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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,697 Documents
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Pengaruh Brand awareness Ricky Harun di Instagram, Brand awareness, dan Harga Promo Terhadap Keputusan Pembelian Brand Kahf (Studi Kasus Pada Mahasiswa FEB Unisma) Althaf Ariq Luthfi Noufal; N. Rachma; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study investigates how brand awareness  endorsement, brand awareness, and promotional pricing influence purchasing decisions toward Kahf grooming products among university students. A quantitative explanatory approach was employed using survey data collected from 105 male students of the Faculty of Economics and Business at Universitas Islam Malang. Data were analyzed using multiple linear regression to examine both partial and simultaneous effects. The findings demonstrate that brand awareness  credibility and attractiveness, strong brand awareness, and competitive promotional pricing significantly affect purchasing decisions. Among the variables tested, brand awareness shows the strongest predictive power. The results highlight the importance of integrating brand awareness  marketing strategies with consistent brand-building and value-oriented promotional pricing to strengthen consumer decision-making. This research contributes to digital marketing literature by providing empirical evidence from an emerging market context. Keywords: Brand awareness  Marketing, Brand Awareness, Promotional Strategy, Consumer Behavior, Purchasing Decision
Pengaruh Work-Life Balance Terhadap Turnover Intention Melalui Stres Kerja Sebagai Variabel Mediasi Pada Karyawan PLN UP3 Malang Virza Heppy Stevia Difatita; Mohammad Rizal; Sulton Sholehuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of Work-Life Balance on Turnover Intention through Job Stress as a mediating variable among employees of PLN UP3 Malang. The research employed a quantitative approach using Structural Equation Modeling based on Partial Least Square (SEM-PLS) with the assistance of SmartPLS software. A saturated sampling technique was applied, involving all permanent employees as respondents. The results of the measurement model evaluation indicate that all indicators of Work-Life Balance, Job Stress, and Turnover Intention met the criteria for validity and reliability, making them suitable for further analysis. The structural model testing reveals that Work-Life Balance has a significant effect on Job Stress as well as on Turnover Intention. Furthermore, Job Stress is also proven to significantly influence Turnover Intention. These findings emphasize that the balance between work and personal life plays a crucial role in shaping employees’ psychological conditions and their intention to remain within the organization. Job Stress is found to mediate the relationship between Work-Life Balance and Turnover Intention, meaning that a better work-life balance can reduce stress levels, which in turn lowers employees’ intention to leave the company. Therefore, enhancing organizational policies and practices that support Work-Life Balance becomes an essential strategy for reducing Turnover Intention and creating a healthy, productive, and sustainable work environment. Keywords: Work-Life Balance, Job Stress, Turnover Intention, Mediation.
Pengaruh Store Atmosphere, Bonus Pack, Dan Halal Awareness Terhadap Purchase Intention (Studi pada Store Retail Watsons Malang Town Square) Febrianisa Safira Azzahra; Jeni Susyanti; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study was motivated by the increasing competition in the health and beauty retail sector, which necessitates an understanding of the factors influencing consumer purchase intention, including shopping experience and halal awareness. The objective of this study is to analyze the influence of store atmosphere, bonus packs, and halal awareness on consumer purchase intent. The study employs a quantitative approach using a survey method involving 112 respondents selected via purposive sampling, with data analyzed using multiple linear regression. The results indicate that all three variables have a positive and significant influence on purchase intention, both partially and simultaneously, with halal awareness being the most dominant variable. This indicates that, in addition to promotional factors and store atmosphere, halal aspects are a primary consideration in shaping consumer purchase intentions. In conclusion, purchase intention can be increased through the management of an attractive store atmosphere, effective bonus pack strategies, and the strengthening of product halal guarantees. The implications of this study underscore the importance of integrating marketing strategies with consumers’ religious values to enhance retail competitiveness. Keywords: Store Atmosphere, Bonus Pack, Halal Awareness, Purchase Intention
Pengaruh Visual Merchandising, Online Customer Review, Dan Online Customer Rating Terhadap Keputusan Pembelian Produk EIGER Di Marketplace Shopee (Studi Pada Konsumen Produk EIGER di Kota Malang) Fatimatus Zahro; Achmad Agus Priyono
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study examines the impact of Visual Merchandising, Online Customer Reviews, and Online Customer Ratings on purchase decisions for Eiger products at the official Shopee store in Malang City. Adopting a quantitative methodology, it targets consumers in Malang who have bought Eiger items via Shopee, with a sample of 150 respondents chosen through purposive sampling. Primary data from questionnaires were analyzed using SPSS version 26.0. Findings reveal that these three factors collectively exert a positive and significant effect on buying decisions, with each element individually demonstrating substantial influence as well. The results highlight the critical role of online store visuals, customer feedback, and star ratings in shaping consumer choices for Eiger purchases on Shopee. Keywords: Visual Merchandising, Online Customer Review, Online Customer Rating, Purchasing Decisions 
Pengaruh Motivasi dan Disiplin Kerja Terhadap Kinerja Karyawan Melalui Kepuasan Kerja Sebagai Mediasi ( Studi Pada Karyawan Perkemahan Dusun Sahabat Alam ) Nevio Prayoga Jon Hayon; Budi Wahono; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research seeks to investigate and explain the impact of motivation and discipline concerning employee performance through job satisfaction as a mediator (a study of employees at the Perkemahan Dusun Sahabat Alam). A sample size of 40 respondents was collected. The analysis tools used were Multiple Linear Regression and PROCESS using SPSS. The results indicate that motivation has a positive and significant influence on employee job satisfaction at the Sahabat Alam Hamlet Campsite, but does not have a significant direct impact on employee performance. Meanwhile, work discipline has been shown to have a positive and significant influence on both job satisfaction and employee performance. Job satisfaction has also been shown to have a positive and significant influence on improving employee performance. Based on the results of the mediation analysis, job satisfaction is found to fully mediate the relationship between motivation and employee performance. On the other hand, in the relationship between work discipline and employee performance, job satisfaction acts as a partial mediator. Keywords: Motivation, Work Discipline, Employee Performance, Job Satisfaction
Pengaruh Live Streaming Dan Brand Image Terhadap Repurchase Intention Pada Mahasiswa FEB Universitas Islam Malang Konsumen TikTok Shop Calista Efinda Niswah; Muhammad Agus Salim; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of Live Streaming and Brand Image on Repurchase Intention among students of the Faculty of Economics and Business at the Islamic University of Malang who use TikTok Shop. The research applies a quantitative approach, with data collected through questionnaires distributed to 116 respondents. The instruments were examined using validity and reliability tests, followed by classical assumption testing. Due to the non-normal distribution of residual data, the bootstrapping method was utilized in the analysis. The findings reveal that Live Streaming does not have a significant effect on Repurchase Intention. This indicates that live streaming activities on TikTok Shop are not the primary factor driving students to repurchase products. On the other hand, Brand Image shows a significant effect on Repurchase Intention, meaning that a favorable brand perception can enhance students’ intention to make repeat purchases. In conclusion, Brand Image plays a more dominant role than Live Streaming in influencing Repurchase Intention among FEB Unisma students. These results suggest that strengthening brand perception is essential for increasing customer loyalty and encouraging repeat purchasing behavior among student consumers in digital marketplace environments. Keywords: Live Streaming, Brand Image, Repurchase Intention, TikTok Shop.
Retensi Karyawan Sebagai Mediasi Dalam Pengaruh Talent Management Dan Motivasi Kerja Terhadap Kinerja Karyawan Qonita Tillah; Pardiman Pardiman; M. Khoirul Anwarudin Broto Suharto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research purposes to analyze the impact of Talent Management and Work Motivation on Employee Performance, with Employee Retention as a mediating variable at CV. Aneka Grafika Malang. The background of this research is the declining number of employees and decreasing performance achievement over the past three years, which have affected operational stability and production target attainment. This research employed a quantitative explanatory approach. The population consisted of 114 employees, and a saturated sampling (census) technique was applied, involving all employees as respondents. Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) was used to examine the data. The findings indicate that Talent Management has a positive and significant impact on Employee Performance. Work Motivation does not have a significant effect on Employee Performance. Talent Management and Work Motivation significantly influence Employee Retention. Employee Retention significantly affects Employee Performance. However, Employee Retention does not significantly mediate the relationship between Talent Management and Work Motivation on Employee Performance. The practical implication suggests that the company should strengthen a structured and sustainable Talent Management system to improve workforce stability and operational performance. Keywords: Talent Management,Work Motivation, Employee Retention, Employee Performance.
Analisis Dampak Job Hopping, Budaya Organisasi, Dan Gaya Kepemimpinan Terhadap Kepuasan Kerja Pegawai Dengan Perkembangan Karir Sebagai Variabel Mediasi Pada BKPSDM Kota Malang Li Izzati Maulidina; Nurhidayah Nurhidayah; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study analyzes the influence of job hopping, organizational culture, and leadership style on employee job satisfaction, with career development as a mediating variable at the Malang City Human Resources Development Agency (BKPSDM). Civil servant job satisfaction is crucial for improving the quality of public services in local government agencies. The study employed a quantitative explanatory approach with a population of Malang City Civil Servant Agency (BKPSDM) employees. Data were collected through questionnaires that had been tested for validity and reliability, then analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The results showed that job hopping had a positive and significant effect on job satisfaction. However, organizational culture and leadership style did not have a significant direct effect on job satisfaction. Organizational culture and leadership style had a significant positive effect on career development, while job hopping had no effect. Career development did not significantly influence job satisfaction and did not mediate the relationship between the three independent variables and job satisfaction (no mediation in all paths). These findings indicate that in the context of a rigid civil servant bureaucracy, job satisfaction is more directly influenced by job stability and internal job mobility than by career development. The implication is that the BKPSDM needs to optimize internal job hopping and strengthen leadership to increase employee satisfaction. Keywords: Job Hopping, Organizational Culture, Leadership Style, Career Development, Job Satisfaction.
Pengaruh Influencer Marketing Dan Online Customer Review Terhadap Keputusan Pembelian Melalui Brand Awareness (Studi Konsumen Produk KAHF Melalui TikTok Shop Sebagai Media Pemasaran) Ikhwan Ikhwan; Siti Asiyah; Nanik Wahyuningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research seeks to examine the effect of influencer marketing and online customer reviews on purchasing decisions, with brand awareness functioning as an intervening variable. The study focuses on consumers of KAHF products purchased through TikTok Shop, particularly students from the Faculty of Economics and Business at Universitas Islam Malang. A quantitative research method with an explanatory research approach was applied in this study. The respondents were selected using a purposive sampling technique, resulting in 104 participants who had experience purchasing and providing reviews for KAHF products on TikTok Shop. Data collection was carried out through questionnaires, while data analysis employed the Partial Least Squares (PLS) method. The findings reveal that influencer marketing positively and significantly influences both purchasing decisions and brand awareness. Likewise, online customer reviews demonstrate a significant positive impact on purchase decisions as well as on brand awareness. In addition, brand awareness is proven to positively affect consumer purchasing decisions. Regarding the mediating role, brand awareness is found to mediate the influence of influencer marketing on purchasing decisions and the relationship between online customer reviews and purchasing decisions, although the magnitude of the mediation effects differs.These results imply that the optimization of influencer marketing initiatives and the enhancement of online customer review quality can strengthen brand awareness, which subsequently contributes to consumer purchasing behavior. Accordingly, companies, particularly KAHF, are encouraged to reinforce their digital marketing efforts by collaborating with trustworthy influencers and promoting genuine customer feedback in order to improve their competitive position on social commerce platforms such as TikTok Shop. Keyword: Influencer Marketing, Online Customer Review, Brand Awareness, Keputusan Pembelian.
Pemimpin Milenial dalam Mengembangkan Budaya Kerja Fleksibel Bagi Generasi Z di Industri Kreatif Balqis Zulfatun Nabila; Pardiman Pardiman; Sulton Sholehuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The rapid development of digital technology has significantly transformed work patterns across various sectors, including the creative industry. This sector relies heavily on innovation, creativity, and adaptability, making flexible work practices increasingly relevant, particularly for Generation Z, which now dominates the workforce. This study aims to analyze the role of millennial leaders in developing a flexible work culture for Generation Z in the creative industry. A qualitative approach with a phenomenological design was employed to explore leadership practices and employee perceptions in depth. The research was conducted at Kinaryo Studio and Blooms Organizer in Malang City. Data were collected through in-depth interviews, participant observation, and documentation involving millennial leaders and Generation Z employees. Data analysis was carried out through data condensation, data presentation, and conclusion drawing, supported by triangulation to ensure the validity of the findings. The results show that millennial leaders interpret flexible work culture as a results-oriented system that allows employees to manage their working time and location while maintaining responsibility for achieving organizational targets. Generation Z perceives flexibility as an essential factor that supports motivation, job satisfaction, and work–life balance. Leadership strategies such as open communication, trust-based management, and outcome-based performance evaluation contribute to stronger work engagement, employee loyalty, and improved productivity within the creative industry. Keywords : Millennial Leadership, Flexible Work Culture, Generation Z, Creative Industry.

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