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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Lingkungan Sosial, Potensi Diri dan Peluang Karir Terhadap Minat Untuk Melanjutkan Pendidikan Tinggi (Studi Pada Sekolah SMAN 1 Waru Pamekasan) Sari, Rica Ayu Permata; Basalamah, Muhammad Ridwan; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of the social environment, self-potential, and career opportunities on students' interest in continuing higher education at SMAN 1 Waru Pamekasan. This type of research is quantitative using an associative approach. The study population included all 364 students in grades X, XI, and XII, with a sample of 191 respondents determined using the Slovin formula. The sampling technique used was non-probability sampling with a convenience sampling method. Data collection used a questionnaire method that will be given through (online) media using Google Form with a five-point Likert scale. The data obtained were analyzed using the SPSS program version 28. The results of the study indicate that the social environment, self-potential, and career opportunities simultaneously have a positive and significant effect on students' interest in continuing higher education. Partially, each variable also shows a positive and significant effect on interest in continuing higher education. However, this influence is not fully optimal because it is still influenced by economic limitations, family cultural pressures, and minimal career guidance. Therefore, it is necessary to strengthen the role of schools and environmental support in encouraging the sustainability of higher education. Keywords: Social Environment, Self-Potential, Career Opportunities, Interest in Continuing Higher Education.
Pengaruh Literasi Keuangan, Fear Of Missing Out Dan Ekspektasi Return Terhadap Minat Investasi Saham Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Angkatan 2022 Rusydani, Maziz; Mardani, Ronny Malavia; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study examines the effect of financial literacy, fear of missing out (FoMO), and return expectation on stock investment interest among students of the Faculty of Economics and Business, Universitas Islam Malang, class of 2022. The research employs a quantitative approach with a survey method. The population consists of FEB UNISMA students from the 2022 cohort enrolled in the Management, Accounting, and Islamic Banking study programs who have received investment-related education through courses such as Digital Investment and the Islamic Capital Market, possess basic investment knowledge, and may or may not have prior investment experience. Simple random sampling was used, resulting in a total of 100 respondents. Data analysis was conducted using multiple linear regression with the assistance of SPSS version 25. The findings reveal that financial literacy, fear of missing out, and return expectation each have a positive and significant influence on students’ interest in stock investment. These results indicate that enhancing financial knowledge, addressing psychological factors, and understanding expected investment returns are crucial in encouraging more rational and sustainable stock investment interest among university students. Keywords: Financial Literacy, Fear Of Missing Out (FoMO), Return Expectation, Stock Investment Interest
Peran Hedonic Shopping Motivation Sebagai Mediasi dalam Hubungan Antara Visual Merchandising dan Fear of Missing Out (FoMO) terhadap Impulse Buying pada Pengguna E-commerce Shopee di Kecamatan Lowokwaru, Malang Juniari, Resa; Arifin, Rois; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Rapid growth of e-commerce, particularly Shopee platform, has intensified impulse buying behavior influenced by external and psychological factors such as visual merchandising also FoMO. Examine effects of visual merchandising also FoMO on impulse buying also hedonic shopping motivation, as well as mediating role of hedonic shopping motivation among Shopee users in Lowokwaru District, Malang. A quantitative survey method was employed using questionnaires distributed to 100 active Shopee users and analyzed using PLS-SEM. Results indicate that visual merchandising significantly affects impulse buying (O = 0.240; t = 1.965; p = 0.049) and hedonic shopping motivation (O = 0.305; t = 2.663; p = 0.008), but hedonic shopping motivation does not mediate its effect on impulse buying. FoMO shows strongest influence on impulse buying (O = 0.346; t = 3.032; p = 0.002) and hedonic shopping motivation (O = 0.468; t = 4.521; p = 0.000), mediating effect of hedonic motivation is not significant. Findings suggest that external stimuli play a more dominant role than internal motivation in driving impulse buying behavior in e-commerce settings. Keywords: Impulse Buying,Visual Merchandising, FoMO, Hedonic Shopping Motivation.
Pengembangan Bisnis Model Cnvas untuk Meningkatkan Pendapatan (Fotokopi Mandiri di Kabupaten Pasuruan) Salwa, Afifatus; Farida, Eka; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the implementation of the Business Model Canvas (BMC) and its contribution to increasing the revenue of Fotokopi Mandiri, a micro and small enterprise operating in Pasuruan Regency. The research focuses on examining the application of the nine core elements of the BMC, formulating revenue enhancement strategies, and evaluating the impact of BMC implementation on business revenue performance. A descriptive qualitative approach was employed, with data collected through observation, in-depth interviews, focus group discussions (FGD), and documentation. The informants consisted of the business owner, employees, and customers who were directly involved in business operations. The findings indicate that the implementation of the BMC supports more structured and systematic business management. Among the nine elements, four components—value proposition, Customer relationships, Channels, and revenue streams—play a dominant role in driving revenue growth. The application of the BMC positively influences business performance through improved operational efficiency, strengthened marketing strategies, enhanced service quality, and more effective resource utilization. Furthermore, BMC implementation contributes to business sustainability by increasing production capacity and supporting the adoption of digital technology in service delivery and promotion. Overall, this study demonstrates that the Business Model Canvas is an effective strategic tool for improving revenue performance and ensuring the sustainability of micro-scale service enterprises, particularly in the photocopy and printing service sector. Keywords: Business Model Canvas, Revenue Growth, Micro And Small Enterprises, Photocopy Services, Business Sustainability
Pengaruh Strategi Digital Marketing, Promosi Penjualan, Dan Kualitas Layanan Terhadap Kepuasan Konsumen Pada Produk Sepatu Adidas (Studi Pada Mahasiswa Universitas Islam Malang) Ananda, Alvia Balqis; Basalamah, Muhammad Ridwan; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study examines the impact of digital marketing strategies, sales promotions, and service quality on consumer satisfaction with Adidas footwear products. The research employs an explanatory approach using quantitative methods. The population consists of students from the Islamic University of Malang, with a sample of 105 respondents selected through purposive sampling. Primary data were collected using questionnaires, and data analysis was conducted with SPSS version 26.0. The findings reveal that, both simultaneously and individually, digital marketing strategies (X1), sales promotions (X2), and service quality (X3) significantly influence consumer satisfaction (Y). However, partial analysis indicates that sales promotion and service quality have a positive and significant effect, whereas digital marketing shows a negative influence on consumer satisfaction. These results suggest that consumer satisfaction is more strongly driven by direct experiences gained from promotional activities and service quality rather than digital marketing content. Keywords: Digital Marketing Strategy, Sales Promotion, Service Quality, Consumer Satisfaction, Adidas Shoes.
Pengaruh Work-Life Balance dan Lingkungan Kerja Terhadap Kepuasan Kerja Karyawan Generasi Z dan Peran Mediasi Keterikatan Kerja (Studi pada PT Torabika Eka Semesta Tangerang Banten) Apriliyanti, Nila; Djaelani, Abdul Kodir; Mahardani, Ahmad Subhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Gen Z workers at PT Torabika Eka Semesta were the subjects of this research, which aimed to determine the relationship between work-life balance, workplace climate, and job satisfaction via the medium of work engagement. Researchers used purposive random sampling to gather data from 93 respondents using quantitative methodologies. Structural Equation Modeling (SEM) analysis based on PLS was then used to analyze the data. According to the findings, job satisfaction and engagement were positively affected by both work-life balance and the work environment. Curiously, although work engagement did moderate the link between work environment and job satisfaction, it did not significantly mitigate the effect of work-life balance on job satisfaction. Keywords: Work-Life Balance, Work Environment, Job Satisfaction, Work Engagement, Generation Z.
Pengaruh Green Product, Green price, Green Place dan Green Promotion terhadap Purchase Intention Konsumen di Pasar Induk Among Tani Kota Batu Sabrina, Rully; Arifin, Rois; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the effects of green product, green price, green place, and green promotion on consumers’ purchase intention at Pasar Induk Among Tani, Batu City. A quantitative approach with a survey method was employed, involving 142 respondents selected through purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS version 25. The results indicate that green product, green price, and green place have a positive and significant effect on purchase intention when tested partially, while green promotion does not have a significant partial effect. However, the simultaneous test shows that all green marketing mix variables collectively have a significant influence on consumers’ purchase intention. These findings highlight the importance of an integrated green marketing strategy in enhancing consumers’ purchase intention. Keywords: Green Product, Green Price, Green Place, Green Promotion, Purchase Intention
Pengaruh Gaya Kepemimpinan, Motivasi Kerja, Budaya Organisasi Dan Work Life Balance Terhadap Retensi Karyawan Ramayana Departement Store Cabang Alun-Alun Kota Malang Anggraini, Juliana; Rizal, Mohammad; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study examines the influence of leadership style, work motivation, organizational culture, and work life balance on employee retention at Ramayana Department Store, Alun-Alun Branch, Malang City. Using a quantitative approach, data were collected from 68 permanent employees through a Likert scale questionnaire and analyzed using multiple linear regression. Validity, reliability, and classical assumption tests were conducted prior to hypothesis testing. The results show that leadership style, work motivation, organizational culture, and work life balance each have a positive and significant effect on employee retention. Simultaneously, all variables significantly influence employee retention. These findings highlight the importance of effective leadership, enhanced motivation, a positive organizational culture, and balanced work life policies in improving employee retention. The study provides practical implications for human resource management strategies in the retail industry. Keywords: Leadership Style, Work Motivation, Organizational Culture, Work Life Balance, Employee Retention.
Pengaruh Adopsi Teknologi Digital, Dukungan Pemerintah, Dan Literasi Keuangan Terhadap Keberlangsungan Usaha Pedagang Pasar Besar Malang Indana, Syiva; Rizal, Mohammad; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research seeks to analyze and determine the influence of digital technology adoption, government support, and financial literacy on the business sustainability of traders at Pasar Besar Malang. This study employed quantitative methods and a Likert scale as a measurement tool. The sample used a purposive sampling technique, with 100 respondents, namely traders at Pasar Besar Malang. Primary data were obtained through direct questionnaire distribution using Google Forms and printed questionnaires. Testing in this study used validity, reliability, normality, classical assumption tests, multiple linear regression, and hypothesis testing using SPSS 25 software. The results of this study indicate that digital technology adoption, government support, and financial literacy each have a partial effect on business sustainability. Keywords: Digital Technology Adoption, Government Support, Financial Literacy, Business Sustainability.
Pengaruh Fitur Personalisasi dan Trust Terhadap Loyalitas Konsumen Gen Z di Aplikasi Shopee (Studi Kasus Gen Z Kota Malang) Nurfia, Cici; Hidayati, Nur; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of personalization and trust features on the loyalty of Generation Z consumers on the Shopee app. The approach used was quantitative, employing a survey method, by distributing questionnaires to Generation Z Shopee users in Malang City. The research sample was determined using purposive sampling, with 65 respondents. The collected data were then analyzed using multiple linear regression with the aid of SPSS software.The results show that personalization and trust features simultaneously have a positive and significant influence on consumer loyalty. Partially, personalization features were shown to have a positive and significant influence on consumer loyalty, indicating that product recommendations and promotions tailored to user preferences can increase interest and encourage repeat purchases. Furthermore, trust also had a positive and significant influence on consumer loyalty, indicating that confidence in the platform's security and confidentiality plays a crucial role in building consumer loyalty. The findings of this study are expected to serve as a reference for e-commerce managers in designing effective strategies to increase consumer loyalty. Keywords: Personalization Features, Trust, Consumer Loyalty, Shopee.

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