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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,697 Documents
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Pengaruh Strategi Promosi Digital, Kemudahan Akses, Literasi Digital, Dan Kepercayaan Konsumen Terhadap Minat Penggunaan Aplikasi Pegadaian Digital Service ( Studi Pada Kantor Pegadaian Di Kota Malang ) Anindita Cahya Mahadi; Abdul Kodir Djaelani; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of digital promotion strategies, ease of access, digital literacy, and consumer trust on the interest in using the Pegadaian Digital Service (PDS) / Tring! application. The background of this research is the digital transformation in the financial sector, which has encouraged PT. Pegadaian to innovate through digital platforms. However, not all customers have fully shifted to digital services. This quantitative study used a sample of 80 respondents who were customers of PT. Pegadaian Branch Blimbing Malang and had used the PDS/Tring! application. Data were collected through a questionnaire and analyzed using multiple linear regression with the help of SPSS 25. The results showed that the variables of digital promotion, ease of access, digital literacy, and consumer trust simultaneously have a significant effect on usage interest. Partially, only the digital promotion variable has a positive and significant effect on usage interest. Meanwhile, the variables of ease of access, digital literacy, and consumer trust partially have no significant effect on usage interest. The coefficient of determination (Adjusted R²) of 0.074 indicates that 7.4% of the variation in usage interest can be explained by these four variables, while the remaining 92.6% is explained by other factors outside the model. The findings of this study imply that PT. Pegadaian needs to continue focusing on effective digital promotion strategies and providing assistance to customers, especially those less familiar with digital technology, to increase their interest in using the application. Keywords: Digital Promotion, Ease of Access, Digital Literacy, Consumer Trust, Application Usage Interest
Pengaruh Brand image, Shopping lifestyle, dan Live streaming Terhadap Impulse buying Pada Pengguna E-commerce Shopee Di Kalangan Mahasiswa Unisma Navisa Ambarwati; Budi Wahono; Nanik Wahyuningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine and analyze the influence of Brand image, Shopping lifestyle, and live streaming on Impulse buying among Shopee e-commerce users among students at the Islamic University of Malang. This study employed a quantitative method with a Likert scale as the measurement tool. The research sample was selected using a purposive sampling technique, with 85 students as respondents. Primary data were collected through an online questionnaire distributed using Google Forms. Data testing was carried out through validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, hypothesis tests, and coefficient of determination tests using SPSS version 26 software. The results showed that Shopping lifestyle and Live streaming had a positive and significant effect on Impulsive Buying partially, while Brand image had no significant effect partially. Simultaneously, Brand image, Shopping lifestyle, and Live streaming influenced Impulsive Buying among Shopee e-commerce users among students at the Islamic University of Malang. Keywords: Brand Image, Shopping Lifestyle, Live Streaming, Impulse Buying.
Pengaruh Mental Accounting, Literasi Keuangan Syariah Dan Love of Money Terhadap Perilaku Keuangan Pelaku Usaha (Studi pada Anggota Koperasi BMT Sarana Wiraswasta Muslim di Kota Malang) Agusrani Dwi Pratiwi; Anik Malikah; Mohamad Bastomi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The financial behavior of entrepreneurs nowadays is becoming increasingly varied and complex, influenced by technological advancements and the instability of global economic conditions. Entrepreneurs' financial behavior plays a crucial role in maintaining healthy and sustainable financial management, especially in cooperative environments like BMT Self-employment facilities Muslim in Malang City. This study aims to examine the impact of mental accounting, Islamic financial literacy, and love of money on the financial behavior of entrepreneurs among members of the BMT Self-employment facilities Cooperative in Malang City, partially. This study employs a quantitative approach with data collection through purposive sampling technique. The sample size reaches 64 respondents, namely active members of the BMT SWM Cooperative in Malang City. Data analysis was conducted using multiple linear regression with SPSS 25 software. The findings of this study indicate that there is no significant influence from the variables of mental accounting and love of money on entrepreneurs' financial behavior. Conversely, the variable of Islamic financial literacy has a significant influence on entrepreneurs' financial behavior among members of the BMT Self-employment facilities Muslim Cooperative in Malang City. Keywords: Mental Accounting, Islamic Financial Literacy, Love Of Money, Financial Behavior Of Business Actors.
Pengaruh Islamic Branding Terhadap Customer Loyalty Dengan Brand Awareness Sebagai Variabel Mediasi (Studi Pada Pengunjung Lafayette Coffe And Eatry, Kota Malang) Hilda Dwi Aprilia; Noor Shodiq Askandar; Muhammad Tody Arsyianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Islamic Brandingon Customer Loyalty, with Brand Awarenessas a mediating variable, among visitors to Lafayette Coffee and Eatry in Malang City. The study employed a quantitative approach with a survey method involving 120 respondents selected using a purposive sampling technique. Data were analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS).The results indicate that Islamic Brandinghas a positive and significant effect on Brand Awarenessand Customer Loyalty. Furthermore, Brand Awarenessalso has a positive and significant effect on Customer Loyaltyand has been shown to mediate the effect of Islamic Brandingon Customer Loyalty. These findings suggest that implementing Islamic Brandingwill be more effective in increasing Customer Loyaltyif it can first build strong Brand Awareness. This research is expected to contribute to the development of sharia marketing and serve as a practical reference for halal culinary businesses in designing sustainable branding strategies. Keywords: Islamic Branding, Brand Awareness, Customer Loyalty, Sharia Marketing, Halal Culinary Industry 
Pengaruh Lingkungan Kerja, Keselamatan Kerja, Dan Kompensasi Terhadap Motivasi Kerja Karyawan: Studi Pada Petugas Penjaga Pintu Perlintasan Kereta Api Di Wilayah Resort 8.16 Lawang Rian Agung Kurniawan; Budi Wahono; Muhammad Sirojuddin Amin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to examine how the workplace affects, occupational safety, and compensation on the work motivation of railway crossing gatekeepers in the Resort 8.16 Lawang area. The study used a survey method with a quantitative approach. The population was made up of all railway crossing gatekeepers (PJL), totaling 40 employees. Therefore, the entire population was used as a research sample using a saturated sampling technique. A questionnaire with a Likert scale was distributed to collect data. Multiple linear regression analysis was used to evaluate the data with IBM SPSS Statistics. The results of the study show that work motivation is greatly influenced by the work environment, work safety, and wages simultaneously. Additionally, each variable exhibits a positive and substantial influence on the employees’ work motivation. These findings suggest that improving the quality of the work environment, implementing effective occupational safety practices, and providing fair compensation are important factors in enhancing the work motivation of railway crossing gatekeepers. Keywords: Work Environment, Occupational Safety, Compensation, Work Motivation.
Pengaruh Perceived Taste Dan Suasana Kafe Terhadap Keputusan Pembelian Dengan Persepsi Nilai Sebagai Variable Mediasi Pada Tomoro Coffee Cabang Dinoyo (Studi Pada Mahasiswa Unisma) Elly Nafida Faza; Nur Hidayati; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of Perceived Taste and Café Atmosphere on Purchasing Decisions with Perceived Value as a mediating variable among consumers of Tomoro Coffee Dinoyo Branch. This research employed a quantitative approach, with data collected through questionnaires distributed to 101 respondents who had previously purchased products at Tomoro Coffee. The data analysis technique used in this study was Partial Least Square – Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS software. The results showed that Perceived Taste significantly affects Perceived Value and Purchasing Decisions. In addition, Café Atmosphere significantly influences Perceived Value but does not have a significant direct effect on Purchasing Decisions. Furthermore, the mediation analysis indicated that Perceived Value fully mediates the relationship between Café Atmosphere and Purchasing Decisions. This finding suggests that the café atmosphere does not directly encourage consumers to make purchasing decisions; instead, consumers’ perceptions of taste and value play a more dominant role in influencing their purchasing decisions toward Tomoro Coffee products and services. In conclusion, Perceived Taste and Perceived Value are more dominant in influencing consumer purchasing decisions than Café Atmosphere directly. The findings of this study imply that improving product taste quality and creating positive perceived value are important strategies for encouraging better purchasing decisions in the coffee shop industry. Keywords: Perceived Taste, Café Atmosphere, Perceived Value, Purchasing Decision, Tomoro Coffee.
Pengaruh Good Coorporate Governance, Manajemen Risiko, Dan Intelllectual Capital Terhadap Kinerja Keuangan (Studi Pada Perusahaan Sektor Perbankan Yang Terdaftar di BEI Periode 2022-2024) Hazlina Rahmanda Nursanti; Jeni Susyanti; Mohamad Bastomi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study analyzes the effect of good corporate governance (GCG), risk management, and intellectual capital on the financial performance of banks listed on the Indonesia Stock Exchange (IDX) for the 2022-2024 period. The sample was selected using purposive sampling, and the data were analyzed using multiple linear regression. GCG was measured using the Corporate Governance Performance Indicator (CGPI score), risk management was proxied by Non-Performing Loan (NPL), intellectual capital was measured by Value Added Intellectual Coefficient (VAIC), and financial performance was proxied by Return on Equity (ROE). The results show that GCG and risk management have a significant effect on financial performance, while intellectual capital has an insignificant effect. These findings indicate that good governance and effective credit risk control effectively drive profitability, but investments in intellectual capital require time to be converted into improved performance. The implications of this study are beneficial for investors, bank management, and regulators. Keywords: Good Corporate Governance, Risk Management, Intellectual Capital, Financial Performance, Banking
Pengaruh Kualitas Pelayanan, Kualitas Produk, Dan Harga Terhadap Kepuasan Pelanggan Fans.Net Di Desa Watukebo Banyuwangi Imamuddin Irfani; Muhammad Ridwan Basalamah; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research sets out to examine the role of three variables—service quality, product quality, and price—in shaping customer satisfaction, looked at both simultaneously and partially. The subjects of the study are subscribers of Fans.net residing in Watukebo Village, Banyuwangi, whose total number could not be determined precisely. Sampling was carried out through a non-probability route, specifically purposive sampling, which selects respondents on the basis of predetermined criteria. A questionnaire was administered to 90 participants, and the responses were processed using SPSS. Findings demonstrate that the three predictors, taken together, exert a significant influence on customer satisfaction. When tested individually, however, only service quality and product quality registered statistically significant effects, whereas price did not. Keywords: Service Quality, Product Quality, Price, Customer Satisfaction.
Pengaruh Kompensasi, Efektivitas Kinerja, Dan Kepuasan Kerja Terhadap Produktivitas Karyawan pada CV Griya Façade Bayu Pamungkas; Budi Wahono; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study examines the effect of compensation, performance effectiveness, and job satisfaction on employee productivity at CV Griya Facade. Human resources play a crucial role in determining organizational success, particularly in companies engaged in construction and manufacturing services where work efficiency, quality, and timeliness are essential. Low productivity levels, such as project delays, employee absenteeism, and declining work quality, indicate the need to identify factors that influence employee productivity. This research uses a quantitative approach with explanatory research design to analyze the relationship between the independent variables and employee productivity. The population of this study consisted of all employees of CV Griya Facade, and a saturated sampling technique was applied, meaning that all employees were used as research respondents. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression analysis supported by validity tests, reliability tests, and classical assumption tests. The results of the study indicate that compensation and job satisfaction have a positive and significant effect on employee productivity, while performance effectiveness shows a positive but not statistically significant effect. Simultaneously, compensation, performance effectiveness, and job satisfaction significantly influence employee productivity. These findings imply that organizations need to improve fair compensation systems and create a supportive work environment to increase job satisfaction, which ultimately contributes to higher employee productivity and organizational performance. Keywords: Compensation, Performance Effectiveness, Job Satisfaction, Employee Productivity..
Pengaruh Influencer Marketing Dan Brand Trust Terhadap Keputusan Pembelian Produk Skincare Glad2glow Dengan Minat Beli Sebagai Variabel Mediasi Di Kota Malang Nurul Ain Aqila; Siti Asiyah; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstrak This study examines the effect of influencer marketing and brand trust on purchasing decisions for Glad2Glow skincare products, with purchase intention as a mediating variable. A quantitative explanatory approach was employed involving 75 consumers of Glad2Glow skincare products in Malang City selected through purposive sampling. Data were collected using structured questionnaires and analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with SmartPLS 4.0. The findings reveal that influencer marketing does not significantly affect purchasing decisions, while brand trust has a positive and significant effect on purchasing decisions. Influencer marketing has a positive but insignificant effect on purchase intention, whereas brand trust significantly and positively influences purchase intention. Furthermore, purchase intention significantly and positively affects purchasing decisions. Mediation analysis indicates that purchase intention does not mediate the relationship between influencer marketing and purchasing decisions but successfully mediates the effect of brand trust on purchasing decisions. These results suggest that strengthening brand trust plays a more crucial role than influencer marketing in encouraging consumers to develop purchase intention and ultimately make purchasing decisions for Glad2Glow skincare products. Keyword: Influencer marketing, Brand trust, Purchase Intention, Purchase Decision

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