferisca Berlian; Asiyah, Siti; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study examines the effects of content marketing and brand awareness on purchasing decisions of Elizabeth brand products, with consumer trust as a mediating variable. A quantitative survey was conducted involving 100 female consumers in Malang City selected through purposive sampling. Data were collected using questionnaires and analyzed with the SEM-PLS method to evaluate direct and indirect relationships among variables. The results indicate that content marketing and brand awareness significantly and positively influence purchasing decisions and consumer trust. Furthermore, consumer trust strengthens the relationship between these variables and purchasing decisions. Therefore, companies are encouraged to improve marketing content quality and enhance brand image to build trust and stimulate purchase intentions. Keywords: Content Marketing, Brand Awareness, Purchase Decisions, Consumer Trust 
Penerapan Balanced Scorecard (BSC) Dalam Pengukuran Kinerja Organisasi Publik (Studi Kasus pada Dinas Perhubungan Kota Malang) Fitria, Sukma Asri; Mardani, Ronny Malavia; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Public organizations are required to demonstrate effective, efficient, and accountable performance in response to increasing public demands for service quality. One comprehensive approach to measuring organizational performance is the Balanced Scorecard (BSC), which integrates four perspectives: financial, customer, internal business process, and learning and growth. This study aims to analyze the implementation of the Balanced Scorecard in measuring the performance of public organizations at the Department of Transportation of Malang City. The research employs a descriptive quantitative approach using a case study method, with a population of 138 civil servants and a sample of 103 respondents. The data consist of primary data collected through employee self-assessment questionnaires and secondary data obtained from financial reports and institutional documents. Data analysis techniques include descriptive statistics and narrative analysis. The results indicate that the performance of the Department of Transportation of Malang City based on the four BSC perspectives is generally categorized as good. The financial perspective reflects relatively economical budget management, while the customer, internal business process, and learning and growth perspectives support the implementation of public services. Overall, the Balanced Scorecard provides a comprehensive overview of organizational performance in the public sector. Keywords: Balanced Scorecard; Public Organizational Performance; Performance Measurement; Department of Transportation.
Pengaruh Product Quality , Brand Image Dan Product Variant Terhadap Kepuasan Pelanggan Mixue (Studi Kasus Pada Warga Kota Malang) Muzakkiy, Achmad; Rizal, Mohammad; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to determine the influence of product quality, brand image, and product variants on Mixue customer satisfaction. The number of samples in this study was 80 respondents determined using the Malhotra formula with the characteristics that respondents are in Malang City and have purchased Mixue Ice Cream & Tea products. This type of research uses explanatory research and data analysis used is multiple linear regression analysis. The results of this study state that product quality, brand image, and product variants have a significant effect on Mixue customer satisfaction in Malang City partially and simultaneously. Keywords: Product Quality, Brand Image, Product Variant, Kepuasan Pelangan 
Peran Mediasi Customer Engagement Pada Analisis Pengaruh Gamifikasi Digital, Percieved Personalization, Dan Algoritma Plaform Terhadap Impulse Buying Konsumen Generasi Z Di E-Commerce Shopee Maulana, Ilham Rizki; Basalamah, Muhammad Ridwan; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The rapid growth of e-commerce has significantly influenced consumer behavior, particularly among Generation Z, who are increasingly prone to impulse buying. Shopee, as one of the largest e-commerce platforms in Indonesia, implements various digital strategies such as digital gamification, perceived personalization, and platform algorithms to enhance user experience. This study aims to analyze the effects of digital gamification, perceived personalization, and platform algorithms on impulse buying among Generation Z consumers on Shopee, as well as to examine the mediating role of customer engagement. This research employs a quantitative approach using a survey method involving Generation Z consumers who are active Shopee users. The sampling technique used is purposive sampling, and the data are analyzed using the Structural Equation Modeling–Partial Least Square (SEM-PLS) method. The results indicate that digital gamification, perceived personalization, and platform algorithms have a positive and significant effect on impulse buying. Furthermore, these three variables also have a positive and significant effect on customer engagement. Customer engagement is found to have a positive and significant effect on impulse buying and is able to mediate the effects of perceived personalization and platform algorithms on impulse buying. This study concludes that customer engagement plays a crucial role in explaining how digital strategies implemented by e-commerce platforms can stimulate impulse buying behavior among Generation Z consumers. Keywords: Digital Gamification, Perceived Personalization, Platform Algorithms, Customer Engagement, Impulse Buying. 
Peran Modal Sosial Dan Kepercayaan Interpersonal Dalam Meningkatkan Kinerja Dosen Melalui Komitmen Organisasi Di Lingkungan Universitas Islam Malang Yuliani, Anik; Khalikussabir, Khalikussabir; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the role of social capital and interpersonal trust in improving lecturer performance through organizational commitment at Universitas Islam Malang. This research employs a quantitative approach using Structural Equation Modelling–Partial Least Squares (SEM-PLS). The sample consisted of 204 lecturers selected through proportional sampling. The results indicate that social capital has a positive and significant effect on organizational commitment and lecturer performance. Interpersonal trust has a positive and significant effect on organizational commitment but does not directly affect lecturer performance. Organizational commitment significantly influences lecturer performance. Furthermore, organizational commitment mediates the relationship between social capital and lecturer performance, as well as the relationship between interpersonal trust and lecturer performance. The model explains 44.8% of the variance in lecturer performance and 34.1% of the variance in organizational commitment. These findings highlight the strategic importance of strengthening social relationships and trust within academic institutions to enhance organizational commitment and improve lecturer performance. Keywords: Social Capital, Interpersonal Trust, Organizational Commitment, Lecturer Performance, SEM-PLS
Pengaruh Promosi Media Instagram, Lifestyle dan Brand Image Terhadap Keputusan Pembelian Pada Kopi Kenangan Suhat Kota Malang (Studi Kasus Mahasiswa di Kota Malang) Pratama, Dimas Aditya; Widarko, Agus; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The dynamic of contemporary developments have driven the coffee shop industry in Indonesia to experience rapid growth. This study examines the influence of instagram based promotional activities, lifestyle and brand image on consumer purchasing decisions. The population consist of university student in Malang City with a sample of 100 respondent determined using the slovin formula and selected through a purposive sampling method. A quantitative approach was employed, while data processing and analysis were conducted using SPSS version 27. The analytical procedures included validity and reliability testing, normality test, classical assumtion test, hypothesis test, multiple linear regression analysis and calculation of the coefficient of determination (Adjusted R2). Result indicate instagram promotion, lifestyle and brand image plays an important role in shaping purchasing decision, both simultaneously and partially.. Keywords: Instagram Media Promotion, Lifestyle, Brand Image, Purchasing Decisions

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